EXHIBIT 99.1

MEDIA  CONTACTS:     INVESTOR  CONTACT:
Julie  Kim/  Roger  Villareal                              Billie  Anderson
Weber  Shandwick                              Peet's  Coffee  &  Tea,  Inc.
415.248.3419/415.248.3425                                      510.594.2100
jkim@webershandwick.com                                 banderson@peets.com
rvillareal@webershandwick.com

          PEET'S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2003 RESULTS

EMERYVILLE, Calif. - October 29, 2003 - Peet's Coffee & Tea, Inc. (NASDAQ:PEET),
today  announced  third  quarter results for the 13 week period ending September
28,  2003.

Total  Company  revenue for the quarter increased 13.7 percent to $28.8 million,
compared  to  $25.4  million  for  the same period last year. Year-to-date sales
increased  to  $85.3  million  for  the  39  weeks ending September 28, 2003, an
increase  of  14.2  percent over sales of $74.7 million for the same period last
year.

Retail  Store  revenue  increased 10.7 percent to $20.7 million for the quarter.
Three  new  stores opened during the quarter bringing the total openings for the
year  to seven.  The retail business also continues to benefit from the redesign
of the beverage menu late in the second quarter, which has improved drink sales.
Year-to-date  Retail  Store  revenue  increased  8.5  percent  to  $61.8 million
primarily  driven  by  the  twelve new stores we have added in the last fourteen
months.

Specialty  Sales  revenue  increased 22 percent to $8.1 million for the quarter.
Within  Specialty,  the  grocery  business continues to grow most rapidly, up 57
percent  over  last year, despite comparison to the initial pipeline load-in for
the  introduction  into  1,200 Safeway stores in the third quarter of last year.
This quarter, an additional 530 grocery distribution points were added, bringing
the  total  to  2,630  at  the end of the quarter. The foodservice business also
registered  a  healthy  49  percent  growth  benefiting from new customers added
earlier  in  the  year  and  late  last  year.  Direct  delivery sales were up 6
percent,  and  the  office  business  grew  2  percent  during  the  quarter.
Year-to-date,  Specialty  Sales revenue increased 32.6 percent to $23.5 million.

For  the  quarter,  Peet's  recorded a loss of $0.3 million, or $0.03 per share,
which  includes  a  charge of $3.4 million ($2.1 million after tax, or $0.16 per
share).  This  previously  announced charge was primarily due to an agreement in
principle  to  settle a purported class action overtime lawsuit commonly brought
against companies with retail operations in California, and, secondarily, due to
key executive severance payments.  For the third quarter of 2002, net income was
$1.3  million,  or  $0.10 per share.  Without this charge, net income would have
been  $1.8  million,  up 39 percent over last year, equal to analysts' consensus
estimates.

Year-to-date  net  income was $2.5 million, or $0.19 per share, compared to $2.5
million,  or  $0.22  per  share last year.  Excluding the charge, net income was
$4.6  million,  up  85  percent  over  last  year.

"Aside  from  these  charges,  we're pleased with our third quarter earnings and
sales  performance.  While we are disappointed in having to settle this overtime
litigation,  we  believe  it  is  in  the  best  interest of the Company and our
shareholders  to  put  this one-time matter behind us and move on," said Patrick
O'Dea,  president  and chief executive officer, Peet's Coffee & Tea, Inc.  "I am
optimistic  about  our  future prospects as we continue to build an organization
that  will  enable  us  to  grow  at  an  even more rapid rate into the future."





PEET'S  COFFEE  &  TEA,  INC.  Q3  2003  CONFERENCE  CALL
The  Company  will  report its third quarter 2003 results via conference call on
Wednesday,  October  29,  2003, at which time the Company will also provide 2003
fourth  quarter  and  year-end  guidance,  as  well  as  2004 sales and earnings
guidance. The teleconference call will begin at 2:00 p.m. PDT/5:00 p.m. EDT. The
call  will be simultaneously webcast with accompanying slides on Peet's Web site
at  www.peets.com.

The  teleconference  can  be accessed by calling 1-800-361-0912. A replay of the
teleconference  will  be  available  at 5 p.m. PDT/8 p.m. EDT at 1-888-203-1112,
using access code 371665. The recording will be archived through midnight EDT on
November 5, 2003. It will also be available at http://investor.peets.com through
October  29,  2004.

ABOUT  PEET'S  COFFEE  &  TEA,  INC.
Founded  in  Berkeley,  Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty
coffee  roaster  and  marketer of fresh, deep-roasted whole bean coffee for home
and  office  enjoyment.  Peet's  fresh-roasted  coffee,  hand-selected  tea  and
related  items  are  sold  in  several distribution channels including specialty
grocery  and  gourmet  food stores, online and mail order, office and restaurant
accounts  and  72  company-owned  stores  in six states.  Peet's is committed to
strategically growing its business and to maintaining a unique culture and focus
on  customer  satisfaction.  For  information  about  Peet's Coffee & Tea, Inc.,
visit  www.peets.com  or  call 1-800-999-2132.  Peet's Coffee & Tea, Inc. shares
are  traded  under  the  symbol  PEET.

