Exhibit 99.1 [FINANCIAL RELATIONS BOARD LOGO] NEWS AT THE COMPANY: AT FRB|WEBER SHANDWICK John K. Schmidt Jeff Wilhoit Rose Tucker Chief Financial Officer General Analysts/ (563) 589-1994 Inquiries Investors jschmidt@dubuquebank.com (312) 640-6757 (310) 407-6522 FOR IMMEDIATE RELEASE THURSDAY, JANUARY 22, 2004 HEARTLAND FINANCIAL USA, INC. REPORTS FOURTH QUARTER EARNINGS Dubuque, Iowa, January 22, 2004-Heartland Financial USA, Inc. (Nasdaq NMS: HTLF) today reported results for the fourth quarter of 2003. Fourth Quarter 2004 Highlights - Total assets surpassed $2 billion - Average earning assets increased 12% - Loans up 15% since year-end 2002 - Deposits up 12% since year-end 2002 Fourth Quarter Year Ended Dec. 31 2003 2002 2003 2002 ____ ____ ____ ____ Net income (in millions) $3.7 $6.1 $17.7 $18.9 Diluted earnings per share .24 .41 1.16 1.28 Income from continuing operations 3.7 4.2 17.7 16.6 Adjusted diluted earnings per share .24 .28 1.16 1.12 Return on average assets .74% 1.39% .95% 1.13% Return on average equity 10.74 20.06 13.46 16.44 Net interest margin 3.60 4.06 3.79 3.96 *** "We have a stated goal of doubling our earnings and assets every five to seven years. With 2003 representing the fifth year of our latest growth plan, we are pleased to have achieved our asset goal, and expect to accomplish our earnings goal very early in 2004. In those last five years, we have expanded into nine new markets with seventeen bank offices, and we have seen our growing customer base respond enthusiastically to our decentralized, community based operating model." -- Lynn B. Fuller, chairman, president and chief executive officer, Heartland Financial USA *** Dubuque, Iowa, January 22, 2004-Heartland Financial USA, Inc. (Nasdaq NMS: HTLF) today reported net income from continuing operations of $3.7 million, or $0.24 per diluted share, for the fourth quarter ended December 31, 2003. This compares to net income from continuing operations of $4.2 million, or $0.28 per diluted share, in the fourth quarter of 2002. Total net income was $3.7 million compared to $6.1 million in the fourth quarter of 2002. Fourth quarter 2002 results included the sale proceeds from the Eau Claire branch of Wisconsin Community Bank, a bank subsidiary of Heartland, which was sold effective December 15, 2002. The contribution of this discontinued operation to net income during the fourth quarter of 2002 was approximately $1.9 million or $0.13 per diluted share, which included a $1.6 million gain on disposal. Also affecting earnings during the quarter were costs associated with expansion efforts underway in several of the Company's newer markets. For the year ended December 31, 2003, income from continuing operations increased 6.8 percent to $17.7 million, or $1.16 per diluted share, compared to $16.6 million, or $1.12 per diluted share, in the year 2002. Total net income was $17.7 million, or $1.16 per diluted share, during the year 2003 compared to $18.9 million, or $1.28 per diluted share, in the year 2002. The contribution of the discontinued operation of the Eau Claire branch to net income during the year 2002 was approximately $2.3 million or $0.16 per diluted share, which includes the $1.6 million gain on disposal during the fourth quarter. Return on average equity was 13.46 percent and return on average assets was ..95 percent for the year 2003 compared to 16.44 percent and 1.13 percent, respectively, for the year 2002. "We have a stated goal of doubling our earnings and assets every five to seven years," said Lynn B. Fuller, chairman, president and chief executive officer. "With 2003 representing the fifth year of our latest growth plan, we are pleased to have achieved our asset goal, and expect to accomplish our earnings goal very early in 2004. In those last five years, we have expanded into nine new markets with seventeen bank offices, and we have seen our growing customer base respond enthusiastically to our decentralized, community based operating model. "During a difficult economic environment like the current one, we are fortunate to be able to rely on our proven ability to grow customer relationships. This customer commitment resulted in