<ARTICLE> 5
<LEGEND>
Summary financial information extracted from the Boston Beer Company, Inc.'s
consolidated balance sheet and consolidated statements of operations and is
qualified in its entirety by reference to the financial statements.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-25-1999
<PERIOD-START>                             DEC-27-1998
<PERIOD-END>                               DEC-25-1999
<CASH>                                           5,346
<SECURITIES>                                    38,999
<RECEIVABLES>                                   16,860
<ALLOWANCES>                                   (1,000)
<INVENTORY>                                     15,656
<CURRENT-ASSETS>                                82,328
<PP&E>                                          46,947
<DEPRECIATION>                                (20,855)
<TOTAL-ASSETS>                                 112,730
<CURRENT-LIABILITIES>                           23,501
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           205<F1>
<OTHER-SE>                                      83,245
<TOTAL-LIABILITY-AND-EQUITY>                   112,730
<SALES>                                        197,309
<TOTAL-REVENUES>                               176,781
<CGS>                                           78,397
<TOTAL-COSTS>                                  159,906
<OTHER-EXPENSES>                                 2,215
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 105
<INCOME-PRETAX>                                 19,090
<INCOME-TAX>                                     8,010
<INCOME-CONTINUING>                             11,080
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    11,080
<EPS-BASIC>                                       0.54
<EPS-DILUTED>                                     0.54
<FN>
<F1>THIS NUMBER INCLUDES 16,423,788 SHARES OF CLASS A COMMON STOCK WITH A PAR
VALUE OF $164,000 AND 4,107,355 SHARES OF CLASS B STOCK WITH A PAR VALUE OF
$41,000.
</FN>