EXHIBIT 99.1

                            FOR IMMEDIATE RELEASE

                      HALLMARK FINANCIAL SERVICES, INC.
                FOURTH QUARTER AND YEAR 2003 EARNINGS RESULTS

 FORT WORTH, Texas,  (March 30, 2004)  -  Hallmark Financial Services,  Inc.,
 ("The Company") today reported operating results for the fourth quarter  and
 year ended December 31, 2003.  Net  loss for the quarter ended  December 31,
 2003 was $0.4 million or $0.01 per diluted share, as compared to  a net loss
 of $0.4 million or $0.04 per diluted share for the same period in 2002.  For
 the year ended  December 31, 2003, the Company  reported net income  of $8.7
 million, or $0.46  per diluted  share, as  compared to  a net  loss of  $1.7
 million, or $0.15 per diluted share,  for the year ended  December 31, 2002.
 Income before  the  extraordinary  gain related  to  the  Phoenix  Indemnity
 Insurance Company ("Phoenix") acquisition in the  first quarter of 2003  and
 the cumulative effect of a change in accounting principle recorded in  2002,
 for the  year ended  December 31, 2003  was  $0.7  million, as  compared  to
 breakeven results for the same period in 2002.

 Total revenues were $16.4 million and  $69.6 million for the fourth  quarter
 and year ended December 31, 2003, respectively, as compared to  $8.7 million
 and $25.8 million for the corresponding 2002 periods.

 The net loss reported for the fourth quarter 2003 includes an accrual for  a
 settlement of a bad  faith claim in  Phoenix in the  amount of $2.1  million
 before tax and after considering reinsurance.

 "The bad faith claim against Phoenix was a big disappointment in what  would
 have otherwise been the most profitable quarter ever reported by Hallmark on
 an  operating basis.  We are, nonetheless, pleased to have the matter behind
 us.  We are  now  focused intently  on realizing the benefits in 2004 of the
 many positive improvements achieved this past year.  We  more  than  doubled
 the  size  of the Company in both revenue  and  surplus, added a new line of
 business, expanded into new states and strengthened our management team, all
 of which significantly enhance Hallmark's future prospects,"  stated Mark E.
 Schwarz, Chief Executive Officer.

 Hallmark Financial Services, Inc. engages primarily in sale of property  and
 casualty  insurance  products.  The Company's  business involves  marketing,
 underwriting and  premium  financing  of  non-standard  personal  automobile
 insurance primarily in Texas, Arizona  and New Mexico, marketing  commercial
 insurance primarily  in Texas,  New Mexico,  Idaho, Oregon  and  Washington,
 third party claims  administration,  and  other  insurance related services.
 The Company is headquartered  in Fort Worth, Texas  and its common stock  is
 listed on the American Stock Exchange under the symbol "HAF.EC".

 Forward-looking statements in this  Release are made  pursuant to the  "safe
 harbor"  provisions  of  the  Private  Securities  Litigation Act  of  1995.
 Investors are cautioned  that actual results  may differ  substantially from
 such  forward-looking statements.  Forward-looking statements involve  risks
 and uncertainties including, but not limited to, continued acceptance of the
 Company's products  and services  in the  marketplace, competitive  factors,
 interest rate  trends,  the  availability of  financing,  underwriting  loss
 experience and  other risks  detailed from  time to  time in  the  Company's
 periodic report filings with the Securities and Exchange Commission.

                   For further information, please contact:
           Mark E. Schwarz, Chief Executive Officer at 817.348.1600
                             www.hallmarkgrp.com
                             -------------------



                      HALLMARK FINANCIAL SERVICES, INC.
                        AND CONSOLIDATED SUBSIDIARIES
                  (In thousands, except earnings per share)
                         Selected Operating Results


                                               Three Months Ended December 31
                                               ------------------------------
                                                     2003            2002
                                                  ----------      ----------

 Gross Premiums Written                          $     6,934     $    14,101

 Total Revenues                                  $    16,428     $     8,690

 Pretax Income (Loss)                            $      (870)    $      (587)
 Income Tax Expense                              $      (473)    $      (199)
 Income before Extraordinary Gain (Loss)         $      (397)    $      (388)
 Extraordinary Gain (Loss)                       $       (32)    $         -
 Net Income                                      $      (429)    $      (388)

 Basic Earnings Per Share                        $     (0.01)    $     (0.04)

 Diluted Earnings Per Share                      $     (0.01)    $     (0.04)




                                               Twelve Months Ended December 31
                                               -------------------------------
                                                     2003            2002
                                                  ----------      ----------

 Gross Premiums Written                          $    43,338     $    51,643

 Total Revenues                                  $    69,559     $    25,797

 Pretax Income                                   $       686     $        36
 Income Tax Expense                              $        25     $        13
 Income before Cumulative Effect of
   Change in Accounting Principle and
   Extraordinary Gain                            $       661     $        23
 Cumulative Effect of Change in Accounting
   Principle                                     $         -     $    (1,694)
 Extraordinary Gain                              $     8,084     $         -
 Net Income (Loss)                               $     8,745     $    (1,671)

 Basic Earnings (Loss) Per Share                 $      0.47     $     (0.15)

 Diluted Earnings (Loss) Per Share               $      0.46     $     (0.15)