continued solid growth in deposits and quality loans during the fourth quarter. Total deposits grew by 12 percent compared to one year ago, while total loans and leases grew by 15 percent over the same period. As we had anticipated last quarter, prepayment activity on our mortgage-backed securities portfolio continued to impact our net interest margin in the fourth quarter as interest rates again neared historic lows. Also, net interest margin was impacted by the negative carrying costs associated with the completion of a private placement offering of $20 million of 8.25% cumulative capital securities. The proceeds from this offering will be used for future acquisitions or the retirement of debt. Despite these factors, we were able to maintain net interest margin near third quarter levels." Interest income, tax equivalent adjusted, in the fourth quarter totaled $25.8 million compared to $26.1 million in the fourth quarter of 2002, affected primarily by declining interest rates on reinvested securities. Average earning assets increased 13 percent during the quarter to $1.76 billion. Interest expense for the fourth quarter was $9.8 million, down 3 percent from $10.1 million in the fourth quarter of 2002. Net interest income remained the same at $16.0 million during the fourth quarters of 2003 and 2002. Net interest margin, expressed as a percentage of average earning assets, was 3.60 percent during the fourth quarter of 2003 compared to 4.06 percent for the same period in 2002 and 3.62 percent for the third quarter of 2003. Noninterest income in the fourth quarter totaled $8.5 million, a decrease of 6 percent from noninterest income of $9.0 million in the fourth quarter of 2002. The decrease in noninterest income was driven primarily by a reduction in gains on sales of loans. Partially offsetting this reduction was a significant increase in service fees, particularly as a result of the growth in the Company's mortgage loan servicing portfolio. For the fourth quarter of 2003, noninterest expense increased 7 percent to $17.7 million, reflecting increased costs related to the opening of offices in the last twelve months in Santa Fe, New Mexico; Fitchburg, Wisconsin; and Mesa, Arizona as well as the formation of HTLF Capital Corp., an investment banking firm headquartered in Denver, Colorado. Total assets surpassed $2.0 billion at December 31, 2003, an increase of 13 percent or $232.1 million since December 31, 2002. Total loans and leases were $1.35 billion at the end of 2003 compared to $1.17 billion at the end of 2002, and deposits totaled $1.49 billion compared $1.34 billion. The allowance for loan and lease losses at December 31, 2003, was 1.37 percent of loans and 333 percent of nonperforming loans, compared to 1.37 percent of loans and 359 percent of nonperforming loans at December 31, 2002. Nonperforming loans increased to $5.1 million or .41 percent of total loans and leases compared to $3.9 million or .38 percent of total loans and leases at December 31, 2002. This increase was attributable to a few credits and is not felt to be an indication of a trend. The provision for loan losses during the fourth quarter of 2003 was $1.0 million compared to $1.8 million in the same period one year ago. Looking ahead, Fuller cited operational improvements as well as Heartland's ability to grow both sides of its balance sheet as factors that should contribute to further growth in 2004. Heartland has begun implementation of important technology upgrades designed to maximize information flow and reduce processing costs. Fuller also noted progress toward the opening of a new operations center in the summer of 2004 that will further centralize and streamline key back office functions, resulting in additional cost savings and efficiencies. Heartland's recently opened Arizona Bank & Trust in Mesa, Arizona has been well received as deposits exceeded $20 million and loans exceeded $17 million at the end of its first four full months of operation. Plans are underway for the opening of a second office in 2004. "The investments we have made during 2003 and will continue to make during 2004 are critical components to the future success of our