Exhibit 23.1



                          INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Farm Fresh, Inc.:

We consent to the inclusion of our report dated February 17, 1998,  except as to
note 1, which is as of  February  20,  1998,  with  respect to the  consolidated
balance sheets of Farm Fresh,  Inc. and  subsidiaries  as of January 3, 1998 and
December  28,  1996,   and  the  related   consolidated   statements   of  loss,
stockholder's  deficit  and cash flows for the years then  ended,  which  report
appears tin the Form 8-K of Richfood Holdings, Inc. dated March 19, 1998.

Our report dated February 17, 1998, except as to note 1, which is as of February
20, 1998, contains an explanatory paragraph that states that the Company filed a
voluntary  petition for relief under Chapter 11 of the United States  Bankruptcy
Code  and  submitted  a plan of  reorganization  to the  Bankruptcy  Court.  The
Bankruptcy  filing,  Farm Fresh Inc.'s  leveraged  financial  structure  and its
recurring  net losses  resulting  in a deficit  in  stockholder's  equity  raise
substantial  doubt  about  its  ability  to  continue  as a going  concern.  The
consolidated  financial  statements  do not include any  adjustments  that might
result from the outcome of that uncertainty.



Norfolk, Virginia                              /s/ KPMG Peat Marwick LLP
March 19, 1998