EXHIBIT 2.1

                                                    LIMITED LIABILITY PATNERSHIP

[LOGO OF CLIFFORD CHANCE]                                         Execution Copy


                                29 OCTOBER 2002

                             ON DEMAND GROUP LIMITED

                    ANTHONY KELLY, ANDREW BIRCHALL AND OTHERS

                          SEACHANGE INTERNATIONAL, INC.


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                     SUBSCRIPTION AND SHAREHOLDERS AGREEMENT

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CONTENTS



CLAUSE                                                                                              PAGE
                                                                                                   
1.  Interpretation..................................................................................   3

2.  Completion......................................................................................   7

3.  Warranties......................................................................................   8

4.  Subscription For Further Ordinary And Preference Shares.........................................  10

5.  Call Option.....................................................................................  12

6.  Financial Information...........................................................................  14

7.  Reserved Matters................................................................................  15

8.  New Shareholders And Deeds Of Adherence.........................................................  18

9.  Trusts Established By Existing Shareholders.....................................................  18

10. Announcements...................................................................................  19

11. Costs...........................................................................................  19

12. Sale Or Listing.................................................................................  19

13. Duration........................................................................................  19

14. General Provisions..............................................................................  20

15. Notices.........................................................................................  20

16. Confidentiality.................................................................................  21

17. Entire Agreement................................................................................  21

18. Governing Law And Jurisdiction..................................................................  22

Schedule 1 The Existing Shareholders................................................................  23

Schedule 2 The Investor.............................................................................  24

Schedule 3 Notice Of Extraordinary General Meeting..................................................  25

Schedule 4 Deed Of Adherence........................................................................  27

Schedule 5 Authorised And Issued Share Capital, Members And Directors Immediately After Completion..  28

Schedule 6 Tranche 1 Subscription Conditions........................................................  30

Schedule 7 Tranche 2 Subscription Conditions........................................................  31

Schedule 8 Tranche 3 Subscription Conditions........................................................  32

Schedule 9 Warranties...............................................................................  33


                                      - 1 -




DOCUMENTS IN AGREED FORM:

1.  Articles of Association

2.  Business Development Agreement

3.  Business Plan

4.  Disclosure Letter

5.  Management Service Contracts

6.  Sale and Purchase Agreement

                                      - 2 -



THIS AGREEMENT is made on 29 October 2002

BETWEEN:

(1)    ON DEMAND GROUP LIMITED, a company incorporated in England and Wales
       (registered no. 4094951), whose registered office is at 253 Grays Inn
       Road, London WC1X 8QT (the "Company");

(2)    THE PERSONS whose names and addresses are set out in Schedule 1 (the
       "Existing Shareholders" and each an "Existing Shareholder"); and

(3)    SEACHANGE INTERNATIONAL, INC., a company incorporated under the laws of
       the state of Massachusetts whose registered office is at 124 Acton
       Street, Maynard, MA 01754, USA (the "Investor").

WHEREAS:

This Agreement sets out the terms on which the Investor is willing to invest in
the Company, the purpose of which investment is to provide funding to the
Company for designing, developing, procuring, financing and operating a Video On
Demand service for the European Cable Operator.

IT IS AGREED as follows:

1.     INTERPRETATION

1.1    In this Agreement and its recitals:

       "Act" means the Companies Act 1985 including any statutory modification
       or re-enactment for the time being in force;

       "Accounts" means the audited accounts of the Company for the financial
       period ended on the Accounts Date;

       "Accounts Date" means 31 August 2001;

       "Acquired Ordinary Shares" means the ordinary shares of (pound)0.05 each
       in the share capital of the Company currently in issue and to be
       transferred to the Investor pursuant to the terms of the Sale and
       Purchase Agreement;

       "Additional Service Level Agreements" means each of the service level
       agreements relating to (i) marketing; (ii) operations; and (iii)
       technology and networks, to be entered into by VODCo and a European Cable
       Operator;

       "Articles of Association" means the articles of association of the
       Company in the agreed form to be adopted pursuant to the special
       resolutions set out in Schedule 3 and, once adopted, those articles of
       association as amended from time to time;

       "Board" means the board of directors of the Company from time to time;

                                      - 3 -



       "Business Day" means a day (other than a Saturday or a Sunday) on which
       banks are open for business in London other than solely for trading of
       euro;

       "Business Development Agreement" means the agreement in the agreed form
       to be entered into by the Company and the Investor on Completion;

       "Business Plan" means the business plan prepared by the Board in the
       agreed form;

       "Carriage Agreement" means the carriage agreement to be entered into
       between the European Cable Operator and VODCo.;

       "Co-Location Agreement" means the agreement to be entered into by VODCo
       and the European Cable Operator in respect of the supply of equipment and
       space required at each of the European Cable Operator's cable head-ends;

       "Competitor" means any entity which is then producing, marketing, selling
       or distributing any video on demand server equipment or software that is
       not, and does not form part of, a product covered by the Business
       Development Agreement and shall include, without limitation, Concurrent
       Computer Corporation, nCube Corporation and Diva Systems Corporation;

       "Completion" means the carrying out by the parties of their respective
       obligations under clause 2;

       "connected person" has the meaning given to that expression in section
       839 Income and Corporation Taxes Act 1988;

       "Disclosure Letter" means the letter of today's date, in the agreed form,
       from the Company and the Existing Shareholders to the Investor in
       relation to the Warranties;

       "Employee Share Option Plan" means the employee share option plan to be
       adopted by the Company, and approved in accordance with clause 7.1.16,
       pursuant to which options to acquire 231,208 Ordinary Shares may be
       issued, other details of which plan are to be agreed;

       "Encumbrance" means a mortgage, charge, pledge, lien, option,
       restriction, right of first refusal, right of pre-emption, third party
       right or interest, other encumbrance or security interest of any kind, or
       another type of preferential arrangement (including, without limitation,
       a title transfer or retention arrangement) having similar effect;

       "European Cable Operator" means a European MSO, the identity of which is
       to be agreed upon by the Investor and the Company;

       "European Cable Operator Shareholders Agreement" means the agreement to
       be entered into by the Company and the European Cable Operator in order
       to regulate their shareholdings in VODCo.;

                                      - 4 -



       "Group" means the Company and its subsidiary undertakings, any holding
       company of the Company and all other subsidiary undertakings of any such
       holding company from time to time and "member of the Group" is to be
       construed accordingly;

       "Instalment Agreement" means the instalment payment and security deed to
       be entered into between the Investor and VODCo. with respect to payment
       for products and services supplied under the Seachange Sale Agreement;

       "Investor Directors" means the persons appointed pursuant to clause 2.1.6
       of this Agreement whose names and addresses are set out under the
       sub-title Investor Directors in Schedule 5 or such other persons as may
       replace any, or all, of the Investor Directors from time to time;

       "Key Managers" means, as at the date of this Agreement, each of Andrew
       Birchall, Tony Kelly, Garry Stephen and Simon McGrath, and any person who
       may from time to time after the date of this Agreement be designated as
       such in accordance with clause 7.1.15;

       "Management Accounts" means the unaudited profit and loss account of the
       Company in respect of the period starting on the day after the Accounts
       Date and ending on 30 June 2002 and the unaudited balance sheet of the
       Company as at 30 June 2002;

       "Management Agreement" means the agreement to be entered into between the
       Company, VODCo and the European Cable Operator;

       "Management Service Contracts" means the employment contracts in the
       agreed form to be entered into on Completion by the Company and each of
       the Key Managers respectively;

       "New Ordinary Shares" means the ordinary shares of (pound)0.05 each to be
       subscribed for and issued to the Investor pursuant to clauses 2.1.1 and
       2.1.2 of this Agreement;

       "Ordinary Shares" means ordinary shares of(pound)0.05 each in the
       Company;

       "Phase 1 Service Delivery Plan" means the Phase One plan as described in
       the Service Delivery Plan;

       "Preference Shares" means the cumulative, redeemable preference shares of
       (pound)1.00 each (whether issued or not) in the share capital of the
       Company which carry the rights set out in the Articles of Association;

       "Sale" means the sale of (i) the entire issued share capital of the
       Company; or (ii) all or substantially all of the business and assets of
       the Company;

       "Sale and Purchase Agreement" means the agreement in the agreed form to
       be entered into by the Investor and the Existing Shareholders on
       Completion whereby the Investor agrees to purchase from the Existing
       Shareholders on the Tranche 1 Subscription Date the number of the
       Acquired Ordinary Shares as is set out in column 3 of Schedule 2 and at a
       price of (pound)2.50 per Acquired Ordinary Share;

                                      - 5 -



       "Seachange Sale Agreement" means the agreement to be entered into between
       the Investor and VODCo. relating to the sale of certain products and
       services by the Investor to VODCo.;

       "Service Delivery Plan" means the service delivery plan to be annexed to
       the Carriage Agreement;

       "Share" means any share in the share capital of the Company of whatever
       class;

       "SPA Warranties" means the warranties set out in clause 4 and Schedule 2
       of the Sale and Purchase Agreement;

       "Tax Warranties" means the Warranties referred to in paragraphs 3.16 and
       3.17 of Schedule 9;

       "Tranche 1 Documents" means those documents set out in Schedule 6 which
       the Company is required to execute as part of satisfying the Tranche 1
       Subscription Conditions;

       "Tranche 2 Documents" means those documents set out in Schedule 7 which
       the Company is required to execute as part of satisfying the Tranche 2
       Subscription Conditions;

       "Tranche 1 Ordinary Shares" means the ordinary shares of (pound)0.05 each
       to be subscribed for and issued to the Investor on the Tranche 1
       Subscription Date pursuant to clauses 4.1.1 and 4.1.2 of this Agreement;

       "Tranche 2 Ordinary Shares" means the ordinary shares of (pound)0.05 each
       to be subscribed for and issued to the Investor on the Tranche 2
       Subscription Date pursuant to clauses 4.4.3 and 4.4.4 of this Agreement;

       "Tranche 1 Subscription Conditions" means any, or all, of the events as
       set out in Schedule 6;

       "Tranche 2 Subscription Conditions" means any, or all, of the events set
       out in Schedule 7;

       "Tranche 3 Subscription Conditions" means any, or all of the events as
       set out in Schedule 8;

       "Tranche 1 Subscription Date" has the meaning given to it in clause 4.1
       of this Agreement;

       "Tranche 2 Subscription Date" has the meaning given to it in clause 4.3
       of this Agreement;

       "VODCo." means Chamberdrive Limited, a company incorporated in England
       and Wales (registered no. 4407352) whose registered office is at 253
       Grays Inn Road, London, WC1X 8QT; and

                                      - 6 -



       "Warranty" means a warranty contained or referred to in clause 3 and
       Schedule 9 and "Warranties" means all those Warranties.

