Exhibit 99.1

                                   NEWS FROM:
                             ESKIMO PIE CORPORATION

901 Moorefield Park Drive                       Contact:  William T. Berry, Jr.
Richmond, Virginia  23236                       Telephone:  (804)-560-8490

                      FOR IMMEDIATE RELEASE: June 30, 1999

             ESKIMO PIE CORPORATION RECEIVES NOTICE FROM YOGEN FRUZ


        Richmond,  Virginia  (NASDAQ NNM: EPIE) - Eskimo Pie Corporation  stated
today  that it has  received  notice  from Yogen  Fruz  World-Wide  Incorporated
indicating that Yogen Fruz intends to present certain  shareholder  proposals at
Eskimo Pie's Annual  Meeting of  Shareholders  scheduled  for September 8, 1999.
David B. Kewer, the Company's  President and Chief Executive  Officer,  said the
items  referenced  in the Yogen Fruz  notice  included a slate of  nominees  for
Eskimo  Pie's  Board  of  Directors,   consisting  of  seven  persons  presently
affiliated  with or relatives of persons  affiliated with Yogen Fruz, as well as
two other shareholder proposals.  The other shareholder  proposals,  Kewer said,
would  amend  Eskimo  Pie's  by-laws  to permit  shareholders  to call a special
meeting of shareholders and to amend or remove the Company's  Shareholder Rights
Plan.  Eskimo Pie will  consider all proposals  presented  that promote the best
interests of the Company and its shareholders.  The Company intends, however, to
oppose Yogen Fruz's attempt to acquire control of Eskimo Pie Corporation through
a proxy contest.

        Eskimo Pie Corporation, headquartered in Richmond, Virginia, created the
frozen  novelty  industry in 1921 with the invention of the Eskimo Pie ice cream
bar. Today, the Company markets a broad range of frozen novelties, ice cream and
sorbet products under the Eskimo Pie, Real Fruit, Welch's, Weight Watchers Smart
Ones,  SnackWell's and OREO brand names.  These nationally  branded products are
generally  manufactured  by a select group of licensed  dairies who purchase the
necessary flavors  ingredients and packaging  directly from the Company.  Eskimo
Pie  Corporation  also  manufactures  soft serve  yogurt and  premium  ice cream
products for sale to the commercial foodservice industry. The Company also sells
a full line of quality  flavors and  ingredients  for use in private label dairy
products in addition to the brands it licenses.