Exhibit 99.1



 
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                              N E W S R E L E A S E
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                              AMERICA'S SUIT STORE
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NASDAQ Trading Symbol: SKFB   Company Contact:    Investor Contacts: Lynn Morgen and Carolyn
P. O. Box 31800               Robert E. Knowles   Capaccio
Richmond, VA 23294-1800       Chief Financial     Media Contacts: Terry Rooney and Jeff Siegel
                              Officer             MORGEN-WALKE ASSOCIATES  (212) 850-5600
                              (804) 346-2500

FOR IMMEDIATE RELEASE

                          S & K FAMOUS BRANDS ANNOUNCES
                 STOCK REPURCHASE PROGRAM OF UP TO $2.5 MILLION

Richmond, VA, November 30, 1998 -- S&K Famous Brands, Inc. (NASDAQ:SKFB),  today
announced  that its Board of Directors has approved a  discretionary  program to
repurchase  up to $2.5  million  worth of  shares of the  Company's  outstanding
common stock.  Subject to price and market  conditions,  these purchases will be
made from time to time in open market or in  privately  negotiated  transactions
using the Company's available cash balances.

Stuart C. Siegel,  Chairman and Chief Executive  Officer,  said, "In view of the
market's   current   valuation  of  S&K's  equity,   we  have   instituted  this
opportunistic  share repurchase program. We believe this is in the best interest
of our  shareholders  and  demonstrates  our  confidence  in our  future  growth
prospects."

The Company's common stock is listed on the Nasdaq Stock Market under the symbol
SKFB. As of October 31, 1998,  the Company had 5,064,000  shares of common stock
outstanding. The Company's net book value as of October 31, 1998, was $10.50 per
share.

S&K Famous Brands,  Inc. is a retailer of  value-priced  menswear  operating 236
stores in 27 states  reaching  from the Eastern  U.S. to Texas and from Maine to
Florida.  S&K offers a complete  line of men's apparel  generally  priced 20-40%
below department store and specialty store regular prices.

Except for  historical  information  contained  herein,  the  statements in this
release  may be  forward-looking  and  are  made  pursuant  to the  safe  harbor
provisions   of  the  Private   Securities   Litigation   Reform  Act  of  1995.
Forward-looking  statements  involve known and unknown risks and  uncertainties,
which  may cause the  Company's  actual  results  in  future  periods  to differ
materially from forecasted or expected results. Those risks include, among other
things,  the competitive  environment in the value-priced men's apparel industry
in general and in the  Company's  specific  market area,  inflation,  changes in
costs of goods and  services  and  economic  conditions  in  general  and in the
Company's  specific market area.  Those and other risks are more fully described
in the Company's filings with the Securities and Exchange Commission.

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