Exhibit 99

[LOGO]
Heartland Financial USA, Inc.

PRESS RELEASE

October 17, 2002


FROM:     Lynn B. Fuller - Chairman, President and CEO
          (563) 589-2105
          John K. Schmidt - Executive Vice President and CFO
          (563) 589-1994

RE:       Third Quarter 2002 Earnings

RELEASE:  Immediate

HEARTLAND FINANCIAL USA, INC. REPORTS A 79% INCREASE IN THIRD
QUARTER EARNINGS

(Dubuque, Iowa) Heartland Financial USA, Inc. (HTLF - OTC BB)
today announced a $2.115 million or 79% increase in earnings for
the third quarter of 2002.  Net income totaled $4.777 million, or
$.48 on a diluted earnings per common share basis, compared to
$2.662 million, or $.27 on a diluted earnings per common share
basis, during the same quarter in 2001.  Return on common equity
was 16.20% and return on assets was 1.13% for the third quarter
of 2002.  For the same period in 2001, return on equity was
10.38% and return on assets was .67%.

Chairman, President and Chief Executive Officer Lynn B. Fuller
noted, "Heartland's third quarter was an excellent quarter, as we
saw growth in margin, reduced provision expense and relatively
modest growth in noninterest expense. The resultant record third
quarter earnings and continued asset growth continues to
reinforce the value of Heartland's community banking model."

Contributing to the improved earnings during the third quarter of
2002 was the $2.542 million or 19% growth in net interest income
due primarily to growth in earning assets.  Average earning
assets went from $1.420 billion during the third quarter of 2001
to $1.511 billion during the same quarter in 2002, a change of
$91 million or 6%. Also contributing to the increased earnings
during the third quarter was the $1.020 million or 85% decrease
in provision for loan and lease losses. Additionally, noninterest
income experienced a $760 thousand or 10% increase, exclusive of
securities gains and losses, including impairment losses on
equity securities and trading account securities gains and
losses, and a valuation adjustment on mortgage servicing rights.
Noninterest expense was held to an $874 thousand or 6% increase.

For the nine-month period ended on September 30, 2002, net income
increased $4.829 million or 61% when compared to the same period
in 2001. Net income totaled $12.761 million, or $1.30 on a
diluted per common share basis, compared to $7.932 million, or
$.82 on a diluted per common share basis, during the same period
in 2001. Return on common equity was 15.14% and return on assets
was 1.03% for the nine-month period in 2002 compared to 10.65%
and .69%, respectively, for the same period in 2001.

The largest contributor to the improved earnings during the first
nine months of 2002 was the $7.102 million or 19% growth in net
interest income. Average earning assets went from $1.375 billion
during the first nine months of 2001 to $1.477 billion during the
same period in 2002, a change of $101 million or 7%. The $1.263
million or 42% decrease in provision for loan and lease losses
also contributed to the improved earnings for the first nine
months of 2002. Additionally, noninterest income experienced a
$2.707 million or 13% increase, exclusive of securities gains and
losses, including impairment losses on equity securities and
trading account securities gains and losses, and valuation
adjustments on mortgage servicing rights. In addition to gains on
sale of loans, the other noninterest income category to reflect
significant improvement was service charges and fees. Noninterest
expense was held to a $2.609 million or 6% increase.

The Company's adoption of the provisions of Statement of
Financial Accounting Standards ("FAS") No. 142, Goodwill and
Other Intangible Assets, on January 1, 2002, discontinued the
amortization of $9.507 million in unamortized goodwill. The
Company's adoption of the provisions of FAS No. 147, Acquisitions
of Certain Financial Institutions, on September 30, 2002,
discontinued the amortization of $6.543 million in unamortized
other intangibles retroactively to January 1, 2002. The amount of
amortization expense recorded during the third quarter of 2001 on
this goodwill and other intangibles was $264 thousand ($.03 on a
diluted per common share basis). For the nine-month period ended
on September 30, 2001, amortization expense on this goodwill and
other intangibles was $793 thousand ($.08 on a diluted per common
share basis).