1.2    In this Agreement, a reference to:

       1.2.1  a "subsidiary" or "holding company" is to be construed in
              accordance with section 736 of the Companies Act 1985 and a
              reference to a "subsidiary undertaking" or a "group undertaking"
              is to be construed in accordance with sections 258 and 259 of the
              Companies Act 1985;

       1.2.2  a document in the "agreed form" is a reference to a document in a
              form approved and for the purposes of identification signed by or
              on behalf of each party;

       1.2.3  a statutory provision includes a reference to:

               (i)   the statutory provision as modified or re-enacted or both
                     from time to time whether before or after the date of this
                     Agreement; and

               (ii)  any subordinate legislation made under the statutory
                     provision whether before or after the date of this
                     Agreement;

       1.2.4  a person includes a reference to a body corporate, association, or
              joint venture or partnership (wherever and however incorporated or
              established);

       1.2.5  a person includes a reference to that person's legal personal
              representatives and successors; and

       1.2.6  a clause, schedule or annex , unless the context otherwise
              requires, is a reference to a clause of or schedule or annex to
              this Agreement.

1.3    Words and expressions defined in the Articles of Association have the
       same meanings in this Agreement, unless the context requires otherwise.

1.4    The headings in this Agreement do not affect its interpretation.

1.5    The masculine shall include the feminine and neuter and the singular
       shall include the plural and vice versa as the context shall admit or
       require.

2.     COMPLETION

2.1    Completion shall take place at a location to be agreed by the parties
       immediately upon the execution of this Agreement and at Completion:

       2.1.1  the Investor shall subscribe and pay (as directed by the Company)
              for the number of New Ordinary Shares set opposite its name in
              column 2 of Schedule 2 at a price of (pound)2.50 per New Ordinary
              Share;

       2.1.2  the Company shall allot and issue free from Encumbrances to the
              Investor the New Ordinary Shares subscribed for in accordance with
              clause 2.1.1 and

                                     - 7 -



              register those shares in the name of the Investor and issue a
              share certificate in respect of them;

       2.1.3  the Company and the Investor shall execute and complete the
              Business Development Agreement;

       2.1.4  the Existing Shareholders and the Investor shall execute (but not
              complete) the Sale and Purchase Agreement;

       2.1.5  the Company and each of the Key Managers shall respectively enter
              into the Management Service Contracts;

       2.1.6  the Investor shall appoint William C. Styslinger, III and William
              L. Fiedler to the Board as Investor Directors in accordance with
              the Articles of Association; and

       2.1.7  the Company shall provide a copy of the special resolutions of the
              Company in the form set out in Schedule 3 which shall be certified
              by a director or the secretary of the Company as having been duly
              passed.

2.2    The parties acknowledge that execution of the Seachange Sale Agreement is
       one of the Tranche 2 Subscription Conditions. The parties will use all
       reasonable endeavours to procure VODCo's entry into such agreement within
       15 Business Days after the Tranche 1 Subscription Date.

2.3    Each of the Existing Shareholders and the Investor undertake to use their
       respective reasonable endeavours to procure that, as soon as possible
       after Completion, the Company adopts the Employee Share Option Plan.

2.4    Each of the Existing Shareholders and the Investor hereby respectively
       waive all rights of first refusal or pre-emption contained in this
       Agreement, the Articles of Association or otherwise in respect of the
       Ordinary Shares to be issued under the Employee Share Option Plan.

2.5    For so long as the Investor holds 25% or less of the issued ordinary
       share capital of the Company, each of the Existing Shareholders
       undertakes that he or she will not propose or vote in favour of any
       resolution of the Company in general meeting to disapply the pre-emption
       rights set out in section 89(1) of the Act.

3.     WARRANTIES

3.1    The Company and each of the Existing Shareholders severally warrants to
       the Investor that each Warranty is true, accurate and not misleading in
       any material respect as at the date of this Agreement, and that such
       Warranties shall be deemed repeated on the Tranche 1 Subscription Date
       and the Tranche 2 Subscription Date with reference to the facts and
       circumstances in each case then prevailing.

3.2    The Company and each of the Existing Shareholders acknowledges that the
       Investor is entering into this Agreement in reliance on each of the
       Warranties which has also been

                                      - 8 -



       given as a representation and with the intention of inducing the Investor
       to enter into this Agreement.

3.3    Each of the Warranties is qualified by matters fairly and specifically
       disclosed in the Disclosure Letter corresponding to such Warranty as at
       the date of this Agreement, and the Company and the Existing Shareholders
       shall be entitled to update the Disclosure Letter if they become aware
       that any event has occurred or matter has arisen which results or may
       result in any of the Warranties being untrue, inaccurate or misleading in
       any material respect as at the Tranche 1 Subscription Date or Tranche 2
       Subscription Date (as applicable).

3.4    Each Warranty is to be construed separately and independently and (except
       where this Agreement provides otherwise) is not limited by another
       provision of this Agreement or another Warranty.

3.5    A reference in Schedule 9 of this Agreement or the Disclosure Letter to a
       person's knowledge, information, belief or awareness is deemed to include
       knowledge, information, belief or awareness the person would have had if
       the person had made reasonable enquiries of persons of whom he or she
       should reasonably have enquired.

3.6    Except for claims in respect of a breach of Warranty arising as a result
       of fraudulent, dishonest or negligent conduct on the part of the Company
       or the relevant Existing Shareholder:

       3.6.1  the aggregate liability of each Existing Shareholder for all
              claims pursuant to the Warranties and the SPA Warranties shall not
              exceed the amount set opposite his or her name in column (4) of
              Schedule 1 with respect to claims made from and including the
              Tranche 1 Subscription Date;

       3.6.2  the aggregate liability of the Company for all claims pursuant to
              the Warranties shall not exceed:

               (i)   (pound)1,500,000 with respect to claims made from and
                     including the date of this Agreement up to the Tranche 1
                     Subscription Date;

               (ii)  (pound)2,000,000 with respect to claims made from and
                     including the Tranche 1 Subscription Date (subject to
                     fulfilment by the Investor of its obligations under clause
                     4.1.1 of this Agreement) up to the Tranche 2 Subscription
                     Date; and

               (iii) (pound)9,000,000 with respect to claims made from and
                     including the Tranche 2 Subscription Date (subject to
                     fulfilment by the Investor of its obligations under clauses
                     4.3.1 and 4.3.3 of this Agreement);

       3.6.3  neither the Company nor the Existing Shareholders (taken as a
              whole) shall be liable in respect of a claim for breach of
              Warranty or, in the case of the Existing Shareholders only, any of
              the SPA Warranties unless the amount of the claim exceeds
              (pound)50,000; and

                                      - 9 -



       3.6.4  unless the Investor's discovery of the breach of the Warranty is
              delayed to more than two years after the date of this Agreement
              (in the case of the Warranties given on the date hereof), the
              Tranche 1 Subscription Date (in the case of the Warranties deemed
              repeated on the Tranche 1 Subscription Date) or the Tranche 2
              Subscription Date (in the case of the Warranties deemed repeated
              on the Tranche 2 Subscription Date) as a result of fraudulent,
              dishonest or negligent conduct on the part of the Company or the
              relevant Existing Shareholder, neither the Company nor an Existing
              Shareholder shall be liable in respect of a claim for breach of a
              Warranty unless he, she or it has been given written notice of the
              claim within two years of the date of this Agreement (in the case
              of the Warranties given on the date hereof) the Tranche 1
              Subscription Date (in the case of the Warranties deemed repeated
              on the Tranche 1 Subscription Date) or the Tranche 2 Subscription
              Date (in the case of the Warranties deemed repeated on the Tranche
              2 Subscription Date) (except that in relation to the Tax
              Warranties this period shall be six years from the date of this
              Agreement, the Tranche 1 Subscription Date or the Tranche 2
              Subscription Date (as applicable)).

