EXHIBIT 32.1
                               CEO CERTIFICATION*

     Pursuant  to  Section  906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C.Sec.
1350, as adopted), Patrick O'Dea, the Chief Executive Officer of Peet's Coffee &
Tea,  Inc.  (the "COMPANY") hereby certifies that, to the best of his knowledge:

1.     The  Company's Annual Report on Form 10-K/A for the period ended December
28, 2003, to which this Certification is attached as Exhibit 32.1 (the "PERIODIC
REPORT")  fully complies with the requirements of section 13(a) or section 15(d)
of  the  Securities  Exchange  Act  of  1934,  and

2.     The  information contained in the Periodic Report fairly presents, in all
material  respects,  the  financial  condition  and results of operations of the
Company.

     IN  WITNESS WHEREOF, the undersigned has set his hand hereto as of the 15th
day  of  March,  2004.

                                        /s/  Patrick  J.  O'Dea
                                        -----------------------
                                        Patrick  J.  O'Dea
                                        Chief  Executive  Officer












A  signed  original  of  this written statement required by Section 906 has been
provided  to  Peet's  Coffee & Tea, Inc. and will be retained by Peet's Coffee &
Tea,  Inc.  and furnished to the Securities and Exchange Commission or its staff
upon  request.

*This  certification  "accompanies" the annual report on Form 10-K/A to which it
relates,  is not deemed filed with the Securities and Exchange Commission and is
not to be incorporated by reference into any filing of Peet's Coffee & Tea, Inc.
under  the Securities Act of 1933, as amended, or the Securities Exchange Act of
1934,  as amended (whether made before or after the date of the annual report on
Form  10-K/A),  irrespective  of any general incorporation language contained in
such  filing.)