SCHEDULE 14A INFORMATION

   Proxy Statement Pursuant to Section 14(a) of the Securities
             Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant [ X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:


[ X] Preliminary Proxy Statement           [  ]   Confidential,
                                           for Use
                                           of the Commission
                                           Only (as permitted by
                                           Rule 14a-6(e)(2))
[  ] Definitive Proxy Statement
[  ] Definitive Additional Materials
[  ] Soliciting Material Pursuant to Section 240.14a-11(c) or
     Section 240.14a-12


                  HEARTLAND FINANCIAL USA, INC.
        (Name of Registrant as Specified in its Charter)


    (Name of Person(s) Filing Proxy Statement, if other than
                           Registrant)

Payment of Filing Fee (Check the appropriate box):

[ X] No fee required

[  ] Fee computed on table below per Exchange Act Rules 14a-
     6(i)(4) and 0-11.

     1)   Title of each class of securities to which transaction
     applies:

     2)  Aggregate number of securities to which transaction
     applies:

     3)  Per unit price or other underlying value of transaction
     computed pursuant to Exchange Act Rule 0-11 (Set forth the
     amount on which the filing fee is calculated and state how
     it was determined):

     4)  Proposed maximum aggregate value of transaction:

     5)  Total fee paid:

[  ] Fee paid previously with preliminary materials.

[  ] Check box if any part of the fee is offset as provided by
     Exchange Act Rule 0-11(a)(2) and identify the filing for
     which the offsetting fee was paid previously. Identify the
     previous filing by registration statement number, or the
     Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:



[LOGO]
Heartland Financial USA, Inc.



                              April 4, 2001



Dear Fellow Stockholder:

     You are cordially invited to attend the annual stockholders'
meeting  of  Heartland Financial USA, Inc.  to  be  held  at  the
corporate headquarters, located at 1398 Central Avenue,  Dubuque,
Iowa,  on Wednesday, May 16, 2001, at 1:30 p.m.  The accompanying
notice  of  annual  meeting of stockholders and  proxy  statement
discuss  the business to be conducted at the meeting.  A copy  of
our  2000  Annual  Report to Stockholders is  enclosed.   At  the
meeting  we  shall report on operations and the outlook  for  the
year ahead.

     Your board of directors has nominated three persons to serve
as  Class II directors and also proposes to amend our certificate
of  incorporation to increase the number of authorized shares  of
common stock from 12,000,000 to 16,000,000 shares.  Additionally,
our  management has selected and recommends that you  ratify  the
selection  of  KPMG  LLP  to continue as our  independent  public
accountants for the year ending December 31, 2001.

     We  recommend  that you vote your shares  for  each  of  the
director nominees and in favor of the proposals.

      We  encourage you to attend the meeting in person.  Whether
or  not  you plan to attend, however, please complete,  sign  and
date  the  enclosed  proxy  and return  it  in  the  accompanying
postpaid  return  envelope as promptly as  possible.   This  will
ensure that your shares are represented at the meeting.

      We  look  forward with pleasure to seeing you and  visiting
with you at the meeting.


                              With best personal wishes,

                              /s/ Lynn B. Fuller
                              -----------------------------
                              Lynn B. Fuller
                              Chairman of the Board


   1398 Central Avenue - Dubuque, Iowa 52001 - (319) 589-2100



[LOGO]
Heartland Financial USA, Inc.



            NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                     TO BE HELD MAY 16, 2001



TO THE STOCKHOLDERS:

      The  annual meeting of stockholders of HEARTLAND  FINANCIAL
USA,  INC.  will  be  held  at our corporate  headquarters,  1398
Central  Avenue, Dubuque, Iowa, on Wednesday, May  16,  2001,  at
1:30  p.m.,  for the purpose of considering and voting  upon  the
following matters:

     1.   to elect three Class II directors.

     2.   to amend Article IV of our certificate of incorporation
          to  increase the number of authorized shares of  common
          stock,  $1.00  par value per share, from 12,000,000  to
          16,000,000 shares.

     3.   to  approve  the appointment of KPMG LLP as independent
          public  accountants for the fiscal year ending December
          31, 2001.

     4.   to  transact  such other business as  may  properly  be
          brought  before  the  meeting or  any  adjournments  or
          postponements of the meeting.

     The board of directors is not aware of any other business to
come before the meeting.  Stockholders of record at the close  of
business on March 21, 2001, are the stockholders entitled to vote
at  the  meeting  and  any adjournments or postponements  of  the
meeting.   In  the  event there are not sufficient  votes  for  a
quorum or to approve or ratify any of the foregoing proposals  at
the  time of the annual meeting, the meeting may be adjourned  or
postponed in order to permit further solicitation of proxies.

                              By order of the Board of Directors

                              /s/ Lois K. Pearce
                              ----------------------------------
                              Lois K. Pearce
                              Secretary

Dubuque, Iowa
April 4, 2001


IMPORTANT:  THE PROMPT RETURN OF PROXIES WILL SAVE US THE EXPENSE
OF  FURTHER  REQUESTS  FOR PROXIES TO  ENSURE  A  QUORUM  AT  THE
MEETING.    A  SELF-ADDRESSED  ENVELOPE  IS  ENCLOSED  FOR   YOUR
CONVENIENCE.  NO POSTAGE IS REQUIRED IF MAILED WITHIN THE  UNITED
STATES.



[LOGO]
Heartland Financial USA, Inc.

                         PROXY STATEMENT

     This  proxy  statement is furnished in connection  with  the
solicitation  by  the  board of directors of Heartland  Financial
USA,  Inc.  of  proxies  to be voted at  the  annual  meeting  of
stockholders.   This  meeting is to  be  held  at  our  corporate
headquarters  located at 1398 Central Avenue, Dubuque,  Iowa,  on
Wednesday,  May  16, 2001, at 1:30 p.m. local  time,  or  at  any
adjournments or postponements of the meeting.

    Heartland Financial, a Delaware corporation, is a diversified
financial  services  holding company  headquartered  in  Dubuque,
Iowa.   We  offer  full-service  community  banking  through  six
banking  subsidiaries  with a total of 31  banking  locations  in
Iowa,  Illinois, Wisconsin and New Mexico.  In addition, we  have
separate   subsidiaries   in   the  consumer   finance,   vehicle
leasing/fleet   management,  insurance  agency   and   investment
management  businesses.  Our primary strategy is to  balance  our
focus   on   increasing  profitability  with  asset  growth   and
diversification  through acquisitions, de novo  bank  formations,
branch   openings   and   expansion  into   non-bank   subsidiary
activities.