4.     SUBSCRIPTION FOR FURTHER ORDINARY AND PREFERENCE SHARES

4.1    Within 5 Business Days of the satisfaction in full or waiver by the
       Investor Directors (acting unanimously and at their sole discretion) of
       each of the Tranche 1 Subscription Conditions or upon such other date as
       may otherwise be agreed by the Company and the Investor (such date to be
       no later than 31 December 2002 without the consent of the Investor) (the
       "Tranche 1 Subscription Date"):

       4.1.1  the Investor shall subscribe and pay in cash (as directed by the
              Company) for the number of Tranche 1 Ordinary Shares set opposite
              its name in column 4 of Schedule 2 at a price of (pound)2.50 per
              share;

       4.1.2  the Company shall allot and issue free from Encumbrances to the
              Investor the Tranche 1 Ordinary Shares subscribed for in
              accordance with clause 4.1.1 and register those shares in the name
              of the Investor and issue a share certificate in respect of them;
              and

       4.1.3  the Existing Shareholders and the Investor shall complete the Sale
              and Purchase Agreement in accordance with its terms.

4.2    The Company, the Existing Shareholders and the Investor shall use
       reasonable endeavours to procure fulfilment of the Tranche 1 Subscription
       Conditions as soon as reasonably practicable after Completion and the
       Company shall notify the Investor in writing forthwith upon satisfaction
       of such conditions.

4.3    Within 5 Business Days of the satisfaction in full or waiver by the
       Investor Directors (acting unanimously and at their sole discretion) of
       the Tranche 2 Subscription Conditions or upon such other date as may
       otherwise be agreed by the Company and

                                     - 10 -



       the Investor (such date to be no later than 31 December 2003 without the
       consent of the Investor) (the "Tranche 2 Subscription Date"):

       4.3.1  the Investor shall subscribe and pay in cash (as directed by the
              Company) at par for the number of Preference Shares set opposite
              its name in column 6 of Schedule 2;

       4.3.2  the Company shall allot and issue free from Encumbrances to the
              Investor the Preference Shares subscribed for in accordance with
              clause 4.3.1 and register those shares in the name of the Investor
              and issue a share certificate in respect of them;

       4.3.3  the Investor shall subscribe and pay (as directed by the Company)
              in cash for the number of Tranche 2 Ordinary Shares set opposite
              its name in column 5 of Schedule 2 at a price of (pound)2.50 per
              share; and

       4.3.4  the Company shall allot and issue free from Encumbrances to the
              Investor the Tranche 2 Ordinary Shares subscribed for in
              accordance with clause 4.3.3 and register those shares in the name
              of the Investor and issue a share certificate in respect of them.

       For the avoidance of doubt, subscription for the Preference Shares and
       the Tranche 2 Ordinary Shares pursuant to this clause 4.3 is conditional
       upon the subscription of the Tranche 1 Ordinary Shares having occurred.

4.4    The Company, the Existing Shareholders and the Investor shall use
       reasonable endeavours to procure fulfilment of the Tranche 2 Subscription
       Conditions on or before 31 December 2003 and the Company shall notify the
       Investor in writing forthwith upon satisfaction of such conditions.

4.5    If any of the Tranche 2 Subscription Conditions has not been satisfied in
       full or waived by the Investor Directors (acting unanimously and at their
       sole discretion) on or prior to 31 December 2003 in accordance with
       clause 4.4, the obligations of the Investor to subscribe for Preference
       Shares and Tranche 2 Ordinary Shares in accordance with clause 4.3 of
       this Agreement shall terminate except that each of the parties' accrued
       rights and obligations shall not be affected.

4.6    It is acknowledged by the parties that upon the satisfaction in full or
       waiver by the Investor Directors (acting unanimously and at their sole
       discretion) of the Company's obligations under the Tranche 3 Subscription
       Conditions (which is expected to take place in or around September 2004),
       and subject to the provisions of the Articles of Association, the Company
       may offer up to (pound)10 million in securities, whether by way of loan,
       equity or otherwise, for sale to other prospective investors, and (i) the
       Investor may, at its option, make a further investment in the Company
       whether by way of loan, equity or otherwise pursuant to its pre-emption
       rights under the Act, Article 14 of the Articles of Association or
       otherwise; and (ii) at the same time as completion of the Company's sale
       of securities to such prospective investors, the Existing Shareholders
       may seek to sell up to (pound)2 million in value of the Ordinary Shares
       held by them in the

                                     - 11 -



       Company to such prospective investors (and any such transfer shall not
       trigger the provisions of Articles 11 or 12 of the Articles of
       Association (Tag-Along Rights) or be subject to any restriction on
       transfer set out in the Articles of Association).

4.7    In the event that the Business Development Agreement or the Seachange
       Sale Agreement expires or is terminated (for any reason other than due to
       a breach by the Investor of its respective obligations thereunder), the
       Company shall, upon receiving a written request from the Investor to do
       so, use all reasonable endeavours (such endeavours to (i) include the
       appointment, where appropriate, as soon as reasonably practicable of a
       financial advisor nominated by the Investor and reasonably acceptable to
       the Company, whose fees shall be borne by the Company; and (ii) commence
       within 30 Business Days of the date of receiving such request) to procure
       the sale or redemption or repurchase of all Shares held by the Investor
       (whether, in the case of a repurchase or redemption, out of distributable
       profits, capital or the proceeds of a fresh issue of shares) at a price
       per Share:

       4.7.1  in the case of an Ordinary Share, equal to the fair market value
              of such Ordinary Share to be determined in accordance with Article
              9.8 of the Articles of Association; and

       4.7.2  in the case of a Preference Share, equal to the redemption price
              of such Preference Share as determined in accordance with the
              Articles of Association.

4.8    The obligation of the Company in clause 4.7 to use reasonable endeavours
       shall terminate on the earlier of the date the Investor ceases to hold
       any Shares or one year after receipt of such notice referred to in clause
       4.7. Each of the Existing Shareholders and the Investor hereby agrees to
       waive any rights of pre-emption or other restriction on transfer in
       respect of any transfer of Shares under clause 4.7 or conferred on it,
       him or her under the Articles of Association or otherwise and any such
       transfer shall not trigger the provisions of Article 11 of the Articles
       of Association.

4.9    In the event that the European Cable Operator has ceased to negotiate
       with the Company with regard to entering into the European Cable Operator
       Shareholders Agreement or, if later, the European Cable Operator has not
       entered into the European Cable Operator Shareholders Agreement on or
       prior to 31 December 2002, then the Company shall, upon receiving a
       written request from the Investor to do so (which request shall be
       provided by the Investor not later than 30 days after the occurrence of
       such event), as soon as is reasonably practicable and in any event within
       12 months of the date of receiving such request, procure the sale or
       redemption or repurchase of all Shares held by the Investor (in the case
       of a repurchase or redemption, out of distributable profits) at a price
       of (pound)2.50 per Share.

5.     CALL OPTION

5.1    Subject to clause 5.2, in consideration of the payment of (pound)1.00 by
       the Existing Shareholders (on behalf of themselves and the Company) to
       the Investor (receipt of

                                     - 12 -



       which is hereby acknowledged), the Investor hereby grants to each and all
       but not some only of the Existing Shareholders and the Company the right
       to purchase, in accordance with the provisions of this clause 5 (and in
       the case of the Company only, if so permitted by the Act), all and not
       some only of the New Ordinary Shares, the Tranche 1 Ordinary Shares (if
       they have been allotted and issued to the Investor in accordance with the
       provisions of clause 4.1.2 of this Agreement) and the Acquired Ordinary
       Shares (if they have been transferred to the Investor in accordance with
       the terms of the Sale and Purchase Agreement) (together, for the purposes
       of this clause 5 only, the "Option Shares") from the Investor (the "Call
       Option") for an aggregate consideration equal to the aggregate amount
       paid by the Investor for the Option Shares pursuant to clauses 2.1.1 and
       4.1.1 of this Agreement and the Sale and Purchase Agreement respectively,
       plus an additional amount of (pound)50,000 (the "Option Price"). The
       Existing Shareholders shall be entitled to exercise the Call Option only
       in the event of the Company being unable to complete the exercise of the
       Call Option in accordance with the provisions of the Act.

5.2    If:

       5.2.1  each of the Tranche 1 Subscription Conditions has not been
              satisfied or waived in accordance with the provisions of clause
              4.1 of this Agreement on or prior to 31 December 2002 by reason
              only of the Investor not approving the form and substance of any
              of the Tranche 1 Documents, the Call Option shall be exercisable
              by notice in writing served by each of the Existing Shareholders
              or the Company (as the case may be) on the Investor at any time
              during the period from 1 January 2003 up to 31 March 2003
              inclusive and shall be irrevocable; or

       5.2.2  each of the Tranche 2 Subscription Conditions has not been
              satisfied or waived on or prior to 31 December 2003 in accordance
              with the provisions of clause 4.3 above, the Call Option shall be
              exercisable by notice in writing served by each of the Existing
              Shareholders or the Company (as the case may be) on the Investor
              at any time during the period from 1 January 2004 up to 31 March
              2004 inclusive (the "Second Option Exercise Period") and shall be
              irrevocable.

5.3    For the avoidance of doubt, the Call Option may only be exercised if the
       conditions in sub-clauses 5.2.1 or 5.2.2 have been satisfied and the Call
       Option may be exercised once only in respect of all the Option Shares and
       not a part thereof.

5.4    The Investor shall upon due exercise of the Call Option sell or procure
       to be sold with full title guarantee the Option Shares, and each of the
       Existing Shareholders or the Company (as the case may be) shall purchase
       the Option Shares. If the purchase is by the Existing Shareholders, such
       purchase shall be pro-rata to their respective shareholdings in the
       Company or as otherwise agreed among the Existing Shareholders. The
       purchase of the Option Shares shall be pursuant to the provisions of this
       Agreement, free from all Encumbrances, and together with all rights of
       any nature whatsoever attaching to the Option Shares including all rights
       to any dividend or other

                                     - 13 -



       distribution declared, paid or made in respect of them after the
       completion of the sale and purchase of the Option Shares under clause
       5.6.

