SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-QSB (Mark One) X Quarterly Report Pursuant to Section 13 or 15(d) of the Security - --- Exchange Act of 1934 For the Quarterly period ended September 30, 1996. Transition Report Pursuant to Section 13 or 15(d) of the Securities - --- Exchange Act of 1934 For the Transition Period from______ to ______. Commission file number: 0-25334 THE GREAT AMERICAN BACKRUB STORE, INC. (Exact name of Small Business Issuer as specified in the charter) New York 13-3729043 -------- ---------- (State of Incorporation) (I.R.S. Employer Identification No.) 425 Madison Avenue, Suite 605, New York, NY 10017 ------------------------------------------------- (Address of principal executive offices) Registrant's telephone number, including area code: (212) 750-7046 Check whether the issuer: (1) filed all reports required by Section 13 or 15 (d) of the Securities Exchange Act during the past 12 months ( or for such period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes X No ---------- ---------- State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date. Class Outstanding at October 29, 1996 ----- ------------------------------- Common Stock, $.001 par value 2,236,454 Transitional Small Business Disclosure Format(check one): Yes No X ---------- ---------- THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) PART 1 FINANCIAL INFORMATION Item 1. Unaudited Financial Statements Condensed Balance Sheet 3 Condensed Statements of Operations 4 Statements of Cash Flows 5 Notes to unaudited Financial Statements 6 Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 9 PART II OTHER INFORMATION Item 6. EXHIBITS AND REPORTS ON FORM 8-K 12 Signature Page 13 Exhibit Index 14 Exhibit 11: Statement re: Computation of per share earnings 15 Exhibit 27: Financial Data Schedule 16 Page 2 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) CONDENSED BALANCE SHEET (UNAUDITED) As of September 30, 1996 Part 1: Financial Information Item 1: Financial Statements ASSETS Current assets: Cash and cash equivalents $ 1,239,465 Prepaid expenses 293,462 Inventory 293,478 ----------- Total current assets 1,826,405 Property and equipment: Furniture and fixtures 356,258 Leasehold improvements 677,001 Purchased lease 120,000 Computer equipment 33,318 ----------- 1,186,577 Less, Accumulated depreciation (122,896) ----------- 1,063,681 ----------- Other assets: Deferred offering costs 37,500 Lease and equipment deposits 209,336 ----------- Total other assets 246,836 ----------- Total assets $ 3,136,922 =========== LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Accounts payable $ 120,305 Accrued expenses 279,324 Deferred revenue 49,445 ----------- Total current liabilities 449,074 ----------- Deferred rent 185,108 ----------- Commitments and contingencies Stockholders' equity: Common stock, par value $0.001 per share, 10,000,000 shares authorized, 2,226,342 shares issued and outstanding 2,226 Additional paid in capital 8,223,342 Deficit accumulated during the development stage (5,722,828) ----------- 2,502,740 ----------- Total liabilities and stockholders' equity $ 3,136,922 =========== See accompanying notes to financial statements. Page 3 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) CONDENSED STATEMENTS OF OPERATIONS (UNAUDITED) Three months ended Nine months ended September 30, September 30, December 18, 1992 ------------- ------------- (Inception) to 1996 1995 1996 1995 September 30, 1996 ---- ---- ---- ---- ------------------ Revenues: Services $ 597,793 $ 247,760 $ 1,527,390 $ 535,977 $ 2,993,245 Products 174,827 46,577 442,114 99,694 945,011 Royalties, franchise fees and other -- -- -- 2,035 46,558 ----------- ----------- ----------- ----------- ----------- Total 772,620 294,337 1,969,504 637,706 3,984,814 ----------- ----------- ----------- ----------- ----------- Operating expenses: Salaries and wages 358,606 269,799 991,435 713,770 2,859,272 Cost of products sold,buying and occupancy 122,407 24,094 300,252 50,495 718,446 Rental expense 178,581 79,862 463,798 199,420 1,135,589 Advertising and promotion 36,383 26,441 73,862 75,937 376,034 Non-cash financial advisory fees 131,250 -- 350,000 -- 350,000 General and administrative 490,938 383,523 1,356,342 868,473 3,577,615 Depreciation 20,900 3,000 61,700 14,362 151,288 Waived salaries -- -- -- 30,000 350,000 ----------- ----------- ----------- ----------- ----------- Total 1,339,065 786,719 3,597,389 1,952,457 9,518,244 ----------- ----------- ----------- ----------- ----------- Net loss from operations (566,445) (492,382) (1,627,885) (1,314,751) (5,533,430) ----------- ----------- ----------- ----------- ----------- Other income (expense): Interest Income 66,578 30,687 82,607 129,757 232,298 Interest expense -- -- -- (313,696) (421,696) ----------- ----------- ----------- ----------- ----------- Total 66,578 30,687 82,607 (183,939) (189,398) ----------- ----------- ----------- ----------- ----------- Net loss ($ 499,867) ($ 461,695) ($1,545,278) ($1,498,690) ($5,722,828) =========== =========== =========== =========== =========== Weighted