UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                                  FORM 10-K

(Mark One)

( X ) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934

For the fiscal year ended             December 31, 1998
                          ----------------------------------------------
                                     or

(   ) TRANSITION REPORT PURSUANT TO SECTION  13 OR 15 (d) OF THE SECURITIES
      EXCHANGE  ACT OF 1934

For the transition period from ______________   to  ___________________

Commission file number                000-23423
                      --------------------------------------------
                            C&F FINANCIAL CORPORATION
             (Exact name of registrant as specified in its charter)

           Virginia                                             54-1680165
State or other jurisdiction of                                (I.R.S. Employer
 incorporation or organization                              Identification No.)

 Eighth and Main Streets, West Point, VA                           23181
(Address of principal executive offices)                         (Zip Code)

Registrant's telephone number, including area code   (804) 843-2360

Securities registered pursuant to Section 12(b) of the Act: NONE

           Securities registered pursuant to Section 12(g) of the Act:

                             Common Stock $1.00 Par
                                (Title of class)

      Indicate  by check  mark  whether  the  registrant  (1) has  filed  all
reports  required  to be filed  by  Section  13 or  15(d)  of the  Securities
Exchange  Act of 1934  during the  preceding  12 months (or for such  shorter
period that the registrant  was required to file such  reports),  and (2) has
been subject to such filing requirements for the past 90 days.( X )Yes(   ) No

      Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. ( )

      The aggregate market value of the Common Stock held by  non-affiliates  of
the Registrant was approximately $59,757,000 as of March 3, 1999.

      The number of shares  outstanding of the registrant's  common stock, $1.00
par value was 3,731,888 at March 3, 1999.




                     DOCUMENTS INCORPORATED BY REFERENCE




Location in Form 10-K                                 Incorporated Document
- ---------------------                                 ---------------------

PART II
- -------
                                                   
Item 5 -  Market for Registrants Common                The Company's 1998 Annual Report to
          Equity and Related Stockholder               Shareholders for fiscal years ended
          Matters                                      December 31, 1998, Quarterly Condensed Statements of
                                                       Income-Unaudited, page 43, and
                                                       Investor Information, page 45.

Item 6 -  Selected Financial Data                      The Company's 1998 Annual Report to Shareholders for
                                                       fiscal years ended December 31, 1998, Five Year Financial
                                                       Summary, page 10.

Item 7 -  Management's Discussion and                  The Company's 1998 Annual Report to Shareholders
          Analysis of Financial Conditions             for the fiscal years ended December 31, 1998,
          and Results of Operations                    Management's Discussion and Analysis of Financial
                                                       Condition and Results of Operations, pages 9 through 23.

Item 7a - Quantitative and Qualitative Disclosures     The Company's 1998 Annual Report to Shareholders for
          about Market Risk                            for the fiscal years ended December 31, 1998, Market
                                                       Risk Management, pages 13 through 15.

Item 8  - Financial Statements and                     The  Company's  1998  Annual  Report  to Shareholders
          Supplementary Data                           for fiscal years ended December 31, 1998, Consolidated
                                                       Financial Statements, Notes to Consolidated Financial
                                                       Statements, and Independent Auditors' Report,
                                                       pages 24 through 44.


PART III

Item 10 - Directors and Executive                     The Company's 1998 Proxy  Statement, Election
          Officers of the Registrant                  of  Directors, pages 2 through 3.


Item 11 - Executive Compensation                      The Company's 1999 Proxy Statement, Executive
                                                      Compensation, pages 5 through 6.


Item 12 - Security Ownership of Certain               The Company's 1999 Proxy Statement, Principal Holders
                                                      Beneficial Owners and Management of Capital Stock, page 2.


Item 13 - Certain Relationships and                  The Company's 1999 Proxy Statement, Interest of
          Related Transactions                       Management in Certain Transactions, pages 4 through 5.









