EXHIBIT INDEX

EXHIBIT NUMBER  DESCRIPTION
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          99.1  Press release, dated April 30, 2003.




                                                                    EXHIBIT 99.1

FOR  IMMEDIATE  RELEASE

MEDIA  CONTACTS:                                 INVESTOR  CONTACT:
Julie  Kim/Jamie  Borasi                         Billie  Anderson
Weber  Shandwick                                 Peet's  Coffee  &  Tea,  Inc.
415.248.3419/415.248.3416                        510.594.2100
jkim@webershandwick.com                          banderson@peets.com
jborasi@webershandwick.com

          PEET'S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2003 RESULTS

EMERYVILLE,  Calif.  - April 30, 2003 - Peet's Coffee & Tea, Inc. (NASDAQ: PEET)
today  announced  its first quarter results for the period ended March 30, 2003,
which  included  13-weeks.

Net  sales  increased 12.0 percent to $27.4 million for the 13-weeks ended March
30,  2003,  compared  to  $24.5  million  for the 13-weeks ended March 31, 2002.
Retail  Store  revenue  increased  4.9 percent to $20.0 million, while Specialty
Sales  revenue  increased  37.3  percent  to  $7.4  million.

Net  income  for the first quarter 2003 increased 162.7 percent to $1.3 million,
or  $0.10  per  share,  compared  to  $488,000, or $0.05 per share for the first
quarter  of  2002.

"Our  first  quarter results are on track with our quarterly plan to deliver the
year.  We  successfully  implemented several initiatives that will contribute to
our  growth in future quarters, including opening four new stores late in March,
converting  our  Safeway  grocery business from warehouse to direct distribution
and  adding  several  new  grocery customers," said Patrick O'Dea, president and
chief executive officer of Peet's Coffee & Tea, Inc. "We continue to make strong
progress in each of our channels of business and remain confident in our outlook
for  the  year."

The Company reiterated its guidance for fiscal 2003 with sales growth between 13
and  15  percent  and  EPS  between  $0.57  and  $0.60  per  share.

PEET'S  COFFEE  &  TEA,  INC.  Q1  2003  CONFERENCE  CALL
     The Company will report its first quarter 2003 earnings via conference call
on Wednesday, April 30, 2003.  The teleconference call will begin at 2 p.m. PT/5
p.m.  ET.  The  call  will  be  simultaneously  webcast  on  Peet's  Web site at
www.peets.com.  A  news  release  outlining  the  financial  results  will  be
distributed  publicly  an  hour  prior  to  the  call.

The  teleconference  can be accessed by calling 1-800-289-0496.  A replay of the
teleconference  will  be  available  90  minutes  after  the  end of the call at
1-888-203-1112,  using  access  code  708764.  The  recording  will  be archived
through  midnight  ET  on  May  7,  2003.

                                     -MORE-



PEET'S  COFFEE  &  TEA,  INC.
REPORTS  FIRST  QUARTER  2003  RESULTS
PAGE  2

ABOUT  PEET'S  COFFEE  &  TEA,  INC.
     Founded  in  Berkeley,  Calif.  in  1966,  Peet's  Coffee  & Tea, Inc. is a
specialty  coffee  roaster and marketer of fresh, deep-roasted whole bean coffee
for  home  and office enjoyment.  Peet's fresh-roasted coffee, hand-selected tea
and  related  items  are sold in several distribution channels including grocery
stores,  online and mail order, office, restaurant, and foodservice accounts and
69 company-operated stores in four states.  Peet's is committed to strategically
growing  its  business and to maintaining a unique culture and focus on customer
satisfaction.  For  information  about  Peet's  Coffee  &  Tea,  Inc.,  visit
www.peets.com  or  call  1-800-999-2132.  Peet's  Coffee  & Tea, Inc. shares are
traded  under  the  symbol  PEET.

