EXHIBIT INDEX


EXHIBIT  NUMBER     DESCRIPTION
- ------   ------     -----------
99.1                Press  release,  dated  July  30,  2003.




                                                                    EXHIBIT 99.1
FOR  IMMEDIATE  RELEASE

MEDIA  CONTACTS:                                INVESTOR  CONTACT:
Julie  Kim/Jamie  Borasi                        Billie  Anderson
Weber  Shandwick                                Peet's  Coffee  &  Tea,  Inc.
415.248.3419/415.248.3416                       510.594.2100
jkim@webershandwick.com                         banderson@peets.com
jborasi@webershandwick.com

          PEET'S COFFEE & TEA, INC. REPORTS SECOND QUARTER 2003 RESULTS

EMERYVILLE,  Calif.  -  July 30, 2003 - Peet's Coffee & Tea, Inc. (NASDAQ:PEET),
today  announced  its second quarter results for the period ended June 29, 2003,
which  included  13-weeks.

Net  revenue increased 16.8 percent to $29.1 million for the 13-weeks ended June
29,  2003,  compared  to  $24.9  million  for  the 13-weeks ended June 30, 2002.
Retail  Store  revenue  increased  9.8 percent to $21.1 million, while Specialty
Sales  revenue  increased  40.6  percent  to  $8.0  million.

Net  income  for  the  second  quarter  of  2003 increased 114.3 percent to $1.5
million,  or  $0.12  per share, compared to $718,000, or $0.06 per share for the
second  quarter  of  2002.

For  the  26-weeks  ended  June  29, 2003, Net revenue increased 14.5 percent to
$56.5  million,  compared to $49.3 million for the 26-weeks ended June 30, 2002.
Retail  Store revenue increased 7.4 percent to $41.1 million and Specialty Sales
revenue  increased  39  percent  to  $15.4  million.

Net  income  for the 26-weeks ended June 29, 2003 was $2.8 million, or $0.22 per
share, compared to $1.2 million, or $0.11 per share, for the 26-weeks ended June
30,  2002.

"We're  pleased with our second quarter results, which were driven by solid base
business  performance,  new  stores  and  new specialty customers", said Patrick
O'Dea,  president  and  chief  executive  officer  of  Peet's Coffee & Tea, Inc.
"Importantly,  we're  continuing  to  strengthen our organization with the right
people,  systems,  and  processes  to  help  us  grow  well  into  the  future."

The Company reiterated its guidance for fiscal 2003 with sales growth between 13
and  15  percent  and  EPS  between  $0.57  and  $0.60  per  share.

PEET'S  COFFEE  &  TEA,  INC.  Q2  2003  CONFERENCE  CALL
The  company will report its second quarter 2003 earnings via conference call on
Wednesday,  July  30,  2003.  The teleconference call will begin at 2 p.m. PDT/5
p.m.  EDT.  The  call  will  be  simultaneously  webcast  on  Peet's Web site at
www.peets.com.  A  news  release  outlining  the  financial  results  will  be
distributed  publicly  an  hour  prior  to  the  call.

The  teleconference  can be accessed by calling 1-800-289-0496.  A replay of the
teleconference  will  be  available  90  minutes  after  the  end of the call at
1-888-203-1112,  using  access  code  651420.  The  recording  will  be archived
through  midnight  EDT  on August 6, 2003.  The webcast will be archived through
midnight  EDT  on  July  29,  2004.

                                     -MORE-


ABOUT  PEET'S  COFFEE  &  TEA,  INC.
Founded  in  Berkeley,  Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty
coffee  roaster  and  marketer of fresh, deep-roasted whole bean coffee for home
and  office  enjoyment.  Peet's  fresh-roasted  coffee,  hand-selected  tea  and
related  items  are  sold  in  several distribution channels including specialty
grocery  and  gourmet  food stores, online and mail order, office and restaurant
accounts  and  71  company-owned  stores in four states.  Peet's is committed to
strategically growing its business and to maintaining a unique culture and focus
on  customer  satisfaction.  For  information  about  Peet's Coffee & Tea, Inc.,
visit  www.peets.com  or  call 1-800-999-2132.  Peet's Coffee & Tea, Inc. shares
are  traded  under  the  symbol  PEET.

                                       ###

This press release contains statements that are not based on historical fact and
are  "forward-looking  statements"  within the meaning of the Private Securities
Litigation  Reform  Act  of 1995, including those relating to estimated earnings
per share and net revenues for the full year 2003.  Because of the uncertainties
inherent in these forward-looking statements, the Company's actual results could
differ  materially  from  those  set  forth  in forward-looking statements.  The
Company's  estimates regarding its operations and financial results are based on
currently  available  operating,  financial and competitive information.  Actual
future  results  and  trends  may  differ  materially  depending on a variety of
factors including but not limited to, risks arising from accounting adjustments;
the  Company's  ability  to  implement its business strategy, attract and retain
customers,  and obtain and expand its market presence in new geographic regions;
the  availability  and  cost  of  high  quality Arabica coffee beans; consumers'
tastes  and  preferences;  and  competition  in its market as well as other risk
factors as described more fully in the Company's filings with the Securities and
Exchange Commission, including its Annual Report on Form 10-K for the year ended
December  29,  2002.