A majority of the $76 million or 5% growth in total assets since
year-end 2001 occurred during the third quarter. Loans and leases
were $1.164 billion and deposits were $1.290 billion at the end
of the third quarter, an increase of 5% and 7%, respectively,
since year-end 2001. Commercial and agricultural loan growth was
$80 million or 12% and $12 million or 9%, respectively, during
the first nine months of 2002. A portion of this growth was
offset by the $25 million or 15% decrease in the mortgage loan
portfolio due to paydowns experienced as customers continued to
refinance their mortgage loans into fifteen- and thirty-year
fixed rate loans, which the Company usually sells into the
secondary market.

Net interest margin, expressed as a percentage of average earning
assets, was 4.12% for the third quarter of 2002 compared to 4.02%
during the second quarter of 2002 and 3.67% for the third quarter
of 2001. The Company manages its balance sheet to minimize the
effect a change in interest rates has on its net interest margin.
The Company has been successful in the utilization of floors on
its commercial loan portfolio to minimize the affect downward
rates have on its interest income. If rates begin to edge upward,
the Company will not see a corresponding increase in its interest
income until rates have moved above the floors in place on these
loans. Interest income as a percentage of average earning assets
went from 7.83% during the third quarter of 2001 to 6.95% during
the third quarter of 2002, a decline of 88 basis points.
Additionally, on the liability side of the balance sheet, the
Company has locked in some funding in the three- to five-year
maturities as rates were at historical low levels. Interest
expense as a percentage of average earning assets went from 4.16%
during the third quarter of 2001 to 2.83% for the same quarter in
2002, a decline of 133 basis points.

The allowance for loan and lease losses at September 30, 2002,
was 1.34% of loans and 253% of nonperforming loans, compared to
1.33% of loans and 180% of nonperforming loans, at year-end 2001.
Nonperforming loans decreased to .53% of total loans and leases
at September 30, 2002, compared to .73% of total loans and leases
at December 31, 2001. The $1.778 million provision for loan
losses made during the first nine months of 2002, a decrease of
$1.263 million or 42% when compared to the same period in 2001,
resulted primarily from a large recovery on a prior-year charge-
off and the decrease in nonperforming loans.

Heartland also today announced the signing of an agreement to
sell its branch facility in Eau Claire, Wisconsin. The branch has
approximately $38 million in loans. The transaction is subject to
receipt of regulatory approval and is expected to close in the
fourth quarter of 2002.

Heartland is a $1.7 billion financial services company with six
banks in Iowa, Illinois, Wisconsin and New Mexico:

     Dubuque Bank and Trust Company, with eight offices in
       Dubuque, Epworth, Farley and Holy Cross, Iowa
     Galena State Bank and Trust Company, with three offices in
       Galena and Stockton, Illinois
     First Community Bank, FSB, with three offices in Keokuk,
       Iowa and Carthage, Illinois
     Riverside Community Bank, with three offices in Rockford,
       Illinois
     Wisconsin Community Bank, with six offices in Cottage Grove,
       Middleton, Sheboygan, Green Bay, Monroe and Eau Claire,
       Wisconsin
     New Mexico Bank and Trust, with eight offices in Albuquerque
       and Clovis, New Mexico

Other subsidiaries include:

     ULTEA, Inc., a fleet leasing company with offices in Madison
       and Milwaukee, Wisconsin
     Citizens Finance Co., a consumer finance company with
       offices in Madison and Appleton, Wisconsin; Dubuque, Iowa;
       and Rockford, Illinois

Additional information about Heartland is available through our
website at www.htlf.com.

This release may contain, and future oral and written statements
of the Company and its management may contain, forward-looking
statements within the meaning of the Private Securities
Litigation Reform Act of 1995 with respect to the financial
condition, results of operations, plans, objectives, future
performance and business of the Company. Forward-looking
statements, which may be based upon beliefs, expectations and
assumptions of the Company's management and on information
currently available to management, are generally identifiable by
the use of words such as believe, expect, anticipate, plan,
intend, estimate, may, will, would, could, should or similar
expressions. Additionally, all statements in this release,
including forward-looking statements, speak only as of the date
they are made, and the Company undertakes no obligation to update
any statement in light of new information or future events.

