Exhibit 99.1






                                                           For Immediate Release


                  ARCADE MARKETING, INC. ANNOUNCES ACQUISITION


New York,  N.Y.,  September 15, 1999 - Arcade  Marketing  Inc., the  interactive
advertising   specialists,   widely   recognized   for   cutting-edge   sampling
technologies,  has  consummated  its agreement with the  shareholders  of Retcom
Holdings Ltd. and acquired its businesses;  terms not disclosed. William J. Fox,
Chairman & CEO of Arcade stated that "the businesses  acquired by Arcade include
a  portfolio  of  sampling  systems  catering to the  fragrance,  cosmetics  and
personal   care   industries,   as   well  as   microencapsulation   activities.
Additionally,  a creative service  ("Concepts")  division that handles marketing
communications,  catalogs,  database  marketing and a  multi-media  division for
merchandising at point-of-sale are included."

The acquired  businesses  originated in 1970 and are  headquartered  in New York
with operations in the U.S. and Europe. The largest division offers proprietary,
patented  and  patent  pending  sampling  systems  that  include  MicroSilk(TM),
MicroDot(TM),  Snap and Powder(TM),  ColorDot(TM) and Ascent(TM). The turnaround
of these  businesses is largely  attributed to the  stewardship  (as CEO) of Jay
Gartlan.  Mr.  Gartlan has joined Arcade as Senior Vice  President and will also
head up the Concepts Division.

Arcade plans to integrate  the acquired  products into its  diversified  product
group.   Mr.  Fox  explained  that  "this   combination  will  enhance  Arcade's
proprietary  portfolio,  further enabling Arcade to offer its customers the most
sophisticated and diversified range of multi-sensory products available anywhere
in the world."

With out-of-the-box  thinking as the watchword,  Arcade is firmly established as
the leader in  multi-sensory  marketing  with  interactive  products that engage
touch,  sight,  sound and  olfactory.  With  nearly a century of  experience  in
developing innovative solutions for the marketplace, the company is, at the same
time,  the world's  foremost  producer of  sampling  systems for the  fragrance,
cosmetic,  personal  care,  sun care,  household  products and food and beverage
industries.  Arcade  Marketing Inc. is  headquartered in New York with sales and
associated  manufacturing  facilities in Tennessee,  California,  Paris, London,
Sydney and Rio de Janeiro.

                                                    Press Contact Name/Tel #
                                                    Laura Condolora
                                                    (212) 421-1029