                                              Peet's Coffee & Tea, Inc.
                                     Condensed Consolidated Statements of Income
                                              (Unaudited, in thousands)


                                                    Thirteen      Thirteen     Twenty-six    Twenty-six
                                                  weeks ended   weeks ended   weeks ended   weeks ended
                                                    06/29/2003    06/30/2002    06/29/2003   06/30/2002
                                                                                
  Retail stores                                   $     21,057  $     19,183  $     41,088  $     38,273
  Specialty sales                                        8,023         5,706        15,390        11,072
                                                  ------------  ------------  ------------  ------------
NET REVENUE                                             29,080        24,889        56,478        49,345

  COGS & related occupancy expenses                     13,273        11,493        25,989        23,068
  Operating expenses                                     9,546         7,939        18,757        15,917
  Marketing & advertising expenses                       1,289         1,246         2,399         2,270
  General & administrative expenses                      1,493         2,054         2,862         4,031
  Depreciation & amortization expenses                   1,181         1,133         2,319         2,230
                                                  ------------  ------------  ------------  ------------
       Total operating cost & expenses                  26,782        23,865        52,326        47,516
OPERATING INCOME                                         2,298         1,024         4,152         1,829
  Interest income                                          225           117           473            87
                                                  ------------  ------------  ------------  ------------
INCOME BEFORE INCOME TAX                                 2,523         1,141         4,625         1,916
  Income tax provision                                     984           423         1,804           709
                                                  ------------  ------------  ------------  ------------
NET INCOME                                         $      1,539  $        718  $      2,821  $     1,207
                                                   ============  ============  ============  ===========

NET INCOME PER SHARE:
  Basic                                           $       0.12  $       0.06  $       0.23  $       0.12
  Diluted                                         $       0.12  $       0.06  $       0.22  $       0.11

SHARES USED IN CALCULATING NET INCOME PER SHARE:
  Basic                                                 12,412        11,155        12,320         9,831
  Diluted                                               13,100        11,922        12,948        10,587






                                      Peet's Coffee & Tea, Inc.
                                Condensed Consolidated Balance Sheets
                                      (Unaudited, in thousands)


                                                  June 29, 2003   December 29, 2002    June 30, 2002
                                                                             
ASSETS
Current Assets
  Cash & cash equivalents                         $       22,809  $           19,672  $       46,145
  Accounts receivable                                      2,780               2,210             969
  Income tax receivable                                        -               1,117               -
  Inventories                                             11,684              11,007           9,469
  Prepaid expenses and other                               1,919               1,803           1,283
                                                  --------------  ------------------  ---------------
       Total Current Assets                               39,192              35,809          57,866

  Property and equipment, net                             30,787              27,929          23,910
  Deferred income taxes                                        -                   -           1,059
  Intangibles and other assets, net                        3,226               3,305           3,777
  Long-term U.S. government securities                    27,356              28,102               -
                                                  --------------  ------------------  ---------------
       Total Assets                               $      100,561  $           95,145  $       86,612
                                                  ==============  ==================  ===============

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
  Accounts payable                                $        5,469  $            6,463  $        5,174
  Accrued compensation and benefits                        3,728               3,741           3,142
  Other accrued liabilities                                3,741               2,638           1,784
  Short-term borrowings                                        -                   -               -
  Current portion of long-term borrowings                    444                 468             507
                                                  --------------  ------------------  ---------------
       Total Current Liabilities                          13,382              13,310          10,607

  Long-term borrowings, less current portion                 201                 424             646
  Deferred income taxes                                      163                 181               -
  Deferred lease credits                                     775                 726             635
                                                  --------------  ------------------  ---------------
       Total Liabilities                                  14,521              14,641          11,888
                                                  --------------  ------------------  ---------------

Shareholders' Equity
  Common stock                                            80,761              78,014          75,983
  Other comprehensive income (loss)                          233                 265             (34)
  Retained earnings (accumulated deficit)                  5,046               2,225          (1,225)
                                                  --------------  ------------------  ---------------
       Total Shareholders' Equity                         86,040              80,504          74,724
                                                  --------------  ------------------  ---------------

       Total Liabilities & Shareholders' Equity   $      100,561  $           95,145  $       86,612
                                                  ==============  ==================  ===============