EXHIBIT 3 CERTIFICATE OF INCORPORATION OF HOSPITALITY WORLDWIDE SERVICES, INC. Under Section 402 of the Business Corporation Law 1. The name of the corporation is HOSPITALITY WORLDWIDE SERVICES, INC. (hereinafter referred to as the "Corporation"). 2. The purpose or purposes for which the Corporation is formed are as follows; to wit, To engage in any lawful act or activity for which corporations may be formed under the Business Corporation Law. The Corporation is not formed to engage in any act or activity requiring the consent or approval of any state official, department, board, agency or other body without such consent or approval first being obtained. To own, operate, manage, acquire and deal in property, real and personal, which may be necessary to the conduct of the business. The Corporation shall have all of the powers enumerated in Section 202 of the Business Corporation Law, subject to any limitations provided in the Business Corporation Law or any other statute in the State of New York. 3. The personal liability of the directors of the Corporation is hereby eliminated to the fullest extent permitted by the provisions of paragraph (b) of Section 402 of the Business Corporation Law of the State of New York, as the same may be amended and supplemented. Any repeal or modification of this Article by the shareholders of the Corporation shall not adversely affect any right or protection of a director of the Corporation existing hereunder with respect to any act or omission occurring prior to such repeal or modification. 4. The county in which the office of the corporation is to be located in the State of New York is: Nassau 5. The aggregate number of shares of stock that the Corporation shall have authority to issue is (i) twenty million (20,000,000) shares of Common Stock, $0.01 par value per share ("Common Stock"), and (ii) three million (3,000,000) shares of Preferred Stock, $0.01 par value per share ("Preferred Stock"). The Board of Directors is hereby authorized to fix or alter the rights, preferences, privileges and restrictions granted to or imposed upon any series of Preferred Stock, and the number of shares constituting any such series and the designation thereof, or of any of them. -vii- * * * * * 1. DESIGNATIONS AND AMOUNT. 200,000 shares of the Preferred Stock of the Corporation, stated value of $25 (the "Stated Value") per share, shall constitute a class of Preferred Stock designated as "Redeemable Convertible Preferred Stock" (the "Preferred Stock"). 2. RANK. The Preferred Stock shall rank senior to all classes and series of common stock of the Corporation now or hereafter authorized, issued or outstanding, including, without limitation, the Common Stock, par value $.01 per share ("Common Stock") of the Corporation, and any other classes and series of capital stock of the Corporation now or hereafter authorized, issued or outstanding and specifically designated as being junior to the Preferred Stock (collectively, the "Junior Securities"). Unless authorized by a vote of the holders of a majority of the Preferred Stock then outstanding, no other capital stock of the Corporation shall rank senior to the Preferred Stock. 3. DIVIDENDS. (a) The holders of shares of Preferred Stock shall be entitled to receive, out of assets of the Corporation legally available for payment, cash dividends at the rate of six percent (6%) (or $1.50) per annum per share of Preferred Stock (the "Preferred Dividend"), payable annually and in arrears on the ninetieth day following the end of the fiscal year of The Leonard Parker Company, a Florida corporation ("LPC") in each year, commencing March 31, 1998 (each a "dividend payment date"); PROVIDED, HOWEVER, that if on any such day banks in the City of New York are authorized or required to close, a Preferred Dividend otherwise payable on such day will be payable on the next day that banks in the City of New York are not authorized or required to close. Such Preferred Dividend shall accrue from the date of issuance and be cumulative from the later of the date of initial issuance of such shares of Preferred Stock or the most recent dividend payment date on which dividends have been paid on the Preferred Stock by the Corporation. The party that holds the Preferred Stock on an applicable record date, as shall be fixed by the Board, for any Preferred Dividend will be entitled to receive such Preferred Dividend, without regard to whether the Preferred Stock is outstanding subsequent to the applicable record date but prior to the applicable dividend payment date. If the Corporation is legally capable of paying the Preferred Dividend and elects to accrue such amount, such accrued dividends shall bear interest at the rate of 13 1/2% per annum until paid. (b) So long as any Preferred Stock shall remain outstanding, the holders of the Preferred