Exhibit 10.1

                              UNIVERSAL CORPORATION
                              AMENDED AND RESTATED
                1994 STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS

                                    Article I

                                   DEFINITIONS

         1.01 Affiliate means any "subsidiary" or "parent  corporation"  (within
the meaning of Section 424 of the Code) of the Company.

         1.02 Agreement  means a written  agreement  (including any amendment or
supplement  thereto) between the Company and a Participant  specifying the terms
and conditions of a Grant issued to such Participant.

         1.03 Board means the Board of Directors of the Company.

         1.04 Code means the Internal  Revenue Code of 1986,  and any amendments
thereto.

         1.05  Commission  means the Securities  and Exchange  Commission or any
successor agency.

         1.06 Committee means the Executive Compensation Committee of the Board.

         1.07 Common Stock means the Common Stock of the Company.

         1.08 Company means Universal Corporation.

         1.09 Exchange Act means the Securities Exchange Act of 1934, as amended
from time to time, and any successor thereto.

         1.10 Fair Market Value means, on any given date, the closing price of a
share of Common Stock as reported on the New York Stock Exchange  composite tape
on such day or,  if the  Common  Stock  was not  traded  on the New  York  Stock
Exchange on such day,  then on the next  preceding day that the Common Stock was
traded on such  exchange,  all as reported by such source as the  Committee  may
select.  If there is no regular public trading market for the Common Stock,  the
Fair Market Value shall be determined by the Committee in good faith.

         1.11     Grant means the grant of an Option.

         1.12  Non-Employee  Director  means a member of the Board who is not an
employee of the  Company or an  Affiliate  and was not such an  employee  within
three years prior to his or her first election to the Board.

         1.13 Option means a stock  option that  entitles the holder to purchase
from the  Company  under the  terms of this Plan the  number of shares of Common
Stock set forth in Article IV at the Option Price.

         1.14 Option Price means the price per share for Common Stock  purchased
on the exercise of an Option as provided in Article IV.

         1.15  Participant  means a  Non-Employee  Director  who is  eligible to
receive a Grant under this Plan.

         1.16 Rule 16b-3 means Rule 16b-3,  as  promulgated by the Commission in
Release No.  34-28869 under Section 16(b) of the Exchange Act,  effective May 1,
1991, or any successor rule as amended from time to time.

         1.17  Securities   Broker  means  the  registered   securities   broker
acceptable  to the  Company  who agrees to effect the  cashless  exercise  of an
Option pursuant to Section 7.03 hereof.

         1.18 Subsidiary  means any  corporation  (other than the Company) in an
unbroken  chain  of  corporations  beginning  with  the  Company  if each of the
corporations  in  the  chain  (other  than  the  last  corporation)  owns  stock
possessing at least 50 percent of the total combined voting power of all classes
of stock in one of the other corporations in such chain.


                                   Article II

                                     PURPOSE

         This Plan is intended to associate  the  interests of the  Non-Employee
Directors  with those of the  Company  and its  shareholders  through  increased
equity ownership,  to assist the Company in recruiting and retaining individuals
of ability and  experience  who are not  employed by the Company to serve on the
Board and its  committees  and to  provide  incentive  to those  individuals  by
enabling them to participate in the future success of the Company.


                                   Article III

                                 ADMINISTRATION

         The Plan shall be  administered  by the Committee.  The Committee shall
have all the  powers  vested  in it by the  terms of the  Plan,  such  powers to
include the authority (within the limitations described herein) to prescribe the
form of the  Agreements  evidencing  Grants  under the terms of this  Plan.  The
Committee  shall,  subject  to the  provisions  of the  Plan,  have the power to
construe the Plan, to determine all questions  arising  thereunder  and to adopt
and amend such rules and  regulations for the  administration  of the Plan as it
may deem desirable,  consistent with the provisions of the Plan. Any decision of
the Committee in the  administration of the Plan, as described herein,  shall be
final and conclusive. The Committee may act only by a majority of its members in
office,  except that the members  thereof may authorize any one or more of their
number or the  Secretary  or any other  officer of the  Company  to execute  and
deliver  documents on behalf of the Committee.  No member of the Committee shall
be liable for anything done or omitted to be done by such member or by any other
member of the Committee in  connection  with the Plan,  except in  circumstances
involving  actual bad faith.  All costs and expenses of  administering  the Plan
shall be borne by the Company.


