UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC  20549

                                   __________

                                    FORM 10-Q

[X]     QUARTERLY  REPORT  PURSUANT  TO  SECTION  13  OR 15(d) OF THE SECURITIES
EXCHANGE  ACT  OF  1934.

                For the quarterly period ended September 28, 2003

                                       OR

[  ]     TRANSITION  REPORT  PURSUANT  TO  SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE  ACT  OF  1934.

                        Commission file number 000-32233

                            PEET'S COFFEE & TEA, INC.
             (Exact Name of Registrant as Specified in Its Charter)

                         Washington                         91-0863396
             (State  or  Other  Jurisdiction of          (I.R.S. Employer
              Incorporation  or Organization)          Identification No.)

                                1400 Park Avenue
                        Emeryville, California 94608-3520
               (Address of Principal Executive Offices) (Zip Code)

                                 (510) 594-2100
              (Registrant's Telephone Number, Including Area Code)

     Indicate  by  check mark whether the registrant:  (1) has filed all reports
required  to  be  filed by Section 13 or 15(d) of the Securities Exchange Act of
1934  during  the  preceding  12  months  (or  for  such shorter period that the
registrant  was required to file such reports), and (2) has been subject to such
filing  requirements  for  the  past  90  days.  Yes  [X]    No  [   ]

     Indicate  by  check mark whether the registrant is an accelerated filer (as
defined  in  Securities  Exchange  Act  Rule  12b-2).  Yes  [X]    No  [   ]

     Indicate  the  number of shares outstanding of each of the issuer's classes
of  common  stock,  as  of  the  latest  practicable  date.

         Common  Stock,  no  par  value               12,915,270
             (Class)                         (Outstanding at November 4, 2003)

                                        1







                                       PEET'S COFFEE & TEA, INC.
                                       -------------------------
                                                 INDEX
                                                 -----


                                                                                          

PART I.  FINANCIAL INFORMATION                                                                   3
- -------  -------------------------------------------------------------------------------------  --

Item 1.  Financial Statements                                                                    3
- -------  -------------------------------------------------------------------------------------  --
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations  10
- -------  -------------------------------------------------------------------------------------  --
Item 3.  Quantitative and Qualitative Disclosures About Market Risk                             17
- -------  -------------------------------------------------------------------------------------  --
Item 4.  Controls and Procedures                                                                18
- -------  -------------------------------------------------------------------------------------  --

PART II  OTHER INFORMATION                                                                      19
- -------  -------------------------------------------------------------------------------------  --

Item 1.  Legal Proceedings                                                                      19
- -------  -------------------------------------------------------------------------------------  --
Item 6.  Exhibits and Reports on Form 8-K                                                       19
- -------  -------------------------------------------------------------------------------------  --
         Signatures                                                                             20
         -------------------------------------------------------------------------------------  --





                                        2






                                         PART I - FINANCIAL INFORMATION

ITEM  1.               FINANCIAL  STATEMENTS

                                             PEET'S COFFEE & TEA, INC.
                                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                (UNAUDITED, IN THOUSANDS, EXCEPT SHARE AMOUNTS)


                                                                        SEPTEMBER 28, 2003   DECEMBER 29, 2002
                                                                        -------------------  ------------------
                                                                                       
ASSETS

Current assets:
  Cash and cash equivalents. . . . . . . . . . . . . . . . . . . . . .  $            27,175  $           19,672
  Accounts receivable. . . . . . . . . . . . . . . . . . . . . . . . .                2,831               2,210
  Income tax receivable. . . . . . . . . . . . . . . . . . . . . . . .                  300               1,117
  Inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . .               13,058              11,007
  Prepaid expenses and other . . . . . . . . . . . . . . . . . . . . .                3,710               1,803
                                                                        -------------------  ------------------

           Total current assets. . . . . . . . . . . . . . . . . . . .               47,074              35,809

Property and equipment, net. . . . . . . . . . . . . . . . . . . . . .               31,860              27,929

Intangible and other assets, net . . . . . . . . . . . . . . . . . . .                2,962               3,305

Long-term U.S. Government and Agency securities. . . . . . . . . . . .               24,956              28,102
                                                                        -------------------  ------------------

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $           106,852  $           95,145
                                                                        ===================  ==================

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
  Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . .  $             4,963  $            6,463
  Accrued compensation and benefits. . . . . . . . . . . . . . . . . .                3,875               3,741
  Other accrued liabilities. . . . . . . . . . . . . . . . . . . . . .                5,240               2,638
  Current portion of long-term borrowings. . . . . . . . . . . . . . .                  444                 468
                                                                        -------------------  ------------------

           Total current liabilities . . . . . . . . . . . . . . . . .               14,522              13,310

Long-term borrowings, less current portion . . . . . . . . . . . . . .                   90                 424
Deferred income taxes. . . . . . . . . . . . . . . . . . . . . . . . .                   32                 181
Deferred lease credits . . . . . . . . . . . . . . . . . . . . . . . .                  828                 726
                                                                        -------------------  ------------------

Total liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . .               15,472              14,641
                                                                        -------------------  ------------------

Shareholders' equity:
  Common stock, no par value; authorized 50,000,000 shares; issued and
    outstanding:  12,900,000 and 12,103,000 shares . . . . . . . . . .               86,621              78,014
  Accumulated other comprehensive income, net of tax . . . . . . . . .                   36                 265
  Retained earnings. . . . . . . . . . . . . . . . . . . . . . . . . .                4,723               2,225
                                                                        -------------------  ------------------

         Total shareholders' equity. . . . . . . . . . . . . . . . . .               91,380              80,504
                                                                        -------------------  ------------------

Total liabilities and shareholders' equity . . . . . . . . . . . . . .  $           106,852  $           95,145
                                                                        ===================  ==================

See notes to condensed consolidated financial statements.


                                        3






                                                     PEET'S COFFEE & TEA, INC.
                                         CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                       (UNAUDITED, IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

                                                                    THIRTEEN WEEKS ENDED               THIRTY-NINE WEEKS ENDED
                                                              SEPT. 28, 2003   SEPT. 29, 2002   SEPT. 28, 2003   SEPT. 29, 2002
                                                             ----------------  ---------------  ---------------  ---------------
                                                                                                     
Net revenue . . . . . . . . . . . . . . . . . . . . . . . .  $        28,833   $        25,366  $        85,311  $        74,711
                                                             ----------------  ---------------  ---------------  ---------------

Operating expenses:
  Cost of sales and related occupancy expenses. . . . . . .           13,308            11,651           39,297           34,719
  Operating expenses. . . . . . . . . . . . . . . . . . . .            9,426             8,182           28,183           24,100
  Marketing and advertising expenses. . . . . . . . . . . .              958             1,161            3,357            3,431
  General and administrative expenses . . . . . . . . . . .            4,860             1,403            7,722            5,434
  Depreciation and amortization expenses. . . . . . . . . .            1,228             1,160            3,547            3,390
                                                             ----------------  ---------------  ---------------  ---------------

           Total operating costs and expenses . . . . . . .           29,780            23,557           82,106           71,074
                                                             ----------------  ---------------  ---------------  ---------------

Income (loss) from operations . . . . . . . . . . . . . . .             (947)            1,809            3,205            3,637

Investment income, net. . . . . . . . . . . . . . . . . . .              499               220              972              307
                                                             ----------------  ---------------  ---------------  ---------------

Income (loss) before income taxes . . . . . . . . . . . . .             (448)            2,029            4,177            3,944

Income tax provision (benefit). . . . . . . . . . . . . . .             (125)              750            1,679            1,459
                                                             ----------------  ---------------  ---------------  ---------------

Net income (loss) . . . . . . . . . . . . . . . . . . . . .  $          (323)  $         1,279  $         2,498  $         2,485
                                                             ================  ===============  ===============  ===============

Net income (loss) per share:
     Basic. . . . . . . . . . . . . . . . . . . . . . . . .  $         (0.03)  $          0.11  $          0.20  $          0.24
     Diluted. . . . . . . . . . . . . . . . . . . . . . . .  $         (0.03)  $          0.10  $          0.19  $          0.22


Shares used in calculation of net income (loss) per share:
     Basic. . . . . . . . . . . . . . . . . . . . . . . . .           12,778            11,992           12,472           10,541

     Diluted. . . . . . . . . . . . . . . . . . . . . . . .           12,778            12,673           13,155           11,272

See notes to condensed consolidated financial statements.