average number of shares outstanding during the period 1,997,411 1,750,000 1,859,506 1,507,500 =========== =========== =========== =========== Net loss per common share and equivalents $ (0.25) $ (0.26) $ (0.83) $ (0.99) =========== =========== =========== =========== See accompanying notes to financial statements. Page 4 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) STATEMENTS OF CASH FLOWS (UNAUDITED) Nine months ended Nine months ended December 18, 1992 September 30, September 30, (Inception) to 1996 1995 September 30, 1996 ----------- ----------- ----------- Cash flows from operating activities: Net loss ($1,545,278) ($1,468,690) ($5,722,828) ----------- ----------- ----------- Adjustments to reconcile net loss to net cash used by operating activities: Depreciation and amortization 61,700 14,362 137,751 Salaries waived by officers -- 30,000 350,000 Warrant financing costs -- 306,500 412,500 Options granted as compensation 525,000 -- 631,830 Common stock issued to former franchisee and consultant -- -- 66,915 (Increase) decrease in: Accounts receivable 9,054 9,641 -- Prepaid expenses (183,774) (181,130) (293,462) Inventory (75,769) (136,438) (293,478) Other assets (82,023) 146,873 (246,836) Increase (decrease) in: Accounts payable and accrued expenses (238,771) 135,701 399,629 Deferred revenues and rent (41,368) (4,134) 234,553 Accrued officer expenses -- (67,040) -- ----------- ----------- ----------- Total adjustments (25,951) 254,335 1,399,402 ----------- ----------- ----------- Net cash used in operating activities (1,571,229) (1,214,355) (4,323,426) ----------- ----------- ----------- Cash flows from investing activities: Purchase of certificate of deposit -- -- (1,000,000) Maturity of certificate of deposit 1,000,000 -- 1,000,000 Purchased lease -- -- (120,000) Purchase of property and equipment (259,490) (446,188) (1,066,577) ----------- ----------- ----------- Net cash used in investing activities 740,510 (446,188) (1,186,577) ----------- ----------- ----------- Cash flows from financing activities: Net proceeds from the issuance of common stock 848,447 5,127,732 6,749,468 Proceeds from issuance of bridge notes and short-term debt -- -- 605,000 Payment of bridge notes and short-term debt -- (605,000) (605,000) Payment of officer loan payable -- (15,000) -- ----------- ----------- ----------- Net cash provided by financing activities 848,447 4,507,732 6,749,468 ----------- ----------- ----------- Net increase (decrease) in cash and cash equivalents 17,728 2,847,189 1,239,465 Cash and cash equivalents, beginning of period 1,221,737 81,044 -- ----------- ----------- ----------- Cash and cash equivalents, end of period $ 1,239,465 $ 2,928,233 $ 1,239,465 =========== =========== =========== Supplemental disclosures of cash flow information: Cash paid during the period for: Interest $- $ 13,696 $ 20,892 =========== =========== =========== Income taxes $ 1,500 $ 1,375 $ 12,686 =========== =========== =========== See accompanying notes to financial statements. Page 5 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) NOTES TO UNAUDITED FINANCIAL STATEMENTS Description of Business The Great American Backrub Store, Inc. (the "Company"), formerly American Pleasure, Inc., is an owner/operator of retail stores which provide seated, fully clothed back rubs and sell back related products. The Company, incorporated on December 28, 1992, began operations in August, 1993 and opened its first store for business in October, 1993. As of September 30, 1996, the Company has ten locations, nine in New York City and one in White Plains, NY at the "Westchester" mall. Management believes that the Company's planned principal operations, the establishment of Company-owned stores and franchised stores throughout the country, have not yet commenced. The initial nine stores have been used to continue to develop and modify the Company's retail concept. Accordingly, the accompanying financial statements have been presented as a development stage company, in accordance with Statement of Financial Accounting Standards (SFAS) No. 7. Note 1 - Initial Public Offering In an initial public offering completed on March 7, 1995, the Company sold 1,250,000 shares of common stock for approximately $6,250,000 which, after commissions and fees, provided the Company with net proceeds of approximately $5,127,732. Note 2 - Condensed Financial Statements The condensed balance sheet as of September 30, 1996 and the condensed statements of operations and cash flows for the nine month periods ended September 30, 1996 and 1995, and the period December 18, 1992 (inception) to September 30, 1996 have been prepared by the Company without audit. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position, results of operations, and changes in cash flows at September 30, 1996 and for all periods presented have been made. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted. These condensed financial statements should be read in conjunction with the financial statements and notes thereto of the Company as of December 31, 1995. The results of operations for the nine month periods ending September 30, 1996 and 1995 are not necessarily indicative of the operating results for the full year. Cash and Cash Equivalents Cash and cash equivalents represent all amounts held in banks and money market accounts and short term investments such as United States Treasury Bills with original maturities of three months or less. Page 6 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) NOTES TO UNAUDITED FINANCIAL STATEMENTS Note 3 - Earnings per Share Net loss per common share for the nine month period ended September 30, 1996 is computed by dividing net loss by the weighted average common shares outstanding during the period. The assumed exercise of common share equivalents was not utilized since the effect was anti-dilutive. Net loss per common share for the nine month period ended September 30, 1995 is computed by dividing net loss by the weighted average number of common shares and common share equivalents outstanding, adjusted for the effects of applying Securities and Exchange Commission Staff Accounting Bulletin No. 83, using the treasury stock method. Note 4 - Stock Options At the Company's 1994 annual meeting of shareholders held on July 18, 1994, the Company's shareholders approved the Employee Plan. The purpose of the Employee Plan is to promote the success of the Company by providing a method whereby eligible employees of the Company and its subsidiaries, as defined therein, may be awarded additional remuneration for services rendered, thereby increasing their personal interest in the Company. The Employee Plan is also intended to aid in attracting persons of suitable ability to become employees of the Company and its subsidiaries. The plan covers an aggregate of 75,000 shares of the Company's Common Stock. As of September 30, 1996, options to purchase 8,500 shares of Common Stock were outstanding under the plan. In December 1994, the Company granted ten-year options to purchase 120,000 shares of Common Stock to each of Messrs. Zanker, Murray, and Steven Thompson, then the Company's Chief Financial Officer. Such options are exercisable at a price of $3.75 per share. One-third of such options became exercisable in March, 1995, one-third became exercisable in December 1995 and one-third become exercisable in December 1996. In July 1995, the Company granted five-year options to purchase 100,000 shares of Common Stock to each of Messrs. Zanker and Murray, each exercisable at a price of $1.875 per share. All such options have been exercised. In July 1995, the Company granted options to purchase 10,000 shares of Common Stock to Mr. Dee. Such options are exercisable at a price of $2.5625 per share. Options to purchase 5,000 shares vest and become exercisable in July 1996 and options to purchase an additional 5,000 shares vest and become exercisable in July 1997. All such options expire on the day before the 5-year anniversary of vesting. In December 1995, the Company granted options to purchase 90,000 shares of Common Stock to Mr. Dee. Such options are exercisable at a price of $2.375 per share. Options to purchase 45,000 shares are currently exercisable and options to purchase an additional 45,000 shares vest and become exercisable in December 1996. All such options expire on the day before the 5-year anniversary of vesting. In March 1995, the Company granted ten-year options to purchase 100,000 shares of Common Stock to a consultant to the Company. Such options are exercisable at a price of $5.00 per share. All such options are currently exercisable. In July 1995, the Company granted five-year options to purchase 65,000 shares of Common Stock to consultants to the Company. Such options are exercisable at a price of $4.00 per share. All such options are currently exercisable. In August 1995, the Company granted three-year options to purchase 100,000 shares of Common Stock to a consultant to the Company, of which options to purchase 23,500 shares have been exercised to date. Such options are exercisable at a price of $2.375 per share. All such options are currently exercisable. In February, 1996, the Company granted warrants to purchase 300,000 shares of Common Stock to a financial advisor and consultant to the Company, 100,000 of which are exercisable at a price of $1.00 per share, all of which have been exercised, and 200,000 of which are exercisable at a price of $2.50 per share, of which 100,000 have been exercised. In August 1996, the Company granted five-year options to purchase 600,000 shares of Common Stock to Mr. Zanker, 325,000 shares of Common Stock to Mr. Murray and 75,000 shares of Common Stock, to Mr. Dee. Such options are exercisable at a price of $2.625 per share. All such options are currently exercisable. Page 7 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) NOTES TO UNAUDITED FINANCIAL STATEMENTS Note 5 - Leases The Company leases retail stores and office equipment. All of the retail stores are leased under noncancelable agreements which expire at various dates through the year 2005. The agreements, which have been