Exhibit 10.1











                  HEARTLAND FINANCIAL USA, INC.



                    2001 DIRECTOR SHORT TERM
                      STOCK INCENTIVE PLAN


                  HEARTLAND FINANCIAL USA, INC.
                    2001 DIRECTOR SHORT TERM
                      STOCK INCENTIVE PLAN

Section 1.  Purpose of the Plan.

     The  HEARTLAND FINANCIAL USA, INC. 2001 DIRECTOR SHORT  TERM
STOCK  INCENTIVE PLAN (the "Plan") is intended to provide a means
whereby  directors of HEARTLAND FINANCIAL USA, INC.,  a  Delaware
corporation (the "Company"), the Related Corporations and its and
their  affiliates  may  sustain a  sense  of  proprietorship  and
personal  involvement in the continued development and  financial
success  of  the  Company and the Related  Corporations,  and  to
encourage  them to remain with and devote their best  efforts  to
the business of the Company, the Related Corporations and its and
their  affiliates, thereby advancing the interests of the Company
and  its  stockholders.   Accordingly,  the  Company  may  permit
certain  directors to acquire Shares on the terms and  conditions
established herein.

Section 2.  Definitions.

     The following terms, when used herein and unless the context
clearly  requires  otherwise, shall have the  following  meanings
(such meanings to be equally applicable to both the singular  and
plural forms of the terms defined):

     (a)  "Board" means the board of directors of the Company.

     (b)   "Code"  means the Internal Revenue Code  of  1986,  as
amended  from  time  to  time,  and  the  rules  and  regulations
promulgated thereunder.

     (c)  "Committee" means a committee appointed by the Board to
administer the Plan, or if no Committee is appointed, the Board.

     (d)   "Effective Date" means October 16, 2001, which was the
date that the Plan was adopted by the Board.

     (e)  "Fair Market Value" means as of any date, the value  of
a share of the Company's common stock determined as follows:

        (i)    if  such common stock is then quoted on the NASDAQ
     National Market, its last reported sale price on the  NASDAQ
     National  Market on such date or, if no such  reported  sale
     takes place on such date, the average of the closing bid and
     asked prices;

        (ii)   if  such  common stock is Publicly Traded  and  is
     then  listed  on  a national securities exchange,  the  last
     reported  sale  price on such date or, if no  such  reported
     sale  takes  place on such date, the average of the  closing
     bid  and  asked prices on the principal national  securities
     exchange on which the common stock is listed or admitted  to
     trading;

        (iii) if such common stock is Publicly Traded but is  not
     quoted  on the NASDAQ National Market nor listed or admitted
     to trading on a national securities exchange, the average of
     the  closing bid and asked prices on such date, as  reported
     by The Wall Street Journal, for the over-the-counter market;
     or

        (iv)   if  none  of the foregoing is applicable,  by  the
     Board in good faith.

     (f)   "Nonqualified Option" means an option award under  the
Plan that is not an Incentive Stock Option within the meaning  of
Section 422 of the Code.

     (g)   "Publicly Traded" means that the common stock  of  the
Company is (i) registered under Section 12(b) or Section 12(g) of
the  Exchange Act, and (ii) listed or authorized for  trading  on
the  NASDAQ Stock Market, a national securities exchange, or  the
NASDAQ Small Cap Market or another over-the-counter market.

     (h)   "Related Corporation" means any corporation,  bank  or
other  entity  which would be a parent or subsidiary  corporation
with  respect to the Company as defined in Section 424(e) or (f),
respectively, of the Code.

     (i)   "Shares" means shares of the common stock,  $1.00  par
value per share, of the Company.

     (j)   "Securities Act" means the Securities Act of 1933,  as
amended  from  time  to  time,  and  the  rules  and  regulations
promulgated thereunder.

     (k)   "Termination  of Service" means the termination  of  a
person's  status  as  a  director  of  the  Company,  a   Related
Corporation  or  an  affiliate  of  the  Company  or  a   Related
Corporation.

Section 3.  Administration of the Plan.

     The  Plan shall be administered by the Board, or a committee
appointed by the Board.  The Board, or the Committee, as the case
may be, shall have sole authority to:

     (a)   select  the directors to whom awards shall be  granted
under the Plan;

     (b)  establish the amount and conditions of each such award;

     (c)   prescribe  any  legend to be affixed  to  certificates
representing such awards;

     (d)  interpret the Plan;

     (e)   correct any defect, supply any omission, or  reconcile
any inconsistency in the Plan, any award or any agreement related
thereto; and

     (f)   adopt  such rules, regulations, forms and  agreements,
not  inconsistent with the provisions of the Plan, as it may deem
advisable to carry out the Plan.

All  decisions made by the Board, or the Committee, as  the  case
may be, in administering the Plan shall be final.

Section 4.  Shares Subject to the Plan.

     The  aggregate  number of Shares that  may  be  obtained  by
directors under the Plan shall be 150,000 Shares.  Each  director
shall receive an option to acquire a stated number of Shares (the
"Original  Grant"), and shall be eligible to direct the  exercise
of  an  additional  number of options (the  "Conditional  Grant")
based  on the Board's allocation to such director of that  number
of  additional options not exercised by other directors  pursuant
to  the  Original Grant.  Any Shares that remain unissued at  the
termination  of the Plan shall cease to be subject to  the  Plan,
but until termination of the Plan, the Company shall at all times
make available sufficient Shares to meet the requirements of  the
Plan.  Each director is eligible to receive options to acquire up
to  no  more  than  7,500  Shares  under  the  Original  and  the
Conditional Grants in the aggregate.