                                        4






                                                      PEET'S COFFEE & TEA, INC.
                                          CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                     (UNAUDITED, IN THOUSANDS)

                                                                                                    THIRTY-NINE WEEKS ENDED
                                                                                                 SEPT. 28, 2003    SEPT. 29, 2002
                                                                                                ----------------  ----------------
                                                                                                            
Cash flows from operating activities:
  Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $         2,498   $         2,485
  Adjustments to reconcile net income to net cash provided by operating activities:
    Depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .            4,199             3,899
    Amortization of investment interest purchased. . . . . . . . . . . . . . . . . . . . . . .               84                 0
    Amortization of stock based compensation, including tax benefit of stock options exercised            3,118               223
    Deferred income taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           (1,413)              338
    Reclassification of hedging losses (gains) from OCI. . . . . . . . . . . . . . . . . . . .              (21)              389
    Ineffective portion of hedges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                0               (41)
    Gain on disposition of assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .               (1)               (2)
    Gain on sale of long-term investments. . . . . . . . . . . . . . . . . . . . . . . . . . .             (296)                0
  Changes in other assets and liabilities:
    Receivables. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              196              (253)
    Inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           (2,051)           (2,072)
    Prepaid expenses and other current assets. . . . . . . . . . . . . . . . . . . . . . . . .             (537)             (227)
    Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              189            (1,662)
    Accounts payable, accrued liabilities and other liabilities. . . . . . . . . . . . . . . .            1,338             2,368
                                                                                                ----------------  ----------------

           Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . .            7,303             5,445
                                                                                                ----------------  ----------------

Cash flows from investing activities:
  Purchases of property and equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . .           (7,979)           (4,986)
  Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                3               (35)
  Purchases of long term U.S. government & agency securities . . . . . . . . . . . . . . . . .          (27,713)          (27,726)
  Proceeds from sale of long-term U.S. government & agency securities. . . . . . . . . . . . .           30,758                 0
                                                                                                ----------------  ----------------

           Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . .           (4,931)          (32,747)
                                                                                                ----------------  ----------------

Cash flows from financing activities:
  Repayments of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             (357)           (2,355)
  Net proceeds from issuance of common stock . . . . . . . . . . . . . . . . . . . . . . . . .            5,488            44,411
                                                                                                ----------------  ----------------

           Net cash provided by financing activities . . . . . . . . . . . . . . . . . . . . .            5,131            42,056
                                                                                                ----------------  ----------------

Change in cash and cash equivalents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .            7,503            14,754

Cash and cash equivalents, beginning of period . . . . . . . . . . . . . . . . . . . . . . . .           19,672             2,718
                                                                                                ----------------  ----------------

Cash and cash equivalents, end of period . . . . . . . . . . . . . . . . . . . . . . . . . . .  $        27,175   $        17,472
                                                                                                ================  ================

See notes to condensed consolidated financial statements.


                                        5



                            PEET'S COFFEE & TEA, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                    UNAUDITED

1.     BASIS  OF  PRESENTATION

     The  accompanying  condensed  consolidated  financial  statements of Peet's
Coffee  &  Tea,  Inc. and its subsidiaries (collectively, the "Company") for the
thirteen  and  thirty-nine weeks ended September 28, 2003 and September 29, 2002
are  unaudited  and,  in  the  opinion  of  management,  contain all adjustments
(consisting  only  of  normal  recurring  items) necessary to present fairly the
financial  position  and  results of operations for such periods.  The condensed
consolidated  financial  statements  should  be  read  in  conjunction  with the
consolidated  financial  statements and related notes contained in the Company's
Annual Report on Form 10-K for the year ended December 29, 2002.  The results of
operations  for  the thirteen and thirty-nine weeks ended September 28, 2003 are
not  necessarily  indicative  of  the  results  expected  for  the  full  year.

     The  balance  sheet  information as of December 29, 2002, presented herein,
has  been  derived  from  the  audited  consolidated financial statements of the
Company  included  in the Annual Report on Form 10-K for the year ended December
29,  2002.

     Certain  reclassifications of prior year balances have been made to conform
to  the  current  presentation.

2.     SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES

     STOCK  BASED  COMPENSATION

     The  Company  accounts  for  stock-based  awards  to  employees  using  the
intrinsic  value  method  in  accordance  with Accounting Principle Board No. 25
("APB  No.  25"),  "Accounting  for Stock Issued to Employees."  Accordingly, no
compensation  cost  has  been  recognized for the stock option awards granted at
fair  market  value.  Through  2001,  the Company granted options at 85% of fair
value  and  recorded  compensation expense equal to the intrinsic value over the
vesting  period.  Statement of Financial Accounting Standards No. 123 ("SFAS No.
123"), "Accounting for Stock-Based Compensation", requires the disclosure of pro
forma  net  income  (loss)  and  earnings (loss) per share as if the Company had
adopted  the  fair  value method.  Had compensation cost for the Company's stock
option  plans and employee stock purchase plan been determined based on the fair
value  at  the  grant  date  consistent with the provisions of SFAS No. 123, the
Company's  net  income  (loss)  would have been reduced to the pro forma amounts
indicated  below  (in  thousands):





                                                            THIRTEEN WEEKS ENDED          THIRTY-NINE WEEKS ENDED
                                                            --------------------          -----------------------
                                                   SEPT. 28, 2003    SEPT. 29, 2002    SEPT. 28, 2003    SEPT. 29, 2002
                                                   ---------------  ----------------  ----------------  ----------------
                                                                                            
Net income (loss) - as reported . . . . . . . . .           ($323)  $         1,279   $         2,498   $         2,485
Stock-based employee compensation included in
     reported net income (loss) , net of tax. . .              70                41                93               141
Stock-based compensation expense determined
     under fair value based method, net of tax. .            (784)             (939)           (2,734)           (2,387)
                                                   ---------------  ----------------  ----------------  ----------------
Net income (loss) - pro forma . . . . . . . . . .         ($1,037)  $           381             ($143)  $           239
                                                   ===============  ================  ================  ================

Basic net income (loss) per share - as reported .          ($0.03)  $          0.11   $          0.20   $          0.24
Basic net income (loss) per share - pro forma . .          ($0.08)  $          0.03            ($0.01)  $          0.02

Diluted net income (loss) per share - as reported          ($0.03)  $          0.10   $          0.19   $          0.22
Diluted net income (loss) per share - pro forma .          ($0.08)  $          0.03            ($0.01)  $          0.02


                                        6



     The Company uses the Black-Scholes option-pricing model for determining the
fair  value  of  options, which requires the input of certain estimates that may
affect  the determination of fair value.  The existing model may not necessarily
provide a reliable single measure of the value of its stock options.  Management
will  continue to evaluate alternative methodologies that may more appropriately
reflect  pro  forma  compensation  expense.

