FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

(Mark One)

[ X ]           QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended July 26, 1997

                                       OR

[   ]        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

        For the transition period from _____________ to _________________

                           Commission File No. 0-11682

                            S & K FAMOUS BRANDS, INC.
         .............................................................
             (Exact name of registrant as specified in its charter)

                Virginia                                    54-0845694
     ...............................                   .......................
     (State or other jurisdiction of                      (I.R.S. Employer
     incorporation or organization)                      Identification No.)

     11100 West Broad Street, P. O. Box 31800, Richmond, Virginia 23294-1800
     .......................................................................
                    (Address of principal executive offices)

Registrant's telephone number, including area code:      (804) 346-2500
                                                      .....................

                                 Not Applicable
         ............................................................
              Former name, former address and former fiscal year,
                         if changed since last report.

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  Registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X No _____


Indicate the number of shares outstanding of each of the Registrant's classes of
common stock as of July 26, 1997.

                4,997,508 shares of Common Stock, $0.50 par value







PART I.  FINANCIAL INFORMATION
Item 1.  FINANCIAL STATEMENTS




                                             S & K FAMOUS BRANDS, INC.
                                               Statements of Income
                                (In thousands, except share and per share amounts)
                                                    (unaudited)


 

                                                       Three Months Ended                  Six Months Ended
                                                 -------------------------------    -------------------------------
                                                   July 26,          July 27,         July 26,          July 27,
                                                     1997              1996             1997              1996
                                                 -------------    --------------    -------------    --------------

Net sales....................................    $      30,788    $       29,397    $      64,248    $       60,845
Cost of sales ...............................           16,407            15,986           33,980            33,035
                                                 -------------    --------------    -------------    --------------
Gross profit ................................           14,381            13,411           30,268            27,810
Other costs and expenses:
   Selling, general and administrative.......           12,434            11,831           25,822            24,119
   Interest..................................              129               143              212               272
   Depreciation and amortization.............              579               580            1,147             1,144
   Other, net ...............................              (37)             (325)             (63)             (381)
                                                 -------------    --------------    -------------    --------------

Income before income taxes ..................            1,276             1,182            3,150             2,656
Provision for income taxes ..................              485               337            1,197               898
                                                 -------------    --------------    -------------    --------------
Net income ..................................    $         791    $          845    $       1,953    $        1,758
                                                 =============    ==============    =============    ==============
Net income per common share .................    $        0.16    $         0.17    $        0.39    $         0.35
                                                 =============    ==============    =============    ==============
Weighted average common shares...............            5,019             5,066            5,043             5,065
                                                 =============    ==============    =============    ==============



   See Notes to Financial Statements.

                                                         2





                                                 S & K FAMOUS BRANDS, INC.
                                                       Balance Sheets
                                     (In thousands, except share and per share amounts)
                                                        (unaudited)


                                                                  July 26,            July 27,              January 25,
                                                                    1997                1996                   1997
                                                               --------------       -------------        -----------------
Assets

Current assets:
  Cash....................................................     $          417       $         421        $             537
  Accounts receivable.....................................                503                 524                      398
  Merchandise inventories.................................             42,179              40,142                   41,511
  Other current assets....................................              2,276               2,345                    2,295
                                                               --------------       -------------        -----------------

      Total current assets................................             45,375              43,432                   44,741

Property and equipment, at cost:
  Land and corporate facility.............................              5,123               5,125                    5,123
  Furniture, fixtures and equipment ......................             11,979              11,133                   11,596
  Leasehold improvements..................................             12,758              11,855                   12,396
                                                               --------------       -------------        -----------------
                                                                       29,860              28,113                   29,115
  Less:  Accumulated depreciation and amortization........             14,973              13,779                   14,360
                                                               --------------       -------------        -----------------
                                                                       14,887              14,334                   14,755

Other assets .............................................              3,164               2,461                    2,933
                                                               --------------       -------------        -----------------
                                                               $       63,426       $      60,227        $          62,429
                                                               ==============       =============        =================

Liabilities and Shareholders' Equity

Current liabilities:
  Current maturities of long-term debt ...................     $          180       $         180        $             180
  Accounts payable .......................................              3,776               4,508                    5,699
  Accrued expenses:
      Compensation-related items..........................              1,062                 952                    2,211
      Current and deferred income taxes...................                114                 194                    1,339
      Other current liabilities...........................              1,428               1,284                    1,508
                                                               --------------       -------------        -----------------

         Total current liabilities........................              6,560               7,118                   10,937