A number of factors, many of which are beyond the ability of the
Company to control or predict, could cause actual results to
differ materially from those in its forward-looking statements.
These factors include, among others, the following: (i) the
strength of the local and national economy; (ii) the economic
impact of September 11th, (iii) changes in state and federal
laws, regulations and governmental policies concerning the
Company's general business; (iv) changes in interest rates and
prepayment rates of the Company's assets; (v) increased
competition in the financial services sector and the inability to
attract new customers; (vi) changes in technology and the ability
to develop and maintain secure and reliable electronic systems;
(vii)  the loss of key executives or employees; (viii)  changes
in consumer spending; (ix) unexpected results of acquisitions;
(x) unexpected outcomes of existing or new litigation involving
the Company; and (xi) changes in accounting policies and
practices. These risks and uncertainties should be considered in
evaluating forward-looking statements and undue reliance should
not be placed on such statements. Additional information
concerning the Company and its business, including other factors
that could materially affect the Company's financial results, is
included in the Company's filings with the Securities and
Exchange Commission.


HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA

                                     For the Quarter Ended
                                         September 30,
                                     2002              2001
                                 ----------------------------

INCOME STATEMENT DATA
Interest income (tax equivalent
 adjusted)                       $   26,464        $   28,044
Interest expense                     10,786            14,908
                                 ----------        ----------
Net interest income                  15,678            13,136
Provision for loan and lease
 losses                                 177             1,197
Noninterest income                    7,514             7,167
Noninterest expense                  15,626            14,752
Income tax expense                    2,175             1,422
Tax equivalent adjustment               437               270
                                 ----------        ----------
Net income                       $    4,777        $    2,662
                                 ==========        ==========

PER COMMON SHARE DATA
Earnings per common share
 - basic                         $     0.49        $     0.28
Earnings per common share
 - diluted                             0.48              0.27
Adjusted earnings per common
 share - basic (1)                     0.49              0.30
Adjusted earnings per common
 share - diluted (1)                   0.48              0.30
Dividends declared per common
 share                                 0.10              0.09
Weighted average shares
 outstanding - basic              9,819,148         9,584,400
Weighted average shares
 outstanding - diluted            9,894,883         9,692,878

AVERAGE BALANCES
Assets                           $1,681,632        $1,585,087
Loans and leases, net of
 unearned                         1,135,481         1,080,299
Deposits                          1,265,459         1,179,506
Earning assets                    1,510,709         1,420,128
Stockholders' equity                116,974           101,727

EARNINGS PERFORMANCE RATIOS
Return on average assets              1.13%             0.67%
Return on average equity             16.20             10.38
Net interest margin                   4.12              3.67
Net interest margin, excluding
 fleet leasing company debt           4.20              3.80
Efficiency ratio                     69.08             74.69
Efficiency ratio, banks only         56.37             63.98


(1) Excludes goodwill amortization discontinued with the adoption
    of FAS No. 142 on January 1, 2002, and the adoption of FAS
    No. 147 on September 30, 2002.


HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA

                                   For the Nine Months Ended
                                         September 30,
                                     2002              2001
                                 ----------------------------

INCOME STATEMENT DATA
Interest income (tax equivalent
 adjusted)                       $   77,076        $   84,417
Interest expense                     32,879            47,322
                                 ----------        ----------
Net interest income                  44,197            37,095
Provision for loan and lease
 losses                               1,778             3,041
Noninterest income                   23,292            22,155
Noninterest expense                  46,147            43,538
Income tax expense                    5,699             3,903
Tax equivalent adjustment             1,104               836
                                 ----------        ----------
Net income                       $   12,761        $    7,932
                                 ==========        ==========