Stock shall be entitled to receive, and Parker Reorder Corporation, a Florida corporation ("Parker Reorder"), shall pay, out of the cumulative net profits (the -viii- "Cumulative Net Profits") of Parker Reorder, a cash payment (the "Participating Dividend") equal to twenty percent (20%) of (i) the Cumulative Net Profits of Parker Reorder, less (ii) all Participating Dividends previously made to the holders of the Preferred Stock hereunder, such Participating Dividend to be payable annually to the holders of the Preferred Stock ninety (90) days following the end of each fiscal year of Parker Reorder. Such Participating Dividend shall be paid in only such amounts as shall be authenticated by a certificate executed by two officers of the Corporation. "Cumulative Net Profits" shall mean net profits of Parker Reorder computed in accordance with generally accepted accounting principles based on the audited financial statements of Parker Reorder, assuming that taxes and other charges are assessed as if it were a standalone company, cumulative from January 1, 1997. For purposes of calculating Cumulative Net Profits, expenses allocated to Parker Reorder for goods or services provided by any affiliate of the Company shall not exceed the sum Parker Reorder would have paid for such goods or services to an unaffiliated third party. In the event that the Preferred Stock ceases to be outstanding at a time prior to the end of a fiscal year of Parker Reorder, Cumulative Net Profits and, consequently, the Participating Dividend, shall be computed as of the end of the most recently completed fiscal quarter of Parker Reorder and shall be paid within ninety (90) days after the Preferred Stock ceases to be outstanding. (c) So long as any Preferred Stock shall remain outstanding, neither the Corporation nor any subsidiary thereof shall pay or declare any dividend or make any distribution upon, nor shall any distribution be made in respect of, any Junior Securities, unless all accrued and unpaid Preferred Dividends on the Preferred Stock for all prior and applicable dividend periods have been or contemporaneously are declared and paid and the Preferred Dividends on the Preferred Stock for the current and applicable dividend period, if accrued, have been or contemporaneously are declared and set apart for payment. 4. RIGHTS ON LIQUIDATION, DISSOLUTION OR WINDING UP, ETC. (a) In the event of any voluntary or involuntary liquidation, dissolution or winding up of the Corporation, the assets of the Corporation available for distribution to the stockholders of the Corporation, whether from capital, surplus or earnings, shall be distributed in the following order of priority: (i) The holders of shares of Preferred Stock shall be entitled to receive, in cash, prior and in preference to any distribution to the holders of any Junior Securities an amount equal to the Stated Value for each share of the Preferred Stock then outstanding, plus an amount equal to all accrued and unpaid Preferred Dividends and interest thereon, if any, on such shares -ix- of Preferred Stock as of the date such payment is made to the holders of shares of Preferred Stock; and (ii) If there is a distribution pursuant to Section 4(a)(i) hereof, the remaining assets of the Corporation available for distribution, if any, to the stockholders of the Corporation shall be distributed pro rata to the holders of issued and outstanding shares of Common Stock. (b) If upon any liquidation, dissolution or winding up of the Corporation, the assets distributable among the holders of shares of Preferred Stock are insufficient to permit the payment in full to the holders of all such shares of all preferential amounts payable to all such holders, then the entire assets of the Corporation thus distributable shall be distributed ratably among the holders of the shares of Preferred Stock in proportion to the respective amounts that would be payable per share if such assets were sufficient to permit payment in full. (c) For purposes of this Section 4, a distribution of assets in any liquidation, dissolution or winding up shall not include (i) any consolidation or merger of the Corporation with or into any other corporation, (ii) any liquidation, dissolution, winding up or reorganization of the Corporation immediately followed by reincorporation of another corporation or (iii) a sale or other disposition of all or substantially all of the Corporation's assets to another corporation; PROVIDED, HOWEVER, that, in each case, effective provision is made in the certificate of incorporation of the resulting and surviving corporation or otherwise for the protection of the rights of the holders of shares of Preferred Stock and that the holders of a majority of the Preferred Stock then outstanding, voting as a class, shall have given their approval. (d) After the payment of the full preferential amounts provided for herein to the holders of shares of Preferred Stock, such holders shall be entitled to no other or further participation in the distribution of the assets of the Corporation. 