     The  proxy statement and the accompanying notice of  meeting
and  proxy are first being mailed to holders of shares of  common
stock, par value $1.00 per share, on or about April 4, 2001.


Voting Rights and Proxy Information

     All shares of common stock represented at the annual meeting
by  properly executed proxies received prior to or at the  annual
meeting, and not revoked, will be voted at the annual meeting  in
accordance with the instructions thereon.  If no instructions are
indicated,  properly  executed proxies  will  be  voted  for  the
nominees  and  for adoption of the proposals set  forth  in  this
proxy  statement.  A majority of the shares of the  common  stock
present  in  person  or represented by proxy  will  constitute  a
quorum for purposes of the meeting.  Abstentions and broker  non-
votes will be counted for purposes of determining a quorum.

     Stockholders of record on our books at the close of business
on March 21, 2001, will be entitled to vote at the meeting or any
adjournments or postponements of the meeting.  On March 21, 2001,
we  had  outstanding 9,618,210 shares of common stock, with  each
share entitling its owner to one vote on each matter submitted to
a  vote at the annual meeting.  Directors shall be elected  by  a
plurality of the votes present in person or represented by  proxy
at  the  meeting and entitled to vote.  In order to  approve  the
proposal  to amend the certificate of incorporation and  increase
the  number  of authorized shares, the affirmative  vote  of  the
majority  of shares entitled to vote on the proposal is required.
In  all  other matters, the affirmative vote of the  majority  of
shares  present in person or represented by proxy at the  meeting
and  entitled to vote on the subject matter shall be required  to
constitute stockholder approval.  Abstentions will be treated  as
votes  against any proposal, and broker non-votes  will  have  no
effect on the vote.

     We  would like to have all stockholders represented  at  the
annual  meeting.   Whether  or not you  plan  to  attend,  please
complete, sign and date the enclosed proxy and return it  in  the
accompanying postpaid return envelope as promptly as possible.  A
proxy  given pursuant to this solicitation may be revoked at  any
time before it is voted by:


       -     executing and delivering to our corporate  secretary
       a  later dated proxy relating to the same shares prior  to
       the exercise of such proxy;

       -     filing  with our corporate secretary, at  or  before
       the  meeting,  a  written notice of revocation  bearing  a
       later date than the proxy; or

       -     attending the meeting and voting in person (although
       attendance  at  the  meeting will not  in  and  of  itself
       constitute revocation of a proxy).

     Any  written notice revoking a proxy should be delivered  to
Ms.  Lois  K. Pearce, Secretary, Heartland Financial  USA,  Inc.,
1398 Central Avenue, Dubuque, Iowa 52001.


                     ELECTION OF DIRECTORS

      At  the annual meeting to be held on May 16, 2001, you will
be  entitled to elect three Class II directors for terms expiring
in  2004.   The  directors are divided into three classes  having
staggered  terms  of  three  years.  Each  of  the  nominees  for
election  as  a Class II director is an incumbent  director.   We
have  no  knowledge that any of the nominees will  refuse  or  be
unable  to  serve, but if any of the nominees become  unavailable
for  election,  the  holders  of proxies  reserve  the  right  to
substitute  another  person of their choice  as  a  nominee  when
voting at the meeting.

     Set  forth below is information concerning the nominees  for
election  and for the other directors whose terms of office  will
continue after the meeting, including the age, year first elected
a  director  and business experience of each during the  previous
five  years  as  of March 21, 2001.  Unless otherwise  indicated,
each  person has held the positions indicated for at  least  five
years.   The nominees for Class II directors, if elected  at  the
annual  meeting,  will serve for a three-year  term  expiring  in
2004. The board of directors recommends that you vote your shares
FOR each of the nominees for director.

                            NOMINEES

                    Served as
                    Heartland
                    Financial      Position with Heartland
                    USA, Inc.      Financial USA, Inc. and
Name                Director         its Subsidiaries and
(Age)                 Since          Principal Occupation
- ------------------  ---------      ------------------------

CLASS II
(Term Expires 2004)

Mark C. Falb          1995         Director of Dubuque Bank and
(Age 53)                           Trust; Director of Citizens
                                   Finance (1997-present);
                                   Chairman of the Board and
                                   Chief Executive Officer of
                                   Westmark Enterprises, Inc. and
                                   Kendall/Hunt Publishing
                                   Company

John K. Schmidt(1)    2001         Executive Vice President and
(Age 41)                           Chief Financial Officer of
                                   Heartland Financial;
                                   President and Chief Executive
                                   Officer (2000-present) and
                                   Senior Vice President and
                                   Chief Financial Officer (1992-
                                   2000) of Dubuque Bank and
                                   Trust; Director of Keokuk
                                   Bancshares, Inc. (1997-
                                   present); Vice President of
                                   ULTEA (1996-present) and
                                   Treasurer of Citizens
                                   Finance

Robert Woodward            1987    Director of Dubuque Bank and
(Age 64)                           Trust and Citizens Finance;
                                   Chairman of the Board and
                                   Chief Executive Officer of
                                   Woodward Communications, Inc.

(1)  Mr. Schmidt was appointed in February 2001 to fill the
vacancy on the board of directors created by the death of James
A. Schmid, the Vice Chairman of the Board who had served as a
director of Heartland Financial since 1981.


                      CONTINUING DIRECTORS

                    Served as
                    Heartland
                    Financial      Position with Heartland
                    USA, Inc.      Financial USA, Inc. and
Name                Director         its Subsidiaries and
(Age)                 Since          Principal Occupation
- ------------------  ---------      ------------------------

CLASS III
(Term Expires 2002)

James F. Conlan            2000    Director of Dubuque Bank and
(Age 37)                           Trust (1999-present); Attorney
                                   at Law, Partner (1996-present)
                                   and Associate(1988-1996) of
                                   Sidley & Austin

Evangeline K. Jansen       1981    Director of Dubuque Bank and
(Age 84                            Trust and Citizens Finance

CLASS I
(Term Expires 2003)

Lynn B. Fuller        1987         Chairman of the Board (2000-
(Age 51)                           present), President (1990-
                                   present) and Chief Executive
                                   Officer (1999-present) of
                                   Heartland Financial; Director,
                                   Vice Chairman of the Board
                                   (2000-present), President
                                   (1987-1999) and Chief
                                   Executive Officer (1986-1999)
                                   of Dubuque Bank and Trust;
                                   Director of Wisconsin
                                   Community Bank (1997-present),
                                   New Mexico Bank & Trust (1998-
                                   present), Galena State Bank,
                                   First Community Bank,
                                   Riverside Community Bank and
                                   Keokuk Bancshares; Director
                                   and President of Citizens
                                   Finance; Director and Chairman
                                   of ULTEA (1996-present)