     The fair value of each option grant and ESPP award is estimated on the date
of  grant  using  the  Black-Scholes  option-pricing  model  with  the following
assumptions:




                           OPTIONS GRANTED FOR THE PERIOD ENDED
                           ------------------------------------
                          SEPT. 28, 2003   SEPT. 29, 2002
                          ---------------  ---------------
                                     
Expected dividend rate .            0.00%            0.00%
Expected volatility
 - Options . . . . . . .           49.81%           68.10%
 - ESPP awards . . . . .           49.81%           68.10%
Risk free interest rate
 - Options . . . . . . .            3.41%            3.79%
 - ESPP awards . . . . .            1.26%            1.87%
Expected lives (years)
 - Options . . . . . . .            5.00             5.00
 - ESPP awards . . . . .            0.50             0.50



     COMPREHENSIVE  INCOME

     For  the  thirteen  week  period ended September 28, 2003 and September 29,
2002,  comprehensive  income (loss) was ($520,000) and $1,475,000, respectively.
Comprehensive  income  was  $2,269,000  and $3,054,000 for the thirty-nine weeks
ended  September  28,  2003 and September 29, 2002, respectively.  Comprehensive
income  (loss)  consists  of  net  income  or loss, the effect of accounting for
hedges under SFAS No. 133, and net unrealized gains on investments.  See Notes 4
and  5.

     NET  INCOME  (LOSS)  PER  SHARE

     The  following  table  summarizes  the  differences  between basic weighted
average  shares outstanding and diluted weighted average shares outstanding used
to  compute  diluted  net  income  (loss)  per  share  (in  thousands):




                                                    THIRTEEN WEEKS ENDED          THIRTY-NINE WEEKS ENDED
                                             SEPT. 28, 2003  SEPT. 29, 2002  SEPT. 28, 2003  SEPT. 29, 2002
                                             --------------  --------------  --------------  --------------
                                                                                 
Basic weighted average shares outstanding .          12,778          11,992          12,472          10,541
Incremental shares from assumed exercise
     of stock options                                                   681             683             731
                                             --------------  --------------  --------------  --------------
Diluted weighted average shares outstanding          12,778          12,673          13,155          11,272
                                             ==============  ==============  ==============  ==============



     For  the  thirteen  weeks  ended  September 28, 2003, basic net loss equals
diluted  net  loss per share as the effect of options would be antidilutive in a
loss  period.

     The number of incremental shares from the assumed exercise of stock options
was  calculated  applying  the  treasury  stock  method.

     Options  with  an  exercise  price greater than the average market price of
common  shares were 0 and 1,075,431 for the thirteen week period ended September
28,  2003  and  September 29, 2002, respectively, and 98,663 and 474,979 for the
thirty-nine  week  period  ended  September  28,  2003  and  September 29, 2002,
respectively,  and  were not included in the computation of diluted earnings per
share.

                                        7



3.     BORROWINGS

     The  Company  maintains  a  credit  facility  with General Electric Capital
Corporation  that expires in September 2005 and provides for a revolving line of
credit  of  up  to  $15,000,000,  including  the issuance of up to $3,000,000 in
letters  of  credit.  Total  availability  under the revolving line of credit is
determined  by  subtracting  the  Company's funded debt from its trailing twelve
month earnings before interest, taxes, depreciation and amortization, or EBITDA,
multiplied  by  2.5.  As of September 28, 2003, there was no outstanding balance
and  $14,410,000  was  available  under  the Company's revolving line of credit.

     Borrowings under the credit facility are secured by a lien on substantially
all of the Company's assets.  The credit facility contains covenants restricting
the  Company's  ability  to  make  capital  expenditures,  incur  additional
indebtedness  and  lease  obligations,  open  retail  stores,  make  restricted
payments,  merge  into or with other companies and sell all or substantially all
of  its  assets  and  requiring  the  Company  to  meet certain financial tests.

4.     HEDGING  ACTIVITIES

     The  Company  is  exposed to price risk related to price-to-be-fixed coffee
purchase  commitments and anticipated coffee purchases.  The Company uses coffee
futures  and  options  to  manage price increase and designates these derivative
instruments  as  cash-flow  hedges  of  its  price-to-be-fixed  coffee  purchase
commitments  and  anticipated  coffee  purchases.  These  derivative instruments
qualify  for  hedge  accounting  under  SFAS No. 133, "Accounting for Derivative
Instruments  and  Hedging  Activities."  The  Company  does  not  hold  or issue
derivative  instruments  for  trading  purposes.

     As  of  September  28,  2003,  there  were no open futures contracts. Other
comprehensive loss related to hedging activities for prior quarters, net of tax,
was $6,000 as of September 28, 2003, all of which is expected to be reclassified
into  cost  of  goods  sold  over the next 12 months as the related inventory is
sold.  For  the  period  ended  September 29, 2002, the other comprehensive loss
related  to  hedging activities, net of tax was $25,000. During the thirteen and
thirty-nine  weeks ended September 28, 2003, respectively, $5,000 (net of $3,000
tax)  of coffee futures gains and $21,000 (net of $15,000 tax) of coffee futures
gains,  included  in  other  comprehensive income (loss), were reclassified into
cost  of  goods  sold.  For the same prior year periods, $31,000 (net of $21,000
tax)  and $387,000 (net of $257,000), of coffee futures losses included in other
comprehensive  loss  were  reclassified  into  cost  of  goods  sold.

5.     INVESTMENTS

     The Company invests in U.S. government and agency securities.  At September
28,  2003,  the Company maintained long-term investments classified as available
for  sale  of  $24,956,000.  The  long-term  investments are comprised of United
States  Treasury  notes and bonds and federal agency notes and bonds that mature
within  five  years.  Gross  unrealized holding gains of $48,000 ($30,000 net of
tax)  at  September  28,  2003  were  attributable  to  long-term  investments.

     During  the  thirteen  and  thirty-nine weeks ended September 28, 2003, the
Company  sold  securities  for  net  proceeds  of  $23,056,000  and $30,758,000,
respectively,  and  realized  gains  of $284,000 and $296,000 computed using the
specific  identification  method.  For  the thirteen and thirty-nine weeks ended
September  28, 2003, net unrealized losses of $194,000 (net of $130,000 tax) and
net  unrealized  losses  of  $188,000  (net of $125,000 tax), respectively, were
recorded  in  other  comprehensive  income.  For  the  prior  year  thirteen and
thirty-nine  week  periods  ended September 29, 2002, there was a net unrealized
gain  of  $217,000.

                                        8



6.     SEGMENT  INFORMATION

     The  Company  operates  in  two  reportable segments:  retail and specialty
sales.  Retail  store  operations  consist  of  sales  of  whole  bean  coffee,
beverages,  tea  and  related  products  through Company-operated retail stores.
Specialty  sales  consists  of  online and mail order sales of whole bean coffee
shipped  directly  to  the consumer and whole bean coffee sales through grocery,
restaurant  and  foodservice  and  office  coffee  accounts.

     The  following  table  presents  certain  financial  information  for  each
segment. Segment income before taxes excludes unallocated marketing expenses and
general  and  administrative  expenses.  Unallocated assets include cash, coffee
inventory  in  the  warehouse,  corporate headquarter assets and intangibles and
other  assets.