Section 5.  Stock Options.

     (a)   Type  of  Options.  The Board may  issue  Nonqualified
Options to directors of the Company, the Related Corporations and
its  and  their  affiliates.  The grant of each option  shall  be
confirmed  by a stock option agreement that shall be executed  by
the  Company and the optionee as soon as practicable  after  such
grant.   The  stock  option agreement shall  expressly  state  or
incorporate by reference the provisions of the Plan.

   (b)    Terms of Options.  Each option shall be subject to  the
following terms and conditions:

        (i)    Written  Notice.  An option may be exercised  only
     by  giving  written  notice to the  Company  specifying  the
     number of Shares to be purchased.  The Committee may specify
     a  reasonable minimum number of Shares that may be purchased
     on  any  exercise  of an option; provided that  the  minimum
     number will not prevent the option holder from exercising an
     option  for the full number of Shares for which it  is  then
     exercisable.

        (ii)   Method  of Exercise. Except as otherwise  provided
     in  any written option agreement, the exercise price  of  an
     option  shall  be paid in full (i) in cash; (ii)  in  Common
     Stock  valued  at  its  Fair Market Value  on  the  date  of
     exercise, provided it has been owned by the optionee for  at
     least six (6) months prior to the exercise; (iii) in cash by
     an  unaffiliated  broker-dealer to whom the  holder  of  the
     option  has  submitted an exercise notice  consisting  of  a
     fully  endorsed option; (iv) by such other medium of payment
     as the Committee, in its discretion, shall authorize; or (v)
     by any combination of clauses (i) through (iv) above, as the
     optionee  shall elect.  In the case of payment  pursuant  to
     clauses  (ii)  through (iv) above, the  optionee's  election
     must  be  made  on or prior to the date of exercise  of  the
     option  and  must  be irrevocable.  In lieu  of  a  separate
     election  governing each exercise of an option, an  optionee
     may  file  a  blanket election that shall govern all  future
     exercises of options until revoked by the optionee.

        (iii) Term of Option.  An option shall be exercisable  as
     of  the  date  of grant and shall expire and  no  longer  be
     exercisable after the end of the 15th calendar day following
     the date of grant.

        (iv)   Death of Optionee.  If an optionee dies  prior  to
     exercise  in full of any options, he or she, or his  or  her
     beneficiary,    executor,    administrator    or    personal
     representative, shall have the right to exercise the options
     within  a  period of twelve (12) months after  the  date  of
     death.

        (v.)   Transferability.  No option  may  be  transferred,
     assigned or encumbered by an optionee, except by will or the
     laws of descent and distribution.

Section 6.  Amendment or Termination of the Plan

     The  Board may amend, suspend or terminate the Plan  or  any
portion  thereof  at  any time, but no amendment,  suspension  or
termination  shall  impair the rights of any individual,  without
his or her consent, in any award theretofore made pursuant to the
Plan.

Section 7.  Term of Plan.

     The Plan shall be effective upon the date of its adoption by
the  Board  and shall terminate upon the earlier of (a)  six  (6)
months from the date adopted or (b) the date on which the last of
any rights under Subsection 5(iv) are exercised or expire.

Section 8.  Rights as Stockholder.

     Upon  delivery of any Share to a director such person  shall
have  all  of  the  rights of a stockholder of the  Company  with
respect to such Share, including the right to vote such Share and
to receive all dividends or other distributions paid with respect
to such Share.

Section 9.  Service.

     An  individual shall be considered to be in the  service  of
the Company, a Related Corporation or an affiliate of the Company
or  a Related Corporation as long as he or she remains a director
of  the  Company, such Related Corporation or affiliate.  Nothing
herein  shall  confer on any individual the  right  to  continued
service  with the Company, a Related Corporation or an  affiliate
or  affect the right of the Company, such Related Corporation  or
affiliate to terminate such service.

Section 10. Withholding of Tax.

     (a)   Generally.  To the extent the award, issuance, vesting
or  exercise  of an option results in the receipt of compensation
by a director, the Company may require the director to pay to the
Company  or  the grantee may authorize the Company to withhold  a
portion  of  any cash compensation then or thereafter payable  to
such person, an amount, sufficient to satisfy federal, state  and
local  withholding tax requirements prior to the delivery of  any
certificate for the Shares.

     (b)   Stock Withholding.  To the extent a grantee incurs tax
liability  in connection with the exercise of an option  that  is
subject  to tax withholding and the grantee is obligated  to  pay
the Company the amount required to be withheld, the Board may, in
its  sole  discretion, allow the grantee to satisfy  the  minimum
withholding  tax  obligation  by electing  to  have  the  Company
withhold  from  the  Shares to be issued that  number  of  Shares
having  a  Fair Market Value equal to the minimum amount required
to  be withheld, determined on the date that the amount of tax to
be  withheld is to be determined.  All elections by a grantee  to
have Shares withheld for this purpose shall be made in writing in
a form acceptable to the Board.

Section 11. Delivery and Registration of Stock.

     The  Company's obligation to deliver Shares with respect  to
an award shall, if the Board so requests, be conditioned upon the
receipt of a representation as to the investment intention of the
individual to whom such Shares are to be delivered, in such  form
as  the  Board  shall determine to be necessary or  advisable  to
comply  with  the provisions of the Securities Act or  any  other
federal, state or local securities legislation or regulation.  It
may  be provided that any representation requirement shall become
inoperative  upon a registration of the Shares  or  other  action
eliminating the necessity of such representation under securities
legislation.