EXHIBIT 99.1

FOR  IMMEDIATE  RELEASE
- -----------------------

MEDIA  CONTACTS:                                   INVESTOR  CONTACT:
Julie  Kim/  Roger  Villareal                      Billie  Anderson
Weber  Shandwick                                   Peet's  Coffee  &  Tea,  Inc.
415.248.3419/415.248.3425                          510.594.2100
jkim@webershandwick.com                            banderson@peets.com
rvillareal@webershandwick.com

                PEET'S COFFEE & TEA, INC. REPORTS FOURTH QUARTER
         AND FULL-YEAR 2003 RESULTS; ANNOUNCES SHARE REPURCHASE PROGRAM

EMERYVILLE,  Calif.  -  February  12,  2004 - Peet's Coffee & Tea, Inc. (NASDAQ:
PEET) today announced its fourth quarter and annual results for the period ended
December  28,  2003,  which  included  13-weeks  and  52-weeks,  respectively.

Total  revenue for the quarter increased 17.5 percent to $34.5 million, compared
to  $29.4  million  for  the  same period last year.  Total revenue for the year
increased 15.1 percent to $119.8 million compared to $104.1 million for the same
period  last  year.

Retail  Store  revenue  for the quarter increased 12.4 percent to $24.0 million.
Three  new  stores opened during the quarter bringing the total openings for the
year  to 10.  The retail business also continued to benefit from the redesign of
the  beverage  menu  late  in  the  second  quarter, which improved drink sales.
Retail  Store  revenue  for  the  year  increased  9.5 percent to $85.8 million,
primarily  driven  by  the  15  new  stores  added  in  the  last  17  months.

Specialty Sales revenue for the quarter increased 31.1 percent to $10.5 million.
Within  Specialty  Sales,  the grocery business continues to grow rapidly, up 92
percent  over  last  year.  At  the  end of the quarter, Peet's was in more than
2,700  grocery  stores,  or  approximately  1,000 more than the same period last
year.  The  foodservice  business  also  registered a healthy 35 percent growth,
benefiting  from  new  customers  added  earlier in the year and late last year.
Direct  sales  grew 7 percent, and the office business grew 8 percent during the
quarter.  Year-to-date,  Specialty Sales revenue increased 32.1 percent to $34.1
million,  with  grocery  up  115 percent, foodservice up 55 percent, direct up 5
percent  and  office  virtually  flat.

Net  income for the fourth quarter of 2003 was $2.7 million, or $0.20 per share,
compared  to  $2.2  million,  or $0.17 per share for the fourth quarter of 2002.

Net  income  for the full year was $5.2 million, or $0.39 per share, compared to
$4.7  million,  or $0.40 per share last year.  These results include a charge of
$2.1 million, net of tax, recorded in the third quarter to settle an outstanding
lawsuit and severance costs.  Excluding the charge, net income was $7.3 million,
up  56  percent over last year.  Average diluted shares outstanding for the year
increased  13.8  percent  to  13.2  million.

"We  are very pleased with our fourth quarter performance.  The execution of our
holiday programs and the success of our Holiday Blend coffee gave our business a
boost  in  all  channels,"  said  Patrick  O'Dea,  president and chief executive
officer  of Peet's Coffee & Tea, Inc.  "We are also proud of our accomplishments
during  the  year.  Our  strategies to grow our business were executed extremely
well.  We  successfully  rolled  out a direct store delivery system for grocery,
launched  a  significantly  improved  Web  site  and  doubled  the  pace  of
our retail expansion from last year to open a total of 10 stores.  Additionally,
we  continued to add the people and systems required for us to accelerate Peet's
growth  successfully."





SHARE  REPURCHASE
The  Company also announced today that the Board of Directors has authorized the
Company  to  repurchase  up  to  1 million shares of Peet's common stock.  O'Dea
added,  "In the past 12 months the Company's cash and investments have increased
$11  million  to  $59  million.  The  repurchase of some of our shares is a good
investment of available funds and still provides us with ample resources to fund
our growth strategies in the future."  The repurchases will be made from time to
time  on  the  open  market  at  prevailing  market  prices  or  in  negotiated
transactions  off  the market.  The repurchases are expected to continue through
the  end of the current fiscal year unless extended or shortened by the Board of
Directors.


PEET'S  COFFEE  &  TEA,  INC.  Q4  AND  2003  YEAR-END  CONFERENCE  CALL
The  Company  will report its fourth quarter 2003 and full-year earnings results
via  conference  call  on  Thursday, February 12, 2004.  The teleconference call
will  begin  at 2 p.m. PT/5 p.m. ET.  The call will be simultaneously webcast on
Peet's  Web  site  at  www.peets.com.

