Exhibit 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

   We hereby consent to the use in this Registration Statement on Form S-1 of
our report dated February 8, 2000, except for Footnote N which is dated March
8, 2000 relating to the consolidated financial statements of Be Free, Inc. and
its subsidiaries, which appears in such Registration Statement. We also consent
to the references to us under the headings "Experts" and "Selected Financial
Data" in such Registration Statement.

PricewaterhouseCoopers LLP

Boston, Massachusetts
May 24, 2000