SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                                    FORM 8-K
                                 CURRENT REPORT
                     Pursuant to Section 13 or 15(d) of the
                       Securities and Exchange Act of 1934
      Date of Report (Date of earliest event reported):  February 12, 2004
                            PEET'S COFFEE & TEA, INC.
             (Exact Name of Registrant as Specified in Its Charter)

             Washington               0-32233                  91-0863396
     (State of jurisdiction)   (Commission File No.)         (IRS Employer
                                                        Identification No.)

                                1400 Park Avenue
                        Emeryville, California 94608-3520
              (Address of principal executive offices and zip code)
       Registrant's telephone number, including area code:  (510) 594-2100





ITEM  12.     RESULTS  OF  OPERATIONS  AND  FINANCIAL  CONDITION.
     On  February 12, 2004, Peet's Coffee & Tea, Inc. (the "Company"), announced
via  press  release  the Company's results for its fourth quarter and year-ended
December 28, 2003, and conducted a publicly-available conference call discussing
those  results.  A  copy of the Company's press release is furnished herewith as
Exhibit  99.1  and  is  incorporated  herein  by  reference.





                                    SIGNATURE
     Pursuant to the requirements of the Securities Exchange Act of 1934, Peet's
Coffee & Tea, Inc. has duly caused this report to be signed on its behalf by the
undersigned  hereunto  duly  authorized.

                                           PEET'S  COFFEE  &  TEA,  INC.
Dated:  February  12,  2004                By:     /s/  Thomas  Cawley
                                               -----------------------
                                               Thomas  Cawley
                                               Chief  Financial  Officer








                                  EXHIBIT INDEX

EXHIBIT  NUMBER     DESCRIPTION
- ------  ------      -----------
   99.1             Press  release,  dated  February  12,  2004.