5. REDEMPTION OF PREFERRED STOCK. (a) OPTIONAL REDEMPTION. At any time and from time to time after the third anniversary of the closing of the purchase by the Corporation of all of the common stock of LPC (the "Closing"), the Corporation shall have the option, on a pro rata basis, to (unless otherwise prevented by law) redeem all, or any portion of, the Preferred Stock in accordance with Section 5(c) and upon 30 days prior written notice of the Corporation's intention to exercise the redemption option to the holders of shares of Preferred Stock, at a redemption price equal to the Stated Value for each such share of the Preferred Stock then outstanding, plus an amount equal to all accrued and unpaid Preferred Dividends and interest -x- thereon, if any, on such shares of Preferred Stock as of the date such redemption is exercised. (b) MANDATORY REDEMPTION. At any time after the fifth anniversary of the Closing, at the request of the holders of all of the Preferred Stock, the Corporation must redeem, within 90 days after such notice is received, all of the Preferred Stock in accordance with Section 5(d), at a redemption price equal to the Stated Value for each such share of the Preferred Stock then outstanding, plus an amount equal to all accrued and unpaid Preferred Dividends and interest thereon, if any, on such shares of Preferred Stock as of the date such redemption is exercised. If the Corporation does not redeem all of the Preferred Stock as provided in this Section 5(b) within 90 days of notice duly served upon the Corporation in accordance with Section 5(d) by holders of a majority in interest of the Preferred Stock, then the holders of the Preferred Stock, voting together as a class, shall be entitled to elect such number of directors of the Corporation as shall equal the minimum number required to equal a majority of such Board of Directors. In order to effect such election, the Corporation will, to the extent necessary, expand its Board of Directors to allow for such additional members and will take all such additional actions as may be reasonably necessary. Upon payment of the redemption price of the Preferred Stock, the class vote as described herein shall expire and the holders of the Preferred Stock shall cause the directors so elected to resign. The obligation of the Corporation to redeem the Preferred Stock pursuant to this Section 5(b) shall be secured by a pledge of all of the capital stock of LPC, as evidenced by that certain Pledge Agreement, dated January 9, 1997. (c) OPTIONAL REDEMPTION PROCEDURE. Notice of any Preferred Stock redemption date pursuant to Section 5(a) hereof shall be sent by the Corporation by first-class certified mail, return receipt requested, postage prepaid, to the holders of record of shares of Preferred Stock at their respective addresses as the same shall appear on the books of the Corporation at its principal corporate office. At any time on or after any Preferred Stock redemption date, the holders of record of shares of Preferred Stock to be redeemed on such Preferred Stock redemption date in accordance with this Section 5 shall be entitled to receive the applicable redemption price upon actual delivery to the Corporation or its agents of the certificates representing the shares to be redeemed or delivery of an affidavit, in form reasonably acceptable to the Corporation, that such certificates have been lost or destroyed. (d) MANDATORY REDEMPTION PROCEDURE. If the Corporation receives an election from the holders of the Preferred Stock pursuant to Section 5(b) hereof, notice of the Preferred Stock redemption date (which shall be on or before the date 90 days after notice to the Corporation) shall be sent by the Corporation -xi- by first-class certified mail, return receipt requested, postage prepaid, to the holders of record of shares of Preferred Stock at their respective addresses as the same shall appear on the books of the Corporation. At any time on or after any Preferred Stock redemption date, the holders of record of shares of Preferred Stock to be redeemed on such Preferred Stock redemption date in accordance with this Section 5 shall be entitled to receive the applicable redemption price upon actual delivery to the Corporation or its agents of the certificates representing the shares to be redeemed. 