Industrial Development Revenue Bond.......................              2,070               2,250                    2,160
Long-term debt............................................              7,189               7,429                    3,020
Deferred income taxes.....................................              1,225               1,228                    1,203
Commitments
Shareholders' equity:
      Preferred stock, $1 par value; authorized shares,
         500,000;  issued and outstanding shares, none
  Common stock, $.50 par value, authorized shares,
      10,000,000; issued and outstanding shares,
      4,997,508, 5,066,371 and 5,066,371, respectively                  2,499               2,533                    2,533
  Capital in excess of par value..........................              7,155               7,837                    7,837
  Notes receivable--Stock Purchase Loan Plan..............             (1,341)             (1,432)                  (1,377)
  Retained earnings.......................................             38,069              33,264                   36,116
                                                               --------------       -------------        -----------------
                                                                       46,382              42,202                   45,109
                                                               --------------       -------------        -----------------
                                                               $       63,426       $      60,227        $          62,429
                                                               ==============       =============        =================
See Notes to Financial Statements.

                                                         3


                                             S & K FAMOUS BRANDS, INC.
                                             Statements of Cash Flows
                                            Increase (Decrease) in Cash
                                                  (In thousands)
                                                    (unaudited)


                                                                                            Six Months Ended
                                                                               -------------------------------------------
                                                                                 July 26, 1997            July 27, 1996
                                                                               -----------------        ------------------
Cash flows from operating activities:
   Net income......................................................            $           1,953        $            1,758
   Adjustments to reconcile net income to net cash
     (used for) provided by operating activities:
      Depreciation and amortization................................                        1,330                     1,347
      Loss on property dispositions, net...........................                           43                       226
      Other........................................................                          101                        66
      Changes in assets and liabilities:
         Accounts receivable.......................................                         (105)                       86
         Inventories...............................................                         (668)                     (441)
         Other current assets......................................                           19                       (45)
         Other assets..............................................                         (231)                      (85)
         Accounts payable and accrued expenses.....................                       (3,066)                   (2,078)
         Income taxes and deferred income taxes....................                       (1,203)                     (789)
                                                                               -----------------        ------------------
   Net cash (used for) provided by operating activities............                       (1,827)                       45
                                                                               -----------------        ------------------
Cash flows from investing activities:
   Capital expenditures............................................                       (1,505)                     (815)
                                                                               -----------------        ------------------
Cash flows from financing activities:
   Net borrowings under revolving bank lines of credit.............                        4,068                       761
   Reduction of long-term debt.....................................                          (90)                      (90)
   Repurchase of common stock......................................                         (766)                        0
                                                                               -----------------        ------------------
   Net cash provided by financing activities.......................                        3,212                       671
                                                                               -----------------        ------------------
Net decrease in cash...............................................                        (120)                      (99)
Cash at beginning of period........................................                          537                       520
                                                                               -----------------        ------------------
Cash at end of period..............................................            $             417        $              421
                                                                               =================        ==================

Supplemental cash flow information: Cash paid during the period for:
      Interest.....................................................            $             193        $              274
      Income taxes.................................................                        2,413                     1,690

See Notes to Financial Statements.



                                                                 4





                            S & K FAMOUS BRANDS, INC.

                          Notes to Financial Statements
                                   (unaudited)

A.    Accounting Policies

      The accompanying unaudited interim financial statements have been prepared
by the Company in accordance with the regulations of the Securities and Exchange
Commission in regard to quarterly reporting.  In the opinion of the Company, the
statements  include  all  adjustments,   consisting  only  of  normal  recurring
adjustments,  which are  necessary  for a fair  representation  of the financial
position and results of operations for interim periods.

B.    Interim Results of Operations

      The  Company's  business  is  highly  seasonal,  with peak  sales  periods
occurring during its fourth fiscal quarter which includes the Christmas  season.
The net earnings of any interim quarter are seasonally  disproportionate  to net
sales since  administrative  and certain  operating  expenses remain  relatively
constant during the year. Consequently, interim results should not be considered
necessarily indicative of the results for the entire fiscal year.

C.    Expansion

      Since the end of the first quarter,  the Company has opened eight more new
stores  totaling 38,955 square feet. The new stores in Lake Park,  Georgia,  and
Wilmington, North Carolina, were relocations.

         S&K Store Locations                Date Opened           Square Footage
- --------------------------------------     -----------------      --------------
         Georgia:  Lake Park(1)            August 22, 1997*           5,160
        Michigan:  Okemos (E. Lansing)     May 21, 1997               5,685
  North Carolina:  Charlotte               August 22, 1997*           5,000
           Wilmington(1)                   July 26, 1997              4,844
    Pennsylvania:  Reading                 July 26, 1997              4,486
       Tennessee:  Memphis                 June 6, 1997               5,200
        Virginia:  Fredericksburg          August 26, 1997*           5,000
   West Virginia:  Martinsburg             August 16, 1997*           3,580

*Store opened in third quarter.

