<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> DEC-31-1995 <PERIOD-START> JAN-01-1996 <PERIOD-END> JUN-30-1996 <CASH> 6,405 <SECURITIES> 0 <RECEIVABLES> 1,634 <ALLOWANCES> 0 <INVENTORY> 9,171 <CURRENT-ASSETS> 21,136 <PP&E> 178,130<F1> <DEPRECIATION> 65,247<F2> <TOTAL-ASSETS> 231,660 <CURRENT-LIABILITIES> 68,896 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 13 <OTHER-SE> 148,720 <TOTAL-LIABILITY-AND-EQUITY> 231,660 <SALES> 13,968 <TOTAL-REVENUES> 106,307 <CGS> 8,379 <TOTAL-COSTS> 99,645 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 1,647 <INCOME-PRETAX> 5,015 <INCOME-TAX> 1,909 <INCOME-CONTINUING> 3,106 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 3,106 <EPS-PRIMARY> 0.25 <EPS-DILUTED> 0 <FN> <F1>INCLUDES $128,133 OF VIDEOCASSETTE RENTAL INVENTORY. <F2>INCLUDES $56,848 OF ACCUMULATED AMORTIZATION ON VIDEOCASSETTE RENTAL INVENTORY. </FN>