5.5    Upon the sale of the Option Shares pursuant to the provisions of clause
       5.6, each of the Existing Shareholders or the Company (as the case may
       be) and the Investor hereby agrees to waive any rights of pre-emption or
       other restriction on transfer in respect of the Option Shares conferred
       on it, him or her under the Articles of Association or otherwise and
       agrees to use reasonable endeavours to procure, before completion of the
       sale and purchase of the Option Shares hereunder, the irrevocable waiver
       of any such rights or restrictions conferred on any other person.

5.6    In the event that the Call Option is duly exercised hereunder, completion
       of the sale and purchase of the Option Shares shall take place on the
       date specified in the notice in writing by each of the Existing
       Shareholders or the Company (as the case may be) (such date to be a
       Business Day being no earlier than 10 Business Days and no later than 20
       Business Days after the date on which the notice of exercise of the Call
       Option is served whereupon:

       5.6.1  the Investor shall deliver or procure to be delivered to each of
              the Existing Shareholders or the Company (as the case may be) duly
              executed stock transfers and the relevant share certificates held
              by it in respect of the Option Shares; and

       5.6.2  each of the Existing Shareholders or the Company (as the case may
              be) shall deliver to the Investor the Option Price by way of
              telegraphic transfer in immediately available funds to an account
              nominated by it.

5.7    Upon completion of the purchase of the Option Shares, this Agreement
       shall cease to have effect except that each of the parties' accrued
       rights and obligations shall not be affected.

5.8    In the event that the Call Option has not been exercised pursuant to the
       provisions of this clause 5 prior to the expiry of the Second Option
       Exercise Period, the provisions of this clause 5 shall terminate
       forthwith on the expiry of the Second Option Exercise Period and none of
       the parties hereto shall have any liability to the others in respect of
       such termination.

5.9    Until completion of the sale and purchase of the Option Shares in
       accordance with this clause 5 or the expiry of the Second Option Exercise
       Period (whichever is the earlier), the Investor hereby agrees with and
       undertakes to each of the Existing Shareholders and the Company not to
       sell, transfer, dispose of, charge, encumber or deal in any manner in the
       legal or beneficial ownership of the Option Shares held by it or any part
       thereof, other than in connection with a Sale or other than in accordance
       with the provisions of this Agreement and warrants and represents to each
       of the Existing Shareholders and the Company that on the date of due
       exercise of the Call Option the Investor will be entitled to sell, or
       procure to be sold, the Option Shares in accordance with the provisions
       of this clause 5.

                                     - 14 -



6.     FINANCIAL INFORMATION

6.1    The Company shall supply the Investor with the following information:

       6.1.1  the audited consolidated accounts of the Group for each financial
              year prepared in accordance with U.S. GAAP (including the balance
              sheet, income statement and cash flow statements of the Group and
              all footnotes related thereto) as soon as practical, and at the
              latest by eight weeks after the end of that financial year;

       6.1.2  unaudited quarterly management accounts for the Group prepared in
              accordance with U.S. GAAP (including the balance sheet, income
              statement and cash flow statements of the Group and all footnotes
              related thereto) as soon as practical, and at the latest by eight
              weeks after the end of the relevant three month period; and

       6.1.3  no later than one month before the start of each financial year,
              an annual budget for that financial year.

6.2    The Company shall send to the Investor Directors, unless otherwise agreed
       by the Investor Directors (acting unanimously), not less than 5 Business
       Days' advance notice of each meeting of the Board or of a committee of
       the Board (save in the case of emergency, in which event such notice as
       is reasonably practicable in the circumstances shall be given) and an
       agenda of the business to be transacted at such meeting together with the
       minutes of previous meetings and basic financial information on the
       Company (including monthly revenues and expenses, capital expenditures
       and liquid resources, together with a rolling 18 month budgetary plan).

7.     RESERVED MATTERS

7.1    Each of the Existing Shareholders and the Investor agree that the
       following acts, unless specifically required by this Agreement, shall not
       be carried out without either (i) the consent of the Investor Directors
       (acting unanimously and at their sole discretion) or (ii) the consent of
       any director of VODCo appointed by the Investor (and, for the avoidance
       of doubt, references in this clause 7.1 to subsidiary undertakings are to
       subsidiary undertakings of the Company):

       7.1.1  the variation of the authorised or issued share capital of the
              Company or any subsidiary undertaking or the creation or the
              granting of any option or other right to subscribe for shares or
              convert into shares in the capital of the Company (other than as
              permitted under the Employee Share Option Plan) or any subsidiary
              undertaking; the variation of the rights attaching to Shares or
              any shares in any subsidiary undertaking, any allotment or issue
              of shares or other securities or instruments which have the right
              to convert into or be exchanged for such shares or securities, in
              each case, of the Company or any subsidiary undertaking (other
              than pursuant to the terms of this Agreement or the European Cable
              Operator Shareholders Agreement);

                                     - 15 -



       7.1.2  the alteration of the Memorandum or Articles of Association of the
              Company or any subsidiary undertaking;

       7.1.3  the declaration or distribution of any dividend or other payment
              out of the distributable profits of the Company or any subsidiary
              undertaking, other than, in the case of the Company, in relation
              to the Preference Shares as provided for by the Articles of
              Association;

       7.1.4  the redemption or repurchase of any shares, other than as required
              by the Articles of Association or pursuant to this Agreement, in
              the capital of the Company or any subsidiary undertaking and the
              reduction of any uncalled liability in respect of partly paid
              shares in the capital of the Company or any subsidiary
              undertaking;

       7.1.5  the taking of steps to wind up, dissolve or re-organise the
              Company or any subsidiary undertaking (including without
              limitation in relation to any voluntary arrangement proposed with
              creditors or the appointment of an administrator, receiver or
              administrative receiver);

       7.1.6  the appointment or removal of any director of the Company (other
              than the Investor Directors which shall be subject to the
              provisions of the Articles of Association) or any subsidiary
              undertaking (other than the appointments to the board of VODCo. by
              the European Cable Operator as provided for in the European Cable
              Operator Shareholders Agreement) and the appointment of any
              alternate director of the Company or any subsidiary undertaking;

       7.1.7  the appointment or removal of auditors of the Company or any
              subsidiary undertaking, other than the reappointment of an
              existing auditor;

       7.1.8  any material change in the nature of the business of the Company
              or any subsidiary undertaking or the doing of any act or thing
              outside the ordinary business by the Company or any subsidiary
              undertaking;

       7.1.9  the alteration of the Company's or any subsidiary undertaking's
              accounting policies or principles (except as may be required to
              comply with any changes in the law or with UK GAAP) or the
              financial year end;

       7.1.10 the incurring by the Company or any subsidiary undertaking of any
              borrowing or any other indebtedness or liability in the nature of
              borrowing which exceeds (pound)500,000 (other than the vendor
              finance agreements to be executed by VODCo. and referred to in the
              Phase 1 Service Delivery Plan which form part of the Tranche 2
              Subscription Conditions);

       7.1.11 the creation of any Encumbrance over any asset of the Company or
              any subsidiary undertaking other than in the ordinary course of
              trading;

       7.1.12 the entering into by the Company or any subsidiary undertaking of
              any contract or arrangement with any member or director of the
              Company or, in

                                     - 16 -



              each case, any connected person (save for any Tranche 1 Document
              or Tranche 2 Document) and any other material contract or
              arrangement with a value in excess of (pound)100,000 and which is
              not provided for in the Business Plan or the annual budget for the
              Company;

       7.1.13 the instigation or settlement of any litigation or arbitration
              proceedings by the Company or any subsidiary undertaking when the
              amount claimed exceeds (pound)50,000;

       7.1.14 the sale or reorganisation of any business or asset of the Company
              or any subsidiary undertaking (whether intra-group or otherwise)
              other than in the ordinary course of trading;

       7.1.15 the appointment of additional persons as Key Managers of the
              Company or changes to and/or approval of the remuneration packages
              of any Key Managers of the Company or the Board;

       7.1.16 the creation and implementation of the Employee Share Option Plan
              (or changes or modifications to the terms thereof or to the terms
              of any existing employee share option scheme) and the grant of
              options pursuant to the Employee Share Option Plan or any other
              share option plan whether now existing or created in the future;

       7.1.17 approval of the annual budget of the Company and its subsidiary
              undertakings;

       7.1.18 the acquisition by the Company or any subsidiary undertaking of
              any shareholding or interest in any company, firm or entity or the
              entering into of any joint venture or partnership with any person,
              firm, corporation or other entity or the termination of any joint
              venture or partnership with any person, firm, corporation or
              partnership (other than the incorporation of VODCo as a wholly
              owned subsidiary of the Company or except as provided for under
              any of the Tranche 1 Documents or Tranche 2 Documents);

       7.1.19 the entering into of any decision regarding a Sale or Listing (as
              such term is defined in the Articles of Association) of the
              Company or any subsidiary undertaking (save as provided for in any
              Tranche 1 Document or Tranche 2 Document or any other agreement
              entered into in connection with or which is ancillary to any
              Tranche 1 Document or Tranche 2 Document);

       7.1.20 the waiver by the Company or any subsidiary undertaking of any
              provision of or failure to enforce any contract to which it is a
              party which (i) has a value in excess of (pound)50,000 turnover
              per annum; (ii) is outside the ordinary course of business; or
              (iii) was entered into with any employee, director or consultant
              or, in each case, any connected person of the Company or any
              subsidiary undertaking;

       7.1.21 the approval of the terms and execution of each of the Tranche 1
              Documents and Tranche 2 Documents; and

                                     - 17 -



       7.1.22 the use of proceeds received by the Company pursuant to this
              Agreement for purposes other than (i) settlement of professional
              charges incurred in connection with the negotiation, preparation,
              execution and performance of this Agreement and all documents
              referred to in it; and (ii) to fund the ongoing business
              operations of the Company and VODCo; and

       7.1.23 any agreement to carry out any of the matters referred to in
              clauses 7.1.1 to 7.1.22 above.