Gregory R. Miller     1994         Executive Vice President of
(Age 52)                           of Heartland Financial(1996-
                                   1998); Director (1987-
                                   present), Vice Chairman(1998-
                                   present), President and Chief
                                   Executive Officer (1988-1997)
                                   of First Community Bank;
                                   President and Chief Executive
                                   Officer of Keokuk Bancshares
                                   (1990-1997); Senior Vice
                                   President and Portfolio Manager
                                   of Chicago Capital Fund Management
                                   (1998-2000); President and Chief
                                   Executive Officer of Erlang
                                   Technologies (2000-present)


     All  of  our  directors  will  hold  office  for  the  terms
indicated, or until their respective successors are duly  elected
and  qualified.   There  are  no arrangements  or  understandings
between  Heartland  Financial and any other  person  pursuant  to
which   any  of  our  directors  have  been  selected  for  their
respective positions.  With the exception of Mr. Conlan,  who  is
the  brother-in-law  of Mr. Fuller, no member  of  the  board  of
directors  is  related  to  any other  member  of  the  board  of
directors.

Meetings of the Board of Directors and Committees

      Regular  meetings  of  the  board  of  directors  are  held
quarterly.  During 2000, the board of directors held four regular
meetings  and  six  special  meetings.   With  the  exception  of
directors Miller and Conlan, all directors during their terms  of
office  in  2000  attended at least 75% of the  total  number  of
meetings  of the board of directors and of meetings held  by  all
committees of the board on which any such director served.  We do
not  currently have a standing nominating committee.  Rather, the
entire board participates in the process of selecting nominees to
fill vacancies on the board. The board of directors will consider
nominees   recommended   by  stockholders   provided   any   such
recommendation is made in writing and delivered to the  corporate
secretary as further provided in our bylaws.

    The compensation committee, currently consisting of directors
Falb,  Jansen, Woodward and Miller, meets to review  the  salary,
other compensation and performance of the chief executive officer
and  each  of  the other executive officers named in the  summary
compensation table and recommends adjustments.  James  A.  Schmid
had  served as chairman of the compensation committee  until  his
death  in  February 2001. During 2000, the compensation committee
met twice.

     The  audit committee recommends independent auditors to  the
board,  reviews  the results of the auditors'  services,  reviews
with  management and the internal auditor the systems of internal
control and internal audit reports and assures that the books and
records   are  kept  in  accordance  with  applicable  accounting
principles  and  standards.   The  audit  committee  charter   is
attached  as  Exhibit  A.  Currently, the members  of  the  audit
committee are directors Falb, Jansen, Woodward and Miller.  James
A. Schmid had served as chairman of the audit committee until his
death  in  February  2001. During 2000, the audit  committee  met
twice.

Compensation of Directors

     Each  of our directors is paid a fee of $450 for each  board
meeting  attended  and $275 for each committee meeting  attended,
except that Messrs. Fuller and Schmidt receive no fees for  their
services as director.


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                         AND MANAGEMENT

     The  following  table  sets forth certain  information  with
respect to the beneficial ownership of our common stock at  March
21,  2001, by each person known by us to be the beneficial  owner
of more than 5% of the outstanding common stock, by each director
or  nominee,  by  each  executive officer named  in  the  summary
compensation  table  below  and by all  directors  and  executive
officers  of  Heartland Financial USA, Inc. as a  group.   Unless
otherwise noted, the address of each five percent stockholder  is
1398 Central Avenue, Dubuque, Iowa 52001.


                              Amount and Nature
Name of Individual and          of Beneficial     Percent of
Number of Persons in Group      Ownership (1)        Class
- --------------------------    ------------------  ----------

5% Stockholders and Directors

Dubuque Bank and Trust Company     733,786 (2)        7.6%
Lynn S. Fuller                     884,570 (3)        9.2%
Heartland Partnership, L.P.        556,000 (4)        5.8%
James F. Conlan                     42,364 (5)         *
Mark C. Falb                       182,574 (6)        1.9%
Lynn B. Fuller                     358,980 (7)        3.7%
Evangeline K. Jansen               915,902 (8)        9.5%
Gregory R. Miller                  221,908 (9)        2.3%
John K. Schmidt                     93,724 (10)       1.0%
Robert Woodward                    443,334 (11)       4.6%

Other Executive Officers

Kenneth J. Erickson                103,233 (12)       1.1%
Douglas J. Horstmann                99,721 (13)       1.0%
Paul J. Peckosh                     83,820 (14)        *
All directors and
executive officers
as a group (11 persons)          2,627,256           27.3%

* Less than one percent

      (1)  The information contained in this column is based upon
information furnished to Heartland Financial by the persons named
above  and the members of the designated group.  Amounts reported
include shares held directly as well as shares which are held  in
retirement  accounts and shares held by certain  members  of  the
named  individuals' families or held by trusts of which the named
individual is a trustee or substantial beneficiary, with  respect
to  which  shares the respective director may be deemed  to  have
sole or shared voting and/or investment power.  Also included are
shares obtainable through the exercise of options within 60  days
of  the  date of the information presented in this table  in  the
following  amounts:   Mr. Lynn B. Fuller  -  96,000  shares;  Mr.
Miller  -  44,000  shares; Mr. Peckosh - 48,000  shares;  Messrs.
Schmidt, Erickson and Horstmann - 64,000 shares and all directors
and  executive officers as a group - 444,000 shares.  The  nature
of  beneficial ownership for shares shown in this column is  sole
voting and investment power, except as set forth in the footnotes
below.  Inclusion of shares shall not constitute an admission  of
beneficial ownership or voting and investment power over included
shares.

     (2)    Includes 335,492 shares over which Dubuque  Bank  and
Trust,  Heartland Financial's leading bank subsidiary,  has  sole
voting and investment power and 398,296 shares over which Dubuque
Bank and Trust has shared voting or investment power.

     (3)    Includes  shares  held by the Heartland  Partnership,
L.P., over which Mr. Fuller has sole voting and investment power,
as  well  as 37,284 shares held by a trust for which Mr. Fuller's
spouse  is a trustee and 77,848 shares held in a trust for  which
Mr. Fuller serves as co-trustee, over which Mr. Fuller has shared
voting and investment power.

     (4)    Mr.  Lynn S. Fuller, a former director  of  Heartland
Financial  and  a stockholder of more than 5% of the  outstanding
shares,  is  the general partner of Heartland Partnership,  L.P.,
and  in such capacity exercises sole voting and investment  power
over such shares.

