Exhibit 23.3


                         CONSENT OF INDEPENDENT AUDITORS


The Board of Directors
Richfood Holding, Inc.:

We consent to the incorporation by reference in the registration statement (No.
333-65061) on Form S-3 of Richfood Holdings, Inc. of our report dated
February 17, 1998, except as to note 1, which is as of February 20, 1998, with
respect to the consolidated balance sheets of Farm Fresh, Inc. and subsidiaries
as of January 3, 1998 and December 28, 1996, and the related consolidated
statements of loss, stockholder's deficit, and cash flows for the years then
ended, which report appears in the Form 8-K of Richfood Holdings, Inc. filed
March 19, 1998.

Our report dated February 17, 1998, except as to note 1, which is as of February
20, 1998, contains an explanatory paragraph that states that Farm Fresh, Inc.
and subsidiaries (the Company) filed a voluntary petition for relief under
Chapter 11 of the United States Bankruptcy Code on January 7, 1998. The
Bankruptcy filing, the Company's leveraged financial structure and its recurring
net losses raise substantial doubt about its ability to continue as a going
concern. The consolidate financial statements do not include any adjustments
that may result from the outcome of this uncertainty.



                                    /s/ KPMG PEAT MARWICK LLP


Norfolk, Virginia
October 19, 1998