                              TABLE OF CONTENTS



PART 1

ITEM 1.  BUSINESS....................................................page 1

ITEM 2.  PROPERTIES..................................................page 2

ITEM 3.  LEGAL PROCEEDINGS...........................................page 3

ITEM 4.  SUBMISSION OF MATTERS
           TO A VOTE OF SECURITY HOLDERS.............................page 3

PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY
           AND RELATED STOCKHOLDER MATTERS...........................page 4

ITEM 6.  SELECTED FINANCIAL DATA.....................................page 4

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATION..............page 4

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK..page 4

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.................page 4

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
           ON ACCOUNTING AND FINANCIAL DISCLOSURE....................page 4

PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS
            OF THE REGISTRANT........................................page 5

ITEM 11. EXECUTIVE COMPENSATION......................................page 5

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
           OWNERS AND MANAGEMENT.....................................page 6

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED
           TRANSACTIONS..............................................page 6

PART IV

ITEM 14. EXHIBITS AND REPORTS ON FORM 8-K............................page 7










PART  I




Item 1. BUSINESS


General

     C&F Financial  Corporation  (the "Company") is a bank holding company which
was incorporated  under the laws of the Commonwealth of Virginia in March, 1994.
The Company owns all of the stock of its sole  subsidiary,  Citizens and Farmers
Bank (the "Bank"),  which is an independent  commercial bank chartered under the
laws of the  Commonwealth  of  Virginia.  The Bank has a total of nine  branches
including  the main  office.  The Bank has its main  office at  Eighth  and Main
Streets, West Point, Virginia, and has branch offices in the locations of Norge,
Middlesex,  Providence Forge, Quinton,  Tappahannock,  Varina,  Williamsburg and
West Point (two branches). The Bank was originally opened for business under the
name Farmers and Mechanics Bank on January 22, 1927.

     The local community served by the Bank is defined as those portions of King
William County,  King and Queen County,  Hanover County and Henrico County which
are east of Route 360; Essex, Middlesex,  New Kent, Charles City, and James City
Counties;  that  portion of York County  which is  directly  north of James City
County; and that portion of Gloucester County surrounded by Routes 14 and 17.

     The  Company,  through  its  subsidiaries,  offers a wide  range of banking
services  available to both  individuals  and small  businesses.  These services
include various types of checking and savings deposit  accounts,  and the making
of business, real estate,  development,  mortgage,  home equity,  automobile and
other  installment,  demand and term  loans.  Also,  the Bank offers ATMs at all
locations,  credit card  services,  trust  services,  travelers'  checks,  money
orders,  safe deposit  rentals,  collections,  notary public,  wire services and
other customary bank services to its customers.

     The Bank has three wholly-owned  subsidiaries,  C&F Title Agency, Inc., C&F
Investment Services, Inc., and C&F Mortgage Corporation,  all incorporated under
the laws of the  Commonwealth  of Virginia.  C&F Title Agency,  Inc. sells title
insurance  to the  mortgage  loan  customers  of  the  Company.  C&F  Investment
Services, Inc., organized April, 1995, is a full-service brokerage firm offering
a comprehensive range of investment options including stocks,  bonds,  annuities
and mutual  funds.  C&F  Mortgage  Corporation,  organized in  September,  1995,
originates  and sells  residential  mortgages.  See Note 16 to the  Consolidated
Financial Statements for summarized financial information by business segment.

     C&F Mortgage  Corporation  provides mortgage services through six locations
in Virginia  and two in  Maryland.  The  Virginia  offices are in Richmond  (two
locations),  Williamsburg,  Newport  News,  Charlottesville,  and  Chester.  The
Maryland offices are in Crofton and Bel Aire.

     As of  December  31,  1998,  a total of 230  persons  were  employed by the
Company,  of whom 17 were part-time.  The Company  considers  relations with its
employees to be excellent.




Competition

      The Bank is subject to competition from various financial institutions and
other companies or firms that offer  financial  services.  The Bank's  principal
competition in its market area consists of all the major  statewide  banks.  The
Bank also  competes for deposits  with savings  associations,  credit unions and
money-market  funds.  In making loans,  the Bank competes with consumer  finance
companies, credit unions, leasing companies and other lenders.

      C&F Mortgage  Corporation  competes for mortgage loans in its market areas
with  other   mortgage   companies,   commercial   banks  and  other   financial
institutions.

      C&F  Investment   Services  competes  with  other  investment   companies,
brokerage firms, and insurance companies to provide these services.

      C&F Title Agency  competes with other title companies owned by lawyers and
other financial institutions.

Regulation and Supervision

      The Company is subject to regulation by the Federal Reserve Bank under the
Bank Holding Company Act of 1956. The Company is also under the  jurisdiction of
the Securities and Exchange Commission and certain state securities  commissions
with  respect to matters  relating to the offer and sale of its  securities.  In
addition,  the Bank is  subject  to  regulation  and  examination  by the  State
Corporation Commission and the Federal Deposit Insurance Corporation.


