UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-K/A

(Mark One)
[ X ]            ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended     December 30, 2000

OR

[   ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

              For the transition period from ..........to..........

                         Commission file number: 1-14092

                          THE BOSTON BEER COMPANY, INC.
             (Exact name of registrant as specified in its charter)

         Massachusetts                                04-3284048
(State or other jurisdiction of          (I.R.S. Employer Identification No.)
 incorporation or organization)

                   75 Arlington Street, Boston, Massachusetts
                    (Address of principal executive offices)
                                      02116
                                   (Zip Code)

                                 (617) 368-5000
              (Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

      Title of each class              Name of each exchange on which registered
Class A Common Stock...............              NYSE................

        Securities registered pursuant to Section 12(g) of the Act: None


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes  X    No
                                       ---      ---

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulations S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [X]

The aggregate market value of the Class A Common Stock ($.01 par value) held by
non-affiliates of the Registrant totaled $121,728,308 (based on the average
price of the Company's Class A Common Stock on the New York Stock Exchange on
March 7, 2001). All of the Registrant's Class B Common Stock ($.01 par value) is
held by an affiliate.

As of March 7, 2001 there were 12,370,763 shares outstanding of the Company's
Class A Common Stock ($.01 par value) and 4,107,355 shares outstanding of the
Company's Class B Common Stock ($.01 par value).

                       DOCUMENTS INCORPORATED BY REFERENCE

Certain parts of the Registrant's definitive Proxy Statement for its 2001 Annual
Meeting to be held on May 22, 2001 are incorporated by reference into Part III
of this report.


                AMENDMENT NO. 1 TO THE BOSTON BEER COMPANY, INC.
                FORM 10-K FOR THE PERIOD ENDED DECEMBER 30, 2000

The Registrant hereby amends its Annual Report on Form 10-K for the year ended
December 30, 2000, by filing herewith the complete text of ITEM 14 of Part IV
thereof consisting of:


PART IV.
                                                                      Page
 Item 14. Exhibits, Financial Statement Schedules
          and Reports on Form 8-K                                     3-6

                                       2


                                     PART IV

Item 14. Exhibits, Financial Statement Schedules, and Reports on Form 8-K

     (a)  The financial statements and financial statement schedules are
          contained in Item 8 of Part II to this report on Form 10-K.

     (b)  During the fourth quarter of the fiscal year ended December 30, 2000,
          the Registrant filed no Current Reports on Form 8-K.

     (c)  Exhibits

     The following is a list of exhibits filed as part of this Form 10-K:

     Exhibit No.                Title
     -----------                -----

        3.1     Amended and Restated By-Laws of the Company, dated June 2, 1998
                (incorporated by reference to Exhibit 3.5 to the Company's Form
                10-Q filed on August 10, 1998).

        3.2     Restated Articles of Organization of the Company, dated July 21,
                1998 (incorporated by reference to Exhibit 3.6 to the Company's
                Form 10-Q filed on August 10, 1998).

        4.1     Form of Class A Common Stock Certificate (incorporated by
                reference to Exhibit 4.1 to the Company's Registration Statement
                No. 33-96164).

        10.1    Revolving Credit Agreement between Fleet Bank of Massachusetts,
                N.A. and Boston Beer Company Limited Partnership (the
                "Partnership"), dated as of May 2, 1995 (incorporated by
                reference to Exhibit 10.1 to the Company's Registration
                Statement No. 33-96162).

        10.2    Loan Security and Trust Agreement, dated October 1, 1987, among
                Massachusetts Industrial Finance Agency, the Partnership and The
                First National Bank of Boston, as Trustee, as amended
                (incorporated by reference to Exhibit 10.2 to the Company's
                Registration Statement No. 33-96164).



     Exhibit No.                Title
     -----------                -----

        10.3    Deferred Compensation Agreement between the Partnership and
                Alfred W. Rossow, Jr., effective December 1, 1992 (incorporated
                by reference to Exhibit 10.3 to the Company's Registration
                Statement No. 33-96162).

        10.4    The Boston Beer Company, Inc. Employee Equity Incentive Plan, as
                adopted effective November 20, 1995 and amended effective
                February 23, 1996 (incorporated by reference to Exhibit 4.1 to
                the Company's Registration Statement No. 333-1798).

        10.5    Form of Employment Agreement between the Partnership and
                employees (incorporated by reference to Exhibit 10.5 to the
                Company's Registration Statement No. 33-96162).

        10.6    Services Agreement between The Boston Beer Company, Inc. and
                Chemical Mellon Shareholder Services, dated as of October 27,
                1995 (incorporated by reference to the Company's Form 10-K,
                filed on April 1, 1996).