7.2    Provided always that where the Investor (acting by itself) or any
       director appointed by it has approved the entering into by the Company or
       any of its subsidiaries of any agreement, consent shall not be required
       by virtue only of clause 7.1 for the performance by the Company or any of
       its subsidiaries of any of their respective obligations under that
       agreement.

7.3    Each of the Investor Directors shall be deemed to have given the relevant
       consent under clauses 7.1.1, 7.1.10, 7.1.12 and/or 7.1.23 (solely with
       respect to clauses 7.1.1, 7.1.10 and 7.1.12) upon any future financing of
       the Company and/or VODCo. pursuant to the provisions of clause 4.6 of
       this Agreement, where the Investor has waived or not exercised any rights
       of pre-emption it may have under the Act, the Articles of Association or
       otherwise in connection with any such future financing. Notwithstanding
       the foregoing, this clause 7.3 shall not apply to any future financing
       involving any sale, issuance or transfer of securities of the Company
       and/or VODCo to any Competitor of the Investor.

8.     NEW SHAREHOLDERS AND DEEDS OF ADHERENCE

8.1    No Shares shall be issued or transferred to a person who is not already a
       party to this Agreement unless that person has already executed a deed of
       adherence pursuant to this Agreement or unless:

       8.1.1  if he is or is to be an employee of the Company or any subsidiary
              undertaking, he has executed a completed deed of adherence in the
              form set out in Schedule 4 in which he is treated as an Existing
              Shareholder; or

       8.1.2  if it is a trust established by a person who is or is to be an
              employee of the Company or any subsidiary undertaking:

               (i)   that person has executed a completed deed of adherence in
                     the form set out in Schedule 4 in which he is treated as an
                     Existing Shareholder; and

               (ii)  the trustees of the trust have given the acknowledgement
                     and undertaking required by clause 9; or

       8.1.3  if the person is an employees' share scheme trust and neither
              clause 8.1.1 nor 8.1.2 applies, it has given the acknowledgement
              and undertaking required by clause 9; and

                                     - 18 -



       8.1.4  if none of clauses 8.1.1 to 8.1.3 applies, it has executed a
              completed deed of adherence in the form set out in Schedule 4 in
              which it is treated as an Investor.

8.2    All executed deeds of adherence shall be delivered to and held by the
       Company.

8.3    The Investor may assign all or any of its rights under this Agreement to
       a person to whom it transfers Shares but no other party shall be entitled
       to assign such rights.

8.4    The parties agree to extend the benefit of this Agreement to any person
       who acquires Shares in accordance with this Agreement and the Articles of
       Association and enters into a deed of adherence in accordance with this
       clause 8.

9.     TRUSTS ESTABLISHED BY EXISTING SHAREHOLDERS

9.1    No Shares may be transferred to a trust established by a person who is or
       is to be an employee of the Company or any subsidiary undertaking of the
       Company unless the trustees have delivered to the Company an
       acknowledgement and undertaking executed as a deed that:

       9.1.1  the trustees agree to be bound by clauses 8, 12 and 13;

       9.1.2  Article 9 of the Articles of Association applies to the trustees
              and if the Existing Shareholder ceases for any reason to be an
              employee of the Company or any subsidiary undertaking and the
              Company serves the notice required under Article 9, the trustees
              will be "Compulsory Sellers" for the purposes of Article 9;

       9.1.3  if the Existing Shareholder is subject to a claim for breach of
              any of the Warranties which is settled in favour of the Investor
              or in respect of which judgement is given in favour of the
              Investor, the trustees will transfer their Shares to the relevant
              Existing Shareholder for 1p each upon written confirmation from
              the Company that the claim has remained unsatisfied for more than
              three weeks after settlement or judgement; and

       9.1.4  the trustees will not transfer the Shares to new trustees unless
              the new trustees gives the same acknowledgement and undertaking.

10.    ANNOUNCEMENTS

10.1   Subject to clause 10.2, no announcement in relation to the transactions
       contemplated by this Agreement or the Sale and Purchase Agreement shall
       be made without the written consent of the Company, the Investor and each
       of Tony Kelly and Andrew Birchall, except that an announcement previously
       consented to may be repeated by any of the parties.

10.2   Clause 10.1 does not apply to a public announcement, communication or
       circular required by law, by a rule of a listing authority by which a
       party's shares are listed, a stock exchange on which a party's shares are
       listed or traded or by a governmental

                                     - 19 -



       authority or other authority with relevant powers to which a party is
       subject or submits, whether or not the requirement has the force of law,
       provided that the public announcement, communication or circular shall,
       so far as is practicable, be made after consultation with the other
       parties and after taking into account the reasonable requirements of the
       other parties as to its timing, content and manner of making or despatch.

11.    COSTS

       Each party shall pay all the costs and expenses reasonably incurred by it
       in connection with the negotiation, preparation, execution and
       performance of this Agreement and all other documents referred to in it.

12.    SALE OR LISTING

12.1   It is the parties' intention that a Sale or Listing (as such term is
       defined in the Articles of Association) be achieved within five years of
       Completion.

12.2   On a Listing the Company's share capital shall be reorganised so that all
       issued shares in the Company are of the same class, with rights typical
       of shares in listed companies, and in other ways advised in connection
       with the Listing.

12.3   The parties acknowledge that the Investor will not give any warranties or
       indemnities in respect of the Group on a Sale or Listing.

13.    DURATION

13.1   On a Listing the provisions of this Agreement cease to have effect except
       that the parties' accrued rights and obligations shall not be affected.

13.2   When an Existing Shareholder ceases to be an employee of the Company or
       any subsidiary undertaking of the Company and no longer holds any shares
       in the capital of the Company and any trust established by him ceases to
       hold shares in the capital of the Company, the Existing Shareholder shall
       cease to be party to this Agreement except that his accrued rights and
       obligations shall not be affected.

13.3   When the Investor ceases to hold shares in the capital of the Company, it
       shall cease to be party to this Agreement except that its accrued rights
       and obligations shall not be affected (except if the Investor has
       assigned its rights under this Agreement pursuant to clause 8.3).

14.    GENERAL PROVISIONS

14.1   A variation of this Agreement is valid only if it is in writing and
       signed by or on behalf of each party.

14.2   The failure to exercise or delay in exercising a right or remedy provided
       by this Agreement or by law does not constitute a waiver of the right or
       remedy or a waiver of other rights or remedies. No single or partial
       exercise of a right or remedy provided

                                     - 20 -



       by this Agreement or by law prevents further exercise of the right or
       remedy or the exercise of another right or remedy.

14.3   The Investor's rights and remedies contained in this Agreement are
       cumulative and not exclusive of rights or remedies provided by law.

14.4   Nothing contained in this Agreement is to be construed as creating a
       partnership between any of the parties.

14.5   If there is any conflict or inconsistency between the provisions of this
       Agreement and the Articles of Association, this Agreement prevails.

14.6   The invalidity, illegality or unenforceability of any provision of this
       Agreement does not affect the continuation in force of the remainder of
       this Agreement.

14.7   All obligations in this Agreement are several and not joint.

14.8   This Agreement may be executed in any number of counterparts each of
       which when executed and delivered is an original, but all the
       counterparts together constitute the same document.

14.9   A person who is not a party to this Agreement has no right under the
       Contracts (Rights of Third Parties) Act 1999 to enforce any term of this
       Agreement but this does not affect any right or remedy of a third party
       which exists or is available apart from that Act.

14.10  The Existing Shareholders hereby waive all rights of first refusal or
       pre-emption contained in this Agreement, the Articles of Association or
       otherwise in relation to any Shares for which the Investor is to
       subscribe pursuant to this Agreement.

15.    NOTICES

15.1   Any notice or other communication under or in connection with this
       Agreement shall be in writing and shall be delivered personally or sent
       by first class post in a pre-paid envelope (and air mail if overseas) or
       by telefax, to the party due to receive the notice or communication at
       its address set out in this Agreement or such other address as a party
       may specify by notice in writing to the others to the following fax
       numbers (as applicable):

       if to the Investor:             William L. Fiedler
                                       SeaChange International, Inc.
                                       Fax No:   + 1 97 88 979 590

       with a copy to:                 William B. Simmons
                                       Testa, Hurwitz & Thibeault LLP
                                       Fax No:   + 1 617 248 7100

       and

       if to the Company

                                     - 21 -



       or an Existing Shareholder:     Andrew Birchall and Anthony Kelly
                                       On Demand Group Limited
                                       Fax No:   + 44 (0) 20 7551 5951

15.2   In the absence of evidence of earlier receipt, any notice or other
       communication shall be deemed to have been duly given:

       15.2.1 if delivered personally, when left at the address referred to in
              clause 15.1;

       15.2.2 if sent by mail other than air mail, two days after posting it;

       15.2.3 if sent by air mail, six days after posting it; and

       15.2.4 if sent by telefax, on receipt of a complete and legible copy.

16.    CONFIDENTIALITY

16.1   Except and to the extent required by law or any regulatory body, each of
       the parties agree not to make public or reveal to any third party any
       commercial, organisational or other information of a confidential nature
       concerning the Company, the parties or the subject matter of this
       Agreement or agreements specifically referred to herein obtained as a
       result of such party's participation in this Agreement without the prior
       written consent of the other parties.