ITEM 2. PROPERTIES

      The  following  describes  the  location  and  general  character  of  the
principal  offices and other  materially  important  physical  properties of the
Company and its subsidiary.

      The Company  owns the  headquarters  located at Eighth and Main Streets in
the  business  district  of  West  Point,  Virginia.  The  building,  originally
constructed in 1923, has three floors totaling 15,000 square feet. This building
houses the Citizens and Farmers Bank main office branch and office space for the
Company's administrative personnel.

      The Company  also owns a building  located at Seventh and Main  Streets in
West Point,  Virginia. The building provides space for Citizens and Farmers Bank
operations functions and staff. The building was originally constructed prior to
1935 and  remodeled by the Company in 1991.  The  two-story  building has 20,000
square feet.

      Citizens and Farmers  Bank owns eight other branch  locations in Virginia.
Also, the Bank owns several lots in West Point,  Virginia,  and one other lot in
New Kent County, Virginia.



      C&F Mortgage Corporation has eight leased offices, six in Virginia and two
in Maryland.  Rental expense for these locations  totaled  $297,000 for the year
ended December 31, 1998.

      All of the Company's  properties are in good  operating  condition and are
adequate for the Company's present and anticipated future needs.

ITEM 3.LEGAL PROCEEDINGS

     There are no material  pending legal  proceedings to which the Company is a
party or of which the property of the Company is subject.



ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matters  were  submitted  during the fourth  quarter of the fiscal  year
covered by this  report to a vote of security  holders of the Company  through a
solicitation of proxies or otherwise.






                                       PART II

ITEM 5. MARKET FOR REGISTRANT'S  COMMON EQUITY AND RELATED  STOCKHOLDER  MATTERS
     The information contained on pages 43 and 45 of the 1998 Annual Report to
Shareholders,  which is attached hereto as Exhibit 13, under the captions, "Note
18:  Quarterly  Condensed  Statements  of  Income  -  Unaudited"  and  "Investor
Information" is incorporated herein by reference.

ITEM 6. SELECTED FINANCIAL DATA
     The  information  contained  on  page  10 of  the  1998  Annual  Report  to
Shareholders,  which is attached hereto as Exhibit 13, under the caption,  "Five
Year Financial Summary" is incorporated herein by reference.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATION
      The information  contained on pages 9 through 23 of the 1998 Annual Report
to  Shareholders,  which is attached  hereto as Exhibit 13,  under the  caption,
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operation", is incorporated herein by reference.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
     The information  contained on pages 13 through 15 of the 1998 Annual Report
to  Shareholders,  which is attached  hereto as Exhibit 13,  under the  caption,
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operation," is incorporated herein by reference.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
     The information  contained on pages 24 through 44 of the 1998 Annual Report
to  Shareholders,  which is attached  hereto as Exhibit 13, under the  captions,
"Consolidated   Financial   Statements",   "Notes  to   Consolidated   Financial
Statements",  and  "Independent  Auditors'  Report",  is incorporated  herein by
reference.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
        FINANCIAL DISCLOSURE
     None.






                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
     The  information  required by Item 10 with respect to the  Directors of the
Registrant is contained on pages 2 through 3 of the 1999 Proxy Statement,  which
is attached hereto as Exhibit 99, under the caption, "Election of Directors", is
incorporated herein by reference.

     The information in the following  table pertains to the executive  officers
of the Company.

                   Executive Officers of C&F Financial Corporation



   Name (Age)                Business Experience                        Number of Shares Beneficially
Present Position            During Past Five Years                       Owned as of March 3, 1999
- ------------------------   ------------------------------              -------------------------------
                                                                         
Larry G. Dillon (46)     President of the Bank since 1989;                         44,336 (1)
Chairman, President and  Senior Vice President of the Bank
Chief Executive Officer  prior to 1989

Gari B. Sullivan (61)    Senior Vice President of the Bank since 1990;             10,944 (1)
Secretary                Vice President of the Bank from 1989 to 1990;
                         President of the Middlesex Region of First
                         Virginia Bank prior to 1989

Brad E. Schwartz (36)    Promoted to Senior Vice President of the Bank             13,106 (1)
Chief Operating Officer  in December 1997.  Vice President of the Bank
                         from 1991 to December 1997; Administrative Officer of
                         the Bank from 1989 to 1991; Senior Financial
                         Institutions Examiner with the Bureau of Financial
                         Institutions of the Virginia State Corporation
                         Commission prior to 1989

Thomas F. Cherry (30)    Promoted to Senior Vice President of the Bank in           1,667 (1)
Chief Financial Officer  December 1998.   Vice President of the Bank from
                         December 1996 to December 1998. Manager  with  Price
                         Waterhouse, LLP in Norfolk, prior to December 1996.



