Item 1. Report to Shareholders T. Rowe Price New America Growth Portfolio - -------------------------------------------------------------------------------- June 30, 2004 Certified Semiannual Report This report is certified under the Sarbanes-Oxley Act of 2002, which requires that public companies, including mutual funds, affirm that the information provided in their annual and semiannual shareholder reports fully and fairly represents their financial position. Financial Highlights T. Rowe Price New America Growth Portfolio Certified Semiannual Report (Unaudited) For a share outstanding throughout each period ------------------------------------------------------------------ 6 Months Year Ended Ended 6/30/04 12/31/03 12/31/02 12/31/01 12/31/00 12/31/99 NET ASSET VALUE Beginning of period $ 17.55 $ 12.99 $ 18.12 $ 20.91 $ 26.18 $ 24.74 Investment activities Net investment income (loss) (0.02) (0.03) (0.05) (0.04) (0.04) (0.07) Net realized and unrealized gain (loss) 0.90 4.59 (5.08) (2.44) (2.64) 3.10 Total from investment activities 0.88 4.56 (5.13) (2.48) (2.68) 3.03 Distributions Net realized gain -- -- -- (0.31) (2.59) (1.59) NET ASSET VALUE End of period $ 18.43 $ 17.55 $ 12.99 $ 18.12 $ 20.91 $ 26.18 ----------------------------------------------------------------- Ratios/ Supplemental Data Total return^ 5.01% 35.10% (28.31)% (11.84)% (10.62)% 12.75% Ratio of total expenses to average net assets 0.85%! 0.85% 0.85% 0.85% 0.85% 0.85% Ratio of net investment income (loss) to average net assets (0.24)%! (0.20)% (0.29)% (0.20)% (0.18)% (0.30)% Portfolio turnover rate 48.1%! 64.2% 62.7% 56.4% 89.2% 42.1% Net assets, end of period (in thousands) $ 70,911 $ 70,847 $ 55,871 $ 90,282 $108,835 $125,974 ^ Total return reflects the rate that an investor would have earned on an investment in the fund during each period, assuming reinvestment of all distributions. ! Annualized The accompanying notes are an integral part of these financial statements. Portfolio of Investments (1) T. Rowe Price New America Growth Portfolio Certified Semiannual Report June 30, 2004 (Unaudited) Shares Value - -------------------------------------------------------------------------------- (Cost and value in $ 000s) Common Stocks 98.0% CONSUMER DISCRETIONARY 15.4% Automobiles 2.0% Harley-Davidson 22,900 1,419 1,419 Hotels, Restaurants & Leisure 2.3% International Game Technology 33,200 1,281 PF Chang's China Bistro * 8,400 346 1,627 Media 6.0% EchoStar Communications Class A * 20,800 640 Getty Images * 19,700 1,182 Liberty Media, Class A * 72,100 648 Scripps, Class A 9,500 997 Viacom, Class B 22,201 793 4,260 Multiline Retail 1.7% Family Dollar Stores 39,100 1,190 1,190 Specialty Retail 3.4% PETsMART 35,300 1,145 Ross Stores 15,300 409 Staples 29,700 871 2,425 Total Consumer Discretionary 10,921 CONSUMER STAPLES 2.9% Food & Staples Retailing 2.9% Sysco 26,650 956 Wal-Mart 19,400 1,023 Whole Foods Market 1,100 105 Total Consumer Staples 2,084 ENERGY 5.3% Energy Equipment & Services 5.3% Baker Hughes 24,825 935 Cooper Cameron * 13,000 633 Diamond Offshore Drilling 33,250 792 Smith International * 24,400 1,361 Total Energy 3,721 FINANCIALS 11.2% Capital Markets 5.4% Eaton Vance 9,100 348 Franklin Resources 8,400 421 Goldman Sachs Group 8,750 824 Investor's Financial Services 6,800 296 Lehman Brothers 6,100 459 Morgan Stanley 8,100 428 State Street 15,200 745 Waddell & Reed Financial Class A 15,800 349 3,870 Consumer Finance 0.7% SLM Corporation 12,600 510 510 Diversified Financial Services 1.8% Citigroup 15,300 711 Principal Financial Group 16,000 557 1,268 Insurance 2.1% American International Group 14,500 1,034 Saint Paul Companies 11,163 452 1,486 Real Estate 0.3% St. Joe 4,800 190 190 Thrifts & Mortgage Finance 0.9% Radian Group 13,300 637 637 Total Financials 7,961 HEALTH CARE 17.0% Biotechnology 3.8% Amgen * 17,900 977 Biogen Idec * 2,900 183 Cephalon * 8,750 473 Genentech * 1,200 67 Genzyme * 2,200 104 Gilead Sciences * 9,600 643 Neurocrine Biosciences * 2,700 140 OSI Pharmaceuticals * 1,500 106 2,693 Health Care Equipment & Supplies 3.8% Biomet 10,600 471 Boston Scientific * 11,800 505 Dentsply International 5,750 299 Guidant 3,200 179 Medtronic 23,600 1,150 Stryker 1,600 88 2,692 Health Care Providers & Services 4.9% Anthem * 4,900 439 Laboratory Corporation of America * 24,700 981 Omnicare 17,200 736 Quest Diagnostics 5,300 450 UnitedHealth Group 13,300 828 3,434 Pharmaceuticals 4.5% Eli Lilly 4,200 294 Forest Laboratories * 15,600 883 IVAX * 19,500 468 Johnson & Johnson 9,500 529 Pfizer 30,500 1,046 3,220 Total Health Care 12,039 INDUSTRIALS & BUSINESS SERVICES 13.3% Aerospace & Defense 1.6% Lockheed Martin 22,700 1,182 1,182 Air Freight & Logistics 4.0% C.H. Robinson Worldwide 3,900 179 Expeditors International of Washington 14,300 707 UPS, Class B 25,800 1,939 2,825 Airlines 0.2% Southwest Airlines 9,500 159 159 Commercial Services & Supplies 5.8% Apollo Group, Class A * 6,500 574 ChoicePoint * 46,600 2,128 Consolidated Graphics * 8,300 365 Education Management * 31,700 1,042 4,109 Industrial Conglomerates 1.7% GE 36,600 1,186 1,186 Total Industrials & Business Services 9,461 INFORMATION TECHNOLOGY 27.5% Communications Equipment 2.8% Cisco Systems * 57,150 1,355 Juniper Networks * 7,700 189 QLogic * 8,400 223 Research In Motion * 3,000 205 1,972 Computer & Peripherals 2.8% Dell * 54,900 1,967 1,967 Electronic Equipment & Instruments 1.3% CDW 14,200 905 905 Internet Software & Services 0.8% InterActiveCorp * 19,028 574 574 IT Services 5.9% Affiliated Computer Services Class A * 18,200 963 Certegy 22,700 881 First Data 14,800 659 Fiserv * 18,700 727 SunGard Data Systems * 38,000 988 4,218 Semiconductor & Semiconductor Equipment 4.8% Intel 23,600 652 Intersil Holding, Class A 41,700 903 Maxim Integrated Products 9,200 482 Microchip Technology 16,400 517 Novellus Systems * 15,300 481 Xilinx 10,700 357 3,392 Software 9.1% Adobe Systems 12,100 563 Cadence Design Systems * 23,200 339 Intuit * 28,600 1,103 Jack Henry & Associates 30,600 615 Mercury Interactive * 16,450 820 Microsoft 62,800 1,794 Red Hat * 7,600 175 SAP ADR 19,900 832 Symantec * 5,400 236 6,477 Total Information Technology 19,505 MATERIALS 0.5% Metals & Mining 0.5% Nucor 4,200 322 Total Materials 322 TELECOMMUNICATION SERVICES 2.8% Wireless Telecommunication Services 2.8% Nextel Communications Class A * 28,700 765 Vodafone ADR 28,800 636 Western Wireless, Class A * 20,500 593 Total Telecommunication Services 1,994 Total Miscellaneous Common Stocks 2.1% 1,488 Total Common Stocks (Cost $55,054) 69,496 Short-Term Investments 2.1% Money Market Fund 2.1% T. Rowe Price Reserve Investment Fund, 1.16% # 1,476,514 1,477 Total Short-Term Investments (Cost $1,477) 1,477 Total Investments in Securities 100.1% of Net Assets (Cost $56,531) $70,973 ------- (1) Denominated in U.S. dollars unless otherwise noted # Seven-day yield * Non-income producing ADR American Depository Receipts The accompanying notes are an integral part of these financial statements. Statement of Assets and Liabilities T. Rowe Price New America Growth Portfolio Certified Semiannual Report June 30, 2004 (Unaudited) (In thousands except shares and per share amounts) Assets Investments in securities, at value ($56,531) $70,973 Other assets 292 Total assets 71,265 Liabilities Total liabilities 354 NET ASSETS $ 70,911 -------------------- Net Assets Consist of: Undistributed net investment income (loss) $ (83) Undistributed net realized gain (loss) (12,214) Net unrealized gain (loss) 14,442 Paid-in-capital applicable to 3,847,290 shares of $0.0001 par value capital stock outstanding; 1,000,000,000 shares of the Corporation authorized 68,766 NET ASSETS $ 70,911 -------------------- NET ASSET VALUE PER SHARE $ 18.43 -------------------- The accompanying notes are an integral part of these financial statements. Statement of Operations T. Rowe Price New America Growth Portfolio Certified Semiannual Report (Unaudited) ($ 000s) 6 Months Ended 6/30/04 Investment Income (Loss) Dividend income $ 215 Investment management and administrative expense 298 Net investment income (loss) (83) Realized and Unrealized Gain (Loss) Net realized gain (loss) on securities 4,685 Change in net unrealized gain (loss) on securities (1,105) Net realized and unrealized gain (loss) 3,580 INCREASE (DECREASE) IN NET ASSETS FROM OPERATIONS $ 3,497 -------------------- The accompanying notes are an integral part of these financial statements. Statement of Changes in Net Assets T. Rowe Price New America Growth Portfolio Certified Semiannual Report (Unaudited) ($ 000s) 6 Months Year Ended Ended 6/30/04 12/31/03 Increase (Decrease) in Net Assets Operations Net investment income (loss) $ (83) $ (122) Net realized gain (loss) 4,685 572 Change in net unrealized gain (loss) (1,105) 17,485 Increase (decrease) in net assets from operations 3,497 17,935 Capital share transactions * Shares sold 4,433 11,585 Shares redeemed (7,866) (14,544) Increase (decrease) in net assets from capital share transactions (3,433) (2,959) Net Assets Increase (decrease) during period 64 14,976 Beginning of period 70,847 55,871 End of period $ 70,911 $ 70,847 ------------------------------------- (Including undistributed net investment income (loss) of $(83) at 6/30/04 and $0 at 12/31/03) *Share information Shares sold 245 774 Shares redeemed (436) (1,036) Increase (decrease) in shares outstanding (191) (262) The accompanying notes are an integral part of these financial statements. Notes to Financial Statements T. Rowe Price New America Growth Portfolio Certified Semiannual Report June 30, 2004 (Unaudited) NOTE 1 - SIGNIFICANT ACCOUNTING POLICIES T. Rowe Price Equity Series, Inc. (the corporation) is registered under the Investment Company Act of 1940 (the 1940 Act). The New America