                                   Article IV

                                GRANTS OF OPTIONS

         Every Non-Employee  Director who serves on the Board during the term of
the Plan is eligible to receive Grants.  Each  Non-Employee  Director serving on
the Board as of the  effective  date of this Plan  shall be granted an Option on
such date. Every  Non-Employee  Director who continues to serve in such capacity
on the date which is the first  business day  following  each Annual  Meeting of
Shareholders  during  the term of this Plan  shall be  granted an Option on each
such date.  Each Option  shall be for the purchase by the  Participant  of 1,000
shares of Common  Stock at a price per share equal to the Fair Market Value of a
share of the  Common  Stock  on the  date of the  Grant.  Each  Option  shall be
evidenced by an Agreement  issued by the Committee in the form prescribed by the
Committee and consistent with the terms of this Plan.


                                    Article V

                                 AMOUNT OF STOCK

         The total number of shares of Common Stock  reserved and  available for
issuance  upon  exercise  of  Options  granted  under the Plan  shall be 100,000
shares,  subject to  adjustment  as provided in Article  VIII below.  The Common
Stock to be issued may be either  authorized and unissued shares,  issued shares
acquired by the Company or its Subsidiaries or any combination  thereof.  In the
event that an Option is  terminated,  in whole or in part,  for any reason other
than its exercise, the number of shares of Common Stock allocated to such Option
or terminated  portion thereof may be reallocated to other Options to be granted
under  this  Plan.  In the event  that the  number  of  shares  of Common  Stock
available for future Grants under the Plan is insufficient to make all automatic
Grants required to be made on such date, then all  Non-Employee  Directors shall
share ratably in the number of Options available for Grants under the Plan.


                                   Article VI

                               EXERCISE OF OPTIONS

         6.01 Exercisability. Each Option shall be first exercisable on the date
which is six months from the date of the grant of the Option and shall  continue
to be exercisable for a term of ten years thereafter;  provided  however,  that:
(i) subject to the six month  exercisability  requirement  set forth  above,  an
Option  shall be  exercisable,  in the event of a  Participant's  death prior to
exercising  the  Option,  by his  estate,  or the  person or persons to whom his
rights  under  the  Option  shall  pass  by  will or the  laws  of  descent  and
distribution  but  only  for a  period  of  two  years  from  the  date  of  the
Participant's  death  or  during  the  remainder  of the  period  preceding  the
expiration  of the Option,  whichever is shorter;  (ii) subject to the six month
exercisability requirement set forth above, an Option shall be exercisable, if a
Participant  becomes  permanently  and totally  disabled  (within the meaning of
Section  105(d)(4) of the Code) while  serving on the Board prior to  exercising
the Option,  but only for a period of two years from the date on which he ceases
serving  on the Board due to such  disability  or during  the  remainder  of the
period preceding the expiration of the Option,  whichever is shorter;  and (iii)
subject to the six month  exercisability  requirement  set forth  above,  in the
event that a Participant resigns from or is not re-elected or does not stand for
re-election to the Board or in any other  circumstance  approved by the Board in
its sole discretion, an Option shall be exercisable but only for a period of two
years  following  the date of his  resignation  or  cessation  of service on the
Board, or in the period prescribed by the Board in an approved circumstance,  or
during the  remainder  of the period  preceding  the  expiration  of the Option,
whichever is shorter.

