Exhibit 99.1


                          FOR IMMEDIATE RELEASE

                    HALLMARK FINANCIAL SERVICES, INC.
                  SECOND QUARTER 2004 EARNINGS RESULTS

 FORT WORTH, Texas,  (August 12, 2004)  -  Hallmark Financial Services,  Inc.
 today reported  operating results  for the  second quarter  of fiscal  2004.
 Income for the quarter ended June  30, 2004 increased 274% to  $1.5 million,
 or $0.04 per diluted  share, as compared to  net income of $0.4  million, or
 $0.03 per  diluted  share,  for  the  same period  in  2003.  Income  before
 extraordinary gain for the six months ended June 30, 2004 increased  247% to
 $2.9 million,  or $0.08  per diluted  share, as  compared  to income  before
 extraordinary gain of $0.8 million, or $0.07 per diluted share, for the same
 period in 2003.  Total net income for the six months ended June 30, 2004 was
 $2.9 million, or $0.08  per diluted share, as  compared to $9.0 million,  or
 $0.77 per diluted share for the same period in 2003.

 The extraordinary gain  of $8.1  million in fiscal  2003 is  related to  the
 acquisition  of Phoenix Indemnity Insurance Company ("Phoenix").  Hallmark's
 weighted average shares outstanding increased to 36.6 million diluted shares
 during the first six months of fiscal 2004, compared to 11.5 million diluted
 shares during the first six months of fiscal 2003, primarily as a  result of
 a successful shareholder rights offering  completed in the third  quarter of
 fiscal 2003.

 "We are  again pleased  to  report the  highest  operating earnings  in  the
 Company's history  for the  quarter and  six  month periods.  The  Company's
 record second quarter 2004 earnings,  which eclipsed the first  quarter 2004
 record earnings, are as a result  of the continuing bottom  line improvement
 across both  of our  reporting segments.  Our  results continue  to  reflect
 benefits  achieved  through  ongoing   initiatives  directed  at   improving
 performance as well as  sustained favorable market conditions,"  stated Mark
 E. Schwarz, Chief Executive Officer.  "We  are very encouraged by what we've
 seen through the second quarter.  The decisive actions that we  undertook in
 our personal lines segment starting  in 2003 have resulted  in significantly
 improved underwriting results.  The loss and  loss adjustment expense  ratio
 for this segment for the six months ended June 30, 2004, was 60% compared to
 69% for the same period of  2003, resulting in an increase in  income before
 extraordinary gain of 72% for the segment for the period. In  the commercial
 segment, commission revenue for  the six month period  ended June 30,  2004,
 has increased by more than 20% over the  same period in 2003 as a  result of
 increased premium production arising  mostly from premium rate  increases on
 renewal business. We anticipate that premium rate increases will continue at
 a moderating level throughout 2004."


 Hallmark Financial Services, Inc. engages primarily in sale of  property and
 casualty  insurance  products.  The Company's  business involves  marketing,
 underwriting and  premium  financing  of  non-standard  personal  automobile
 insurance primarily in Texas,  Arizona and New Mexico,  marketing commercial
 insurance primarily  in Texas,  New Mexico,  Idaho,  Oregon and  Washington,
 third party  claims administration,  and other  insurance related  services.
 The Company is headquartered  in Fort Worth, Texas  and its common stock  is
 listed on the American Stock Exchange under the symbol "HAF.EC".


 Forward-looking statements in this  Release are made  pursuant to the  "safe
 harbor" provisions  of  the  Private  Securities  Litigation  Act  of  1995.
 Investors are cautioned  that actual results  may differ substantially  from
 such  forward-looking statements.  Forward-looking statements involve  risks
 and uncertainties including, but not limited to, continued acceptance of the
 Company's products  and services  in the  marketplace, competitive  factors,
 interest rate  trends,  the  availability of  financing,  underwriting  loss
 experience and  other risks  detailed from  time to  time  in the  Company's
 periodic report filings with the Securities and Exchange Commission.

                For further information, please contact:
        Mark J. Morrison, Chief Financial Officer at 817.348.1600
                           www.hallmarkgrp.com



              HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                                 (Unaudited)
                   (In thousands, except per share amounts)


                                    Three Months Ended     Six Months Ended
                                          June 30                June 30
                                    ------------------     ------------------
                                      2004       2003        2004       2003
                                    -------    -------     -------    -------
 Gross premiums written            $  7,011   $  7,849    $ 15,764   $ 29,764
 Ceded premiums written                   1      1,218          25     (7,180)
                                    -------    -------     -------    -------
   Net premiums written               7,012      9,067      15,789     22,584
   Change in unearned premiums          932      2,361         419      1,346
                                    -------    -------     -------    -------
   Net premiums earned                7,944     11,428      16,208     23,930

 Investment income, net of expenses     344        260         623        454
 Finance charges                        536        991       1,083      2,080
 Commission and fees                  5,295      4,347      10,490      7,697
 Processing and service fees          1,524        977       3,004      2,285
 Other income                             7         42          15        319
                                    -------    -------     -------    -------
   Total revenues                    15,650     18,045      31,423     36,765

 Losses and loss adjustment expenses  4,422      7,551       9,649     16,441
 Other operating costs and expenses   9,004      9,395      17,443     18,165
 Interest expense                        21        432          45        875
 Amortization of intangible asset         7          7          14         14
                                    -------    -------     -------    -------
   Total expenses                    13,454     17,385      27,151     35,495
                                    -------    -------     -------    -------
 Income before income tax and
   extraordinary gain                 2,196        660       4,272      1,270

 Income tax expense                     703        225       1,367        432
                                    -------    -------     -------    -------
 Income before extraordinary gain     1,493        435       2,905        838
 Extraordinary gain                       -        (36)          -      8,116
                                    -------    -------     -------    -------
 Net income                        $  1,493   $    399    $  2,905   $  8,954
                                    =======    =======     =======    =======
 Basic earnings per share:
   Income before extraordinary
     gain                          $   0.04   $   0.04    $   0.08   $   0.07
     Extraordinary gain                   -          -           -       0.73
                                    -------    -------     -------    -------
     Net income                    $   0.04   $   0.04    $   0.08   $   0.80
                                    =======    =======     =======    =======

 Diluted earnings per share:
   Income before extraordinary
     gain                          $   0.04   $   0.04    $   0.08   $   0.07
     Extraordinary gain                   -      (0.01)          -       0.70
                                    -------    -------     -------    -------
     Net income                    $   0.04   $   0.03    $   0.08   $   0.77
                                    =======    =======     =======    =======