Exhibit 99.1 INVESTMENT PROFILE A Quarterly Newsletter of Heartland Financial USA, Inc. [HEARTLAND FINANCIAL USA, INC. LOGO] [GRAPHIC] www.htlf.com 1398 Central Ave., P.O. Box 778, Dubuque, Iowa 52004-0778 Volume 11, Issue 1 __________________ First Quarter 2003 INVESTMENT PROFILE is published quarterly to keep current and potential Heartland stockholders informed of company activities and to provide an overview of the Company's current financial performance. Community Banking _________________ Dubuque Bank & Trust Galena State Bank First Community Bank Riverside Community Bank Wisconsin Community Bank New Mexico Bank & Trust Consumer Finance ________________ Citizens Finance Vehicle Leasing and Fleet Management ___________________ ULTEA Contact _______ John K. Schmidt (563) 589-1994 JSCHMIDT@ dubuquebank.com HIGHLIGHTS * Heartland recorded an 18% increase in earnings from continuing operations for the first quarter of 2003. Net income from continuing operations increased $703 thousand for the first quarter of 2003 when compared to the same quarter in 2002. * Total net income for the first quarter of 2003 increased $581 thousand or 15% for the quarters under comparison. The Eau Claire branch of Wisconsin Community Bank was sold effective December 15, 2002. This discontinued operation contributed net income of $122 thousand during the first quarter of 2002. * Growth in net interest income, due primarily to growth in earning assets, was the major contributor to the improved earnings during the first quarter of 2003. Noninterest income remained stable while noninterest expense increased. Additional income from gains on sale of loans and activities within the available for sale and trading securities portfolios was offset by a valuation adjustment on mortgage servicing rights and an increase in amortization on mortgage servicing rights. The increase in noninterest expense was attributable to the implementation of imaging technology across all the bank subsidiaries and to expansion in the Santa Fe, New Mexico, and Phoenix, Arizona, markets. * During its first three months of operation, New Mexico Bank & Trust's branch in Santa Fe has attracted deposits of nearly $5 million. * Heartland has joined with experienced local bankers to form a de novo bank in Phoenix, Arizona. We hope to begin operation of Arizona Bank & Trust later this summer. * Total assets remained stable at March 31, 2003, increasing $16 million since year-end 2002. Loans and leases increased $58 million and deposits increased $29 million since year-end 2002. Nearly two-thirds of the growth inthe loan portfolio was commercial and commercial real estate. * The allowance for loan and lease losses at March 31, 2003, was 1.38% of loans and 337% of nonperforming loans, compared to 1.37% of loans and 359% of nonperforming loans, at year- end 2002. INVESTOR INFORMATION Heartland's common stock is currently traded in the over-the- counter market under the symbol "HTLF" and is eligible for quotation on the OTC Bulletin Board. Our common stock has been approved by The Nasdaq Stock Market, Inc. for quotation on the Nasdaq National Market System. We expect to be listed on Nasdaq during the second quarter of 2003 under the same symbol. Heartland is its own stock transfer agent. Any correspondence may be directed to Lois K. Pearce, Corporate Secretary. Primary market makers are: * Howe Barnes Investments, Inc., 135 S. LaSalle Street, Chicago, IL 60603-4398, Phone 800-800-4693 * FTN Financial Securities Corporation, 2525 West End Avenue, Suite 330, Nashville, TN 37203, Phone 888-801-3477 Heartland's trust preferred securities are traded on the American Stock Exchange under the symbol "HFT.Pr." Additional information about Heartland is available through our website at www.htlf.com. STOCK VALUE PER SHARE PE Ratio - Basic (3/31/03): 12.418 52-Week Price Range (3/31/03): $13.60-$23.00 Closing Price (3/31/03): $22.85 Book Value (3/31/03): $12.86 Price/Book Value (3/31/03): 177.68% Current