6. VOTING RIGHTS. (a) Except as hereinafter set forth, the holders of Preferred Stock shall be entitled to vote together with the holders of the Common Stock on all matters submitted to the holders of the Common Stock. Each share of Preferred Stock shall be entitled to 4.17 votes. (b) The holders of record of the Preferred Stock, voting as a class, shall be entitled to elect two (2) directors of the Corporation's Board of Directors at any time that any of the Preferred Stock is outstanding. (c) The holders of the Preferred Stock shall be entitled to vote as a class with respect to any action of the Corporation adversely affecting the Preferred Stock, its rights and preferences. 7. CONVERSION OF PREFERRED STOCK. (a) Any holder of the Preferred Stock shall have the right at such holders' option, at any one time during the period beginning immediately after the first anniversary of the Closing and ending on the third anniversary of the Closing, to convert all of such holder's shares of Preferred Stock into (i) such whole number of shares of Common Stock equal to the product of the Stated Value and the number of such holder's shares of Preferred Stock, divided by the average closing sale price (determined as provided in Section 7(e)) for the Common Stock for the 20 trading days immediately prior to the date written notice of the holder's intention to exercise the conversion option is given (the "Conversion Rate"); PROVIDED, HOWEVER, that in no case shall the number of shares of Common Stock into which each share of Preferred Stock may be converted be less than five or greater than 25 or (ii) such whole number of shares of common stock, par value $1.00 per share, of Parker Reorder (the "Parker Common Stock") equal to 9.80% of the outstanding shares of Parker Common Stock as calculated immediately after such conversion. (b) Before any holder of shares of Preferred Stock shall be entitled to convert the same into shares of Common Stock, such holder shall give (a) 10 days written notice in the case of exercising the conversion rights set forth in Section 7(a)(i) -xii- (which notice shall not be given later than 10 days prior to the end of the third anniversary of the Closing) or (b) 30 days written notice in the case of exercising the conversion rights set forth in Section 7(a)(ii) to the Corporation at its principal corporate office of the election to convert the same and shall state therein the name or names in which the certificates for shares of Common Stock are to be issued. After the expiration of the applicable notice period, the holder of shares of Preferred Stock shall surrender the certificates therefor, duly endorsed, at the office of the Corporation or of any transfer agent for the Preferred Stock. The Corporation shall, as soon as practicable thereafter, issue and deliver at such office to such holder of Preferred Stock, or to the nominee or nominees of such holder, certificates for the number of shares of Common Stock or Parker Common Stock to which such holders shall be entitled as aforesaid. Such conversion shall be deemed to have been made immediately prior to the close of business on the date of such surrender of the shares of Preferred Stock to be converted, and the person or persons entitled to receive the shares of Common Stock or Parker Common Stock issuable upon such conversion shall be treated for all purposes as the record holder or holders of such shares of Common Stock or Parker Common Stock as of such date. (c) The Corporation shall not be required to issue fractions of shares of Common Stock upon conversion of the Preferred Stock. If any fractions of a share would, but for this Section, be issuable upon any conversion of Preferred Stock, in lieu of such fractional share, the Company shall pay to the holder, in cash, an amount equal to the same fraction of the price per share of Common Stock as determined in Section 7(a)(i). Notwithstanding the foregoing, Parker Reorder may issue fractions of shares of Parker Common Stock upon conversion of the Preferred Stock. (d) The Corporation and Parker Reorder shall reserve and shall at all times have reserved out of each of their respective authorized but unissued shares of Common Stock sufficient shares of Common Stock to permit the conversion of the then outstanding shares of the Preferred Stock pursuant to this Section 7. All shares of Common Stock or shares of Parker Common Stock which may be issued upon conversion of shares of the Preferred Stock pursuant to this Section 7 shall be validly issued, fully paid and nonassessable. (e) The closing price for each day shall be the last reported sale price or, in case no such reported sale takes place on such date, the average of the reported closing bid prices for ten consecutive trading days ending the last trading day before the day in question, on the principal national securities exchange on which the Common Stock is listed or admitted to trading or, if not listed or admitted to trading on any national securities exchange, the closing sale price of Common Stock, or in case no reported sale takes place, the average of the daily closing bid and asked -xiii- prices, for ten consecutive trading days ending the last trading day before the day in question, on the Nasdaq SmallCap Market ("NASDAQ"), or if Common Stock is not quoted on NASDAQ, the OTC Electronic Bulletin Board or any comparable system, the closing sale price or, in case no reported sale takes place, the average of the closing bid and asked prices, as furnished by any two members of the National Association of Securities Dealers, Inc. selected from time to time by the Corporation for that purpose. If Common Stock is not quoted on NASDAQ, the OTC Electronic Bulletin Board or any comparable system, the Board of Directors shall in good faith determine the current market price on such reasonable basis as it reasonably considers appropriate. (f) If any of the following shall occur: (i) any reclassification, stock split or change of outstanding shares of Common Stock issuable upon conversion of shares of Preferred Stock (other than a change in par value, or from par value to no par value, or from no par value to par value, or as a result of a subdivision or combination), or (ii) any consolidation or merger to which the Corporation is a party other than a merger in which the Corporation is the continuing corporation and which does not result in any reclassification or stock split of, or change (other than a change in name, or par value, or from par value to no par value, or from no par value to par value, or as a result of a subdivision or combination) in, outstanding shares of Common Stock, then in addition to all of the rights granted to the holders of Preferred Stock as designated herein, the Corporation, or such successor or purchasing corporation, as the case may be, shall, as a condition precedent to such reclassification, stock split, change, consolidation or merger, provide in its certificate of incorporation or other charter document that each share of Preferred Stock shall have rights which shall be as nearly equivalent as may be practicable to the rights provided for in this Section 7. If, in the case of any such reclassification, stock split, change, consolidation or merger, the stock or other securities and property (including cash) receivable thereupon by a holder of Common Stock includes shares of capital stock or other securities and property of a corporation other than the successor purchasing corporation, as the case may be, in such reclassification, stock split, change, consolidation or merger, then the certificate of incorporation or other charter document of such other corporation shall contain such additional provisions to protect the interests of the holders of shares of the Preferred Stock as the Board of Directors shall reasonably consider necessary by reason of the foregoing. The provision of this Section 7(f) shall similarly apply to successive consolidations, mergers, sales or conveyances. (g) The Corporation will not, by amendment of its Certificate of Incorporation, as amended, or through any reorganization, transfer of assets, consolidation, merger, dissolution, issue or sale of securities or any other voluntary action, avoid the -xiv- observance or performance of any of the terms to be observed or performed hereunder by the Corporation, but will at all times in good faith assist in the carrying out of all the provisions of this Section 7 and in the taking of all such action as may be necessary or appropriate in order to protect the conversion rights of the holders of the Preferred Stock against impairment. 8. NOTICES OF RECORD DATE. In the event of any taking by the Corporation of a record of the holders of any class of securities for the purpose of determining the holders thereof who are entitled to receive any dividend or other distribution, any right to subscribe for, purchase or otherwise acquire any shares of stock of any class or any other securities or property, or to receive any other right, the Corporation shall mail to each holder of Preferred Stock, at least twenty (20) days prior to the date specified therein, a notice specifying the date on which any such record is to be taken for the purpose of such dividend, distribution or right, and the amount and character of such dividend, distribution or right. 9. RESTRICTION OF TRANSFERABILITY. The shares of Preferred Stock may not be sold, assigned or transferred except in accordance with the provisions of Sections 5 and 7. 10. OTHER. The Corporation and its affiliates may not purchase shares of Preferred Stock except ratably from all holders thereof. * * * * * 6. The Secretary of State is designated as agent of the corporation upon whom process against it may be served. The post office address to which the Secretary of State shall mail a copy of any process against the corporation served upon him is: The Corporation 218 Rockaway Turnpike, Suite 707 Cedarhurst, New York 11516 -xv-