16.2   Without prejudice to clause 10, the parties shall use their respective
       reasonable endeavours to agree the form and manner of any presentation
       and publication of information regarding the Company which shall be given
       to third parties dealing with the Company.

17.    ENTIRE AGREEMENT

17.1   This Agreement (together with the agreements specifically referred to
       herein) constitutes the entire agreement between the parties in respect
       of the subject matter hereof.

17.2   The parties hereby expressly confirm that they have not relied on any
       statement, representation or warranty (howsoever expressed) given by any
       other party which is not set out in this Agreement (or the agreements
       specifically referred to herein) and to the extent they have, they hereby
       expressly waive all rights in respect of any such representation or
       warranty. Accordingly, no party shall have any right of action against
       any other party to this agreement arising out of or in connection with
       any such statement, representation or warranty (except in the case of
       fraud) save to the extent repeated in this Agreement (or the agreements
       specifically referred to herein).

18.    GOVERNING LAW AND JURISDICTION

       18.1   This Agreement is governed by, and shall be construed in
              accordance with, English law.

                                     - 22 -



18.2   The courts of England shall have exclusive jurisdiction to hear and
       determine any suit, action or proceedings, and to settle any dispute
       (including a dispute regarding the existence, validity or termination of
       this Agreement or the consequences of its nullity), which may arise out
       of or in connection with this Agreement (respectively, "Proceedings" and
       "Disputes") and, for such purposes, irrevocably submits to the
       jurisdiction of the courts of England.

18.3   Each party irrevocably waives (and agrees not to raise) any objection
       which it might at any time have to the courts of England being nominated
       as the forum to hear and determine any Proceedings and to settle any
       Disputes and agrees not to claim that the courts of England are not a
       convenient or appropriate forum. Each party also agrees that a judgment
       against it in Proceedings brought in England shall be conclusive and
       binding upon it and may be enforced in any other jurisdiction.

18.4   Each party agrees that it shall promptly deliver a copy of each of the
       documents which start any Proceedings and any other documents required to
       be served in relation to those Proceedings to the other party in
       accordance with clause 15.1. This clause applies to Proceedings initiated
       in England and elsewhere.

18.5   The Investor has appointed Trusec Limited of 2 Lambs Passage, London EC1Y
       8BB, England as its agent for service in England. The parties agree that
       any claim form, particulars of claim, application notice, order, judgment
       or other process issued out of the courts of England, or document
       relating to or in connection with any Proceedings in England shall be
       served on Trusec Limited as the Investor's agent for service. If the
       appointment of such person ceases to be effective, the Investor shall
       immediately appoint another person in England to accept service of
       process on its behalf in England. If the Investor fails to do so (and
       such failure continues for a period of not less than fourteen (14) days),
       the Company shall be entitled to appoint such a person by notice to the
       Investor. The provisions of this clause 18.5 applying to service on an
       agent apply equally to service on a replacement agent.

IN WITNESS OF WHICH this Agreement has been executed by the parties on the above
date.

                                     - 23 -



                                   SCHEDULE 1

                            THE EXISTING SHAREHOLDERS



        (1)                       (2)                      (3)                          (4)
                                                                                 MAXIMUM AGGREGATE
                                                    NO. OF ORDINARY SHARES      LIABILITY UNDER THE
                                NO. OF                TO BE TRANSFERRED              WARRANTIES
      NAME AND           ORDINARY SHARES HELD        PURSUANT TO THE SALE       (AND SPA WARRANTIES)
      ADDRESS            PRIOR TO COMPLETION/1/     AND PURCHASE AGREEMENT             (pound)
                                                                                  
Andrew Birchall                         501,000                     100,000                  250,000
Weir Water,
Admirals Bridge Lane,
East Grinstead,
RH19 4NN

Annabelle Birchall                      501,000                     100,000                  250,000
Weir Water,
Admirals Bridge Lane,
East Grinstead,
RH19 4NN

Anthony Kelly                           551,100                     110,000                  275,000
29 Beauchamp Road,
East Molesey,
KT8 0PA

Judith Kelly                            200,400                      40,000                  100,000
29 Beauchamp Road,
East Molesey,
KT8 0PA

Michael Kelly                           250,500                      50,000                  125,000
Threeways,
Tranwell Woods,
Morpeth,
NE61 6AQ
                          ----------------------    ------------------------    ---------------------
                                      2,004,000                     400,000                1,000,000


/1/  Andrew Birchall, Annabelle Birchall, Anthony Kelly and Judith Kelly have
     committed to sell up to 25,990 Ordinary Shares each to the Employee Benefit
     Trust or Employee Management Incentive scheme after Completion.

                                     - 24 -



                                   SCHEDULE 2

                                  THE INVESTOR



       (1)                             (2)             (3)               (4)               (5)            (6)
                                                                   NO. OF TRANCHE 1  NO. OF TRANCHE 2    NO. OF
                                    NO. OF NEW    NO. OF ACQUIRED      ORDINARY          ORDINARY      PREFERENCE
 NAME AND ADDRESS                ORDINARY SHARES  ORDINARY SHARES       SHARES            SHARES         SHARES
                                                                                        
SeaChange International, Inc.        600,000         400,000           200,000            309,350      6,226,625


                                     - 25 -



                                   SCHEDULE 3

                    NOTICE OF EXTRAORDINARY GENERAL MEETING

Notice is hereby given that an Extraordinary General Meeting of the Company will
be held at [     ] on [.] 2002 at [     ] am/pm for the purpose of considering
and, if thought fit, passing the following resolutions which will be proposed as
special resolutions:

                               SPECIAL RESOLUTIONS

1.   That the authorised share capital of the Company be increased to
     (pound)8,000,000 by the creation of 7,000,000 cumulative, redeemable
     preference shares of (pound)1.00 each having the rights set out in the new
     Articles of Association referred to in resolution 2 (the "Preference
     Shares").

2.   That the articles of association in the form of the draft produced to the
     meeting and initialled by the Chairman be adopted as the new Articles of
     Association of the Company in replacement of the existing Articles of
     Association of the Company.

3.   That the directors be authorised pursuant to section 80 of the Companies
     Act 1985 ("the Act") to exercise all powers of the Company to allot
     relevant securities (within the meaning of that section) up to an aggregate
     nominal amount of (pound)8,000,000 in the form of up to 20,000,000 Ordinary
     Shares of (pound)0.05 each and up to 7,000,000 Preference Shares of
     (pound)1.00 each in accordance with the Subscription and Shareholders
     Agreement dated [.] 2002 for a period of five years from the date of this
     resolution 3.

4.   That section 89(1) of the Act shall not apply to the allotment of equity
     securities (within the meaning of section 94(2) of the Act) pursuant to the
     authority conferred by resolution 3 for a period of five years from the
     date of this resolution 4.

                                                           BY ORDER OF THE BOARD

Registered Office:

                                                                       Secretary

                                                                  Dated [.] 2002

NOTE

A member entitled to attend and vote at the meeting is also entitled to appoint
one or more proxies to attend and vote instead of him. A proxy need not be a
member of the Company.

                                     - 26 -



                             CONSENT TO SHORT NOTICE

To:  The Directors
     On Demand Group Limited

We, the undersigned, being a majority in number of the members having a right to
attend and vote at the extraordinary general meeting of the Company convened by
the notice of extraordinary general meeting and together holding not less than
95 per cent. in nominal value of the shares giving the right to attend and vote
at the meeting, agree to the convening of the meeting for the day and place
mentioned in the notice for the purposes set out in the notice and to the
proposing and passing of the resolutions specified in the notice as special
resolutions notwithstanding that less than the full period of notice required
under the Companies Act 1985 and the articles of association of the Company has
been given.

Dated [.] 2002


- --------------------------------
Andrew Birchall


- --------------------------------
Annabelle Birchall


- --------------------------------
Anthony Kelly


- --------------------------------
Judith Kelly


- --------------------------------
Michael Kelly

                                     - 27 -



                                   SCHEDULE 4

                                DEED OF ADHERENCE

THIS DEED OF ADHERENCE is made on [         ] 200[.]

BY [     ] of [     ] (the "Covenantor") in favour of the persons whose names
are set out in the schedule to this Deed and is SUPPLEMENTAL to the Subscription
and Shareholders Agreement dated [.] 2002 made by (1) On Demand Group Limited
(2) the Existing Shareholders (as defined therein) and (3) Seachange
International, Inc. (the "Subscription and Shareholders Agreement").

THIS DEED WITNESSES as follows:

1.   The Covenantor confirms that it has been given and read a copy of the
     Subscription and Shareholders Agreement and covenants with each person
     named in the schedule to this Deed to perform, observe and be bound by all
     the terms of the Subscription and Shareholders Agreement, except clauses 2
     (save for clause 2.4 which shall apply), 3 and 4, as if the Covenantor were
     [the Investor/an Existing Shareholder]* who is party to the Subscription
     and Shareholders Agreement.

This Deed is governed by English law.

IN WITNESS WHEREOF this Deed has been executed by the Covenantor and is intended
to be and is hereby delivered on the date first above written.

                                    SCHEDULE

[Parties to the Subscription and Shareholders Agreement including those who have
executed earlier deeds of adherence].