PER COMMON SHARE DATA
Earnings per common share
 - basic                         $     1.30        $     0.83
Earnings per common share
 - diluted                             1.30              0.82
Adjusted earnings per common
 share - basic (1)                     1.30              0.91
Adjusted earnings per common
 share - diluted (1)                   1.30              0.90
Dividends declared per common
 share                                 0.30              0.27
Weighted average shares
 outstanding - basic              9,785,180         9,593,741
Weighted average shares
 outstanding - diluted            9,849,890         9,696,340

AVERAGE BALANCES
Assets                           $1,648,550        $1,535,248
Loans and leases, net of
 unearned                         1,108,473         1,064,991
Deposits                          1,232,423         1,135,700
Earning assets                    1,476,602         1,375,343
Stockholders' equity                112,722            99,555

EARNINGS PERFORMANCE RATIOS
Return on average assets              1.03%             0.69%
Return on average equity             15.14             10.65
Net interest margin                   4.00              3.61
Net interest margin, excluding
 fleet leasing company debt           4.09              3.74
Efficiency ratio                     69.12             75.36
Efficiency ratio, banks only         58.41             65.70

(1) Excludes goodwill amortization discontinued with the adoption
    of FAS No. 142 on January 1, 2002, and the adoption of FAS
    No. 147 on September 30, 2002.


HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA

                                   As of and      As of and
                                    For the        For the
                                  Nine Months       Year
                                     Ended          Ended
                                 September 30,    December 31,
                                     2002           2001
                                 ----------------------------

BALANCE SHEET DATA
Total Assets                     $1,720,241        $1,644,064
Securities                          380,211           325,217
Total loans and leases            1,164,386         1,105,205
Allowance for loan &
 lease losses                        15,565            14,660
Total deposits                    1,290,373         1,205,159
Long-term debt                      130,219           143,789
Total stockholders' equity          119,588           107,090

PER COMMON SHARE DATA
Book value per common share      $    12.19        $    11.06
FAS 115 effect on book value
 per common share                      0.54              0.37

LOAN AND LEASE DATA
Commercial and commercial
 real estate                     $  731,294        $  651,479
Residential mortgage                144,221           168,912
Agricultural and agricultural
 real estate                        157,830           145,460
Consumer                            121,020           127,874
Direct financing leases, net         13,266            15,570
Unearned discount and deferred
 loan fees                           (3,245)           (4,090)
                                 ----------        ----------
Total Loans and Leases           $1,164,386        $1,105,205
                                 ==========        ==========

ASSET QUALITY
Nonaccrual loans                 $    5,296        $    7,623
Restructured loans                        -                 -
Loans past due ninety days or
 more as to interest or
 principal payments                     861               500
Other real estate owned                 322               130
Other repossessed assets                424               343
                                 ----------        ----------
Total nonperforming assets       $    6,903        $    8,596
                                 ==========        ==========

ALLOWANCE FOR LOAN AND
 LEASE LOSSES
Balance, beginning of period     $   14,660        $   13,592
Provision charged to operating
 expense                              1,778             4,283
Loans charged off                    (2,123)           (3,757)
Recoveries                            1,250               542
Additions related to
 acquisitions                             -                 -
                                 ----------        ----------
Balance, end of period           $   15,565        $   14,660
                                 ==========        ==========

ASSET QUALITY RATIOS
Ratio of nonperforming loans
 to total loans & leases              0.53%             0.73%
Ratio of nonperforming assets
 to total assets                      0.40              0.52
Ratio of net loan chargeoffs
 to average loans and leases          0.08              0.30
Allowance for loan losses as
 a percent of loans                   1.34              1.33
Allowance for loan losses as
 a percent of nonperforming
 loans and leases                   252.80            180.47

                                   As of and      As of and
                                    For the        For the
                                  Nine Months       Year
                                     Ended          Ended
                                 September 30,    December 31,
                                     2001           2000
                                 ----------------------------

