EXHIBIT 99.1

                                   NEWS FROM:
                             ESKIMO PIE CORPORATION

901 Moorefield Park Drive                        Contact:  William T. Berry, Jr.
Richmond, Virginia  23236                             Telephone:  (804) 560-8490

                    FOR IMMEDIATE RELEASE: November 18, 1998

               ESKIMO PIE CORPORATION RESPONDS TO YOGEN FRUZ OFFER

         Richmond,   Virginia  (NASDAQ  NNM:  EPIE)  -  Eskimo  Pie  Corporation
confirmed today that it had received an unsolicited  written proposal  yesterday
from  Yogen  Fruz  World-Wide  Incorporated  to  acquire  100% of the  Company's
outstanding  shares  at a  cash  price  of  $10.25  per  share  in a  negotiated
transaction.   Yogen  Fruz   simultaneously   announced  its  proposal  publicly
yesterday.

         Eskimo Pie Corporation stated that its Board of Directors had met today
and  unanimously  concluded that the proposal  presented by Yogen Fruz is not in
the best interest of the Company's long term  shareholders.  The Company further
stated that it had advised Yogen Fruz of the Board's conclusion.  The Board also
reaffirmed its support for  management's  continuing  efforts to restructure the
Company's business and to carry out the strategic  turn-around  initiatives that
it has underway,  the results of which the Board believes will enhance long term
shareholder value.

         Eskimo Pie Corporation,  headquartered in Richmond,  Virginia,  created
the frozen  novelty  industry in 1921 with the  invention  of the Eskimo Pie ice
cream bar.  Today,  the Company markets a broad range of frozen  novelties,  ice
cream and sorbet  products  under the Eskimo Pie,  Real Fruit,  Welch's,  Weight
Watchers,  SnackWell's and OREO brand names.  These nationally  branded products
are generally  manufactured  by a select group of licensed  dairies who purchase
the necessary  flavors,  ingredients  and  packaging  directly from the Company.
Eskimo Pie Corporation also sells a full line of quality flavors and ingredients
for use in private  label dairy  products in addition to the national  brands it
licenses.  The Company also manufactures soft serve yogurt and premium ice cream
products for sale to the foodservice industry.