     (5)    Includes  19,000 shares held by Mr. Conlan's  spouse,
over which Mr. Conlan has shared voting and investment power, and
14,000 shares held by the Heartland Partnership, L.P., over which
Mr.  Conlan  has no voting or investment power but in  which  Mr.
Conlan's spouse does have a beneficial interest.

     (6)   Includes 109,376 shares over which Mr. Falb has shared
voting  and investment power and 44,704 shares held by Mr. Falb's
spouse,  as  trustee,  over  which Mr.  Falb  has  no  voting  or
investment power.

     (7)    Includes  an aggregate of 4,465 shares  held  by  Mr.
Fuller's  spouse and minor children and 77,848 shares held  in  a
trust  for which Mr. Fuller serves as co-trustee, over which  Mr.
Fuller  has shared voting and investment power.  Includes  14,000
shares  held by the Heartland Partnership, L.P., over  which  Mr.
Fuller  has no voting or investment power but in which Mr. Fuller
does have a beneficial interest.

     (8)   Represents shares held in certain trusts for which Ms.
Jansen  serves  as trustee or co-trustee.  Voting and  investment
power is shared with respect to 288,512 of such shares.

     (9)    Includes an aggregate of 66,100 shares  held  by  Mr.
Miller's  spouse,  over which Mr. Miller has  shared  voting  and
investment power.

     (10)   Includes  an  aggregate of 550  shares  held  by  Mr.
Schmidt's  minor  children and 488 shares  held  by  Mr.  Schmidt
jointly with his spouse, over which Mr. Schmidt has shared voting
and investment power.

    (11)  Includes an aggregate of 261,200 shares held by various
trusts  of  which Mr. Woodward is a trustee and  over  which  Mr.
Woodward  has  shared voting and investment  power  over  248,400
shares  and sole voting and investment power over 12,800  shares.
Mr. Woodward also has full power of attorney for the 5,712 shares
held by his mother.

    (12)  Includes 6,333 shares held by Mr. Erickson jointly with
his  spouse,  over  which  Mr. Erickson  has  shared  voting  and
investment power.

     (13)  Includes 18,000 shares held by Mr. Horstmann's spouse,
over which Mr. Horstmann has shared voting and investment power.

     (14)  Includes 3,063 shares held by Mr. Peckosh jointly with
his  spouse,  over  which  Mr.  Peckosh  has  shared  voting  and
investment power, and 1,600 shares held by Mr. Peckosh's  spouse,
over which Mr. Peckosh has no voting and investment power.

    Section 16(a) of the Securities Exchange Act of 1934 requires
that  our directors, executive officers and 10% stockholders file
reports of ownership and changes in ownership with the Securities
and  Exchange  Commission.  Such persons  are  also  required  to
furnish  us  with  copies of all Section 16(a) forms  they  file.
Based solely upon our review of such forms, we are not aware that
any  of  our  directors, executive officers or  10%  stockholders
failed  to  comply with the filing requirements of Section  16(a)
during 2000, except Mr. Gregory R. Miller was late in filing  one
report  required  by  Section 16(a) of the  Exchange  Act  for  a
transaction that occurred in 2000.


                     EXECUTIVE COMPENSATION

      The  following table sets forth information concerning  the
compensation paid or granted to our chief executive  officer  and
to  each  of  the  other  four most highly compensated  executive
officers  of  Heartland  Financial or our  subsidiaries  for  the
fiscal year ended December 31, 2000:

                   SUMMARY COMPENSATION TABLE

                                           Annual Compensation
                                           -------------------
(a)                            (b)           (c)          (d)
                              Fiscal
                               Year
                              Ended
Name and Principal           December      Salary        Bonus
Position                       31st        ($)(1)        ($)(2)
- -------------------------     ----------  ---------     --------


Lynn B. Fuller                  2000      $200,000      $100,101
President and Chief             1999       180,000        81,707
Executive Officer of            1998       170,000        58,155
Heartland Financial

John K. Schmidt                 2000      $135,000      $ 63,585
Executive Vice President        1999       118,000        32,931
and Chief Financial Officer of  1998       108,000        28,346
Heartland Financial

Kenneth J. Erickson             2000      $118,000      $ 31,899
Executive Vice President of     1999       109,000        36,040
Heartland Financial             1998       104,000        17,538

Douglas J. Horstmann            2000      $108,000      $ 24,361
Senior Vice President of        1999       105,000        28,234
Heartland Financial             1998       102,000        17,200

Paul J. Peckosh                 2000      $ 98,000      $ 28,578
Senior Vice President of        1999        94,250        25,828
Heartland Financial             1998        91,500        25,093

                                     Long-term
                                    Compensation
                                       Awards
                               ---------------------
(a)                    (b)         (f)        (g)       (h)
                      Fiscal
                       Year               Securities
                      Ended    Restricted Underlying All Other
Name and Principal   December    Stock     Options/  Compensa-
Position               31st    Awards ($)   SARs(#)  tion($)(3)
- ------------------  ---------- ---------- ---------- ----------

Lynn B. Fuller         2000     $  ---         9,000   $22,671
President and Chief    1999        ---        24,000    21,974
Executive Officer of   1998        ---        24,000    24,636
Heartland Financial

John K. Schmidt        2000     $  ---         6,000   $20,719
Executive Vice         1999        ---        16,000    19,497
President and          1998        ---        16,000    18,382
Chief Financial
Officer of Heartland
Financial

Kenneth J. Erickson    2000     $  ---         3,000   $19,290
Executive Vice         1999        ---        12,000    16,015
President of Heartland 1998        ---        16,000    18,024
Financial

Douglas J. Horstmann   2000     $  ---         2,000   $17,054
Senior Vice President  1999        ---         6,000    15,443
of Heartland Financial 1998        ---        16,000    16,150

Paul J. Peckosh        2000     $  ---         1,500   $15,622
Senior Vice President  1999        ---         6,000    15,191
of Heartland Financial 1998        ---        12,000    15,191


    (1)  Includes amounts deferred under our retirement plan.

    (2)  The amounts shown represent amounts received under our
management incentive compensation plan.

