EXHIBIT 23.1




                          INDEPENDENT AUDITORS' CONSENT

We  consent  to  the  incorporation  by  reference in Registration Statement No.
333-55290 on Form S-8 of our report dated March 11, 2004 (which report expresses
an  unqualified  opinion  and  includes  an  explanatory paragraph relating to a
change  in  accounting  method),  included  in the Annual Report on Form 10-K of
Peet's  Coffee  &  Tea,  Inc.  for  the  year  ended  December  28,  2003.



/s/  Deloitte  &  Touche  LLP



San  Francisco,  California

March  11,  2004