         6.02   Transferability.   Any   Option   granted   hereunder   will  be
nontransferable and, accordingly, shall not be assignable, alienable, salable or
otherwise transferable by any Participant,  unless the Participant's  Agreement,
as determined in the discretion of the Committee,  expressly authorizes all or a
portion of the Options to be granted to the  Participant  on terms which  permit
transfer by such Participant to (i) the spouse, children or grandchildren of the
Participant  ("Immediately  Family  Members"),  (ii) a trust or  trusts  for the
exclusive benefit of such Immediately Family Members,  or (iii) a partnership in
which such Immediate  Family  Members are the only  partners,  provided that (x)
there may be no consideration for any such transfer,  (y) the Agreement pursuant
to  which  Options  are  granted  must be  approved  by the  Committee  and must
expressly provide for  transferability in a manner consistent with this Article,
and (z) subsequent  transfers of transferred  Options shall be prohibited except
those  transferred  by will or the laws of descent and  distribution.  Following
transfer,  any such Options  shall  continue to be subject to the same terms and
conditions as were applicable  immediately prior to transfer,  provided that for
purposes of this  Article VI, the term  Participant  shall be deemed to refer to
the transferee.  The events of resignation from or cessation of Board service of
this  Article  shall  continue  to be  applied  with  respect  to  the  original
Participant to whom the Option was granted,  following which the Option shall be
exercisable by the transferee only to the extent,  and for the period  specified
in this Article VI.


                                   Article VII

                               MANNER OF EXERCISE

         7.01  Exercise.  Subject to the provisions of Article VI, an Option may
be  exercised  in whole  at any time or in part  from  time to time.  An  Option
granted  under this Plan may be  exercised  with  respect to any number of whole
shares less than the full number for which the Option could be  exercised.  Such
partial  exercise of an Option shall not affect the right to exercise the Option
from time to time in accordance with this Plan with respect to remaining  shares
subject to the Option.

         7.02  Payment.  Payment of the  Option  Price may be made in cash or by
surrendering  previously-owned  shares of Common Stock to the Company,  provided
the  shares  surrendered  have a Fair  Market  Value  (determined  as of the day
preceding the date of exercise)  that is not less than such Option Price or part
thereof.

         7.03 Cashless  Exercise.  To the extent permitted under applicable laws
and regulations,  at the request of the Participant,  the Company will cooperate
in a "cashless  exercise" of an Option.  The cashless exercise shall be effected
by the Participant  delivering to the Securities Broker instructions to exercise
all or part of the Option, including instructions to sell a sufficient number of
shares of Common Stock to cover the costs and expenses associated therewith.

         7.04  Shareholder  Rights.  No  Participant  shall have any rights as a
shareholder  with  respect  to shares  subject  to an  Option  until the date he
exercises such Option.

                                  Article VIII

                     ADJUSTMENT UPON CHANGE IN COMMON STOCK

         Should  the  Company  effect  one or more (x)  stock  dividends,  stock
split-ups,  subdivisions or consolidations of shares or other similar changes in
capitalization;  (y) spin-offs, spin-outs, split-ups,  split-offs, or other such
distribution of assets to  shareholders;  or (z) direct or indirect  assumptions
and/or conversions of outstanding  options due to an acquisition of the Company,
then the maximum  number of shares as to which  Grants may be issued  under this
Plan and the number and price of shares of Common Stock  subject to Grants shall
be proportionately  adjusted, and the terms of Options shall be adjusted, as the
Committee  shall   determine  to  be  equitably   required  to  retain  for  the
Participants  the  equivalent   economic   benefit  of  their   Option(s).   Any
determination  made under this Article VIII by the Committee  shall be final and
conclusive.

         The  issuance  by the Company of shares of Common  Stock or  securities
convertible  into shares of Common  Stock,  for cash or property or for labor or
services,  either upon direct sale or upon the exercise of rights or warrants to
subscribe  therefor,  or upon conversion of shares or obligations of the Company
convertible  into such  shares or other  securities,  shall not  affect,  and no
adjustment by reason thereof shall be made with respect to any Grant.