                                                    SPECIALTY
                                             RETAIL    SALES    UNALLOCATED     TOTAL
                                             -------  -------  -------------  ---------
                                                                  
THIRTEEN WEEKS ENDED SEPTEMBER 28, 2003
  Net revenue . . . . . . . . . . . . . . .  $20,706  $ 8,127                 $ 28,833
  Operating expenses. . . . . . . . . . . .    7,420    2,006                    9,426
  Depreciation and amortization . . . . . .      849      239  $        140      1,228
  Segment operating income (loss) . . . . .    2,861    2,100        (5,908)      (947)
  Investment income, net                                                499        499
  Income (loss) before income taxes                                               (448)
  Total assets. . . . . . . . . . . . . . .   20,959    7,156        78,737    106,852

THIRTEEN WEEKS ENDED SEPTEMBER 29, 2002
  Net revenue . . . . . . . . . . . . . . .  $18,702  $ 6,664                 $ 25,366
  Operating expenses. . . . . . . . . . . .    6,702    1,480                    8,182
  Depreciation and amortization . . . . . .      804      235  $        121      1,160
  Segment operating income (loss) . . . . .    2,581    1,870        (2,642)     1,809
  Investment income, net                                                220        220
  Income before income taxes                                                     2,029
  Total assets. . . . . . . . . . . . . . .   20,425    4,496        64,079     89,000

THIRTY-NINE WEEKS ENDED SEPTEMBER 28, 2003
  Net revenue . . . . . . . . . . . . . . .  $61,794  $23,517                 $ 85,311
  Operating expenses. . . . . . . . . . . .   22,015    6,168                   28,183
  Depreciation and amortization . . . . . .    2,486      694  $        367      3,547
  Segment operating income (loss) . . . . .    9,017    5,471       (11,283)     3,205
  Investment income, net                                                972        972
  Income before income taxes                                                     4,177
  Capital expenditures. . . . . . . . . . .    4,839    1,354         1,786      7,979

THIRTY-NINE WEEKS ENDED SEPTEMBER 29, 2002
  Net revenue . . . . . . . . . . . . . . .  $56,975  $17,736                 $ 74,711
  Operating expenses. . . . . . . . . . . .   20,172    3,928                   24,100
  Depreciation and amortization . . . . . .    2,396      659  $        335      3,390
  Segment operating income (loss) . . . . .    8,156    4,557        (9,076)     3,637
  Investment income, net                                                307        307
  Income before income taxes                                                     3,944
  Capital expenditures. . . . . . . . . . .    2,244      645         2,097      4,986



                                        9



7.     CONTINGENCIES

     During  the thirteen weeks ended September 28, 2003, the Company recorded a
charge  of $3.4 million to settle litigation and for severance.  On February 25,
2003  and  March  7,  2003, two lawsuits were filed against the Company entitled
Brian  Taraz,  et al vs. Peet's Coffee & Tea, Inc., and Tracy Coffee, et al. vs.
Peet's  Coffee  &  Tea,  Inc.  Each  was filed in Superior Court of the State of
California,  County  of  Orange,  and  sought class action certification.  These
suits  were  filed  by  one  former  and  one  current  store  manager  alleging
misclassification  of  employment  position  and  sought  damages,  restitution,
reclassification  and  attorneys'  fees  and  costs.  On  October  27, 2003, the
Company  announced  that  it had reached an agreement in principle to settle the
lawsuits  to  fully  resolve  all claims brought by the plaintiffs.  The Company
recorded  a  charge during the third quarter for the estimated payment of claims
to  eligible  class  members,  attorneys' fees and costs, costs to a third-party
claims  administrator,  as  well  as applicable employer payroll taxes, which is
included  in "General and administrative expenses" on the accompanying condensed
consolidated  statements  of  operations  for the thirteen and thirty-nine weeks
ended  September  28,  2003.  The  settlement  is  subject  to the court's final
approval and the Company's right to terminate if more than 10% of the settlement
class  opts  out  of  the  settlement.

     In  addition  to  the  lawsuits  described  above, we may from time to time
become involved in certain legal proceedings in the ordinary course of business.
Currently,  the  Company  is  not  party  to  any  other  legal proceedings that
management  believes  would  have  a  material  adverse  effect on the financial
position  or  results  of  operations  of  the  Company.

8.     RECENT  ACCOUNTING  PRONOUNCEMENTS

     During  April  2003,  the FASB issued SFAS No. 149, "Amendment of Statement
133  on Derivative Instruments and Hedging Activities."  SFAS No. 149 amends and
clarifies  accounting  for  derivative instruments, including certain derivative
instruments  embedded  in  other  contracts,  and  for  hedging activities under
Statement 133.  SFAS No. 149 is effective for contracts entered into or modified
after  June  30,  2003  and  for hedging relationships designated after June 30,
2003.  The  guidance  should be applied prospectively.  The adoption of SFAS No.
149  did  not  have  a  significant impact on our operating results or financial
position.

     During  May  2003,  the  FASB  issued SFAS No. 150, "Accounting for Certain
Financial  Instruments  with  Characteristics  of  Both Liabilities and Equity."
SFAS  No.  150  clarifies  the accounting for certain financial instruments with
characteristics  of  both  liabilities  and  equity  and  requires  that  those
instruments  be  classified  as liabilities in statements of financial position.
Previously, many of those financial instruments were classified as equity.  SFAS
No.  150  is  effective for financial instruments entered into or modified after
May  31,  2003  and otherwise is effective at the beginning of the first interim
period beginning after June 15, 2003.  The adoption of SFAS No. 150 did not have
a  significant  impact  on  our  operating  results  or  financial  position.


ITEM  2.     MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF FINANCIAL CONDITION AND
RESULTS  OF  OPERATIONS

     You  should  read the following discussion and analysis in conjunction with
our  financial  statements  and related notes included elsewhere in this report.
Except  for  historical  information,  the  discussion  in  this report contains
certain  forward-looking  statements  that  involve risks and uncertainties.  We
have  based  these  forward-looking  statements  on our current expectations and
assumptions  about  future  events.  In  some  cases,  you  can  identify
forward-looking  statements  by  terminology,  such  as "may," "will," "should,"
"could,"  "predict,"  "potential,"  "continue, "expect," "anticipate," "future,"
"intend," "plan," "believe," "estimate" and similar expressions (or the negative
of  such  expressions).  These  statements  are  based  on  our current beliefs,
expectations  and  assumptions  and  are  subject  to  a  number  of  risks  and
uncertainties.  Actual future results and trends may differ materially depending
on  a  variety  of  factors  including  but not limited to, coffee and other raw
material  prices  and availability, successful execution of strategies and plans
for  expansion,  competition, general economic conditions, economic or political
instability  related to recent or potential terrorist attacks, the popularity of
specialty  coffee  due  to  consumer  trends, labor relations, health factors or
other  issues,  as  well  as  other  risk factors as described more fully in our
Annual  Report  on  Form  10-K  for  the  year  ended  December  29,  2002.
Forward-looking  statements  speak  only  as  of  the date of this report and we
assume  no  obligation  to  update  any  forward-looking  statements.

COMPANY  OVERVIEW  AND  INDUSTRY  OUTLOOK

     Peet's  is a specialty coffee roaster and marketer of branded fresh roasted
whole  bean  coffee  sold  through multiple channels of distribution.  Since the
founding  of our business in 1966, we have established a customer base and brand
recognition in California.  Our national expansion strategy is based on the sale
of  whole  bean  coffee  through  multiple  channels  of  distribution.  We  are
indifferent  as to where our consumers purchase our coffees, and we believe that
growth  opportunities  exist  in all of these channels, which consists of retail
stores,  online  and  mailorder, grocery stores, restaurants and foodservice and
office  coffee  accounts.

                                       10


     We  expect  the  specialty  coffee industry to continue to grow. We believe
that  this  growth will be fueled by continued consumer interest in high quality
coffee  and  related  products.

     Our  operations are vertically integrated. We purchase Arabica coffee beans
from  countries around the world, apply our artisan-roasting techniques and ship
fresh  coffee  daily  to  customers within 24 hours of roasting. We believe that
control of purchasing, roasting, packaging and distribution of our coffee allows
us  to  maintain our commitment to freshness, is cost effective and enhances our
margins  and  profit  potential.

     Our coffee and related items are sold through two segments as defined under
Statement  of  Financial  Accounting  Standards  No.  131  ("SFAS  No.  131"),
"Disclosures  About  Segment  of  Enterprise  and  Related  Information."  These
segments  are Company-operated retail outlets and specialty sales (consisting of
online  and  mail order, grocery, food service, and office). We evaluate segment
performance  primarily  based  on  revenue  and  segment  operating  income.

CRITICAL  ACCOUNTING  POLICIES  AND  ESTIMATES

     The  preparation  of  financial  statements  in  conformity  with generally
accepted  accounting  principles requires the appropriate application of certain
accounting  policies, many of which require us to make estimates and assumptions
about  future  events  and  their  impact  on  amounts reported in our financial
statements  and  related  notes.  Since future events and their impact cannot be
determined  with  certainty,  the actual results will inevitably differ from our
estimates.  Such  differences  could  be  material  to our financial statements.

