Exhibit 99.1

                          FOR IMMEDIATE RELEASE

                    HALLMARK FINANCIAL SERVICES, INC.
                   THIRD QUARTER 2004 EARNINGS RESULTS

 FORT WORTH, Texas, (November 11,  2004) - Hallmark Financial  Services, Inc.
 today reported operating results for the third quarter  of fiscal 2004.  Net
 income for  the quarter  ended September  30, 2004  increased  601%  to $1.5
 million, or  $0.04 per  diluted share,  as compared  to net  income of  $0.2
 million, or $0.01  per diluted  share, for  the same  period  in  2003.  Net
 income before extraordinary  gain  for the nine months  ended  September 30,
 2004 increased 320% to $4.4 million, or $0.12 per diluted share, as compared
 to net  income before  extraordinary  gain of  $1.1  million, or  $0.08  per
 diluted share, for the same period  in 2003.  Total net income for  the nine
 months ended  September 30, 2004  was  $4.4 million,  or  $0.12 per  diluted
 share, as compared to $9.2 million, or $0.71 per diluted share for  the same
 period in 2003.

 The extraordinary  gain  of  $8.1 million  in  fiscal  2003 related  to  the
 acquisition of Phoenix Indemnity Insurance Company  ("Phoenix").  Hallmark's
 weighted average shares outstanding increased to 36.6 million diluted shares
 during the  first nine  months  of fiscal  2004,  compared to  12.8  million
 diluted shares during the first nine  months of fiscal 2003, primarily  as a
 result of a successful  shareholder rights offering  completed in the  third
 quarter of fiscal 2003.

 "For the third  consecutive quarter, we  are pleased  to report the  highest
 operating earnings in the Company's history for the quarter and year to date
 periods. The  continued  improvement  in financial  results  for  the  third
 quarter is indicative  of the  quality of our  core books  of business.  The
 Company's record third quarter 2004 earnings were driven by continued bottom
 line improvement across both of our reporting segments and  demonstrate that
 our on-going strategic initiatives are working to create greater shareholder
 value," stated  Mark E. Schwarz,  Chief  Executive  Officer. "These  results
 continue to reflect benefits  achieved through ongoing initiatives  directed
 at improving performance, as well as sustained favorable  market conditions.
 As we go forward,  we will continue to  execute our strategy of  disciplined
 underwriting and expense controls,  while focusing on selectively  expanding
 the business  in  areas  that  offer  the  best  opportunities  to  increase
 profitability."

 "Our strong financial results reflect improved underwriting  performances in
 both of our  business segments,"  stated  Mark J. Morrison, Executive  Vice-
 President  &  Chief Financial Officer.  "In our personal lines segment,  the
 actions commenced in 2003 to restructure the existing book of  business have
 resulted  in  significantly  improved  underwriting  results  and  increased
 statutory surplus.  The loss  and loss  adjustment  expense ratio  for  this
 segment for the nine  months ended September 30,  2004, was 60% compared  to
 68% for the same period of  2003, resulting in an increase in  income before
 tax and extraordinary gain  of more than 86%  for the period. These  results
 have allowed us to decrease our  use of outside reinsurance and  to leverage
 our increasing statutory surplus  base, thus providing additional  margin on
 business produced going forward. In the commercial segment, revenue  for the
 nine month period ended September 30, 2004, increased by more than  22% over
 the same period in 2003. This  improvement is a result of  increased premium
 production arising mostly  from premium rate  increases on renewal  business
 and  increased  commission  rates  as  a  result  of  improved  underwriting
 performance on policies produced on behalf of the outside insurance carrier.
 We anticipate that these favorable trends will continue at moderating levels
 for the balance of 2004."


 Hallmark Financial Services, Inc. engages primarily in sale of  property and
 casualty  insurance  products.  The Company's  business involves  marketing,
 underwriting and  premium  financing  of  non-standard  personal  automobile
 insurance  primarily in Texas, Arizona and New Mexico,  marketing commercial
 insurance primarily  in Texas,  New Mexico,  Idaho,  Oregon and  Washington,
 third party  claims administration,  and other  insurance related  services.
 The Company is headquartered  in Fort Worth, Texas  and its common stock  is
 listed on the American Stock Exchange under the symbol "HAF.EC".

 Forward-looking statements in this  Release are made  pursuant  to the "safe
 harbor" provisions  of  the  Private  Securities  Litigation  Act  of  1995.
 Investors are cautioned  that actual results  may differ substantially  from
 such  forward-looking statements.  Forward-looking statements involve  risks
 and uncertainties including, but not limited to, continued acceptance of the
 Company's products  and services  in the  marketplace, competitive  factors,
 interest rate  trends,  the  availability of  financing,  underwriting  loss
 experience and  other risks  detailed from  time to  time  in the  Company's
 periodic report filings with the Securities and Exchange Commission.


                     For further information, please contact:
             Mark J. Morrison, Chief Financial Officer at 817.348.1600
                                www.hallmarkgrp.com



              HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                                 (Unaudited)
                                (In thousands)

                                    Three Months Ended     Nine Months Ended
                                       September 30           September 30
                                    ------------------     ------------------
                                      2004       2003        2004       2003
                                    -------    -------     -------    -------
 Gross premiums written            $  7,410   $  6,640    $ 23,174   $ 36,404
 Ceded premiums written                   -        246          25     (6,934)
                                    -------    -------     -------    -------
   Net premiums written               7,410      6,886      23,199     29,470
   Change in net unearned premiums       54      2,509         473      3,855
                                    -------    -------     -------    -------
   Net premiums earned                7,464      9,395      23,672     33,325

 Investment income, net of expenses     371        360         994        822
 Realized gain (loss)                   (57)      (305)        (57)      (313)
 Finance charges                        561        856       1,644      2,936
 Commission and fees                  5,745      4,709      16,235     12,406
 Processing and service fees          1,556      1,224       4,560      3,509
 Other income                             6        127          21        446
                                    -------    -------     -------    -------
   Total revenues                    15,646     16,366      47,069     53,131

 Losses and loss adjustment expenses  4,451      6,155      14,100     22,596
 Other operating costs and expenses   8,903      9,559      26,346     27,724
 Interest expense                        16        359          61      1,234
 Amortization of intangible asset         7          7          21         21
                                    -------    -------     -------    -------
   Total expenses                    13,377     16,080      40,528     51,575

 Income before income tax and
   extraordinary gain                 2,269        286       6,541      1,556

 Income tax expense                     726         66       2,093        498
                                    -------    -------     -------    -------
 Income before extraordinary gain  $  1,543   $    220    $  4,448   $  1,058

 Extraordinary gain                       -          -           -      8,116
                                    -------    -------     -------    -------
 Net income                        $  1,543   $    220    $  4,448   $  9,174
                                    =======    =======     =======    =======

 Basic earnings per share:
   Income before extraordinary
     gain                          $   0.04   $   0.01    $   0.12   $   0.08
     Extraordinary gain                   -          -           -       0.65
                                    -------    -------     -------    -------
     Net income                    $   0.04   $   0.01    $   0.12   $   0.73
                                    =======    =======     =======    =======

 Diluted earnings per share:
   Income before extraordinary
     gain                          $   0.04   $   0.01    $   0.12   $   0.08
     Extraordinary gain                   -          -           -       0.63
                                    -------    -------     -------    -------
     Net income                    $   0.04   $   0.01    $   0.12   $   0.71
                                    =======    =======     =======    =======