[* delete as appropriate]

                                     - 28 -



                                   SCHEDULE 5
           AUTHORISED AND ISSUED SHARE CAPITAL, MEMBERS AND DIRECTORS
                          IMMEDIATELY AFTER COMPLETION

                                     Part I

                       AUTHORISED AND ISSUED SHARE CAPITAL


                            AUTHORISED                 ISSUED

Ordinary Shares           (Pound) 1,000,000    2,604,000 Ordinary Shares

Preference Shares         (Pound) 7,000,000                                -



NAME                              TOTAL NUMBER OF ORDINARY SHARES

Andrew Birchall                               501,000

Annabelle Birchall                            501,000

Anthony Kelly                                 551,100

Judith Kelly                                  200,400

Michael Kelly                                 250,500

Seachange International, Inc.                 600,000



NAME              TOTAL NUMBER OF ORDINARY SHARES      EXERCISE PRICE (pound)
                         HELD UNDER OPTIONS

Nick Bingham                    100,200                        1.84

Garry Stephen                    69,307                       0.001

Tim Simmons                      16,382                        1.84

Simon McGrath                   100,200                        2.00

Total                           286,089



                                     - 29 -



                                     Part II

                                    DIRECTORS

NAME                                                       ADDRESS

Andrew Birchall                                          Weir Water,
(Chairman)                                          Admirals Bridge Lane,
                                                       East Grinstead,
                                                          RH19 4NN

Anthony Kelly                                        29 Beauchamp Road,
(Chief Executive)                                       East Molesey,
                                                           KT8 0PA

Garry Stephen                                          The Well House,
(Finance Director)                                      15 Southend,
                                                         Garsington,
                                                        Oxon OX44 9DH

Simon McGrath                                        36 Gloucester Road,
(Chief Technology Officer)                                 Kew,
                                                       Surrey TW9 3BU

                               INVESTOR DIRECTORS

NAME                                                       ADDRESS

William C. Styslinger III                              60 Mariners Way
                                                   Fairfield, CT 06430, USA

William L. Fiedler                                  46 Nathan Cutler Drive
                                                    Bedford, NH 03110, USA

                                     - 30 -



                                   SCHEDULE 6

                        TRANCHE 1 SUBSCRIPTION CONDITIONS

1.  Execution of the Carriage Agreement.

2.  Execution of the Management Agreement.

3.  Execution of a European Cable Operator Shareholders Agreement.

4.  Execution of the Co-Location Agreement.

5. The Company is not in breach or default of the Business Development Agreement
entitling the Investor to terminate such agreement in accordance with its terms.

6. The Company is not in breach or default of this Agreement entitling the
Investor to terminate this Agreement in accordance with its terms.

7. All of the documents listed above in 1 to 4 being in a form and substance
satisfactory to the Investor, other than with respect to any clerical or other
immaterial changes to such documents.

8. The Company and the Existing Shareholders have not, in updating the
Disclosure letter in accordance with clause 3.3, disclosed a matter or event
which results or may result in any of the Warranties being untrue, inaccurate or
misleading in any materially adverse respect.

                                     - 31 -



                                   SCHEDULE 7

                        TRANCHE 2 SUBSCRIPTION CONDITIONS

1.   Execution by VODCo. of an equipment and software supply agreement for
     segmentation equipment and modulation equipment.

2.   Execution by VODCo. of vendor finance agreements in relation to each of the
     agreements referred to in condition 1, above.

3.   Execution by VODCo of content provision agreements with at least 3 studios
     providing for the supply of content for the Video On Demand service on
     terms and conditions consistent with the Business Plan.

4.   Execution by VODCo. of each of the Additional Service Level Agreements.

5.   Execution by VODCo. of the Seachange Sale Agreement.

6.   Execution by VODCo. of the Instalment Agreement .

7.   The Company is not in breach or default of the Business Development
     Agreement the Seachange Sale Agreement or the Instalment Agreement (if they
     have been executed prior to the Tranche 2 Subscription Date) entitling the
     Investor to terminate any such agreement in accordance with its respective
     terms.

8.   The Company is not in breach or default of this Agreement entitling the
     Investor to terminate this Agreement in accordance with its terms.

9.   Satisfaction or waiver of the Tranche 1 Subscription Conditions and
     completion of the parties' respective obligations in accordance with the
     provisions of clause 4.1 of the Agreement.

10.  All of the documents listed above in 1 to 6 being in a form and substance
     satisfactory to the Investor, other than with respect to any clerical or
     other immaterial changes to such documents.

11.  The Company and the Existing Shareholders have not, in updating the
     Disclosure letter in accordance with clause 3.3, disclosed a matter or
     event which results or may result in any of the Warranties being untrue,
     inaccurate or misleading in any materially adverse respect.

                                     - 32 -



                                   SCHEDULE 8

                        TRANCHE 3 SUBSCRIPTION CONDITIONS

1.   (i) Rollout of the VOD Service (as defined in the Carriage Agreement) to a
     minimum of 200,000 subscribers; (ii) demonstration of an average VOD
     Buy-Rate (as defined in the Carriage Agreement) for those subscribers who
     have access to the VOD Service of not less than 120% for a rolling 3 month
     period; and (iii) average gross margin per subscriber per month to be not
     less than (pound)1.70 for a three month period for subscribers who have
     access to the service in accordance with the terms of the Business Plan and
     initial capital expenditure forecasts.

2.   Satisfactory technical performance in line with the Additional Service
     Level Agreements of the Video on Demand services including both the video
     server equipment, the transmission plant and the associated software
     scheduling, streaming, management and billing systems.

3.   No material adverse change in the business carried on by the Company (or
     any of its subsidiaries) unless such material adverse change results from a
     matter consented to by the Investor pursuant to clause 7.1 of this
     Agreement.

                                     - 33 -



                                   SCHEDULE 9

                                   WARRANTIES

In this Schedule:

"Company" means On Demand Group Limited and, separately, each of its subsidiary
undertakings; and

"Information" means all information in the Disclosure Letter (including any
attachments) or stated in the Disclosure Letter to have been disclosed to the
Investor leading to this Agreement (but excludes, for the avoidance of doubt,
any forecasts as to the future prospects of the Company).

                                     PART I

1.     INFORMATION

1.1    The Information was when given and is at the date hereof true and
       accurate in all material respects and is not misleading because of any
       omission or ambiguity or for any other reason.

1.2    To the best of the knowledge, information and belief of the Company and
       the Existing Shareholders there is no fact, matter or circumstance
       concerning the business of the Company, or relating to the information
       contained or referred to in the Business Plan, which has not been
       disclosed to the Investor and which if disclosed might reasonably have
       been expected to influence the decision of a reasonable investor to
       subscribe for or purchase shares on the terms contained in this Agreement

2.     GENERAL

2.1    The Company and each of the Existing Shareholders has the requisite
       power, capacity and authority to enter into and perform its obligations
       under this Agreement.

2.2    The Company is duly incorporated and validly existing under the laws of
       England and Wales

2.3    This agreement constitutes and the other agreements to be executed by the
       Company and the Existing Shareholders at or after Completion will, when
       executed, constitute valid and binding obligations of the Company and
       each Existing Shareholder in accordance with their respective terms.

2.4    The execution and delivery of, and the performance by the Company and the
       Existing Shareholders of their respective obligations under, this
       agreement, will not:

       (a)    in the case of the Company only, result in a breach of any
              provision of the memorandum or articles of association of the
              Company; or

                                     - 34 -



       (b)    result in a breach of, or constitute a default under, any
              instrument to which the Company or any of the Existing
              Shareholders is a party or by which any of them are bound; or

       (c)    result in a breach of any order, judgment or decree of any court
              or governmental agency to which the Company or any Existing
              Shareholders is bound; or

       (d)    require the consents, in the case of the Company, of its
              shareholders or the shareholders of any other person save for the
              passing of each of the special resolutions of the Company in the
              form set out in Schedule 3.

2.5    The Disclosure Letter contains the name and registered number of each
       directly and wholly owned subsidiary undertaking of the Company and there
       are no additional direct or indirect subsidiary undertakings of the
       Company.

3.     THE COMPANY

SHARE CAPITAL

3.1    The shares listed in Part I of Schedule 5 comprise the whole of the
       issued and allotted share capital of the Company and all of them are
       fully paid up.

3.2    Each of the persons shown in Part I of Schedule 5 is the registered
       holder of the number and class of Shares set opposite his name in that
       Part I of Schedule 5.

3.3    Each of the persons shown in Part I of Schedule 5 is the holder of
       options over the number of shares set opposite his name in the Schedule
       and such options comprise all of the options over Shares and are
       exercisable on the date and at the price per share indicated in that Part
       I of Schedule 5.

3.4    Other than this Agreement, there is no agreement, arrangement or
       obligation requiring the creation, allotment or issue of, or the grant to
       a person of the right to require the allotment or issue of, a share in
       the capital of the Company (including, without limitation, an option or
       right of pre-emption).

3.5    There is no option, right to acquire, mortgage, charge, pledge, lien or
       other form of security or encumbrance or equity on, over or affecting any
       of the Shares or any of the Acquired Ordinary Shares and there is no
       agreement or commitment to give or create any of the same and no claim
       has been made by any person entitled to any of the same.

ACCOUNTS

3.6    The Accounts have been prepared on a proper and consistent basis in
       accordance with the law and applicable standards, principles and
       practices generally accepted in the United Kingdom and show a true and
       fair view of the assets, liabilities and state of affairs of the Company
       as at the Accounts Date and of the profits and losses of the Company for
       the financial year ended on the Accounts Date.

                                     - 35 -



3.7    Since the Accounts Date:

       3.7.1  there has been no material adverse change in the financial or
              trading position or prospects of the Company;

       3.7.2  the business of the Company has been carried on in the ordinary
              and usual course and no material unusual or onerous contract or
              arrangement has been entered into by the Company; and

       3.7.3  the Company has not, other than in the ordinary course of its
              business, assumed or incurred, or agreed to assume or incur, a
              liability or obligation.