     We  believe  our  application  of  accounting  policies,  and the estimates
inherently  required  therein,  are  reasonable.  These  accounting policies and
estimates  are  constantly  reevaluated, and adjustments are made when facts and
circumstances  dictate a change.  Historically, we have found our application of
accounting  policies  to  be  appropriate  and  actual results have not differed
materially  from  those  determined  using  necessary  estimates.

     Our accounting policies are more fully described in Note 2 in the "Notes to
the  Consolidated  Financial  Statements," included in our Annual Report on Form
10-K  for  the  year  ended  December 29, 2002. We have identified the following
critical  accounting  policies:

- -Inventory.  Raw  materials  consist  primarily  of green bean coffee.  Finished
goods  consist  primarily of roasted coffee, tea, accessory products, spices and
packaged  foods.  All  products  are valued at the lower of cost or market using
the  first-in,  first-out method, except green bean and roasted coffee, which is
valued  at  the  average  cost.  We  continually evaluate the composition of our
coffee  related  merchandise  and  mark  down  such  inventory  as  needed.  Our
historical  inventory  write-offs  have  been  immaterial.

- -Intangibles  and  other  assets.  During  2002,  we  entered into a contractual
agreement  with  Safeway  Inc.,  a national grocery chain, to sell Peet's coffee
through its grocery stores.  We began shipping during the third quarter of 2002.
The  agreement  included  an upfront payment to Safeway Inc. that we recorded in
intangibles  and  other  assets and is being amortized as a reduction of revenue
based  upon  estimated  sales  during  the  contract  period.

- -Long-lived  assets.  In  evaluating  the  fair  value  and  future  benefits of
long-lived assets, we perform an analysis of the anticipated undiscounted future
net  cash  flows of the related long-lived asset and reduce their carrying value
by  the  excess,  if any, of the result of such calculation.  We believe at this
time that the long-lived assets' carrying values and useful lives continue to be
appropriate.

- -Accrued  compensation.  In  March  2002,  we modified our workers' compensation
insurance  policy to a high deductible insurance program with an overall program
ceiling  to  minimize  exposure.  We  began recording an estimated liability for
self-insured  portion  of  the  workers'  compensation  claims  in our condensed
consolidated  financial  statements.  The self-insurance liability is determined
actuarially,  based  on claims paid, filed and reserved for, and projected using
an  industry  loss  development  factor,  as well as using historical experience
ratings.  Should  a greater amount of claims occur compared to what is estimated
or  the  medical  costs  increase  beyond  what  was  anticipated,  the recorded
liability  may  not  be  sufficient.

                                       11


- -Litigation  settlement  costs.  In  February  and March 2003, two lawsuits were
filed  against  the  Company.  One former and one current store manager alleging
misclassification  of employment position filed these two suits and sought class
action  certification.  The  suit  also  sought  damages,  restitution,
reclassification,  and  attorneys' fees.  In October 2003, the Company announced
an  agreement  in  principle  to settle the lawsuits to fully resolve all claims
brought  by  the  plaintiffs  without  engaging in protracted litigation.  As of
September  28, 2003, we recorded a charge for the estimated payment of claims to
eligible class members, attorneys' fees and costs, costs to a third-party claims
administrator,  as well as applicable payroll taxes.  This accrual makes certain
assumptions  regarding the estimated liability, including but not limited to the
percentage  of  class  member that participate in the class, the degree to which
eligible  claimants  participate,  and  associated  fees  and  taxes.

- -Hedge  accounting.  We  use coffee futures and options to hedge price increases
in  price-to-be-fixed  coffee  purchase  commitments  and  anticipated  coffee
purchases.  These derivative instruments qualify for hedge accounting under SFAS
No.  133, "Accounting for Derivative Instruments and Hedging Activities."  Hedge
accounting  is  permitted  if  the hedging relationship is expected to be highly
effective.  Effectiveness  is  determined by how closely the changes in the fair
value  of  the derivative instrument offset the changes in the fair value of the
hedged  item.  If  the derivative is determined to qualify for hedge accounting,
the  effective  portion  of  the  change  in  the  fair  value of the derivative
instrument  is recorded in other comprehensive income and recognized in earnings
when  the related hedged item is sold.  The ineffective portion of the change in
the  fair  value  of the derivative instrument is recorded directly to earnings.
If  these  derivative  instruments do not qualify for hedge accounting, we would
have  to  record  the  changes  in  the fair value of the derivative instruments
directly  to earnings.  As of September 28, 2003, we have no outstanding hedging
contracts.  See  "Item 3.  Quantitative and Qualitative Disclosures about Market
Risk"  and Note 4 in the "Notes to Condensed Consolidated Financial Statements,"
included  elsewhere  in  this  report.

     We have also chosen certain accounting policies when options are available,
including  the  intrinsic  value method in accordance with Accounting Principles
Board Opinion No. 25 ("APB No. 25"), "Accounting for Stock Issued to Employees,"
to  account  for our stock option awards.  These accounting policies are applied
consistently  for  all  years  presented.


                                       12



RESULTS  OF  OPERATIONS

     The  following  discussion  of  results  of  operations  should  be read in
conjunction  with  our  financial  statements  and  accompanying notes and other
financial  data  included  elsewhere  in  this report.  The following table sets
forth  certain  financial  data  for  the  periods  indicated.




                                                                    THIRTEEN WEEKS ENDED         THIRTY-NINE WEEKS ENDED
                                                            SEPT. 28, 2003   SEPT. 29, 2002   SEPT. 28, 2003   SEPT. 29, 2002
                                                            ---------------  ---------------  ---------------  ---------------
                                                                                                   
STATEMENT OF OPERATIONS DATA AS A PERCENT OF NET REVENUE:
Net revenue. . . . . . . . . . . . . . . . . . . . . . . .           100.0%           100.0%           100.0%           100.0%
Cost of sales and related occupancy expenses . . . . . . .            46.1             45.9             46.1             46.5
Operating expenses . . . . . . . . . . . . . . . . . . . .            32.7             32.3             33.0             32.2
Marketing and advertising expenses . . . . . . . . . . . .             3.3              4.6              3.9              4.6
General and administrative expenses. . . . . . . . . . . .            16.9              5.5              9.1              7.3
Depreciation and amortization expenses . . . . . . . . . .             4.2              4.6              4.1              4.5
                                                            ---------------  ---------------  ---------------  ---------------
Income (loss) from operations. . . . . . . . . . . . . . .            (3.2)             7.1              3.8              4.9
Investment income, net . . . . . . . . . . . . . . . . . .            (1.7)            (0.9)            (1.1)            (0.4)
                                                            ---------------  ---------------  ---------------  ---------------
Income (loss) before income taxes. . . . . . . . . . . . .            (1.5)             8.0              4.9              5.3
Income tax provision (benefit) . . . . . . . . . . . . . .            (0.4)             3.0              2.0              2.0
                                                            ---------------  ---------------  ---------------  ---------------
Net income (loss). . . . . . . . . . . . . . . . . . . . .           (1.1)%             5.0%             2.9%             3.3%
                                                            ===============  ===============  ===============  ===============

PERCENT OF NET REVENUE BY BUSINESS SEGMENT:
Retail stores. . . . . . . . . . . . . . . . . . . . . . .            71.8%            73.7%            72.4%            76.3%
Specialty sales. . . . . . . . . . . . . . . . . . . . . .            28.2             26.3             27.6             23.7

PERCENT OF NET REVENUE BY BUSINESS CATEGORY:
Whole bean coffee and related products . . . . . . . . . .            57.8%            59.4%            58.8%            58.6%
Beverages and pastries . . . . . . . . . . . . . . . . . .            42.2             40.6             41.2             41.4