(1) This new store was  relocated  from a  previous  location  which has  closed
(3,000  square feet - Lake Park,  Georgia,  and 4,069 square feet -  Wilmington,
North Carolina.)

During the second  quarter,  the Company  closed the Beaufont  Mall store (3,600
square  feet) in  Richmond,  Virginia,  which was at the end of the lease  term,
since it was not meeting the Company's sales and profitability expectations.

                                        5




Item 2.     MANAGEMENT'S DISCUSSION AND FINANCIAL REVIEW

Three Months and Six Months Ended July 26, 1997 Compared to Three Months and Six
Months Ended July 27, 1996

RESULTS OF OPERATIONS

      The following  table sets forth certain items in the  Statements of Income
as a percentage  of net sales for the three months and six months ended July 26,
1997 and July 27, 1996.


 
                                                                                Percentage of Net Sales
                                                          -------------------------------------------------------------------
                                                                Three Months Ended                   Six Months Ended
                                                          -------------------------------     -------------------------------
                                                             7/26/97           7/27/96          7/26/97           7/27/96
                                                          --------------     ------------     ------------     --------------
Net sales............................................         100.0 %           100.0 %          100.0 %            100.0 %
Cost of sales .......................................          53.3              54.4             52.9               54.3
                                                          --------------     ------------     ------------     --------------
Gross profit ........................................          46.7              45.6             47.1               45.7
Other costs and expenses:
   Selling, general and administrative...............          40.4              40.2             40.2               39.6
   Interest .........................................            .4                .5               .3                 .4
   Depreciation and amortization ....................           1.9               2.0              1.8                1.9
   Other, net .......................................           (.1)             (1.1)             (.1)               (.6)
                                                          --------------     ------------     ------------     --------------
Income before incomes taxes .........................           4.1               4.0              4.9                4.4
Provision for income taxes ..........................           1.5               1.1              1.9                1.5
                                                          --------------     ------------     ------------     --------------
Net income ..........................................           2.6 %             2.9 %            3.0 %              2.9 %
                                                          ==============     ============     ============     ==============


      Net sales in the second quarter increased by 5%, or $1.4 million, over the
same period last year,  and  reflects  the net  addition of ten new stores since
July 27, 1996.  Excluding the sales volume in three former Menswear Mega Centers
(MMC) which were closed in August, 1996, second quarter net sales increased 11%.
Comparable store sales were up 5%. For the six-month period, net sales increased
by 6% or $3.4  million  over the same  period last year with  comparable  stores
sales up 5%. These sales  increases were mostly  attributable  to growth in suit
sales.  During the quarter  ended July 26,  1997,  the  Company  opened four new
stores,  one of which was a relocation and conversion to the superstore  format,
and closed one store.  There were 198 stores in  operation  as of July 26, 1997,
compared to 188 stores at July 27, 1996.

      Cost of sales in the second  quarter of fiscal 1998 was 53.3% of net sales
compared to 54.4% of net sales for the same period last year.  For the six-month
period,  cost of sales was 52.9% of net sales compared to 54.3% last year. These
decreases were primarily due to the lack of lower margin MMC sales this year. To
a lesser  degree,  the cost of  sales  decreases  were  the  result  of  reduced
markdowns in the S&K stores.

      Selling,  general and  administrative  expenses  in the second  quarter of
fiscal  1998  were  40.4% of net  sales  compared  to 40.2% of net sales for the
second quarter of fiscal 1997. For the six-month  period,  selling,  general and
administrative  expenses were 40.2% of net sales  compared to 39.6% of net sales
last year.  These  increases were due to not having the lower overhead MMC sales
this year,  offset for the most part by reduced  advertising and occupancy costs
as a percentage of net sales in the S&K stores.


                                        6





      Interest expense in the second quarter of fiscal 1998 was .4% of net sales
compared  to .5% of net sales for the  second  quarter of fiscal  1997.  For the
six-month  period,  interest expense was .3% of net sales compared to .4% of net
sales last year.  These decreases are primarily  attributable to reduced average
borrowings this year.

      Other, net in the second quarter of fiscal 1998 was income of (.1)% of net
sales  compared to (1.1)% of net sales for the same  period  last year.  For the
six-month period,  other, net was income of (.1)% of net sales compared to (.6)%
last  year.  Last year,  other,  net  included a $295,000  gain ($.06 per share)
related to nonrecurring, nontaxable insurance proceeds.

      Provision for income taxes in the second  quarter of fiscal 1998 was 38.0%
of income before income taxes  compared to 28.6% for the same quarter last year.
On a year-to-date  basis,  provision for income taxes was 38.0% of income before
income taxes compared to 33.8% last year. The lower effective tax rate in fiscal
1997  is  attributable  to  the  nontaxable,   nonrecurring  insurance  proceeds
disclosed in other, net above.