3.8    The Management Accounts have been prepared in good faith, on a basis
       consistent with the Accounts and, to the best of the knowledge,
       information and belief of the Existing Shareholders, show a materially
       accurate view of the assets and liabilities and profit or loss of the
       Company as at 30 June 2002.

INSOLVENCY

3.9    The Company is not insolvent nor unable to pay its debts within the
       meaning of section 123 of the Insolvency Act 1986 nor has any voluntary
       arrangement been proposed under section 1 of the Insolvency Act 1986 in
       respect of the Company.

3.10   No order has been made and no resolution has been passed for the winding
       up of the Company or for a provisional liquidator to be appointed in
       respect of the Company and so far as the Company is aware no petition has
       been presented and no meeting has been convened for the purpose of
       winding up the Company.

3.11   No administration order has been made and so far as the Company is aware
       no petition for such an order has been presented in respect of the
       Company.

3.12   No receiver (which expression shall include an administrative receiver)
       has been appointed in respect of the Company or all or any of its assets.

LITIGATION

3.13   The Company is not engaged in any material, civil, criminal, mediation,
       arbitration, administrative or other proceeding (whether as defendant,
       plaintiff, claimant or otherwise) nor as far as the Company or the
       Existing Shareholders are aware is any such proceeding pending,
       threatened or expected and there is no fact or circumstance likely to
       give rise to any such proceeding against the Company or any director,
       employee (past or present) of the Company in respect of any act or
       default for which the Company might be vicariously liable. There is no
       outstanding judgment, order, decree, arbitral award or decision of a
       court, tribunal, arbitrator or governmental agency against the Company or
       a person for whose acts or defaults the Company may be vicariously
       liable.

ASSETS

                                     - 36 -



3.14   Each asset included in the Accounts or acquired by the Company since the
       Accounts Date (other than stock disposed of in the ordinary course of
       business) and each asset used by the Company is:

       3.14.1 legally and beneficially owned solely by the Company free from any
              Encumbrance; and

       3.14.2 where capable of possession, in the possession or under the
              control of the Company; and

       3.14.3 there is no agreement or commitment to dispose of, or to give or
              create any Encumbrance over or in respect of, any such asset and
              so far as the Company and the Existing Shareholders are aware no
              claim has been made by any person to be entitled to any
              Encumbrance.

3.15   No event has occurred which constitutes a breach of or default under any
       contract which is material in any way to the Company's or VODCo's
       business.

TAX

3.16   The Company is duly registered for VAT purposes and has complied in all
       material respects with the relevant legislation and in particular has
       maintained correct and up-to-date record and made up-to-date returns and
       paid all amounts due and payable. The Company has never been a member of
       a group for the purpose of VAT registration.

3.17   The Company has complied with its obligations to the Inland Revenue and
       all other relevant taxing authorities for all amounts for which it is
       accountable in respect of taxation and all returns have been filed within
       time and have been made correctly and no such return or computation has
       been disputed or relief withdrawn. There are no disputes with any taxing
       authority and the Company is not liable to any penalties or fines.

GENERAL

3.18   The statutory books (including all registers and minute books) of the
       Company have been properly kept in all material respects.

3.19   So far as the Company and the Existing Shareholders are aware, the
       Company has not committed and is not liable for any criminal, illegal or
       unlawful act or breach of duty imposed by or pursuant to statute or any
       of the foregoing would have an adverse effect on the continued operation
       of the business of the Company after Completion.

3.20   Except as set out in Disclosure Letter, the Company does not have any
       estate or interest in any right or liability in respect of any freehold,
       leasehold or other immovable property.

3.21   The Company has not received notification of any investigation or inquiry
       is being or has been conducted by any governmental or other body in
       respect of the affairs of the

                                     - 37 -



       Company and neither the Company nor any of the Existing Shareholders is
       aware of any circumstances which would give rise to such investigation of
       inquiry.

3.22   As at the date hereof, in relation to its employees, the Company has paid
       all amounts due and payable by way of employer and employees'
       contribution and duly complied with its obligations in respect of PAYE
       and National Insurance and paid all amounts due and payable and has
       complied with all of its reporting obligations to the Inland Revenue in
       connection with any benefits provided to its employees and directors.

3.23   No Existing Shareholder, nor so far as the Company or the Existing
       Shareholders are aware, any of the other Key Managers has any interest,
       director or indirect, in any business which competes or is likely to
       compete with any business now carried on (or contemplated by this
       Agreement or any of the documents referred to in this Agreement to be
       carried on) by the Company or intends to acquire any such interest.

3.24   The Company is not a member of any corporate or unincorporated body,
       undertaking or association otherwise than in the ordinary course of
       business nor does it hold or is it liable to on any share or security
       which is not fully paid up or which carries any liability.

3.25   The Company does not have any branch, agency, place of business or
       permanent establishment outside the United Kingdom.

3.26   The Company has no liability under, and is not a party to, any agreement
       or arrangement which is prohibited by any competition law of the United
       Kingdom or European Union.

3.27   The Company owes no amount to a present or former director, other officer
       or employee of the Company (or his dependant) other than for accrued
       remuneration or reimbursement of business expenses.

INTELLECTUAL PROPERTY

3.28   "Intellectual Property" means patents, trade marks and service marks,
       rights in designs, trade or business names, copyrights, database rights
       and topography rights (whether or not any of these is registered and
       including applications for registration of any such thing) and rights
       under licences and consents in relation to any such thing and all other
       intellectual property rights or forms of protection of whatever nature or
       having equivalent or similar effect to any of these which may subsist
       anywhere in the world;

3.29   Details of all registered rights in any Intellectual Property owned by
       the Company are set out in the Disclosure Letter.

3.30   All rights in all Intellectual Property owned or otherwise required for
       the business of the Company are in the possession of, vested in or
       validly granted to the Company and are not subject to any limit as to
       time or any other limitation, right of termination or

                                     - 38 -



       restriction and all renewal fees and steps required for their maintenance
       or protection have been paid and taken.

3.31   The Company has not breached any licence, sub-licence or assignment
       granted to or by it in respect of any Intellectual Property owned or
       otherwise required for the business of the Company.

3.32   The business conducted by the Company does not infringe the rights of any
       other person in any Intellectual Property.

3.33   There is no, nor has there been at any time any, unauthorised use or
       infringement by any person of any of the Intellectual Property owned or
       otherwise required for the business of the Company.

INFORMATION TECHNOLOGY

3.34   "Information Technology" means computer hardware, software, networks
       and/or other information technology.

3.35   Details of all material agreements relating to Information Technology
       used by the Company are set out in the Disclosure Letter.

3.36   In the twelve months prior to the date of this Agreement there have been
       no failures, stoppages or breakdowns of any Information Technology used
       by the Company which has caused any substantial disruption or
       interruption in or to the business conducted by the Company.

3.37   Use of the Information Technology by the Company does not infringe the
       Intellectual Property rights of any third party.

3.38   The Information Technology used by the Company has adequate
       functionality, capability and capacity for the present and (save in
       relation to the arrangements contemplated by this Agreement and the
       requirements of the Company in order to fulfil the Tranche 1 Subscription
       Conditions, the Tranche 2 Subscription Conditions and the Tranche 3
       Subscription Conditions) foreseeable future requirements of the business
       of the Company.

3.39   Satisfactory disaster recovery and maintenance arrangements are in place
       for the Information Technology used by the Company.

                                     PART II

4.     THE EXISTING SHAREHOLDERS

4.1    There are no existing contracts or arrangements to which the Company or
       any subsidiary undertaking is a party and in which (i) any of the
       Existing Shareholders and/or any person who is a connected person with
       him is interested or (ii) any person who is a connected person with the
       Company is interested.

                                     - 39 -



4.2    Neither Andrew Birchall nor Anthony Kelly has ever been charged with or
       convicted of any criminal offence other than a road traffic offence
       (except one involving a custodial sentence, whether suspended or not) nor
       have bankruptcy or any analogous proceedings been brought or threatened
       in respect of any of the Existing Shareholders. Neither Andrew Birchall
       nor Anthony Kelly is aware of any facts or matters which he believes
       might give rise to any such criminal proceedings, and none of the
       Existing Shareholders is aware of any facts or matters which he or she
       believes might give rise to any such bankruptcy proceedings.

4.3    Neither Andrew Birchall nor Anthony Kelly has ever been disqualified
       under the Company Directors Disqualification Act 1986 from acting as a
       director of a company incorporated in the United Kingdom.

                                     - 40 -



EXECUTED by the parties:

Signed by                             )
Anthony Kelly                         )    /s/ Anthony Kelly
for and on behalf of                  )    ----------------------------
On Demand Group Limited               )


Signed by                             )
Andrew Birchall                       )    /s/ Andrew Birchall
                                           ----------------------------

Signed by                             )
Annabelle Birchall                    )    /s/ Annabelle Birchall
                                           ----------------------------

Signed by                             )
Anthony Kelly                         )    /s/ Anthony Kelly
                                           ----------------------------

Signed by                             )
Judith Kelly                          )    /s/ Judith Kelly
                                           ----------------------------

Signed by                             )
Michael Kelly                         )    /s/ Michael Kelly
                                           ----------------------------

Signed by                             )
William L. Fiedler                    )    /s/ William L. Fiedler
for and on behalf of                  )    ----------------------------
SeaChange International Inc.          )




                                     - 41 -