OPERATING EXPENSES AS A PERCENT OF SEGMENT REVENUE:
Retail stores. . . . . . . . . . . . . . . . . . . . . . .            35.8%            35.8%            35.6%            35.4%
Specialty sales. . . . . . . . . . . . . . . . . . . . . .            24.7             22.2             26.2             22.1

PERCENT INCREASE (DECREASE) FROM PRIOR YEAR:
Net revenue. . . . . . . . . . . . . . . . . . . . . . . .            13.7%                             14.2%
     Retail stores . . . . . . . . . . . . . . . . . . . .            10.7                               8.5
     Specialty sales . . . . . . . . . . . . . . . . . . .            22.0                              32.6
Cost of sales and related occupancy expenses . . . . . . .            14.2                              13.2
Operating expenses . . . . . . . . . . . . . . . . . . . .            15.2                              16.9
Marketing and advertising expenses . . . . . . . . . . . .           (17.5)                             (2.2)
General and administrative expenses. . . . . . . . . . . .           246.4                              42.1
Depreciation and amortization expenses . . . . . . . . . .             5.9                               4.6

SELECTED OPERATING DATA:
Number of retail stores in operation:
     Beginning of the period . . . . . . . . . . . . . . .              69               60               65               60
     Store openings. . . . . . . . . . . . . . . . . . . .               3                1                7                1
                                                            ---------------  ---------------  ---------------  ---------------
     End of period . . . . . . . . . . . . . . . . . . . .              72               61               72               61
                                                            ===============  ===============  ===============  ===============



                                       13



THIRTEEN  WEEKS  ENDED  SEPTEMBER  28,  2003  COMPARED  TO  THIRTEEN WEEKS ENDED
SEPTEMBER  29,  2002

NET  REVENUE

     Net  revenue  for  the  thirteen  weeks  ended September 28, 2003 increased
versus  the  same  prior  year  period  primarily  as  a result of the continued
expansion  of  our  retail and specialty sales segments.  Whole bean and related
sales  increased 10.5%, to $16.7 million and beverage and pastry sales increased
18.3%, to $12.1 million.

     In  the retail segment our revenue increased by $2.0 million primarily as a
result  of  increased  sales  from the 12 stores we opened since August 2002 and
secondarily  from  existing  stores.  Sales  of  whole  bean  coffee and related
products  in  the retail segment increased by 1.2%, to $8.8 million, while sales
of  beverages  and pastries increased by 19.0% to $11.9 million. The increase in
beverage  and  pastry  sales  is  primarily  due to the introduction, during the
second  quarter, of new iced drinks and a revamped bar menu that emphasizes many
of  our customer favorites. The slower growth in whole bean and related products
was  due  to  cannibalization  of bean sales in retail stores as we increase the
availability  of  Peet's  coffee in grocery stores, and the slower maturation of
whole  bean sales in new stores. We opened 3 new stores during this quarter, and
expect  to  open  3  more  stores  in  the  fourth  quarter.

     In  the  specialty  sales  segment,  revenue increased as the result of our
continued  focus  on  the  grocery  and  foodservice  channel.  The $1.5 million
increase  consisted  primarily of a $1.0 million increase in grocery sales and a
$0.5  million  increase  in  sales to restaurants and foodservice companies. The
increase  in  the  grocery  channel  sales  was  primarily  due  to  sales  to
approximately 2,400 new stores we added during the last 15 months. The increased
sales  were also driven by the transition, during the first quarter, to a direct
store  delivery  system,  where  our  own route sales representatives deliver to
stores weekly, from warehouse distribution. We believe the direct store delivery
system  ensures freshness through proper rotation and weekly delivery, optimizes
store  specific  item  assortments,  achieves  proper  shelf  space and improves
free-standing  display  levels. The increase was offset partially by the initial
pipeline  load-in  for  the introduction of Peet's into 1,200 Safeway stores. In
the restaurant and foodservice area, the sales increase was primarily due to new
accounts  added  last  year  and  earlier  this  year  such  as  Omni  Hotels.

COST  OF  SALES  AND  RELATED  OCCUPANCY  EXPENSES

     Cost  of  sales  and  related  occupancy expenses consist of product costs,
including  hedging  costs,  and  manufacturing  costs,  rent and other occupancy
costs.  Cost  of  sales as a percent of net revenue increased 0.2% primarily due
to  the  12  new stores we opened during the last 14 months.  Due to their lower
volume,  the  new  stores  have  higher  occupancy, food and beverage costs as a
percent  of sales.  Existing stores actually had an improvement in cost of sales
and  related  occupancy costs due to higher price points generated from new iced
drinks  and  revamped  bar  menu.  Specialty sales costs were in line with prior
year.

OPERATING  EXPENSES

     Operating  expenses  as  a  percent of net revenue for the current thirteen
week  period  increased  as  compared  to  the same prior year period due to the
higher operating expenses of the direct store delivery system with our own route
sales  representatives.  Specialty  sales  operating  expenses  as  a percent of
segment  revenue  was  24.7%  compared to 22.2% in prior year.  Retail operating
expenses  were  in  line  with  prior year as higher operating expenses from new
stores  were  offset  by  improved  operation  of  our  existing  stores.

MARKETING  AND  ADVERTISING  EXPENSES

     Marketing and advertising expenses was 3.3% of net revenue, or $0.2 million
less  than  prior year.  The marketing spending level reflects our normal number
of  initiatives  and  within  our  expected  full  year  spending of 4.0% of net
revenue.

                                       14


GENERAL  AND  ADMINISTRATIVE  EXPENSES

     General  and  administrative  expenses  in the current thirteen week period
were $4.9 million, or 16.9% of revenue compared to $1.4 million, or 5.5% for the
same  period last year.  The $3.5 million increase was primarily due to the $3.4
million,  or  11.8% of net revenue, charge related to the settlement of the wage
and  hour  lawsuit  and  severance  expenses  related  to  the  departure of two
executives.  The  settlement  is  subject  to  risks identified in Note 7 of the
"Notes  to  Condensed  Consolidated  Financial  Statements."

DEPRECIATION  AND  AMORTIZATION  EXPENSES

     Depreciation  and  amortization  expenses  increased  in  the thirteen week
period  as compared to the same prior year period due primarily to the 12 stores
we  opened  during  the  last  14 months.  The expenses were partially offset by
older  assets  becoming  fully  depreciated.

INVESTMENT  INCOME,  NET

     We  currently invest our secondary public offering proceeds and excess cash
in  short-term  and  long-term  interest-bearing,  U.S.  government  and  agency
securities.  Investment  income includes interest income and gains from the sale
of  these  instruments.  We  realized  $284,000 in investment gains and received
$215,000  in  interest  income  in this quarter compared to $220,000 in interest
income  in  the  same  prior  year  quarter.

PROVISION  FOR  INCOME  TAXES

     As  a result of reduced taxable income due to the charges taken during this
thirteen  week period and the tax benefits from the exercising of options, we do
not  expect  to  have  a cash tax liability for this year.  Therefore, we can no
longer  utilize some charitable contribution carry forwards that were planned to
partially  offset  our  tax  liability.  Consequently, we expect the tax rate to
increase  to  40.2%  for  the  full year.  In the current period we adjusted the
year-to-date tax provision to reflect this rate.  As a result, our effective tax
rate  for  the  third  quarter  of  2003  was  27.9%  of  our  operating  loss.


THIRTY-NINE  WEEKS  ENDED SEPTEMBER 28, 2003 COMPARED TO THIRTY-NINE WEEKS ENDED
SEPTEMBER  29,  2002

NET  REVENUE

     Net  revenue  for  the thirty-nine weeks ended September 28, 2003 increased
14.2%  as  compared  to  same  period  in  2002.  Whole  bean  and related sales
increased  14.5%  to $50.1 million and beverage and pastry sales increased 13.8%
to  $35.2  million.