LIQUIDITY AND CAPITAL RESOURCES

      The  Company  has  funded  its  operating  activities,  including  capital
expenditures for the opening of new stores, from internally  generated funds and
from bank  borrowings.  Through the first six months of fiscal 1998, the Company
opened eight new S&K stores, closed three stores (one of which was a relocation)
and  remodeled  ten others.  By  Thanksgiving  1997,  the Company  plans to open
additional new stores and remodel several others.  The Company believes that its
sources of liquidity  and capital  resources  will  continue to be sufficient to
fund its operations and capital expenditures.

      Operating  activities  used $1.8 million and provided  $45,000 of net cash
during the first six months of fiscal 1998 and 1997, respectively. Excluding the
effects of changes in working capital, net cash provided by operating activities
in the first six months of both years was approximately $3.4 million.

      Net cash used in investing  activities  in fiscal 1998 and fiscal 1997 was
primarily  for  the  purpose  of  store  expansion  and   remodelings.   Capital
expenditures for the first six months of fiscal 1998 and 1997  approximated $1.5
million and $.8 million,  respectively.  In the first six months of fiscal 1998,
the Company  opened  eight new stores and  remodeled  ten  others.  For the same
period last year, the Company opened four new stores and converted two others to
its superstore format.

      Financing  activities  provided net cash of approximately  $3.2 million in
the first six months of fiscal 1998 compared with $.7 million in the same fiscal
1997  period.  During the first two  quarters of fiscal  1998,  the Company used
approximately  $766,000 to repurchase 74,000 shares of its common stock.  During
the quarter ended July 26, 1997,  the Company  renewed its credit  agreements to
May 31, 2000,  which,  at the Company's  option,  are  convertible to term loans
expiring May 31, 2004.  Financing activities primarily relate to fluctuations in
the borrowing levels under the Company's  revolving credit agreements which have
an aggregate  borrowing  capacity of $30.0  million.  As of July 26,  1997,  the
Company had net unused  commitments  of  approximately  $23.9  million under the
agreements.


                                        7





PART II.  OTHER INFORMATION

Item 4.     Submission of Matters to a Vote of Security Holders

(a)         The annual meeting of the Company's shareholders was held on May 29,
            1997.

(b) & (c)   At the annual meeting,  the  shareholders  elected eight  directors,
            approved an  amendment to the  Company's  1991 Stock Option Plan and
            ratified the selection of  independent  accountants.  The results of
            the voting were as follows:

              Election of Directors
                   Director                   For          Withheld      Abstain
              ---------------------        ---------       --------      -------
              Stuart C. Siegel             4,627,363        276,450          0
              Robert L. Burrus, Jr.        4,623,269        280,544          0
              Donald W. Colbert            4,627,363        276,450          0
              Selwyn  S. Herson            4,264,312        639,501          0
              Andrew M. Lewis              4,624,258        279,555          0
              Steven A. Markel             4,627,463        276,350          0
              Troy A. Peery                4,264,512        639,301          0
              Marshall B. Wishnack         4,626,063        277,750          0

           Approval of  amendment  to 1991 Stock  Option  Plan to  increase  the
           number of  common  shares  reserved  for  issuance  under the Plan by
           200,000 shares
                              For           Against       Abstain
                          ------------      -------       -------
                           4,081,541        802,120        4,913


           Ratification of Price Waterhouse LLP as Independent Accountants
                              For            Against      Abstain
                          ------------       -------      -------
                           4,896,642          4,285         2,886




                                        8





Item 6.           Exhibits and Reports on Form 8-K

           (a)    Exhibits

                  (4)    a.  Amendment to Credit Agreement dated April 30, 1997,
                             between the registrant and Crestar Bank.

                  (4)    b.  Amended and Restated  Credit  Agreement dated as of
                             May 31, 1997, between registrant and Signet Bank.

                  (27)       Financial Data Schedule

            (b) There were no reports  filed on Form 8-K during the three months
ended July 26, 1997.

                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                          S & K FAMOUS BRANDS, INC.
                                               (Registrant)


Date:  September 4, 1997                  /s/ Robert E. Knowles
                                          ---------------------
                                          Robert E. Knowles
                                          Executive Vice President,
                                          Chief Financial Officer,
                                          Secretary and Treasurer
                                          (Principal Financial Officer)

Date:  September 4, 1997                  /s/ Janet L. Jorgensen
                                          ----------------------
                                          Janet L. Jorgensen
                                          Vice President and Controller
                                          (Principal Accounting Officer)


                                        9