    (3)  The  amounts shown represent amounts  contributed  on
behalf  of  the  respective officer to the retirement  plan,  the
aggregate  value  of  the  discount to  market  price  of  shares
purchased  under  the  employee stock purchase  plan  and/or  the
executive  restricted  stock purchase  plan,  and  the  allocable
portion  of  the  premium  paid  for  life  insurance  under  the
executive  death  benefit program.  For Mr. Fuller,  the  amounts
shown  include an automobile allowance of $1,611 for 2000, $1,463
for 1999 and $1,698 for 1998.  For Mr. Schmidt, the amounts shown
include an automobile allowance of $2,280 for 2000 and $1,082 for
1999.  For 2000 and 1999, the amount contributed for each officer
under the retirement plan was $20,500 and $19,988 for Mr. Fuller,
$20,581 and $18,283 for Mr. Schmidt, $19,068 and $15,808 for  Mr.
Erickson,  $16,864 and $15,266 for Mr. Horstmann and $15,328  and
$14,909  for  Mr.  Peckosh.  There was no  discount  realized  on
shares purchased under the stock plans during 2000 and 1999.  For
1998,   the  amount  contributed  for  each  officer  under   the
retirement plan and the aggregate value of the discount  realized
by  each  named individual was $20,000 and $2,490 for Mr. Fuller,
$17,487  and  $780 for Mr. Schmidt, $15,825 and  $2,028  for  Mr.
Erickson,  $15,590  and $414 for Mr. Horstmann  and  $14,555  and
$1,167 for Mr. Peckosh.

Stock Option Information

     The following table sets forth certain information
concerning the number and value of stock options granted in the
last fiscal year to the individuals named in the summary
compensation table:


                OPTION GRANTS IN LAST FISCAL YEAR

                        Individual Grants

(a)                           (b)          (c)           (d)
                                       % of Total
                                     Options Granted
                            Options    to Employees   Exercise or
                            Granted     in Fiscal      Base Price
Name                        (#) (1)        Year        ($/Share)
- -----------------------   ------------ -----------    -----------

Lynn B. Fuller                 9,000      22.50%        $18.00
John K. Schmidt                6,000      15.00%         18.00
Kenneth J. Erickson            3,000       7.50%         18.00
Douglas J. Horstmann           2,000       5.00%         18.00
Paul J. Peckosh                1,500       3.75%         18.00


(a)                              (e)                    (f)
                                                    Grant Date
                              Expiration           Present Value
Name                             Date               ($) (2)(3)
- ----------------------        ----------           -------------

Lynn B. Fuller                 01/17/10                $ 39,690
John K. Schmidt                01/17/10                  26,460
Kenneth J. Erickson            01/17/10                  13,230
Douglas J. Horstmann           01/17/10                   8,820
Paul J. Peckosh                01/17/10                   6,615

      (1)  Options become exercisable in three equal portions  on
the  day after the third, fourth and fifth anniversaries  of  the
January 17, 2000 date of grant.

      (2)  The Black-Scholes valuation model was used to determine
the  grant date present values.  Significant assumptions include:
risk-free  interest rate, 5.00%; expected option life, 10  years;
expected volatility, 13.04%; expected dividends, 2.00%.

      (3)  The ultimate value of the options will depend on  the
future market price of our common stock, which cannot be forecast
with reasonable accuracy.  The actual value, if any, an executive
may  realize  upon the exercise of an option will depend  on  the
excess  of the market value of our common stock, on the date  the
option is exercised, over the exercise price of the option.

       The   following  table  sets  forth  certain   information
concerning  the stock options at December 31, 2000, held  by  the
named executive officers.  No stock options were exercised during
2000 by any of the named executive officers.


 AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END
                        OPTION/SAR VALUES

(a)                   (b)        (c)                (d)
                                           Number of Securities
                     Shares               Underlying Unexercised
                   Acquired On   Value     Options/SARs at FY-End
                    Exercise   Realized             (#)
Name                   (#)       ($)     Exercisable  Unexercisable
- ------------------  ---------  -------   -----------  -------------

Lynn B. Fuller         ---      $---         72,000       81,000
John K. Schmidt        ---       ---         48,000       54,000
Kenneth J. Erickson    ---       ---         48,000       47,000
Douglas J. Horstmann   ---       ---         48,000       40,000
Paul J. Peckosh        ---       ---         36,000       31,500


(a)                                      (e)
                                 Value of Unexercised
                                    In-the-Money
                                Options/SARs at FY-End
                                         ($)
Name                          Exercisable    Unexercisable
- --------------------          -----------    -------------
Lynn B. Fuller                 $335,920        $ 56,960
John K. Schmidt                 223,948          37,972
Kenneth J. Erickson             223,948          37,972
Douglas J. Horstmann            223,948          37,972
Paul J. Peckosh                 167,960          28,480

Change of Control Agreements

     We  have entered into a separate change of control agreement
with  each of the named executive officers and certain  other  of
our  officers.   These agreements provide that if  employment  is
terminated  six months prior to a change in control of  Heartland
Financial  (as  defined in the agreements)  or  within  one  year
thereafter,  the  terminated officer  is  to  be  paid  severance
compensation  equal  to  a  multiple  of  such  officer's   total
compensation  (as  defined  in the agreements)  at  the  time  of
termination.   The  multiple varies for each  officer,  up  to  a
maximum  of  four  times total compensation.   Additionally,  the
agreements  provide  for the continuation of medical  and  dental
benefits  for  up  to  two years after such termination  and  the
payment of expenses for out-placement counseling for a period  of
one year, up to a maximum amount equal to twenty-five percent  of
total  compensation.  Messrs. Fuller, Schmidt  and  Erickson  are
prohibited by their respective agreements from competing with  us
or  our  subsidiaries within a designated geographic area  for  a
period of two years following the termination of employment.

Compensation Committee Report on Executive Compensation

     (The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  Financial shall not be deemed to include the following
report   unless  such  report  is  specifically  stated   to   be
incorporated by reference into such document.)

     Our compensation program is administered by the compensation
committee.   In  determining  appropriate  levels  of   executive
compensation,  the  committee  has at  its  disposal  independent
reference  information regarding compensation ranges  and  levels
for  executive positions in comparable companies.  In determining
compensation   to   be  paid  to  executive   officers,   primary
consideration  is  given  to  quality long-term  earnings  growth
accomplished by achieving both financial and non-financial  goals
such  as  return  on  equity, earnings per share  and  asset  and
deposit  growth.  The primary objectives of this  philosophy  are
to:

       - encourage   a  consistent  and  competitive  return   to
         stockholders;

       - reward bank and individual performances;

       - provide  financial  rewards  for  performance  of  those
         having a significant impact on corporate profitability;
         and

       - provide  competitive compensation in  order  to  attract
         and retain key personnel.

     There  are  three major components of our executive  officer
compensation:  base salary, annual incentive awards and long-term
incentive  awards.   The process utilized  by  the  committee  in
determining  executive officer compensation  levels  for  all  of
these   components  is  based  upon  the  committee's  subjective
judgment and takes into account both qualitative and quantitative
factors.   No specific weights are assigned to such factors  with
respect   to  any  compensation  component.   Among  the  factors
considered  by  the  committee are  the  recommendations  of  the
president  with  respect to the compensation  of  our  other  key
executive  officers.   However, the  committee  makes  the  final
compensation decisions concerning such officers.