     In  the  retail segment, sales increased by 8.5% primarily due to the sales
from 12 new stores we opened since August 2002 and increased sales from existing
stores  resulting from the introduction of new iced drinks and an expanded menu.
In  the  specialty  sales segment, sales increased by 32.6% primarily due to new
accounts added in the grocery channel and strong volume growth in the restaurant
and  foodservice  areas.

COST  OF  SALES  AND  RELATED  OCCUPANCY  EXPENSES

     Cost of sales and related occupancy expenses increased by 13.2% as a result
of  opening 12 new stores during the last 14 months.  Cost of sales as a percent
of net revenue decreased primarily due to the revamped bar menu and introduction
new  ice  drinks that resulted in higher price points and better cost management
through  standardization  of  bar  coffee  rotation.

OPERATING  EXPENSES

     Operating  expenses  increased as compared to the same prior year period as
we grew our business.  As a percent of net revenue, operating expenses increased
primarily  due  to  the  conversion  to  a  direct  store  delivery  method  of
distribution for our grocery business and the 12 new stores we opened during the
last  14  months.

                                       15


MARKETING  AND  ADVERTISING  EXPENSES

     Marketing and advertising expenses decreased as a percent of revenue by 0.7
percentage  points  as compared to the same prior year period as we were able to
leverage  these costs by holding the spending relatively flat to last year while
sales  grew  14.2%.

GENERAL  AND  ADMINISTRATIVE  EXPENSES

     General  and  administrative expenses increased 42.1%, or $2.3 million, due
to  the litigation settlement and severance expenses related to the departure of
two  executives.  The  increase was partially offset by the restructuring of the
executive  bonus  program  and  reduced  expenses  in  the  areas  of stock plan
administration  and  proxy  related  activities.

PROVISION  FOR  INCOME  TAXES

     Our  effective tax rate for year to date was 40.2% compared to 37.0% in the
same prior year period.  The tax rate reflects our loss position for the quarter
as  well  as  a  catch-up  adjustment for our full year expected tax rate.  As a
result  of  reduced  taxable income due to the charge taken this quarter and the
tax benefits from the exercising of options, we do not expect to have a cash tax
liability  for  this  year.  Therefore, we can no longer utilize some charitable
contribution  carry  forwards  that  we were planned to partially offset our tax
liability.  Consequently,  we  expect  the tax rate to increase to 40.2% for the
full  year.  The prior year's tax rate of 37.0% reflected a 3.0 percentage point
benefit  due  to  the  utilization  of  previous  years'  carryforwards.

LIQUIDITY  AND  CAPITAL  RESOURCES

          At  September  28,  2003,  we had $27.2 million in total cash and cash
equivalents,  of  which  $15.9 million is invested in short-term U.S. government
and  agency  securities.  We also had $25.0 million of long-term U.S. government
and agency securities.  Working capital was $32.6 million at September 28, 2003.

          Net  cash  provided  by  operations  was $7.3 million during the first
thirty-nine  weeks  of  2003  compared  to  $5.4  million in the same prior year
period.  Operating  cash  flows  were positively impacted by net income adjusted
for  depreciation  and  amortization  and  the  net tax benefit of stock options
exercised  during  the  year.

          Net  cash  used  in  investing  activities was $4.9 million during the
first thirty-nine weeks of 2003 compared to $32.7 million in the same prior year
period,  which  was  primarily  due to the purchase of $27.7 million invested in
long-term  U.S. government securities.  Investing activities primarily consisted
of the purchase of $8.0 million of property, plant and equipment for new stores,
support  systems upgrades and plant packaging equipment to support the growth in
specialty  sales.  This  was  offset  by  net  proceeds  from  sale of long-term
investments  of  $3.1  million.

          Net  cash provided by financing activities was $5.1 million during the
first  thirty-nine  weeks  of  2003.  Financing  activities  during  the  period
consisted  primarily  of  the  exercise of stock options and sales of our common
stock  to  our  employees  through  our  employee  stock  purchase  plan.

     We  have a credit facility with General Electric Capital Corporation, which
provides for a revolving line of credit of $15.0 million through September 2005.
Total  availability  under  the  revolving  line  of  credit  is  determined  by
subtracting  our  funded  debt  from  its  trailing twelve month earnings before
interest,  taxes,  depreciation and amortization, or EBITDA, multiplied by 2.50.
As  of  September  28,  2003,  there was no outstanding balance and we had $14.4
million  available  under  the revolving line of credit with other senior funded
debt  of  $0.5  million.

          In  December  1995, we obtained financing under industrial development
revenue  bonds issued by California Statewide Communities Development Authority.
Outstanding  amounts  under  the  bonds  bear  interest based on a floating rate
determined by prevailing market conditions for comparable tax-exempt obligations
until  maturity  on December 1, 2006.  Interest is payable monthly and principal
of  $0.1  million is payable quarterly each February, May, August, and November.
As  of  September  28,  2003, we have an outstanding standby letter of credit of
$0.9  million  backing this long-term borrowing.  The reducing standby letter of
credit  bears an annual interest charge of 1.25% payable monthly.  On October 1,
2003,  we  have  repaid the entire outstanding balance of the bonds and canceled
the  standby  letter  of  credit.

                                       16


     Our 2003 capital expenditure requirements consist primarily of expenditures
relating  to  new  store openings, remodeling of existing stores, upgrade of our
packaging  system and continued improvement of our data processing capabilities.
During  the  first  thirty-nine  weeks  of  2003,  we  spent  $8.0 million.  Our
remaining  2003  capital  expenditures  are expected to be between $1.0 and $2.0
million.  Approximately  $1.0  million is expected to be used for the opening of
the  remaining  new  retail  stores  scheduled for 2003 and expenditures for new
stores  in progress for 2004.  The remaining $1.0 million is expected to be used
for  the  remodeling of existing stores and information technology enhancements.

          The  following  table  sets forth our contractual cash obligations and
our  other  commercial  commitments  as  of  September  28,  2003.




                                            PAYMENTS DUE BY PERIOD
                                                (IN THOUSANDS)
                                                --------------

                                                  LESS THAN
CONTRACTUAL OBLIGATIONS                   TOTAL     1 YEAR    1-3 YEARS   4-5 YEARS   AFTER 5 YEARS
- ---------------------------------------  -------  ----------  ----------  ----------  --------------
                                                                       
Industrial development revenue bonds. .  $   530  $      440  $       90
Equipment leases. . . . . . . . . . . .      296          69         130  $       97
Retail store operating leases . . . . .   25,654       5,729      10,085       5,758  $        4,082
Fixed-price coffee purchase commitments   12,877      10,558       2,220          99
                                         -------  ----------  ----------  ----------
     Total contractual cash obligations  $39,357  $   16,796  $   12,525  $    5,954  $        4,082
                                         =======  ==========  ==========  ==========  ==============



     On  October  1,  2003, we have repaid the entire outstanding balance of the
bonds  and  canceled  the  standby  letter  of  credit.

     We  expect  cash flows from operations and the borrowing capacity under our
current  line  of  credit to be sufficient for our operating requirements for at
least  the  next  twelve  months and to meet our contractual obligations as they
come  due.

RECENT  ACCOUNTING  PRONOUNCEMENTS

     During  April  2003,  the FASB issued SFAS No. 149, "Amendment of Statement
133  on Derivative Instruments and Hedging Activities."  SFAS No. 149 amends and
clarifies  accounting  for  derivative instruments, including certain derivative
instruments  embedded  in  other  contracts,  and  for  hedging activities under
Statement 133.  SFAS No. 149 is effective for contracts entered into or modified
after  June  30,  2003  and  for hedging relationships designated after June 30,
2003.  The  guidance  should be applied prospectively.  The adoption of SFAS No.
149  did  not  have  a  significant impact on our operating results or financial
position.