                                   Article IX

              COMPLIANCE WITH LAW AND APPROVAL OF REGULATORY BODIES

         No Option shall be  exercisable,  no Common  Stock shall be issued,  no
certificates for shares of Common Stock shall be delivered, and no payment shall
be made under this Plan except in  compliance  with all  applicable  federal and
state laws and  regulations  (including,  without  limitation,  withholding  tax
requirements, if any) and the rules of all domestic stock exchanges on which the
Company's  shares  may be  listed.  The  Company  may rely on an  opinion of its
counsel as to such compliance.  Any share certificate  issued to evidence Common
Stock for which an Option is exercised  may bear such legends and  statements as
the Committee  may deem  advisable to assure  compliance  with federal and state
laws and  regulations.  No Grant shall be exercisable,  no Common Stock shall be
issued,  and no certificate  for shares shall be delivered until the Company has
obtained  such  consent or approval as the  Committee  may deem  advisable  from
regulatory bodies having jurisdiction over such matters.


                                    Article X

                               GENERAL PROVISIONS

         10.01 Rules of  Construction.  Headings  are given to the  articles and
sections  of this Plan for ease of  reference.  The  reference  to any  statute,
regulation,  or  other  provision  of law  shall  be  construed  to refer to any
amendment to or successor of such provision of law.

         10.02  Amendment.  The Board may amend or terminate this Plan from time
to time;  provided,  however,  that the Board may amend no more  often than once
every six  months  and no  amendment  may  become  effective  until  shareholder
approval is obtained if the amendment  would  increase the number of shares that
may  be  issued  hereunder  pursuant  to  Options,   increase  the  benefits  to
Participants  under the Plan, or change the  requirements  as to eligibility for
participation in the Plan. No amendment shall, without a Participant's  consent,
adversely affect any rights of such Participant  under any Grant  outstanding at
the time such amendment is made except if such an amendment is made to cause the
Plan or a Grant to qualify for the Rule 16b-3  exemption.  No amendment shall be
made if it would disqualify the Plan from the exemption provided by Rule 16b-3.

         10.03 No Right.  Neither the Plan nor any action taken  hereunder shall
be construed as giving any Non-Employee Director any right to be retained in the
service of the Company.

         10.04 Unfunded Plan. The Plan shall be unfunded.  The Company shall not
be required  to  establish  any  special or  separate  fund or to make any other
segregation  of assets to assure the  issuance  of shares  upon  exercise of any
Option under the Plan and issuance of shares upon  exercise of Options  shall be
subordinated to the claims of the Company's general creditors.

         10.05  Acceptance.  By accepting  any Option or other benefit under the
Plan,  each  Participant  and each person  claiming under or through such person
shall be conclusively  deemed to have indicated his acceptance and  ratification
of, and consent to, any action taken under the Plan by the Company or the Board.

         10.06 Rule 16b-3  Compliance.  It is the  intention of the Company that
the Plan  comply  in all  respects  with Rule  16b-3,  that any  ambiguities  or
inconsistencies  in  construction  of the Plan be  interpreted to give effect to
such  intention  and that if any  provision  of the  Plan is found  not to be in
compliance with Rule 16b-3,  such provision shall be deemed null and void to the
extent  required  to permit the Plan to comply  with Rule  16b-3.  The Board may
adopt rules and  regulations  under,  and amend,  the Plan in furtherance of the
intent of the foregoing.

         10.07 Term of Plan.  No Grant may be issued  under this Plan before the
effective  date of the Plan or after the first  business day  following the 2004
Annual Meeting of Shareholders  (the  "Termination  Date").  Grants issued on or
before the Termination Date shall remain valid in accordance with their terms.

         10.08  Effective Date. This Amended and Restated Plan has been approved
by the Board of Directors of the Company, effective as of December 3, 1998.