        10.7    Form of Indemnification Agreement between the Partnership and
                certain employees and Advisory Committee members (incorporated
                by reference to Exhibit 10.7 to the Company's Registration
                Statement No. 33-96162).

        10.8    Stockholder Rights Agreement, dated as of December, 1995, among
                The Boston Beer Company, Inc. and the initial Stockholders
                (incorporated by reference to the Company's Form 10-K, filed on
                April 1, 1996)

                                       3


        +10.10  Agreement between Boston Brewing Company, Inc. and The Stroh
                Brewery Company, dated as of January 31, 1994 (incorporated by
                reference to Exhibit 10.9 to the Company's Registration
                Statement No. 33-96164).

        +10.11  Agreement between Boston Brewing Company, Inc. and the Genesee
                Brewing Company, dated as of July 25, 1995 (incorporated by
                reference to Exhibit 10.10 to the Company's Registration
                Statement No. 33-96164).

        +10.12  Amended and Restated Agreement between Pittsburgh Brewing
                Company and Boston Brewing Company, Inc. dated as of February
                28, 1989 (incorporated by reference to Exhibit 10.11 to the
                Company's Registration Statement No. 33-96164).

        10.13   Amendment to Amended and Restated Agreement between Pittsburgh
                Brewing Company, Boston Brewing Company, Inc., and G. Heileman
                Brewing Company, Inc., dated December 13, 1989 (incorporated by
                reference to Exhibit 10.12 to the Company's Registration
                Statement No. 33-96162).

        +10.14  Second Amendment to Amended and Restated Agreement between
                Pittsburgh Brewing Company and Boston Brewing Company, Inc.
                dated as of August 3, 1992 (incorporated by reference to Exhibit
                10.13 to the Company's Registration Statement No. 33-96164).

        +10.15  Third Amendment to Amended and Restated Agreement between
                Pittsburgh Brewing Company and Boston Brewing Company, Inc.
                dated December 1,1994 (incorporated by reference to Exhibit
                10.14 to the Company's Registration Statement No. 33-96164).

        10.16   Fourth Amendment to Amended and Restated Agreement between
                Pittsburgh Brewing Company and Boston Brewing Company, Inc.
                dated as of April 7,1995 (incorporated by reference to Exhibit
                10.15 to the Company's Registration Statement No. 33-96162).

        +10.17  Letter Agreement between Boston Beer Company Limited Partnership
                and Joseph E. Seagram & Sons, Inc. (incorporated by reference to
                Exhibit 10.16 to the Company's Registration Statement No.
                33-96162).

        10.18   Services Agreement and Fee Schedule of Mellon Bank, N.A. Escrow
                Agent Services for The Boston Beer Company, Inc. dated as of
                October 27, 1995 (incorporated by reference to Exhibit 10.17 to
                the Company's Registration Statement No. 33-96164).

     Exhibit No.                Title
     -----------                -----


        10.19   Amendment to Revolving Credit Agreement between Fleet Bank of
                Massachusetts, N.A. and the Partnership (incorporated by
                reference to Exhibit 10.18 to the Company's Registration
                Statement No. 33-96164).

        10.20   1996 Stock Option Plan for Non-Employee Directors (incorporated
                by reference to the Company's Form 10-K, filed on March 27,
                1998).

        +10.21  Production Agreement between The Stroh Brewery Company and
                Boston Beer Company Limited Partnership, dated January 14, 1997
                (incorporated by reference to the Company's Form 10-K, filed on
                March 27, 1998).

        +10.22  Letter Agreement between The Stroh Brewery Company and Boston
                Beer Company Limited Partnership, dated January 14, 1997
                (incorporated by reference to the Company's Form 10-K, filed on
                March 27, 1998).

        +10.23  Agreement between Boston Beer Company Limited Partnership and
                The Schoenling Brewing Company, dated May 22, 1996 (incorporated
                by reference to the Company's Form 10-K, filed on March 27,
                1998).

        10.24   Revolving Credit Agreement between Fleet Bank of Massachusetts,
                N.A. and The Boston Beer Company, Inc., dated as of March 21,
                1997 (incorporated by reference to the Company's Form 10-Q,
                filed on May 12, 1997).

                                       4


          +10.25    Amended and Restated Agreement between Boston Brewing
                    Company, Inc. and the Genesee Brewing Company, Inc. dated
                    April 30, 1997 (incorporated by reference to the Company's
                    Form 10-Q, filed on August 11, 1997).

          +10.26    Fifth Amendment, dated December 31, 1997, to Amended and
                    Restated Agreement between Pittsburgh Brewing Company and
                    Boston Brewing Company, Inc. (incorporated by reference to
                    the Company's Form 10-K, filed on March 27, 1998).