     During  May  2003,  the  FASB  issued SFAS No. 150, "Accounting for Certain
Financial  Instruments  with  Characteristics  of  Both Liabilities and Equity."
SFAS  No.  150  clarifies  the accounting for certain financial instruments with
characteristics  of  both  liabilities  and  equity  and  requires  that  those
instruments  be  classified  as liabilities in statements of financial position.
Previously, many of those financial instruments were classified as equity.  SFAS
No.  150  is  effective for financial instruments entered into or modified after
May  31,  2003  and otherwise is effective at the beginning of the first interim
period beginning after June 15, 2003.  The adoption of SFAS No. 150 did not have
a  significant  impact  on  our  operating  results  or  financial  position.


ITEM  3.     QUANTITATIVE  AND  QUALITATIVE  DISCLOSURES  ABOUT  MARKET  RISK

     Although  we have no borrowings on our credit facility, if we chose to, our
cost  for  financing  would  be  exposed to market risk from changes in interest
rates on any outstanding bank debt.  Our revolving line of credit bears interest
at  certain  applicable  margin  levels  contingent upon our leverage ratio on a
quarterly  basis.  The interest rate, which is either the Index rate (the higher
of  prime  or  50  basis  points over the average of rates for overnight federal
funds  transactions)  plus  a range from 0.00% to 0.25% or a rate equal to LIBOR
plus  a  range  from  2.00% to 2.50%, increases as our leverage ratio increases.
Adjustments  to  the  applicable  margin  level  are  implemented quarterly on a
prospective basis.  The interest cost of our bank debt is affected by changes in
either  prime,  federal  funds  rates,  or  LIBOR.  Such changes could adversely
impact  the  cost  of  our  borrowings.

                                       17


     The  supply  and  price  of  coffee  are  subject  to volatility and can be
affected  by  multiple  factors  in  the producing countries, including weather,
political  and  economic conditions.  In addition, green coffee prices have been
affected  in  the  past,  and  may  be affected in the future, by the actions of
certain  organizations  and  associations  that  have  historically attempted to
influence  commodity  prices  of  green  coffee  through agreements establishing
export  quotas  or restricting coffee supplies worldwide.  With this in mind, we
purchase coffee from three distinct regions and many countries around the world.

     Our  hedging  strategy  is  intended to limit the cost exposure of the main
commodity  used  in  our  business,  green  coffee  beans.  We use the following
instruments  to  manage  coffee  supply  and  price  risk:

- -     Fixed-price  purchase  commitments;
- -     Coffee  futures;  and
- -     Coffee  futures  options.

     From  time  to  time,  we may use coffee futures and coffee futures options
depending  on  market conditions to reduce the price risk of our coffee purchase
requirements  that  we  cannot  make  or  have  not  made  through  contractual
commitments to purchase physical lots of coffee. These coffee futures and coffee
futures  options  are  traded on the New York Coffee, Sugar & Cocoa Exchange. We
may  use  these  futures  and  options solely for financial hedging purposes and
never  take  actual  delivery  of  the coffee traded on the exchange. We have no
outstanding  hedging  contracts  as  of  September  28,  2003.

     As  of  September  28,  2003,  we  had  approximately $12.9 million in open
fixed-priced  purchase  commitments  with  delivery dates ranging from July 2003
through  November 2006.  We believe, based on relationships established with our
suppliers in the past that the risk of non-delivery on such purchase commitments
is  remote.

     There  have  been  no  substantial changes in the nature of our risks since
December  29,  2002. Please refer to our Annual Report on Form 10-K for the year
ended  December  29,  2002.


ITEM  4.     CONTROLS  AND  PROCEDURES

     An  evaluation  was  performed  under  the  supervision  and  with  the
participation of the Company's management, including the Chief Executive Officer
(the "CEO") and Chief Financial Officer (the "CFO"), of the effectiveness of the
design  and  operation  of  the Company's disclosure controls and procedures (as
defined  in  Rule 13a-15(e) promulgated under the Securities and Exchange Act of
1934,  as  amended)  as  of  September  28, 2003.  Based on that evaluation, the
Company's  management,  including  the CEO and CFO, concluded that the Company's
disclosure  controls and procedures were effective.  There have been no material
changes  in  the  Company's  internal  controls  or  in other factors that could
materially  affect  internal  controls.

                                       18


                           PART II - OTHER INFORMATION

ITEM  1.     LEGAL  PROCEEDINGS

     On February 25, 2003 and March 7, 2003, two lawsuits were filed against the
Company  entitled  Brian  Taraz,  et al vs. Peet's Coffee & Tea, Inc., and Tracy
Coffee,  et  al. vs. Peet's Coffee & Tea, Inc.  Each was filed in Superior Court
of  the  State  of  California,  County  of  Orange,  and  sought  class  action
certification.  These  suits  were  filed  by  one  former and one current store
manager  alleging  misclassification  of employment position and sought damages,
restitution,  reclassification  and  attorneys'  fees and costs.  On October 27,
2003,  the  Company  announced  that it had reached an agreement in principle to
settle  the  lawsuits  to  fully  resolve  all  claims brought by the plaintiffs
without engaging in protracted litigation.  The Company recorded a charge during
the third quarter for the estimated payment of claims to eligible class members,
attorneys'  fees and costs, costs to a third-party claims administrator, as well
as  applicable  employer  payroll  taxes,  which  is  included  in  "General and
administrative  expenses"  on the accompanying condensed consolidated statements
of  operations  for the thirteen and thirty-nine weeks ended September 28, 2003.
The  settlement is subject to the court's final approval and the Company's right
to  terminate  if  more  than  10%  of  the  settlement  class  opts  out of the
settlement.

     In  addition  to  the  lawsuits  described  above, we may from time to time
become involved in certain legal proceedings in the ordinary course of business.
Currently,  the  Company  is  not  party  to  any  other  legal proceedings that
management  believes  would  have  a  material  adverse  effect on the financial
position  or  results  of  operations  of  the  Company.


ITEM  6.     EXHIBITS  AND  REPORTS  ON  FORM  8-K

a.     Exhibits





Exhibit Number  Description
- --------------  -------------------------------------------------------------------------
             
         10.17  Peet's Coffee & Tea, Inc. Key Employment Agreement for Chief Financial
                Officer dated as of June 25, 2003. (1)
- --------------  -------------------------------------------------------------------------
          31.1  Certification of the Company's Chief Executive Officer, Patrick O'Dea,
                pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as
                amended.
- --------------  -------------------------------------------------------------------------
          31.2  Certification of the Company's Chief Financial Officer, Thomas Cawley,
                pursuant to Rule 13a-15(a) under the Securities Exchange Act of 1934, as
                amended.
- --------------  -------------------------------------------------------------------------
          32.1  Certification of the Company's Chief Executive Officer, Patrick O'Dea,
                pursuant to Section 906 of Sarbanes-Oxley Act of 2002.
- --------------  -------------------------------------------------------------------------
          32.2  Certification of the Company's Chief Financial Officer, Thomas Cawley,
                pursuant to Section 906 of Sarbanes-Oxley Act of 2002.
- --------------  -------------------------------------------------------------------------



(1)  Management  contract.

     b.     Reports  on  Form  8-K

     Current  Report on Form 8-K filed on June 30, 2003 to furnish under Item 12
a  press  release  dated  June  30,  2003.

     Current  Report on Form 8-K filed on July 30, 2003 to furnish under Item 12
a  press  release  dated  July  30,  2003.


                                       19



                              SIGNATURES

          Pursuant  to  the requirements of the Securities Exchange Act of 1934,
the  registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.

Date:     November  12,  2003       PEET'S  COFFEE  &  TEA,  INC.
                                    By:  /s/  Thomas  Cawley
                                    -------------------
                                    Thomas  Cawley
                                    Vice  President,  Chief  Financial  Officer,
                                    and  Secretary


                                       20