Growth Portfolio (the fund), a diversified, open-end management investment company, is one portfolio established by the corporation and commenced operations on March 31, 1994. The fund seeks to provide long-term growth of capital by investing primarily in the common stocks of companies operating in sectors T. Rowe Price believes will be the fastest growing in the United States. Shares of the fund are currently offered only through certain insurance companies as an investment medium for both variable annuity contracts and variable life insurance policies. The accompanying financial statements were prepared in accordance with accounting principles generally accepted in the United States of America, which require the use of estimates made by fund management. Valuation The fund values its investments and computes its net asset value per share at the close of the New York Stock Exchange (NYSE), normally 4 p.m. ET, each day that the NYSE is open for business. Equity securities listed or regularly traded on a securities exchange or in the over-the-counter market are valued at the last quoted sale price or, for certain markets, the official closing price at the time the valuations are made, except for OTC Bulletin Board securities, which are valued at the mean of the latest bid and asked prices. A security that is listed or traded on more than one exchange is valued at the quotation on the exchange determined to be the primary market for such security. Listed securities not traded on a particular day are valued at the mean of the latest bid and asked prices for domestic securities and the last quoted sale price for international securities. Investments in mutual funds are valued at the mutual fund's closing net asset value per share on the day of valuation. Other investments and those for which the above valuation procedures are inappropriate or are deemed not to reflect fair value are stated at fair value as determined in good faith by the T. Rowe Price Valuation Committee, established by the fund's Board of Directors. Investment Transactions, Investment Income, and Distributions Income and expenses are recorded on the accrual basis. Dividends received from mutual fund investments are reflected as dividend income; capital gain distributions are reflected as realized gain/loss. Dividend income and capital gain distributions are recorded on the ex-dividend date. Investment transactions are accounted for on the trade date. Realized gains and losses are reported on the identified cost basis. Distributions to shareholders are recorded on the ex-dividend date. Income distributions are declared and paid on an annual basis. Capital gain distributions, if any, are declared and paid by the fund, typically on an annual basis. Other In the normal course of business, the fund enters into contracts that provide general indemnifications. The fund's maximum exposure under these arrangements is dependent on claims that may be made against the fund in the future and, therefore, cannot be estimated; however, based on experience, the risk of material loss from such claims is considered remote. NOTE 2 - INVESTMENT TRANSACTIONS Purchases and sales of portfolio securities, other than short-term securities, aggregated $16,793,000 and $20,431,000, respectively, for the six months ended June 30, 2004. NOTE 3 - FEDERAL INCOME TAXES No provision for federal income taxes is required since the fund intends to continue to qualify as a regulated investment company under Subchapter M of the Internal Revenue Code and distribute to shareholders all of its taxable income and gains. Federal income tax regulations differ from generally accepted accounting principles; therefore, distributions determined in accordance with tax regulations may differ in amount or character from net investment income and realized gains for financial reporting purposes. Financial reporting records are adjusted for permanent book/tax differences to reflect tax character. Financial records are not adjusted for temporary differences. The amount and character of tax-basis distributions and composition of net assets are finalized at fiscal year-end; accordingly, tax-basis balances have not been determined as of June 30, 2004. The fund intends to retain realized gains to the extent of available capital loss carryforwards. As of December 31, 2003, the fund had $16,899,000 of unused capital loss carryforwards, of which $7,026,000 expire in 2009, $9,662,000 expire in 2010, and $211,000 expire in 2011. At June 30, 2004, the cost of investments for federal income tax purposes was $56,531,000. Net unrealized gain aggregated $14,442,000 at period-end, of which $15,579,000 related to appreciated investments and $1,137,000 related to depreciated investments. NOTE 4 - RELATED PARTY TRANSACTIONS The fund is managed by T. Rowe Price Associates, Inc. (the manager or Price Associates), a wholly