Company. At the same time, we continue to look for opportunities to further leverage the resources of Heartland even though, in the short term, they may be a drag on earnings," added Fuller. "Additionally, we have begun to see signs that the economy may be on its way toward recovery. Coupled with a strong and growing portfolio of earning assets, we feel we are well positioned to take advantage of opportunities that an economic recovery would afford." About Heartland Financial USA: Heartland is a $2.0 billion financial services company with seven banks in Iowa, Illinois, Wisconsin, New Mexico and Arizona: Dubuque Bank and Trust Company, with eight offices in Dubuque, Epworth, Farley and Holy Cross, Iowa Galena State Bank and Trust Company, with three offices in Galena and Stockton, Illinois First Community Bank, with three offices in Keokuk, Iowa and Carthage, Illinois Riverside Community Bank, with three offices in Rockford, Illinois Wisconsin Community Bank, with six offices in Cottage Grove, Fitchburg, Green Bay, Middleton, Monroe and Sheboygan, Wisconsin New Mexico Bank & Trust, with twelve offices in Albuquerque, Clovis and Santa Fe, New Mexico Arizona Bank & Trust, with one office in Mesa, Arizona Other subsidiaries include: ULTEA, Inc., a fleet management company with offices in Madison and Milwaukee, Wisconsin; Chicago, Illinois and Minnetonka, Minnesota Citizens Finance Co., a consumer finance company with offices in Madison and Appleton, Wisconsin; Dubuque, Iowa; and Rockford, Illinois HTLF Capital Corp., an investment banking firm with offices in Denver, Colorado and Blue Springs, Missouri Heartland's shares are traded on The Nasdaq Stock Market under the symbol HTLF. Additional information about Heartland is available through our website at www.htlf.com. ### This release may contain, and future oral and written statements of the Company and its management may contain, forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to the financial condition, results of operations, plans, objectives, future performance and business of the Company. Forward-looking statements, which may be based upon beliefs, expectations and assumptions of the Company's management and on information currently available to management, are generally identifiable by the use of words such as believe, expect, anticipate, plan, intend, estimate, may, will, would, could, should or similar expressions. Additionally, all statements in this release, including forward-looking statements, speak only as of the date they are made, and the Company undertakes no obligation to update any statement in light of new information or future events. A number of factors, many of which are beyond the ability of the Company to control or predict, could cause actual results to differ materially from those in its forward-looking statements. These factors include, among others, the following: (i) the strength of the local and national economy; (ii) the economic impact of past and any future terrorist threats and attacks and any acts of war or threats thereof, (iii) changes in state and federal laws, regulations and governmental policies concerning the Company's general business; (iv) changes in interest rates and prepayment rates of the Company's assets; (v) increased competition in the financial services sector and the inability to attract new customers; (vi) changes in technology and the ability to develop and maintain secure and reliable electronic systems; (vii) the loss of key executives or employees; (viii) changes in consumer spending; (ix) unexpected results of acquisitions; (x) unexpected outcomes of existing or new litigation involving the Company; and (xi) changes in accounting policies and practices. These risks and uncertainties should be considered in evaluating forward-looking statements and undue reliance should not be placed on such statements. Additional information concerning the Company and its business, including other factors that could materially affect the Company's financial results, is included in the Company's filings with the Securities and Exchange Commission. ### -FINANCIAL TABLES FOLLOW- HEARTLAND FINANCIAL