                                       ###

This press release contains statements that are not based on historical fact and
are  "forward-looking  statements"  within the meaning of the Private Securities
Litigation  Reform  Act  of  1995,  including those relating to the agreement in
principle  to  settle  the  overtime  litigation.  Because  of the uncertainties
inherent in these forward-looking statements, the Company's actual results could
differ  materially  from  those  set  forth  in forward-looking statements.  The
Company's  estimates regarding its operations and financial results are based on
currently  available  operating,  financial and competitive information.  Actual
future  results  and  trends  may  differ  materially  depending on a variety of
factors including but not limited to, risks arising from accounting adjustments;
the court's approval of the settlement of the overtime litigation; the Company's
ability  to  implement  its business strategy, attract and retain customers, and
obtain  and  expand  its  market  presence  in  new  geographic  regions;  the
availability  and  cost  of high quality Arabica coffee beans; consumers' tastes
and  preferences; and competition in its market as well as other risk factors as
described  more  fully in the Company's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the year ended December
29,  2002.
..







                            Peet's Coffee & Tea, Inc.
                Condensed Consolidated Statements of Operations
                (Unaudited, in thousands, except per share data)


                                                            Thirteen       Thirteen      Thirty-nine    Thirty-nine
                                                           weeks ended    weeks ended    weeks ended    weeks ended
                                                           09/28/2003     09/29/2002     09/28/2003     09/29/2002
                                                                                           
Retail stores. . . . . . . . . . . . . . . . . . . . . .  $     20,706   $     18,702   $     61,794   $     56,975
Specialty sales. . . . . . . . . . . . . . . . . . . . .         8,127          6,664         23,517         17,736
                                                          -------------  -------------  -------------  -------------
NET REVENUE. . . . . . . . . . . . . . . . . . . . . . .        28,833         25,366         85,311         74,711

COGS & related occupancy expenses. . . . . . . . . . . .        13,308         11,651         39,297         34,719
Operating expenses . . . . . . . . . . . . . . . . . . .         9,426          8,182         28,183         24,100
Marketing & advertising expenses . . . . . . . . . . . .           958          1,161          3,357          3,431
General & administrative expenses. . . . . . . . . . . .         4,860          1,403          7,722          5,434
Depreciation & amortization expenses . . . . . . . . . .         1,228          1,160          3,547          3,390
                                                          -------------  -------------  -------------  -------------
     Total operating cost & expenses . . . . . . . . . .        29,780         23,557         82,106         71,074
OPERATING INCOME (LOSS). . . . . . . . . . . . . . . . .          (947)         1,809          3,205          3,637
Investment income, net . . . . . . . . . . . . . . . . .          (499)          (220)          (972)          (307)
                                                          -------------  -------------  -------------  -------------
INCOME (LOSS) BEFORE INCOME TAX. . . . . . . . . . . . .          (448)         2,029          4,177          3,944
Income tax provision (benefit) . . . . . . . . . . . . .          (125)           750          1,679          1,459
                                                          -------------  -------------  -------------  -------------
NET INCOME (LOSS). . . . . . . . . . . . . . . . . . . .  $       (323)  $      1,279   $      2,498   $      2,485
                                                          =============  =============  =============  =============

NET INCOME (LOSS) PER SHARE:
Basic. . . . . . . . . . . . . . . . . . . . . . . . . .  $      (0.03)  $       0.11   $       0.20   $       0.24
Diluted (1). . . . . . . . . . . . . . . . . . . . . . .  $      (0.03)  $       0.10   $       0.19   $       0.22

SHARES USED IN CALCULATING NET INCOME (LOSS) PER SHARE:
Basic. . . . . . . . . . . . . . . . . . . . . . . . . .        12,778         11,992         12,472         10,541
Diluted (1). . . . . . . . . . . . . . . . . . . . . . .        12,778         12,673         13,155         11,272



(1)  As a result of the net loss for the third quarter of 2003, potential common
shares  in  the  diluted  computation  would  be  antidilutive and are therefore
excluded.  As  a result, shares used in computing basic and diluted net loss per
common  share  are  the  same  for  the  quarter.