BALANCE SHEET DATA
Total Assets                     $1,587,886        $1,466,387
Securities                          336,322           228,065
Total loans and leases            1,082,697         1,042,096
Allowance for loan &
 lease losses                        15,244            13,592
Total deposits                    1,186,669         1,101,313
Long-term debt                      123,042           102,856
Total stockholders' equity          103,618            96,146

PER COMMON SHARE DATA
Book value per common share      $    10.82        $    10.00
FAS 115 effect on book value
 per common share                      0.42              0.14

LOAN AND LEASE DATA
Commercial and commercial
 real estate                     $  616,004        $  550,366
Residential mortgage                178,451           215,638
Agricultural and agricultural
 real estate                        145,692           133,614
Consumer                            130,430           128,685
Direct financing leases, net         16,149            17,590
Unearned discount and deferred
 loan fees                           (4,029)           (3,797)
                                 ----------        ----------
Total Loans and Leases           $1,082,697        $1,042,096
                                 ==========        ==========

ASSET QUALITY
Nonaccrual loans                 $    8,017        $    5,860
Restructured loans                        -               357
Loans past due ninety days or
 more as to interest or
 principal payments                     696               523
Other real estate owned                  93               489
Other repossessed assets                488               219
                                 ----------        ----------
Total nonperforming assets       $    9,294        $    7,448
                                 ==========        ==========

ALLOWANCE FOR LOAN AND
 LEASE LOSSES
Balance, beginning of period     $   13,592        $   10,844
Provision charged to operating
 expense                              3,041             3,301
Loans charged off                    (1,737)           (2,280)
Recoveries                              348               585
Additions related to
 acquisitions                             -             1,142
                                 ----------        ----------
Balance, end of period           $   15,244        $   13,592
                                 ==========        ==========

ASSET QUALITY RATIOS
Ratio of nonperforming loans
 to total loans & leases              0.80%             0.65%
Ratio of nonperforming assets
 to total assets                      0.59              0.51
Ratio of net loan chargeoffs
 to average loans and leases          0.13              0.17
Allowance for loan losses as
 a percent of loans                   1.41              1.30
Allowance for loan losses as
 a percent of nonperforming
 loans and leases                   174.96            201.60


HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA


                            For the               For the
                          Quarter Ended      Nine Months Ended
                          September 30,        September 30,
                          2002      2001      2002      2001
                       ------------------   -------------------
NONINTEREST INCOME
 Service charges and
  fees                 $  2,188  $  1,702    $  6,338  $  4,717
 Trust fees                 871       767       2,607     2,311
 Brokerage commissions      122       181         452       474
 Insurance commissions      158       161         535       590
 Securities gains, net      573       552         729     1,476
 Gain (loss) on trading
  account securities       (450)     (331)       (692)     (510)
 Rental income on
  operating leases        3,583     3,842      11,113    11,491
 Gain on sale of loans    1,049       584       2,578     1,500
 Valuation adjustment
  on mortgage servicing
  rights                   (503)        -        (829)       -
 Impairment loss on
  equity securities        (267)     (455)       (267)     (455)
 Other noninterest
  income                    190       164         728       561
                       --------  --------    --------  --------
  Total noninterest
   income              $  7,514  $  7,167    $ 23,292  $ 22,155
                       ========  ========    ========  ========

NONINTEREST EXPENSE
 Salaries and employee
  benefits             $  7,180  $  6,381    $ 21,088  $ 18,919
 Occupancy                  799       758       2,353     2,365
 Furniture and
  equipment                 792       765       2,441     2,349
 Depreciation on
  equipment under
  operating leases        2,845     2,947       8,754     8,739
 Outside services         1,054       901       3,051     2,525
 FDIC deposit insurance
  assessment                 51        52         157       155
 Advertising                406       394       1,245     1,180
 Goodwill and core
  deposit intangibles
  amortization              124       418         371     1,254
 Other noninterest
  expenses                2,375     2,136       6,687     6,052
                       --------  --------    --------  --------
  Total noninterest
   expense             $ 15,626  $ 14,752    $ 46,147  $ 43,538
                       ========  ========    ========  ========