Exhibit 99.1


                            FOR IMMEDIATE RELEASE

                      HALLMARK FINANCIAL SERVICES, INC.
                FOURTH QUARTER AND YEAR 2004 EARNINGS RESULTS

 FORT WORTH, Texas, (March 30, 2005)  -  Hallmark  Financial  Services,  Inc.
 today reported  operating results  for the  fourth  quarter and  year  ended
 December 31, 2004.  Net income  for the quarter ended December 31, 2004  was
 $1.4 million as compared  to a net loss of $0.4 million for the same  period
 in 2003.  Income before extraordinary  gain for the year ended  December 31,
 2004 increased 785% to $5.8 million, or $0.16 per diluted share, as compared
 to Income before extraordinary  gain of $0.7 million,  or  $0.03 per diluted
 share, for the same period in 2003.

 Total net income for the year  ended December 31, 2004 was $5.8  million, or
 $0.16 per diluted share, as compared to $8.7 million,  or  $0.46 per diluted
 share for the same  period in  2003.  Fiscal 2003 included an  extraordinary
 gain  of  $8.1  million  related to the  acquisition  of  Phoenix  Indemnity
 Insurance  Company.  Hallmark's  weighted  average shares  outstanding  also
 increased to  36.7 million diluted  shares during fiscal 2004,  compared  to
 18.8 million diluted shares during fiscal 2003,  primarily as a result  of a
 successful shareholder rights  offering completed  in the  third quarter  of
 fiscal 2003.

 "With these fourth quarter results, we  concluded the year with  the highest
 operating earnings in  the Company's  history.  The  fourth quarter reflects
 solid financial results and is indicative  of the quality of our  core books
 of business.  The  Company's record 2004 operating earnings  were driven  by
 continued strength across both  of our reporting  segments,"  stated Mark E.
 Schwarz,  Chief  Executive  Officer.  "These  results  continue  to  reflect
 sustained favorable market  conditions and  ongoing initiatives directed  at
 improving profitability through disciplined underwriting and policy pricing,
 improved agency  relations and  expense management.  As  we go  forward,  we
 intend  to  continue  to  focus  on  these  initiatives,  while  selectively
 expanding the  business  in  areas  that offer  the  best  opportunities  to
 increase profitability," Mr. Schwarz continued.

 "Our  strong  financial  results  in  2004  reflect   improved  underwriting
 performance in  both of  our business  segments,"  stated  Mark J. Morrison,
 Executive Vice-President & Chief Financial Officer.  "In our  personal lines
 segment, the actions commenced in 2003  to restructure the existing  book of
 business have resulted  in significantly  improved underwriting results  and
 increased statutory surplus.  The loss and loss adjustment expense ratio for
 this segment for the year ended  December 31, 2004, was 59% compared  to 72%
 for 2003, resulting in  an increase in income  before tax and  extraordinary
 gain of more  than 315% year  over year.  These results  have allowed us  to
 decrease our  use of  outside reinsurance  and  to leverage  our  increasing
 statutory  surplus  base,  thus  providing  additional  margin  on  business
 produced going  forward. In  the commercial  segment, revenue  for the  year
 ended  December 31, 2004,  increased  by  more  than  18%  over  2003.  This
 improvement is a result of increased premium production arising largely from
 premium rate  increases  on  renewal business,  increased  commission  rates
 because of  improved  underwriting  performance on  policies  produced,  and
 enhanced compensation  provisions  agreed  to  with  our  outside  insurance
 carrier effective  on July 1, 2004.  Despite  flattening  rate increases  in
 2005, we anticipate that these favorable trends will continue  at moderating
 levels," Mr. Morrison concluded.


 Hallmark Financial Services, Inc. engages primarily in the sale of  property
 and casualty  insurance products.  The Company's business involves marketing
 and underwriting of non-standard personal automobile insurance  primarily in
 Texas,  Arizona  and  New Mexico,  marketing  commercial insurance primarily
 in  Texas,  New Mexico,  Idaho,  Oregon and  Washington, third party  claims
 administration,  and  other  insurance  related  services.  The  Company  is
 headquartered  in  Fort Worth, Texas  and its common stock  is listed on the
 American Stock Exchange under the symbol "HAF.EC".

 Forward-looking statements in this  Release are made  pursuant to the  "safe
 harbor" provisions  of  the  Private  Securities  Litigation  Act  of  1995.
 Investors are cautioned  that actual results  may differ substantially  from
 such  forward-looking statements.  Forward-looking statements involve  risks
 and uncertainties including, but not limited to, continued acceptance of the
 Company's products  and services  in the  marketplace, competitive  factors,
 interest rate  trends,  the  availability of  financing,  underwriting  loss
 experience and  other risks  detailed from  time to  time  in the  Company's
 periodic report filings with the Securities and Exchange Commission.


                     For further information, please contact:
             Mark J. Morrison, Chief Financial Officer at 817.348.1600
                                www.hallmarkgrp.com



              HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (In thousands, except earnings per share)


                                    Three Months Ended    Twelve Months Ended
                                        December 31            December 31
                                    ------------------     ------------------
                                      2004       2003        2004       2003
                                    -------    -------     -------    -------
 Gross premiums written            $ 10,215   $  6,934    $ 33,389   $ 43,338
 Ceded premiums written                (347)       165        (322)    (6,769)
                                    -------    -------     -------    -------
   Net premiums written               9,868      7,099      33,067     36,569
   Change in net unearned premiums   (1,095)     1,551        (622)     5,406
                                    -------    -------     -------    -------
   Net premiums earned                8,773      8,650      32,445     41,975

 Investment income, net of expenses     392        376       1,386      1,198
 Realized gain (loss)                    30        225         (27)       (88)
 Finance charges                        539        608       2,183      3,544
 Commission and fees                  4,865      5,138      21,100     17,544
 Processing and service fees          1,443      1,391       6,003      4,900
 Other income                            10         40          31        486
                                    -------    -------     -------    -------
   Total revenues                    16,052     16,428      63,121     69,559

 Losses and loss adjustment expenses  5,037      7,592      19,137     30,188
 Other operating costs and expenses   8,944      9,662      35,290     37,386
 Interest expense                         3         37          64      1,271
 Amortization of intangible asset         7          7          28         28
                                    -------    -------     -------    -------
   Total expenses                    13,991     17,298      54,519     68,873

 Income before income tax expense
   (benefit) and extraordinary gain   2,061       (870)      8,602        686

 Income tax expense (benefit)           660       (473)      2,753         25
                                    -------    -------     -------    -------

 Income (loss) before
   extraordinary gain (loss)       $  1,401    $  (397)   $  5,849   $    661


 Extraordinary gain (loss)                -        (32)          -      8,084
                                    -------    -------     -------    -------
 Net income (loss)                 $  1,401   $   (429)   $  5,849   $  8,745
                                    =======    =======     =======    =======

 Basic earnings per share:
   Income (loss) before
     extraordinary gain            $   0.04   $  (0.01)   $   0.16   $   0.03
   Extraordinary gain                     -          -           -       0.44
                                    -------    -------     -------    -------
   Net income (loss)               $   0.04   $  (0.01)   $   0.16   $   0.47
                                    =======    =======     =======    =======

 Diluted earnings per share:
   Income (loss) before
     extraordinary gain            $   0.04   $  (0.01)   $   0.16   $   0.03
   Extraordinary gain                     -          -           -       0.43
                                    -------    -------     -------    -------
   Net income (loss)               $   0.04   $  (0.01)   $   0.16   $   0.46
                                    =======    =======     =======    =======