          10.27     Extension letters, dated August 19, 1997, November 19, 1997,
                    December 19, 1997, January 22, 1998, February 25, 1998 and
                    March 11, 1998 between The Stroh Brewery Company and Boston
                    Brewing Company, Inc. (incorporated by reference to the
                    Company's Form 10-K, filed on March 27, 1998).

          +10.28    Employee Equity Incentive Plan, as amended and effective on
                    December 19, 1997 (incorporated by reference to the
                    Company's Form 10-K, filed on March 27, 1998)

          +10.29    1996 Stock Option Plan for Non-Employee Directors, as
                    amended and effective on December 19, 1997 (incorporated by
                    reference to the Company's Form 10-K, filed March 27, 1998)

          +10.30    Glass Supply Agreement between The Boston Beer Company and
                    Owens' Brockway Glass Container Inc., dated April 30, 1998
                    (incorporated by reference to the Company's Form 10-Q, filed
                    on August 10, 1998).

          10.31     Extension letters dated April 13, 1998, April 27, 1998, June
                    11, 1998, June 25, 1998 and July 20, 1998 between The Stroh
                    Brewery Company and Boston Brewing Company, Inc.
                    (incorporated by reference to the Company's Form 10-Q, filed
                    on August 10, 1998).

          10.32     Extension letters dated July 31, 1998, August 28, 1998,
                    September 28, 1998, October 13, 1998, October 20, 1998 and
                    October 23, 1998 between The Stroh Brewery Company and
                    Boston Brewing Company, Inc. (incorporated by reference to
                    the Company's Form 10-Q, filed on November 4, 1998).

          +10.33    Amended and Restated Production Agreement between The Stroh
                    Brewery Company and Boston Beer Company Limited Partnership,
                    dated November 1, 1998 (incorporated by reference to the
                    Company's Form 10-K, filed on March 25, 1999).


       Exhibit No.                Title
       -----------                -----


          10.34     Agreement between Boston Beer Company Limited Partnership,
                    Pabst Brewing Company and Miller Brewing Company, dated
                    February 5, 1999 (incorporated by reference to the Company's
                    Form 10-K, filed on March 25, 1999).

          10.35     Amendment to Revolving Credit Agreement between Fleet Bank
                    of Massachusetts, N.A. and The Boston Beer Company, Inc.,
                    dated March 30, 1999 (incorporated by reference to the
                    Company's Form 10-Q, filed on May 10, 1999).

          +10.36    Agreement between Boston Beer Company Limited Partnership
                    and Landstar Logistics and Transportation, dated January 9,
                    1999 (incorporated by reference to the Company's Form 10-Q,
                    filed on May 10, 1999).

          **+10.37  Consent to Assignment of the Amended and Restated Agreement
                    between Boston Brewing Company, Inc. and the Genesee Brewing
                    Company, Inc. dated April 30, 1997 to Monroe Brewing Co.,
                    LLC (now known as High Falls Brewing Company, LLC) dated
                    December 15, 2000.

          **+10.38  Guaranty of The Genesee Brewing Company, Inc. dated December
                    15, 2000 in favor of Boston Brewing Company, Inc., for
                    itself and as the sole general partner of Boston Beer
                    Company Limited Partnership in connection with the Consent
                    of Assignment of the Amended and Restated Agreement between
                    Boston Brewing Company, Inc. and the Genesee Brewing
                    Company, Inc. dated April 30, 1997 to Monroe Brewing Co.,
                    LLC (now known as High Falls Brewing Company, LLC) dated
                    December 15, 2000.

                                       5


          **11.1    The information required by exhibit 11 has been included in
                    Note L of the notes to the consolidated financial
                    statements.

          21.1      List of subsidiaries of The Boston Beer Company, Inc.
                    (incorporated by reference to the Company's Form 10-K, filed
                    on March 28, 1997).

          *21.2     List of subsidiaries of The Boston Beer Company, Inc.
                    effective as of December 30, 2000

          *23.1     Consent of Arthur Andersen LLP, independent accountants with
                    respect to the Company.

          *27.1     Financial Data Schedule (electronic filing only).



* Filed with the Company's Annual Report on Form 10-K for the year ended
December 30, 2000.

** Filed with this Amendment to the Annual Report on Form 10-K.

+ Portions of this Exhibit have been omitted pursuant to an application for an
order declaring confidential treatment filed with the Securities and Exchange
Commission.

                                       6


                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities and
Exchange Act of 1934, the Registrant has duly caused this Amendment to its
Annual Report on Form 10-K to be signed on its behalf by the undersigned,
thereunto duly authorized, on this 16th day of October 2001.



                                           THE BOSTON BEER COMPANY, INC.


                                           /s/ Martin F. Roper
                                           President and Chief Executive Officer
                                           (principal executive officer)

                                       7