(1)Includes exercisable options of 16,602, 8,202, 12,202 and 1,467 held by
   Messrs. Dillon, Sullivan, Schwartz, and Cherry, respectively.


ITEM 11. EXECUTIVE COMPENSATION

     The information contained on pages 5 through 6 of the 1999 Proxy Statement,
which  is  attached  hereto  as  Exhibit  99,  under  the  caption,   "Executive
Compensation", is incorporated herein by reference.




ITEM 12. SECURITY OWNERSHIP ON CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
     The information  contained on page 2 of the 1999 Proxy Statement,  which is
attached hereto as Exhibit 99, under the caption,  "Principal Holders of Capital
Stock", is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
     The information contained on pages 4 through 5 of the 1999 Proxy Statement,
which is  attached  hereto as  Exhibit  99,  under  the  caption,  "Interest  of
Management In Certain Transactions", is incorporated herein by reference.







                                       PART IV

ITEM 14. EXHIBITS AND REPORTS ON FORM 8-K


   14 (a)  Exhibits

           Exhibit No.  3: Articles of Incorporation and Bylaws

              Articles of Incorporation and Bylaws of C&F Financial  Corporation
              filed as Exhibit  Nos.  3.1 and 3.2,  respectively,  to Form 10KSB
              filed March 29, 1996, of C&F Financial Corporation is incorporated
              herein by reference.

           Exhibit No. 13: C&F Financial Corporation 1998 Annual Report to
              Shareholders

           Exhibit No. 21: Subsidiaries of the Registrant

              Citizens and Farmers Bank, incorporated in the Commonwealth of
              Virginia (100% owned)

           Exhibit No. 23: Consents of experts and counsel

              23.1 Consent of Yount, Hyde & Barbour, P.C.
              23.2 Consent of Deloitte & Touche LLP

           Exhibit No. 27: Financial Data Schedule

           Exhibit No. 99: Additional Exhibits

              99.1 C&F Financial Corporation 1999 Annual Meeting Proxy Statement
              99.2 Independent Auditors Report of Deloitte & Touche LLP for 1996

   14 (b)  Reports on Form 8-K filed in the fourth quarter of 1998:
           None.

   14 (c)  Exhibits to this Form 10-K are either filed as part of this Report or
           are incorporated herein by reference.
                                          
   14 (d)  Financial  Statements  Excluded from Annual Report to Shareholders
           pursuant to Rule 14a3(b). 
           Not applicable.





                                   SIGNATURES


      Pursuant  to the  requirements  of Section  13 or 15(d) of the  Securities
Exchange Act of 1934, C&F Financial  Corporation  has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized:

                          C&F FINANCIAL CORPORATION





/s/ Larry G. Dillon                                   /s/ Thomas F. Cherry
- --------------------                                  --------------------------
Larry G. Dillon                                       Thomas F. Cherry
Chairman, President and Chief Executive Officer       Senior Vice President and
                                                      Chief Financial Officer

Date: March 3, 1999                                   Date: March 3, 1999


      Pursuant to the requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
Registrant and in the capacities and on the dates indicated:




/s/ J. P. Causey Jr.                                        Date: March 3, 1999
- --------------------------
J. P. Causey Jr., Director


/s/ James H. Hudson III                                     Date: March 3, 1999
- ------------------------------
James H. Hudson, III, Director


/s/ Larry G. Dillon                                         Date: March 3, 1999
- -------------------------
Larry G. Dillon, Director


/s/ William E. O'Connell Jr.                                Date: March 3, 1999
- -----------------------------------
William E. O'Connell, Jr., Director


/s/ Sture G. Olsson,                                        Date: March 3, 1999
- ------------------------------
Sture G. Olsson, Director