classified as operating leases, require the Company to pay insurance, taxes and other maintenance costs. Rent expense amounted to $178,581 and $79,862 for the three month periods ended September 30, 1996 and 1995, respectively. Rent expense amounted to $463,798 and $199,420 for the nine month periods ended September 30, 1996 and 1995, respectively. Rent expense from December 18, 1992(inception) to September 30, 1996 was $1,135,589. Note 6 - Financial advisory and consulting agreement On February 7, 1996, the Company entered into a financial advisory and consulting agreement with an investment banking firm to, among other things, advise the Company on the possible sale of additional securities, as well as to introduce and assist in the evaluation of potential merger and partnering opportunities. The agreement is for a period of one year commencing as of February 1, 1996 and includes (i) a $100,000 retainer paid on the execution of the agreement, (ii) warrants to purchase 100,000 shares of the Company's common stock at an exercise price of $1.00 per share excercisable from the date of agreement to and including January 31, 1997(all of which have been exercised) and (iii)warrants to purchase 200,000 shares of the Company's common stock at an exercise price of $2.50 per share exercisable from the date of the agreement to and including January 31, 1998(100,000 of which have been excercised). Such warrants have resulted in a non-cash charge of $131,250 for the three month period ended September 30, 1996 and $350,000 for the nine month period ended September 30, 1996. Page 8 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) ITEM 2: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The following discussion and analysis should be read in conjunction with the Company's unaudited financial statements and the related notes thereto included elsewhere herein. General The Company's revenues are derived from the service of seated, fully clothed back rubs and the sale of stress reducing products. The Company began operations in August, 1993, and opened its first store for business in October, 1993. The Company currently owns and operates ten locations, nine in New York City and one in White Plains, NY at the "Westchester" mall. The Company is actively negotiating for several additional locations, primarily in the New York Metropolitan area to continue its expansion plans. For the three month period ended September 30, 1996, the Company successfully opened its tenth Great American BackRub Store and was in the final stages of lease negotiations for several additional stores. Subsequent to September 30, 1996, the Company was able to reach agreements on three additional locations, all expected to open in the fourth quarter this year. Results of Operations Three month period ended September 30, 1996 compared to three month period ended September 30, 1995 and nine month period ended September 30, 1996 compared to nine month period ended September 30, 1995 The Company is in the development stage and has not had significant revenues since the commencement of its retail store operations in October, 1993. From this time through September 30, 1996, the Company has generated cumulative revenue of $3,984,814 while incurring a cumulative loss of $5,722,828. The losses to date have been primarily associated with the Company's establishment of a corporate and administrative infrastructure to position itself to open additional retail stores. For the three month period ended September 30, 1996, retail store operations reflected a small loss although overall stores opened more than one year were profitable. The Company anticipates this trend to continue as existing stores mature and new stores are opened. In addition, the Company expects to incur additional operating losses for the next twelve months and possibly longer as it embarks on its planned expansion. The Company presently sells services in the form of its back rubs, and products, in the form of a variety of massage and stress reduction products, in its retail stores. Since inception, sales of services have accounted for 75% of total revenue, products for 24% and the remaining 1% from other sources. Since the Company is still a development stage enterprise, it is not clear whether these percentages are indicative of future ratios in a larger operation. Page 9 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) Results of Operations- cont'd For the three months ended September 30, 1996, revenues from services and products at the company's stores increased 162% to $772,620 from the corresponding 1995 period. This increase was mainly attributed to increased traffic and the opening of additional stores as compared to the corresponding 1995 period. Operating expenses were $1,339,065 for the three month period ended September 30, 1996 as compared to $786,719 for the same period in the prior year, an increase of 70%. This increase was primarily due to the development of a management team, operational systems, marketing and design plans in the implementation of the Company's expansion