     We have adopted the Heartland Financial USA, Inc. 1993 Stock
Option Plan.  The stock option plan is intended to promote equity
ownership  in  Heartland Financial by our directors and  selected
officers and employees to increase their proprietary interest  in
the  success  of  Heartland Financial and to  encourage  them  to
remain  in the employ of Heartland Financial or our subsidiaries.
We  have  also purchased split-dollar life insurance policies  on
each of our executive officers.

The compensation of Mr. Fuller, the chief executive officer,
during 2000 was based upon a number of factors, including:

       - our compensation program;

       - the  individual's  performance, substantial  experience,
         expertise and length of service with our organization;

       - progress toward our performance objectives; and

       - compensation  of  officers  with  similar   duties   and
         responsibilities at comparable organizations.

                          Respectfully,
                          Mark C. Falb
                      Evangeline K. Jansen
                         Robert Woodward
                        Gregory R. Miller


Compensation  Committee Interlocks and Insider  Participation  in
Compensation Decisions

          During the last completed fiscal year, in addition to
each of the members of the committee, Messrs. Lynn B. Fuller and
John K. Schmidt also participated in committee deliberations
concerning executive compensation.  However, no one participated
in any decisions regarding their own compensation.  Mr. Fuller
serves as chairman of the board, president and chief executive
officer of Heartland Financial.  Mr. Schmidt is the executive
vice president and chief financial officer of Heartland Financial
and president and chief executive officer of Dubuque Bank and
Trust.  All of the regular members of the committee also serve as
directors of Dubuque Bank and Trust, the leading bank subsidiary
of Heartland Financial, except for Mr. Miller.

Stockholder Return Performance Presentation

     (The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  Financial shall not be deemed to include the following
performance graph and related information unless such  graph  and
related information is specifically stated to be incorporated  by
reference into such document.)

      The  following  graph  shows  a  five-year  comparison   of
cumulative total returns for Heartland Financial USA,  Inc.,  the
Nasdaq  Stock  Market (U.S.) and an index of Nasdaq Bank  Stocks.
Our  shares are traded in the over-the-counter market  under  the
symbol  "HTLF" and are eligible for quotation on the OTC Bulletin
Board.   Figures  for  our  common stock  represent  inter-dealer
quotations, without retail markups, markdowns or commissions  and
do  not necessarily represent actual transactions. The graph  was
prepared at our request by Research Data Group,Inc.

        COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
           ASSUMES $100 INVESTED ON DECEMBER 31, 1995

         [GRAPH DEPICTING VALUES ON THE FOLLOWING TABLE]

*Total return assumes reinvestment of dividends

               Cumulative Total Return Performance

                                         December 31,
                              ----------------------------------
                              1995 1996  1997   1998  1999  2000

Heartland Financial USA, Inc.  100  143   151    219   236   170

Nasdaq Stock Market (U.S.)     100  123   151    213   395   238

Nasdaq Bank                    100  132   221    220   211   241


                  TRANSACTIONS WITH MANAGEMENT

     Directors  and  officers  of  Heartland  Financial  and  our
subsidiaries,  and their associates, were customers  of  and  had
transactions  with us and one or more of our subsidiaries  during
2000.   Additional transactions may be expected to take place  in
the   future.   All  outstanding  loans,  commitments  to   loan,
transactions in repurchase agreements and certificates of deposit
and  depository relationships, in the opinion of management, were
made  in  the  ordinary course of business, on substantially  the
same  terms,  including interest rates and collateral,  as  those
prevailing  at  the time for comparable transactions  with  other
persons  and  did  not  involve more  than  the  normal  risk  of
collectibility or present other unfavorable features.


     PROPOSED AMENDMENT TO THE CERTIFICATE OF INCORPORATION

    Our board of directors has unanimously approved an amendment
to Article IV of the certificate of incorporation that would
increase the number of authorized shares of common stock, $1.00
par value per share, from 12,000,000 shares to 16,000,000 shares.
As of March 21, 2001, we had 9,618,210 shares of common stock
issued and outstanding.  The board of directors has proposed
adoption of the amendment for several reasons, including those
set forth below.

    First, the amendment will provide for the additional shares
of common stock necessary to effectuate additional stock
dividends, should the board of directors determine that such
dividends are in the best interests of Heartland Financial and
its stockholders.

    Second, the additional shares authorized by the amendment
will provide management with enough shares of common stock to
enter into certain transactions involving the use of common stock
that may be advisable from time to time.  Such transactions could
include, but are not limited to, the acquisition by Heartland
Financial of additional branch locations, subsidiaries or bank
and thrift holding companies.  Although no such transactions are
planned for the immediate future, management and the board of
directors believe that it is in our best interests to have
available a sufficient number of authorized shares of common
stock if such transactions become advisable.

    Third, the additional shares of common stock authorized by
the amendment could be used to raise additional working capital
for Heartland Financial or our subsidiaries.  The board of
directors does not currently have any plans to raise capital
through the issuance of additional shares or otherwise, but these
shares would be available for that purpose.

    The increase in the number of shares of common stock
authorized by the amendment will allow for the possibility of
substantial dilution of the voting power of current stockholders
of Heartland Financial, although no dilution will occur as a
direct result of any stock dividends that may be declared in the
future.  The degree of any dilution which would occur following
the issuance of any additional shares of common stock, including
any newly authorized common stock, would depend upon the number
of shares of common stock that are actually issued in the future,
which number cannot be determined at this time.  Issuance of a
large number of such shares could significantly dilute the voting
power of existing stockholders.

    The existence of a substantial number of authorized and
unissued shares of common stock could also impede an attempt to
acquire control of Heartland Financial because we would have the
ability to issue additional shares of common stock in response to
any such attempt.  We are not aware of any such attempt to
acquire control at this time, and no decision has been made as to
whether any or all newly authorized but unissued shares of common
stock would be issued in response to any such attempt.

    To be approved by our stockholders, the amendment must
receive the affirmative vote of a majority of shares entitled to
vote on the amendment at the annual meeting.  Your board of
directors recommends that you vote your shares FOR the amendment.


                     AUDIT COMMITTEE REPORT

    (The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland Financial shall not be deemed to include the following
report unless such report is specifically stated to be
incorporated by reference into such document.)

    The audit committee assists the board in carrying out its
oversight responsibilities for our financial reporting process,
audit process and internal controls.  The audit committee also
reviews the audited financial statements and recommends to the
board that they be included in our annual report on Form 10-K.
The committee is comprised solely of independent directors.