                                       ###

     This  press  release  contains  statements that are not based on historical
fact  and  are  "forward-looking  statements"  within the meaning of the Private
Securities  Litigation Reform Act of 1995, including those relating to estimated
earnings  per  share  and  net  revenues  for the full year 2003. Because of the
uncertainties inherent in these forward-looking statements, the Company's actual
results  could  differ  materially  from  those  set  forth  in  forward-looking
statements.  The  Company's  estimates  regarding  its  operations and financial
results  are  based  on currently available operating, financial and competitive
information. Actual future results and trends may differ materially depending on
a variety of factors including but not limited to, risks arising from accounting
adjustments;  the  Company's ability to implement its business strategy, attract
and  retain  customers,  and  obtain  and  expand  its  market  presence  in new
geographic  regions;  the  availability  and cost of high quality Arabica coffee
beans;  consumers' tastes and preferences; and competition in its market as well
as  other risk factors as described more fully in the Company's filings with the
Securities and Exchange Commission, including its Annual Report on Form 10-K for
the  year  ended  December  29,  2002.






                                   Peet's Coffee & Tea, Inc.
                          Condensed Consolidated Statements of Income
                                   (Unaudited, in thousands)


                                                   Thirteen weeks ended   Thirteen weeks ended
                                                        03/30/2003             03/31/2002
                                                                    
  Retail stores                                   $              20,031   $              19,090
  Specialty sales                                                 7,367                   5,366
                                                  ----------------------  ---------------------
NET REVENUE                                                      27,398                  24,456

  COGS & related occupancy expenses                              12,716                  11,575
  Operating expenses                                              9,211                   7,978
  Marketing & advertising expenses                                1,110                   1,024
  General & administrative expenses                               1,369                   1,977
  Depreciation & amortization expenses                            1,138                   1,097
                                                  ----------------------  ---------------------
       Total operating cost & expenses                           25,544                  23,651
OPERATING INCOME                                                  1,854                     805
  Interest (income)/expense, net                                   (248)                     31
                                                  ----------------------  ---------------------
INCOME BEFORE INCOME TAX                                          2,102                     774
  Income tax provision                                              820                     286
                                                  ----------------------  ---------------------
NET INCOME                                        $               1,282   $                 488
                                                  ======================  =====================

NET INCOME PER SHARE:
  Basic                                           $                0.10   $                0.06
  Diluted                                         $                0.10   $                0.05

SHARES USED IN CALCULATING NET INCOME PER SHARE:
  Basic                                                          12,227                   8,508
  Diluted                                                        12,814                   9,263







                                       Peet's Coffee & Tea, Inc.
                                 Condensed Consolidated Balance Sheets
                                       (Unaudited, in thousands)


                                                  March 30, 2003   December 29, 2002    March 31, 2002
                                                                              
ASSETS
Current Assets
  Cash & cash equivalents                         $        21,094  $           19,672  $         6,404
  Accounts receivable                                       2,320               2,210            1,321
  Income tax receivable                                       297               1,117                -
  Inventories                                               9,309              11,007            7,344
  Prepaid expenses and other                                1,990               1,803            1,519
                                                  ---------------  ------------------  ----------------
       Total Current Assets                                35,010              35,809           16,588

  Property and equipment, net                              28,989              27,929           23,221
  Deferred income taxes                                         -                   -              811
  Intangibles and other assets, net                         3,688               3,305            1,969
  Long term U.S. government securities                     27,328              28,102                -
                                                  ---------------  ------------------  ----------------
       Total Assets                               $        95,015  $           95,145  $        42,589
                                                  ===============  ==================  ================

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
  Accounts payable                                $         5,045  $            6,463  $         4,297
  Accrued compensation and benefits                         2,867               3,741            2,378
  Other accrued liabilities                                 2,554               2,638            1,927
  Short-term borrowings                                         -                   -              450
  Current portion of long-term borrowings                     449                 468              513
                                                  ---------------  ------------------  ----------------
       Total Current Liabilities                           10,915              13,310            9,565

  Long-term borrowings, less current portion                  313                 424              767
  Deferred income taxes                                       144                 181                -
  Deferred lease credits                                      729                 726              633
                                                  ---------------  ------------------  ----------------
       Total Liabilities                                   12,101              14,641           10,965
                                                  ---------------  ------------------  ----------------

Shareholders' Equity
  Common stock                                             79,203              78,014           33,655
  Other comprehensive income (loss)                           204                 265              (87)
  Retained earnings (accumulated deficit)                   3,507               2,225           (1,944)
                                                  ---------------  ------------------  ----------------
       Total Shareholders' Equity                          82,914              80,504           31,624
                                                  ---------------  ------------------  ----------------

       Total Liabilities & Shareholders' Equity   $        95,015  $           95,145  $        42,589
                                                  ===============  ==================  ================