Dividend: $0.40 (annualized) Yield: 1.75% Shares Outstanding (3/31/03): 9,927,755 [GRAPH DEPICTING VALUES IN THE FOLLOWING TABLE] Market Value Book Value ____________ __________ 3/31/01 $12.50 $10.33 12/31/01 $12.80 $11.06 3/31/02 $13.65 $11.24 12/31/02 $17.25 $12.60 3/31/03 $22.85 $12.86 ### This newsletter may contain forward-looking statements. Actual events and results may differ significantly from those described in such forward-looking statements, due to changes in the economy, interest rates or other factors. For additional information about these factors, please review our filings with the Securities and Exchange Commission. Heartland undertakes no obligation to update any statement in this newsletter in light of new information or future events. FINANCIAL HIGHLIGHTS (Dollars in thousands, except per share data) For the Three Months Ended March 31 2003 2002 ---------- ---------- Income Statement Data Net interest income (tax equivalent) $ 16,122 $ 13,552 Provision for loan losses 1,304 981 Noninterest income 8,475 7,986 Noninterest expense 16,057 14,646 Income tax expense 2,349 1,806 Income from continuing operations 4,524 3,821 Income on discontinued operations - 122 Net income 4,524 3,943 Ratios Return on average equity 14.56% 14.68% Return on average assets 1.04 0.98 Net interest margin (tax equivalent) 4.12 3.77 Allowance as a percent of total loans 1.38 1.38 Earnings per share-diluted $ 0.45 $ 0.40 Earnings per share from continuing operations-diluted(1) 0.45 0.39 Adjusted earnings per share-diluted(2) 0.45 0.40 Adjusted earnings per share from continuing operations-diluted(3) 0.45 0.39 Dividends per share 0.10 0.10 Book value per share 12.86 11.24 Balance Sheet Data Total assets $1,802,115 $1,631,437 Total loans and leases, net of unearned 1,233,536 1,093,805 Total deposits 1,366,991 1,217,199 Stockholders' equity 127,704 110,540 (1) Excludes discontinued operations of our Eau Claire branch. (2) Excludes goodwill amortization discontinued with the adoption of FAS Nos. 142 and 147. (3) Excludes goodwill amortization discontinued with the adoption of FAS Nos. 142 and 147 and the discontinued operations of our Eau Claire branch. For the Years Ended December 31, 2002 2001 2000 ---------- ---------- ---------- Income Statement Data Net interest income (tax equivalent) $ 59,253 $ 50,080 $ 44,974 Provision for loan losses 3,553 4,258 2,976 Noninterest income 32,757 30,261 26,979 Noninterest expense 62,771 58,333 54,070 Income tax expense 7,523 5,530 4,211 Income from continuing operations 16,590 11,129 9,579 Income on discontinued operations 2,277 285 7 Net income 18,867 11,414 9,586 Ratios Return on average equity 16.44% 11.32% 10.69% Return on average assets 1.13 0.72 0.70 Net interest margin (tax equivalent) 4.04 3.67 3.74 Allowance as a percent of total loans 1.37 1.33 1.30 Earnings per share -diluted $ 1.91 $ 1.18 $ 0.98 Earnings per share from continuing operations- diluted(1) 1.68 1.15 0.98 Adjusted earnings per share-diluted(2) 1.91 1.28 1.09 Adjusted earnings per share from continuing operations- diluted(3) 1.68 1.26 1.09 Dividends per share 0.40 0.37 0.36 Book value per share 12.60 11.06 10.00 Balance Sheet Data Total assets $1,785,979 $1,644,064 $1,466,387 Total loans and leases, net of unearned 1,175,236 1,105,205 1,042,096 Total deposits 1,337,985 1,205,159 1,101,313 Stockholders' equity 124,041 107,090 96,146 (1) Excludes discontinued operations of our Eau Claire branch. (2) Excludes goodwill amortization discontinued with the adoption of FAS Nos. 142 and 147. (3) Excludes goodwill amortization discontinued with the adoption of FAS Nos. 142 and 147 and the discontinued operations of our Eau Claire branch. TOTAL ASSETS TOTAL LOANS TOTAL DEPOSITS (In thousands) (In thousands) (In thousands) [GRAPHS DEPICTING VALUES IN THE TABLES ABOVE] EARNINGS PER SHARE ALLOWANCE AS FROM CONTINUING NET INTEREST MARGIN PERCENT OF OPERATIONS-DILUTED (tax equivalent) TOTAL LOANS [GRAPHS DEPICTING VALUES IN THE TABLES ABOVE]