    The audit committee has reviewed and discussed our audited
financial statements for the fiscal year ended December 31, 2000
with our management and KPMG LLP, our independent auditors.  The
committee has also discussed with KPMG LLP the matters required
to be discussed by SAS 61 (Codification for Statements on
Auditing Standards) as well as having received and discussed the
written disclosures and the letter from KPMG LLP required by
Independence Standards Board Statement No. 1 (Independence
Discussions with Audit Committees).  Based on the review and
discussions with management and KPMG LLP, the committee has
recommended to the board that the audited financial statements be
included in our annual report on Form 10-K for the fiscal year
ending December 31, 2000 for filing with the Securities and
Exchange Commission.

                          Respectfully,
                          Mark C. Falb
                      Evangeline K. Jansen
                         Robert Woodward
                        Gregory R. Miller


             RELATIONSHIP WITH INDEPENDENT AUDITORS

     Our  board  of directors has appointed KPMG LLP, independent
auditors, to be the auditors for the fiscal year ending  December
31,  2001,  and  recommends  that  the  stockholders  ratify  the
appointment.  KPMG LLP has been our auditors since June, 1994.  A
representative of KPMG LLP is expected to attend the meeting  and
will be available to respond to appropriate questions and to make
a  statement  if  he  or she so desires.  If the  appointment  of
auditors  is  not  ratified, the matter  of  the  appointment  of
auditors will be considered by the board of directors.  The board
of   directors   recommends  that  you  vote  your   shares   FOR
ratification of this appointment.

Audit Fees

     Our  independent  auditor during 2000  was  KPMG  LLP.   The
aggregate fees and expenses billed by KPMG LLP in connection with
the  audit of our annual financial statements as of and  for  the
year  ended December 31, 2000 and for the required review of  our
financial information included in our Form 10-Q filings  for  the
year 2000 was $83,000.

Financial Information Systems Design and Implementation Fees

     There were no fees incurred for these services for the  year
2000.

All Other Fees

     The  aggregate fees and expenses billed by KPMG LLP for  all
other services rendered to us for 2000 was $85,700.

     The audit committee, after consideration of the matter, does
not  believe  the  rendering of these services  by  KPMG  LLP  is
incompatible  with maintaining its independence as our  principal
accountant.


          STOCKHOLDER PROPOSALS FOR 2001 ANNUAL MEETING

     Any  proposals of stockholders intended for presentation  at
the 2002 annual meeting of stockholders must be received by us on
or  before December 2, 2001, and must otherwise comply  with  our
bylaws.


                          OTHER MATTERS

     We  are not aware of any business to come before the meeting
other than those matters described above in this proxy statement.
However,  if  any  other matter should properly come  before  the
meeting, it is intended that holders of the proxies will  act  in
accordance with their best judgment.

     We  will bear the cost of solicitation of proxies.  We  will
reimburse  brokerage  firms and other  custodians,  nominees  and
fiduciaries for reasonable expenses incurred by them  in  sending
proxy materials to the beneficial owners of our common stock.  In
addition to solicitation by mail, directors, officers and regular
employees of Heartland Financial or our subsidiaries may  solicit
proxies   personally  or  by  telegraph  or   telephone   without
additional compensation.


                   FAILURE TO INDICATE CHOICE

     If  any stockholder fails to indicate a choice in items (1),
(2)  or  (3)  on  the proxy card, the shares of such  stockholder
shall be voted FOR in each instance.

                              By order of the Board of Directors

                              /s/ Lynn B. Fuller
                              -----------------------------------
                              Lynn B. Fuller
                              Chairman of the Board

Dubuque, Iowa
April 4, 2001


               ALL STOCKHOLDERS ARE URGED TO SIGN
                 AND MAIL THEIR PROXIES PROMPTLY



                            EXHIBIT A

                  HEARTLAND FINANCIAL USA, INC.
                 CHARTER OF THE AUDIT COMMITTEE
                    OF THE BOARD OF DIRECTORS


I.  Audit Committee Purpose

The Audit Committee is appointed by the Board of Directors to
assist the Board in fulfilling its oversight responsibilities.
The Audit Committee's primary duties and responsibilities are to:

- -    Monitor the integrity of the Company's financial reporting
     process and systems of internal controls regarding finance,
     accounting, and legal compliance.
- -    Monitor the independence and performance of the Company's
     independent auditors and internal auditing department.
- -    Provide an avenue of communication among the independent
     auditors, management, the internal auditing department, and
     the Board of Directors.
- -    Encourage adherence to, and continuous improvement of, the
     Company's policies, procedures, and practices at all levels.
- -    Review areas of potential significant financial risk to the
     Company.
- -    Monitor compliance with legal and regulatory requirements.

The Audit Committee has the authority to conduct any
investigation appropriate to fulfilling its responsibilities, and
it has direct access to the independent auditors as well as
anyone in the organization.  The Audit Committee has the ability
to retain, at the Company's expense, special legal, accounting,
or other consultants or experts it deems necessary in the
performance of its duties.

II. Audit Committee Composition and Meetings

Audit Committee members shall meet the requirements of the
American Stock Exchange. The Audit Committee shall be comprised
of three or more directors as determined by the Board, each of
whom shall be independent non-executive directors, free from any
relationship that would interfere with the exercise of his or her
independent judgment.  All members of the Committee shall have a
basic understanding of finance and accounting and be able to read
and understand fundamental financial statements, and at least one
member of the Committee shall have accounting or related
financial management expertise.

Audit Committee members shall be appointed by the Board on
recommendation of the Nominating Committee. If an audit committee
Chair is not designated or present, the members of the Committee
may designate a Chair by majority vote of the Committee
membership.

The Committee shall meet at least two times annually, or more
frequently as circumstances dictate.  The Audit Committee Chair
shall approve an agenda in advance of each meeting.  The
Committee should meet privately in executive session at least
annually with management, the director of the internal auditing
department, the independent auditors, and as a committee to
discuss any matters that the Committee or each of these groups
believe should be discussed.  In
addition, the Committee, or at least its Chair, should
communicate with management and the independent auditors to
review the Company's financial statements and significant
findings based upon the auditor's limited review procedures
during the year as deemed necessary by any of these parties.

III. Audit Committee Responsibilities and Duties

REVIEW PROCEDURES

1.   Review and reassess the adequacy of this Charter at
     least annually.  Submit the charter to the Board of
     Directors for approval and have the document published at
     least every three years in accordance with SEC regulations.

2.   Review the Company's annual audited financial
     statements prior to filing or distribution.  Review should
     include discussion with management and independent auditors
     of significant issues regarding accounting principles,
     practices, and judgments.