The  teleconference  can be accessed by calling 1-800-361-0912.  A replay of the
teleconference will be available at 5 p.m. PT/8 p.m. ET at 1-888-203-1112, using
access  code  536968.  The  recording  will  be archived through midnight EDT on
February  19,  2004.  It  will  also  be  available at http://investor.peets.com
through  February  12,  2005.

ABOUT  PEET'S  COFFEE  &  TEA,  INC.
Founded  in  Berkeley,  Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty
coffee  roaster  and  marketer of fresh, deep-roasted whole bean coffee for home
and  office  enjoyment.  Peet's  fresh-roasted  coffee,  hand-selected  tea  and
related  items  are  sold  in  several distribution channels including specialty
grocery  and  gourmet  food stores, online and mail order, office and restaurant
accounts  and  75  company-owned stores in seven states.  Peet's is committed to
strategically growing its business and to maintaining a unique culture and focus
on  customer  satisfaction.  For  information  about  Peet's Coffee & Tea, Inc.,
visit  www.peets.com  or  call 1-800-999-2132.  Peet's Coffee & Tea, Inc. shares
are  traded  under  the  symbol  PEET.

                                       ###

This press release contains statements that are not based on historical fact and
are  "forward-looking  statements"  within the meaning of the Private Securities
Litigation  Reform  Act  of  1995,  including  those  relating  to the Company's
intention to repurchase its shares under a share repurchase program.  Because of
the  uncertainties  inherent  in these forward-looking statements, the Company's
actual  results  could differ materially from those set forth in forward-looking
statements.  The  Company's estimates relating to the amount and timing of stock
repurchases  under  its  repurchase  program  are  based on management's current
estimates of liquidity needs, financial results and growth plans.  Actual future
liquidity  needs,  financial  results  and  growth  plans  may differ materially
depending  on  a  variety of factors including but not limited to, risks arising
from  accounting  adjustments;  the  Company's ability to implement its business
strategy,  attract  and  retain  customers,  and  obtain  and  expand its market
presence  in  new  geographic regions; the availability and cost of high quality
Arabica  coffee beans; consumers' tastes and preferences; and competition in its
market  as  well  as other risk factors as described more fully in the Company's
filings with the Securities and Exchange Commission, including its Annual Report
on  Form  10-K  for  the  year  ended  December  29,  2002.









                                      Peet's Coffee & Tea, Inc.
                          Condensed Consolidated Statements of Income Data
                                      (Unaudited, in thousands)

                                                  Thirteen      Thirteen      Fifty-two    Fifty-two
                                               weeks ended   weeks ended    weeks ended  weeks ended
                                                12/28/2003    12/29/2002     12/28/2003   12/29/2002
                                                                             
Retail stores. . . . . . . . . . . . . . . . . .  $    23,971  $    21,324  $    85,765  $    78,300
Specialty sales. . . . . . . . . . . . . . . . .       10,534        8,038       34,051       25,773
                                                  -----------  -----------  -----------  -----------
NET REVENUE. . . . . . . . . . . . . . . . . . .       34,505       29,362      119,816      104,073

COGS & related occupancy expenses. . . . . . . .       15,664       13,427       54,961       48,146
Operating expenses . . . . . . . . . . . . . . .       10,568        9,121       38,751       33,221
Marketing & advertising expenses . . . . . . . .        1,168        1,123        4,525        4,554
General & administrative expenses. . . . . . . .        1,471        1,298        9,193        6,732
Depreciation & amortization expenses . . . . . .        1,343        1,178        4,890        4,568
                                                  -----------  -----------  -----------  -----------
     Total operating cost & expenses . . . . . .       30,214       26,147      112,320       97,221
OPERATING INCOME . . . . . . . . . . . . . . . .        4,291        3,215        7,496        6,852
Interest income, net . . . . . . . . . . . . . .          191          233        1,163          540
                                                  -----------  -----------  -----------  -----------
INCOME BEFORE INCOME TAX . . . . . . . . . . . .        4,482        3,448        8,659        7,392
Income tax provision . . . . . . . . . . . . . .        1,802        1,276        3,481        2,735
                                                  -----------  -----------  -----------  -----------
NET INCOME . . . . . . . . . . . . . . . . . . .  $     2,680  $     2,172  $     5,178  $     4,657
                                                  ===========  ===========  ===========  ===========

NET INCOME PER SHARE:
Basic. . . . . . . . . . . . . . . . . . . . . .  $      0.21  $      0.18  $      0.41  $      0.43
Diluted. . . . . . . . . . . . . . . . . . . . .  $      0.20  $      0.17  $      0.39  $      0.40