                            Peet's Coffee & Tea, Inc.
                      Condensed Consolidated Balance Sheets
                            (Unaudited, in thousands)


                                               September 28, 2003   December 29, 2002   September 29, 2002
                                                                               
ASSETS
Current Assets
Cash & cash equivalents . . . . . . . . . . .  $            27,175  $           19,672  $            17,472
Accounts receivable . . . . . . . . . . . . .                2,831               2,210                1,624
Income tax receivable . . . . . . . . . . . .                  300               1,117                    -
Inventories . . . . . . . . . . . . . . . . .               13,058              11,007               11,017
Prepaid expenses and other. . . . . . . . . .                3,710               1,803                1,615
                                               -------------------  ------------------  -------------------
     Total Current Assets . . . . . . . . . .               47,074              35,809               31,728

Property and equipment, net . . . . . . . . .               31,860              27,929               24,903
Deferred income taxes . . . . . . . . . . . .                    -                   -                  941
Intangibles and other assets, net . . . . . .                2,962               3,305                3,565
Long-term U.S. government securities. . . . .               24,956              28,102               27,863
                                               -------------------  ------------------  -------------------
     Total Assets . . . . . . . . . . . . . .  $           106,852  $           95,145  $            89,000
                                               ===================  ==================  ===================

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
Accounts payable. . . . . . . . . . . . . . .  $             4,963  $            6,463  $             5,498
Accrued compensation and benefits . . . . . .                3,875               3,741                2,536
Other accrued liabilities . . . . . . . . . .                5,240               2,638                2,780
Current portion of long-term borrowings . . .                  444                 468                  487
                                               -------------------  ------------------  -------------------
     Total Current Liabilities. . . . . . . .               14,522              13,310               11,301

Long-term borrowings, less current portion. .                   90                 424                  535
Deferred income taxes . . . . . . . . . . . .                   32                 181                    -
Deferred lease credits. . . . . . . . . . . .                  828                 726                  705
                                               -------------------  ------------------  -------------------
     Total Liabilities. . . . . . . . . . . .               15,472              14,641               12,541
                                               -------------------  ------------------  -------------------

Shareholders' Equity
Common stock. . . . . . . . . . . . . . . . .               86,621              78,014               76,244
Other comprehensive income. . . . . . . . . .                   36                 265                  162
Retained earnings . . . . . . . . . . . . . .                4,723               2,225                   53
                                               -------------------  ------------------  -------------------
     Total Shareholders' Equity . . . . . . .               91,380              80,504               76,459
                                               -------------------  ------------------  -------------------

     Total Liabilities & Shareholders' Equity  $           106,852  $           95,145  $            89,000
                                               ===================  ==================  ===================









                                             Peet's Coffee & Tea, Inc.
                           Reconciliation of Net Income (Loss) excluding Special Charges
                                  (Unaudited, in thousands, except per share data)

The following reconciliation of net income (loss) is provided to assist the reader with understanding the financial
impact of the litigation settlement and severance charges during the quarter and the year. Management believes this
information  is  relevant  because  the magnitude of the charges do not reflect our on-going operating performance.



                                                     Thirteen weeks ended               Thirty-nine weeks ended
                                                     --------------------               -----------------------

                                                Sept. 28, 2003   Sept. 29, 2002    Sept. 28, 2003   Sept. 29, 2002
                                               ----------------  ---------------  ----------------  ---------------
                                                                                        
Net income (loss) as reported . . . . . . . .  $          (323)  $         1,279  $         2,498   $         2,485
Litigation settlement and severance charge. .            3,367                 0            3,367                 0
Income tax benefit. . . . . . . . . . . . . .           (1,265)                0           (1,265)                0
                                               ----------------  ---------------  ----------------  ---------------
Net income, excluding charges . . . . . . . .  $         1,779   $         1,279  $         4,600   $         2,485
                                               ================  ===============  ================  ===============

After tax impact of litigation and severance.  $         2,102                    $         2,102


Basic net income (loss) per share:
Net income (loss), as reported. . . . . . . .  $         (0.03)  $          0.11  $          0.20   $          0.24
Litigation settlement and severance charge. .             0.26              0.00             0.27              0.00
Income tax benefit. . . . . . . . . . . . . .            (0.10)             0.00            (0.10)             0.00
                                               ----------------  ---------------  ----------------  ---------------
Basic net income, excluding charges*. . . . .  $          0.14   $          0.11  $          0.37   $          0.24
                                               ================  ===============  ================  ===============


Diluted net income (loss) per share: (2)
Net income (loss), as reported. . . . . . . .  $         (0.03)  $          0.10  $          0.19   $          0.22
Litigation settlement and severance charge. .             0.25              0.00             0.26              0.00
Income tax benefit. . . . . . . . . . . . . .            (0.09)             0.00            (0.10)             0.00
                                               ----------------  ---------------  ----------------  ---------------
Diluted net income, excluding charges . . . .  $          0.13   $          0.10  $          0.35   $          0.22
                                               ================  ===============  ================  ===============

After tax impact of litigation and severance.  $          0.16                    $          0.16



(2)  Shares used in calculating diluted net income per share for the quarter and
year  to  date  are 13,544 and 13,155, respectively, and include the dilution of
common  share  equivalents.


*  per  share  data  may  not  sum  due  to  rounding