3.   In consultation  with  management,  the  independent
     auditors,  and the internal auditors, consider the  integrity
     of  the Company's financial reporting processes and controls.
     Discuss  significant financial risk exposures and  the  steps
     management  has  taken to monitor, control, and  report  such
     exposures.   Review  significant  findings  prepared  by  the
     independent  auditors  and the internal  auditing  department
     together  with management's responses, including  the  status
     of previous recommendations.

4.  Review   with   financial  management  and  the   independent
    auditors  the Company's quarterly financial results prior  to
    the  release  of  earnings  and/or  the  Company's  quarterly
    financial   statements  prior  to  filing  or   distribution.
    Discuss  any significant changes to the Company's  accounting
    principles and any items required to be communicated  by  the
    independent auditors in accordance with SAS 61 (see item  9).
    The  Chair  of  the Committee may represent the entire  Audit
    Committee for purposes of this review.

INDEPENDENT AUDITORS

5.   The independent auditors are ultimately accountable to
     the Audit Committee and the Board of Directors.  The Audit
     Committee shall review the independence and performance of
     the auditors and annually recommend to the Board of
     Directors the appointment of the independent auditors or
     approve any discharge of auditors when circumstances
     warrant.

6.   Approve the fees and other significant compensation to
     be paid to the independent auditors.

7.   On an annual basis, the Committee should review and
     discuss with the independent auditors all significant
     relationships they have with the Company that could impair
     the auditors' independence.

8.   Review the independent auditors audit plan - discuss
     scope, staffing, locations, reliance upon management, and
     internal audit and general audit approach.

9.   Prior to releasing the year-end earnings, discuss the
     results of the audit with the independent auditors.  Discuss
     certain matters required to be communicated to audit
     committees in accordance with AICPA SAS 61.

10.  Consider the independent auditors' judgments about the
     quality and appropriateness of the Company's accounting
     principles as applied in its financial reporting.

INTERNAL AUDIT DEPARTMENT AND LEGAL COMPLIANCE

11.  Review the budget, plan, changes in plan, activities,
     organizational structure, and qualifications of the internal
     audit department, as needed.  The internal audit department
     shall be responsible to senior management, but have a direct
     reporting responsibility to the Board of Directors through
     the Committee.  Changes in the senior internal audit
     executive shall be subject to Committee approval.

12.  Review the appointment, performance, and replacement of
     the senior internal audit executive.

13.  Review significant reports prepared by the internal
     audit department together with management's response and
     follow-up to these reports.

14.  On at least an annual basis, review with the Company's
     counsel any legal matters that could have a significant
     impact on the organization's financial statements, the
     Company's compliance with applicable laws and regulations,
     and inquiries received from regulators or governmental
     agencies.  Review all reports concerning any significant
     fraud or regulatory noncompliance that occurs at the
     Company.  This review should include consideration of the
     internal controls that should be strengthened to reduce the
     risk of a similar event in the future.

OTHER AUDIT COMMITTEE RESPONSIBILITIES

15.  Annually prepare a report to shareholders as required
     by the Securities and Exchange Commission.  The report
     should be included in the Company's annual proxy statement.

16.  Perform any other activities consistent with this
     Charter, the Company's by-laws, and governing law, as the
     Committee or the Board deems necessary or appropriate.

17.  Maintain minutes of meetings and periodically report to
     the Board of Directors on significant results of the
     foregoing activities.



                             [LOGO]
                  Heartland Financial USA, Inc.

                           Proxy Card

    PROXY FOR COMMON SHARES SOLICITED ON BEHALF OF THE BOARD
     OF DIRECTORS FOR THE ANNUAL MEETING OF STOCKHOLDERS OF
    HEARTLAND FINANCIAL USA, INC. TO BE HELD ON MAY 16, 2001

      The undersigned hereby appoints Lynn B. Fuller and John  K.
Schmidt,  or  either  one of them acting in the  absence  of  the
other, with power of substitution, attorneys and proxies, for and
in  the name and place of the undersigned, to vote the number  of
common  shares that the undersigned would be entitled to vote  if
then personally present at the annual meeting of stockholders  of
Heartland  Financial  USA,  Inc., to be  held  at  the  corporate
headquarters  located at 1398 Central Avenue, Dubuque,  Iowa,  on
the  16th  day  of May, 2001, at 1:30 p.m., local  time,  or  any
adjournments or postponements thereof, upon the matters set forth
in  the Notice of Annual Meeting and Proxy Statement, receipt  of
which is hereby acknowledged, as follows:


1.   ELECTION OF DIRECTORS:
     [  ] FOR all                   [  ] WITHHOLD AUTHORITY
     nominees listed                to vote for all nominees
     below (except as               listed below
     marked to the
     contrary below)

(INSTRUCTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY  INDIVIDUAL
NOMINEE,  STRIKE A LINE THROUGH THE NOMINEE'S NAME  IN  THE  LIST
BELOW.)

Class II (Term Expires 2004):  Mark C. Falb, John K. Schmidt  and
Robert Woodward

2.   AMEND   ARTICLE  IV  OF  THE  COMPANY'S   CERTIFICATE   OF
     INCORPORATION  to  increase the number of  authorized  shares  of
     common  stock,  $1.00  par value per share,  from  12,000,000  to
     16,000,000 shares:

     [ ] FOR             [ ] AGAINST              [ ] ABSTAIN

3.   APPROVE  THE APPOINTMENT OF KPMG LLP as Heartland  Financial
     USA,  Inc.'s  independent public accountants  for  the  year
     ending December 31, 2001:

     [ ] FOR             [ ] AGAINST              [ ] ABSTAIN

4.   In  accordance with their discretion, upon all other matters
     that   may  properly  come  before  said  meeting  and   any
     adjournments or postponements thereof.

THIS  PROXY  WHEN PROPERLY EXECUTED WILL BE VOTED IN  THE  MANNER
DIRECTED  HEREIN BY THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION
IS  MADE, THIS PROXY WILL BE VOTED FOR THE NOMINEES LISTED  UNDER
PROPOSAL 1 AND FOR PROPOSALS 2 and 3.


                                       Dated:            , 2001
                                             ------------------

                                 Signature(s)
                                             ------------------

                                 ------------------------------

NOTE:   PLEASE  DATE PROXY AND SIGN IT EXACTLY AS NAME  OR  NAMES
APPEAR  ABOVE.   ALL JOINT OWNERS OF SHARES SHOULD  SIGN.   STATE
FULL  TITLE  WHEN  SIGNING  AS EXECUTOR, ADMINISTRATOR,  TRUSTEE,
GUARDIAN,  ETC.   PLEASE  RETURN SIGNED  PROXY  IN  THE  ENCLOSED
ENVELOPE.