plans and non cash charges relating to the issuance of options of approximately $130,000. Of these amounts, approximately $490,938 was related to corporate overhead expenses and $848,127 to store level operations for the three month period ended September 30,1996. For the period, store level losses were approximately $11,000. The Company expects that store level profitability will improve and that its operating losses will continue to narrow as existing stores mature and new stores are opened. No provision for income taxes was required during either period due to the Company's incurrence of net operating losses. For the nine months ended September 30,1996, revenues from services and products at the company's stores increased 209% to $1,969,504 from the corresponding 1995 period. This increase was mainly attributed to increased traffic and the opening of additional stores as compared to the corresponding 1995 period. Operating expenses were $3,597,389 for the nine month period ended September 30, 1996 as compared to $1,952,457 for the same period in the prior year, an increase of 84%. This increase was primarily due to the development of a management team, operational systems, marketing and design plans in the implementation of the Company's expansion plans and non cash charges relating to the issuance of options of approximately $350.000. As a result of the increased operating expenses, net loss for the nine month period ended September 30, 1996 increased to $1,545,278 compared to $1,498,690 for the prior year. No provision for income taxes was required during either period due to the Company's incurrence of net operating losses. While general and administrative expenses are expected to increase due to the need for additional management and administrative support for the Company's expanding operations, these expenses as a percentage of total revenue are expected to decline as total revenue increases. Other expense items, such as advertising and promotion, salaries and wages, cost of products, however, are related to retail operations themselves and their relative percentages to total revenues are likely to remain fairly constant in the near term but should decrease as the Company streamlines it operations. Liquidity and Capital Resources The Company had $1,377,331 in working capital as of September 30, 1996, compared with working capital of $2,941,345 as of September 30, 1995. The decrease is primarily due to amounts spent on property, equipment and leasehold improvements to fund the Company's initial nine stores and amounts spent on operations in the development of a corporate infrastructure in anticipation of the Company's growth strategy. From inception to September 30, 1996, the Company has used cash for operating activities of $4,323,426 and spent an additional $1,186,577 for the purchase of property, equipment, purchased leases, leasehold improvements and investments. These expenditures have been offset by the net cash provided by financing activities, principally from the Company's October, 1993 private placement of common stock, aggregating $870,000, the December 1994 Bridge Financing in the principal amount of $275,000, the Company's March 1995 public offering of common stock resulting in net proceeds of approximately $5,127,732 and the issuance of common stock to warrant and option holders of approximately $848,447. See "Statement of Cash Flows" included in the Company's unaudited financial statements. Page 10 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) Liquidity and Capital Resources- cont'd Inasmuch as the Company continues to have a high level of operating expenses and will be required to make significant up-front expenditures in connection with its proposed expansion, the Company anticipates that losses will continue for at least the next 12 months and until such time, if ever, as the Company is able to generate significant revenues or achieve profitable operations. As a result, in their report of the Company's financial statements as of December 31, 1995, the Company's independent certified public accountants have included an explanatory paragraph that describes factors raising substantial doubt about the Company's ability to continue as a going concern. Page 11 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) PART II OTHER INFORMATION ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K. (a) Exhibits: Exhibit 11: Statement re: Computation of per share earnings Exhibit 27: Financial Data Schedule (b) Reports on Form 8-K None Page 12 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. THE GREAT AMERICAN BACKRUB STORE, INC. Registrant Date: November 13, 1996 /s/Keith R. Dee ---------------------------------------- Keith R. Dee, Chief Financial Officer (duly authorized officer and principal financial officer and principal accounting officer) and Secretary Page 13 THE GREAT AMERICAN BACKRUB STORE, INC. (A Development Stage Company) EXHIBIT INDEX Exhibits Description - -------- ----------- 11 Statement re: Computation of per share earnings 27 Financial Data Schedule Page 14