USA, INC. CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited) DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA For the Quarter Ended December 31, 2003 2002 ---------------------------- INCOME STATEMENT DATA Interest income (tax equivalent adjusted)(1) $ 25,770 $ 26,079 Interest expense 9,782 10,093 ---------- ---------- Net interest income 15,988 15,986 Provision for loan and lease losses 1,007 1,775 Noninterest income 8,453 8,962 Noninterest expense 17,654 16,424 Income tax expense 1,483 2,070 Tax equivalent adjustment(1) 573 469 ---------- ---------- Income from continuing operations 3,724 4,210 Discontinued operations Gain from operations of discontinued operations - 3,124 Income tax expense - 1,228 ---------- ---------- Gain on discontinued operations - 1,896 ---------- ---------- Net income $ 3,724 $ 6,106 ========== ========== PER COMMON SHARE DATA Earnings per common share - basic $ 0.25 $ 0.41 Earnings per common share - diluted 0.24 0.41 Adjusted earnings per share from continuing operations - basic(2) 0.25 0.29 Adjusted earnings per share from continuing operations - diluted(2) 0.24 0.28 Weighted average shares outstanding - basic 15,124,871 14,716,752 Weighted average shares outstanding - diluted 15,386,486 14,835,401 (1) Tax equivalent basis is calculated using an effective tax rate of 34%. (2) Excludes the discontinued operations from the sale of our Eau Claire branch in the fourth quarter of 2002 and the related gain on sale. For the Year Ended December 31, 2003 2002 ---------------------------- INCOME STATEMENT DATA Interest income (tax equivalent adjusted)(1) $ 101,700 $ 101,585 Interest expense 38,327 42,332 ---------- ---------- Net interest income 63,373 59,253 Provision for loan and lease losses 4,183 3,553 Noninterest income 36,541 30,645 Noninterest expense 67,692 60,659 Income tax expense 8,137 7,523 Tax equivalent adjustment(1) 2,183 1,573 ---------- ---------- Income from continuing operations 17,719 16,590 Discontinued operations Gain from operations of discontinued operations - 3,751 Income tax expense - 1,474 ---------- ---------- Gain on discontinued operations - 2,277 ---------- ---------- Net income $ 17,719 $ 18,867 ========== ========== PER COMMON SHARE DATA Earnings per common share - basic $ 1.18 $ 1.28 Earnings per common share - diluted 1.16 1.28 Adjusted earnings per share from continuing operations - basic(2) 1.18 1.13 Adjusted earnings per share from continuing operations - diluted(2) 1.16 1.12 Weighted average shares outstanding - basic 14,984,472 14,687,324 Weighted average shares outstanding - diluted 15,258,441 14,783,421 (1) Tax equivalent basis is calculated using an effective tax rate of 34%. (2) Excludes the discontinued operations from the sale of our Eau Claire branch in the fourth quarter of 2002 and the related gain on sale. HEARTLAND FINANCIAL USA, INC. CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited) DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA For the Quarter Ended December 31, 2003 2002 ---------------------------- AVERAGE BALANCES Assets $1,984,090 $1,740,807 Loans and leases, net of unearned 1,305,486 1,170,711 Deposits 1,471,140 1,311,427 Interest bearing liabilities 1,583,143 1,403,140 Earning assets 1,760,932 1,562,850 Stockholders' equity 137,563 120,792 EARNINGS PERFORMANCE RATIOS Return on average assets 0.74% 1.39% Return on average equity 10.74 20.06 Net interest margin 3.60 4.06 Net interest margin, excluding fleet leasing company debt 3.66 4.13 Efficiency ratio(1) 72.64 65.99 Efficiency ratio, banks only(1) 63.97 55.52 NONINTEREST INCOME Service charges and fees $ 1,999 $ 1,248 Trust fees 1,053 800 Brokerage commissions 264 206 Insurance commissions 146 230 Securities gains, net 138 61 Gain (loss) on trading account securities 124 94 Rental income on operating leases 3,465 3,489 Gain on sale of loans 672 2,078 Valuation adjustment on mortgage servicing rights (30) 360 Impairment loss on equity securities (78) - Other noninterest income 700 396 ---------- ---------- Total noninterest income $ 8,453 $ 8,962 NONINTEREST EXPENSE Salaries and employee benefits $ 8,699 $ 7,716 Occupancy 1,003 867 Furniture and equipment 1,203 878 Depreciation on