SHARES USED IN CALCULATING NET INCOME PER SHARE:
Basic. . . . . . . . . . . . . . . . . . . . . .       12,939       12,063       12,589       10,919
Diluted. . . . . . . . . . . . . . . . . . . . .       13,495       12,689       13,236       11,627









                              Peet's Coffee & Tea, Inc.
                      Condensed Consolidated Balance Sheet Data
                              (Unaudited, in thousands)


                                               December 28, 2003   December 29, 2002
                                                             
ASSETS
Current Assets
Cash & cash equivalents . . . . . . . . . . .  $           42,591  $           19,672
Accounts receivable . . . . . . . . . . . . .               3,115               2,210
Income tax receivable . . . . . . . . . . . .                 340               1,117
Inventories . . . . . . . . . . . . . . . . .              10,720              11,007
Prepaid expenses and other. . . . . . . . . .               2,111               1,803
                                               ------------------  ------------------
     Total Current Assets . . . . . . . . . .              58,877              35,809

Property and equipment, net . . . . . . . . .              32,322              27,929
Intangibles and other assets, net . . . . . .               2,684               3,305
Long Term U.S. government securities. . . . .              16,572              28,102
                                               ------------------  ------------------
     Total Assets . . . . . . . . . . . . . .  $          110,455  $           95,145
                                               ==================  ==================

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
Accounts payable. . . . . . . . . . . . . . .  $            4,770  $            6,463
Accrued compensation and benefits . . . . . .               4,157               3,741
Other accrued liabilities . . . . . . . . . .               5,462               2,638
Current portion of long-term borrowings . . .                   3                 468
                                               ------------------  ------------------
     Total Current Liabilities. . . . . . . .              14,392              13,310

Long-term borrowings, less current portion. .                   -                 424
Deferred income taxes . . . . . . . . . . . .                  10                 181
Deferred lease credits. . . . . . . . . . . .                 819                 726
                                               ------------------  ------------------
     Total Liabilities. . . . . . . . . . . .              15,221              14,641
                                               ------------------  ------------------

Shareholders' Equity
Common stock. . . . . . . . . . . . . . . . .              87,808              78,014
Other comprehensive income. . . . . . . . . .                  23                 265
Retained earnings . . . . . . . . . . . . . .               7,403               2,225
                                               ------------------  ------------------
     Total Shareholders' Equity . . . . . . .              95,234              80,504
                                               ------------------  ------------------

     Total Liabilities & Shareholders' Equity  $          110,455  $           95,145
                                               ==================  ==================









                                         Peet's Coffee & Tea, Inc.
                           Reconciliation of Net Income excluding Special Charges
                              (Unaudited, in thousands, except per share data)

The  following  reconciliation  of  net  income  is  provided  to  assist the reader with understanding the
financial  impact  of  the litigation settlement and severance charges during the year. Management believes
this  information is relevant because of the magnitude of the charges do not reflect our on-going operating
performance.




                                                  Thirteen weeks ended            Fifty-two weeks ended
                                                  --------------------            ---------------------

                                              Dec 28, 2003   Dec. 29, 2002    Dec 28, 2003   Dec. 29, 2002
                                              -------------  --------------  --------------  --------------
                                                                                 
Net income as reported . . . . . . . . . . .  $       2,680  $        2,172  $       5,178   $        4,657
Litigation settlement and severance charge .              -               -          3,367                -
Income tax benefit . . . . . . . . . . . . .              -               -         (1,265)               -
                                              -------------  --------------  --------------  --------------
Net income, excluding charges. . . . . . . .  $       2,680  $        2,172  $       7,280   $        4,657
                                              =============  ==============  ==============  ==============

After tax impact of litigation and severance  $           -               -  $       2,102                -


Basic net income per share:
Net income, as reported. . . . . . . . . . .  $        0.21  $         0.18  $        0.41   $         0.43
Litigation settlement and severance charge .              -               -           0.27                -
Income tax benefit . . . . . . . . . . . . .              -               -          (0.10)               -
                                              -------------  --------------  --------------  --------------
Basic net income, excluding charges. . . . .  $        0.21  $         0.18  $        0.58   $         0.43
                                              =============  ==============  ==============  ==============


Diluted net income per share:
Net income, as reported. . . . . . . . . . .  $        0.20  $         0.17  $        0.39   $         0.40
Litigation settlement and severance charge .              -               -           0.25                -
Income tax benefit . . . . . . . . . . . . .              -               -          (0.10)               -
                                              -------------  --------------  --------------  --------------
Diluted net income, excluding charges* . . .  $        0.20  $         0.17  $        0.55   $         0.40
                                              =============  ==============  ==============  ==============

After tax impact of litigation and severance  $           -               -  $        0.16                -



*  per  share  data  may  not  sum  due  to  rounding