owned subsidiary of T. Rowe Price Group, Inc. The investment management and administrative agreement between the fund and the manager provides for an all-inclusive annual fee equal to 0.85% of the fund's average daily net assets. The fee is computed daily and paid monthly. The agreement provides that investment management, shareholder servicing, transfer agency, accounting, and custody services are provided to the fund, and interest, taxes, brokerage commissions, directors' fees and expenses, and extraordinary expenses are paid directly by the fund. At June 30, 2004, $70,000 was payable under the agreement. The fund may invest in the T. Rowe Price Reserve Investment Fund and the T. Rowe Price Government Reserve Investment Fund (collectively, the Reserve Funds), open-end management investment companies managed by Price Associates. The Reserve Funds are offered as cash management options to mutual funds, trusts, and other accounts managed by Price Associates and/or its affiliates, and are not available for direct purchase by members of the public. The Reserve Funds pay no investment management fees. During the six months ended June 30, 2004, dividend income from the Reserve Funds totaled $4,000. T. Rowe Price New America Growth Portfolio Certified Semiannual Report Information on Proxy Voting - -------------------------------------------------------------------------------- A description of the policies and procedures that the T. Rowe Price New America Growth Portfolio uses to determine how to vote proxies relating to portfolio securities is available, without charge, upon request by calling 1-800-225-5132. It also appears in the fund's Statement of Additional Information (Form 485B), which can be found on the SEC's Web site, www.sec.gov. Item 2. Code of Ethics. A code of ethics, as defined in Item 2 of Form N-CSR, applicable to its principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions is filed as an exhibit to the registrant's annual Form N-CSR. No substantive amendments were approved or waivers were granted to this code of ethics during the registrant's most recent fiscal half-year. Item 3. Audit Committee Financial Expert. Disclosure required in registrant's annual Form N-CSR. Item 4. Principal Accountant Fees and Services. Disclosure required in registrant's annual Form N-CSR. Item 5. Audit Committee of Listed Registrants. Not applicable. Item 6. Schedule of Investments. Not applicable. The complete schedule of investments is included in Item 1 of this Form N-CSR. Item 7. Disclosure of Proxy Voting Policies and Procedures for Closed-End Management Investment Companies. Not applicable. Item 8. Purchases of Equity Securities by Closed-End Management Investment Company and Affiliated Purchasers. Not applicable. Item 9. Submission of Matters to a Vote of Security Holders. Not applicable. Item 10. Controls and Procedures. (a) The registrant's principal executive officer and principal financial officer have evaluated the registrant's disclosure controls and procedures within 90 days of this filing and have concluded that the registrant's disclosure controls and procedures were effective, as of that date, in ensuring that information required to be disclosed by the registrant in this Form N-CSR was recorded, processed, summarized, and reported timely. (b) The registrant's principal executive officer and principal financial officer are aware of no changes in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal half-year that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting. Item 11. Exhibits. (a)(1) The registrant's code of ethics pursuant to Item 2 of Form N-CSR is filed with the registrant's annual Form N-CSR. (2) Separate certifications by the registrant's principal executive officer and principal financial officer, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 and required by Rule 30a-2(a) under the Investment Company Act of 1940, are attached. (3) Written solicitation to repurchase securities issued by closed-end companies: not applicable. (b) A certification by the registrant's principal executive officer and principal financial officer, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and required by Rule 30a-2(b) under the Investment Company Act of 1940, is attached. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934 and the Investment Company Act of 1940, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. T. Rowe Price Equity Series, Inc. By: /s/ James S. Riepe James S. Riepe Principal Executive Officer Date: August 16, 2004 Pursuant to the requirements of the Securities Exchange Act of 1934 and the Investment Company Act of 1940, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated. By: /s/ James S. Riepe James S. Riepe Principal Executive Officer Date: August 16, 2004 By: /s/ Joseph A. Carrier Joseph A. Carrier Principal Financial Officer Date: August 16, 2004