<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FORM 10-Q
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>                        
<MULTIPLIER>                                   1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              DEC-31-1995
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   JUN-30-1996
<CASH>                                               6,405
<SECURITIES>                                             0
<RECEIVABLES>                                        1,634
<ALLOWANCES>                                             0
<INVENTORY>                                          9,171
<CURRENT-ASSETS>                                    21,136
<PP&E>                                             178,130<F1>
<DEPRECIATION>                                      65,247<F2>
<TOTAL-ASSETS>                                     231,660
<CURRENT-LIABILITIES>                               68,896
<BONDS>                                                  0
<PREFERRED-MANDATORY>                                    0
<PREFERRED>                                              0
<COMMON>                                                13
<OTHER-SE>                                         148,720
<TOTAL-LIABILITY-AND-EQUITY>                       231,660
<SALES>                                             13,968
<TOTAL-REVENUES>                                   106,307
<CGS>                                                8,379
<TOTAL-COSTS>                                       99,645
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                   1,647
<INCOME-PRETAX>                                      5,015
<INCOME-TAX>                                         1,909
<INCOME-CONTINUING>                                  3,106
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                         3,106
<EPS-PRIMARY>                                         0.25
<EPS-DILUTED>                                            0
<FN>
<F1>INCLUDES $128,133 OF VIDEOCASSETTE RENTAL INVENTORY.
<F2>INCLUDES $56,848 OF ACCUMULATED AMORTIZATION ON VIDEOCASSETTE RENTAL
    INVENTORY.
</FN>