equipment under operating leases 2,882 2,801 Outside services 1,137 1,300 FDIC deposit insurance assessment 57 52 Advertising 589 678 Core deposit intangibles amortization 101 124 Other noninterest expenses 1,983 2,008 ---------- ---------- Total noninterest expense $ 17,654 $ 16,424 ========== ========== (1) Noninterest expense divided by the sum of net interest income and noninterest income less security gains. For the Year Ended December 31, 2003 2002 ---------------------------- AVERAGE BALANCES Assets $1,873,315 $1,671,614 Loans and leases, net of unearned 1,249,676 1,124,032 Deposits 1,405,296 1,252,174 Interest bearing liabilities 1,501,464 1,331,499 Earning assets 1,670,882 1,498,164 Stockholders' equity 131,623 114,740 EARNINGS PERFORMANCE RATIOS Return on average assets 0.95% 1.13% Return on average equity 13.46 16.44 Net interest margin 3.79 3.96 Net interest margin, excluding fleet leasing company debt 3.85 4.04 Efficiency ratio(1) 69.01 68.07 Efficiency ratio, banks only(1) 60.83 56.75 NONINTEREST INCOME Service charges and fees $ 6,207 $ 5,977 Trust fees 3,814 3,407 Brokerage commissions 863 658 Insurance commissions 703 765 Securities gains, net 1,823 790 Gain (loss) on trading account securities 453 (598) Rental income on operating leases 13,807 14,602 Gain on sale of loans 6,339 4,656 Valuation adjustment on mortgage servicing rights 338 (469) Impairment loss on equity securities (317) (267) Other noninterest income 2,511 1,124 ---------- ---------- Total noninterest income $ 36,541 $ 30,645 NONINTEREST EXPENSE Salaries and employee benefits $ 33,113 $ 28,571 Occupancy 3,880 3,178 Furniture and equipment 4,115 3,273 Depreciation on equipment under operating leases 11,353 11,555 Outside services 4,695 4,318 FDIC deposit insurance assessment 218 209 Advertising 3,354 1,917 Core deposit intangibles amortization 404 495 Other noninterest expenses 7,560 7,143 ---------- ---------- Total noninterest expense $ 67,692 $ 60,659 ========== ========== (1) Noninterest expense divided by the sum of net interest income and noninterest income less security gains. HEARTLAND FINANCIAL USA, INC. CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited) DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA As of and As of and For the For the Year Year Ended Ended December 31, December 31, 2003 2002 ---------------------------- BALANCE SHEET DATA Total Assets $2,018,117 $1,785,979 Securities 451,753 390,815 Total loans and leases 1,348,227 1,175,236 Allowance for loan & lease losses 18,490 16,091 Demand deposits 246,282 197,516 Total deposits 1,492,488 1,337,985 Long-term debt 173,958 126,299 Total stockholders' equity 140,674 124,041 PER COMMON SHARE DATA Book value per common share $ 9.28 $ 8.40 FAS 115 effect on book value per common share 0.30 0.29 LOAN AND LEASE DATA Commercial and commercial real estate $ 881,821 $ 743,520 Residential mortgage 152,580 145,931 Agricultural and agricultural real estate 166,182 155,596 Consumer 136,806 120,853 Direct financing leases, net 13,621 12,308 Unearned discount and deferred loan fees (2,783) (2,972) ---------- ---------- Total Loans and Leases $1,348,227 $1,175,236 ========== ========== ASSET QUALITY Nonaccrual loans $ 5,092 $ 3,944 Restructured loans - - Loans past due ninety days or more as to interest or principal payments 458 541 Other real estate owned 599 452 Other repossessed assets 285 279 ---------- ---------- Total nonperforming assets $ 6,434 $ 5,216 ========== ========== ALLOWANCE FOR LOAN AND LEASE LOSSES Balance, beginning of period $ 16,091 $ 14,660 Provision for loan and lease losses continuing operations 4,183 3,553 Provision for loan and lease losses discontinued operations - (329) Loans charged off (2,392) (3,203) Recoveries 608 1,410 ---------- ---------- Balance, end of period $ 18,490 $ 16,091 ========== ========== ASSET QUALITY RATIOS Ratio of nonperforming loans to total loans & leases 0.41% 0.38% Ratio of nonperforming assets to total assets 0.32 0.29 Ratio of net loan chargeoffs to average loans and leases 0.14 0.16 Allowance for loan losses as a percent of loans 1.37 1.37 Allowance for loan and leases to nonperforming loans and leases 333.11 358.77