Exhibit 99.1

NEWS

[LOGO OF ON DEMAND GROUP]

SeaChange and The On Demand Group Form Partnership To Bring VOD To Europe U.S.

VOD Leader Invests in Europe's Top Transactional Television Service Provider

MAYNARD, Mass. and London (Nov. 4, 2002) - SeaChange International
(Nasdaq:SEAC), a leading provider of digital video servers to the television
industry, and The ON Demand Group today announced their strategic partnership to
further the development of video-on-demand (VOD) services in Europe. The two
companies have signed a business development agreement whereby ON Demand,
Europe's successful transactional television management company, will
exclusively promote and use SeaChange's industry-leading VOD systems and
software.

As part of their agreement, SeaChange has invested (pound)1.5 million (U.K.
Sterling) in The ON Demand Group and has agreed to further investments of up to
(pound)8.5 million if required. The SeaChange investment will allow ON Demand to
develop its existing business areas while realizing the longer-term ambition of
becoming Europe's premier creator and turn-key supplier of VOD services for
cable operators throughout Europe.

Andy Birchall, Chairman of The ON Demand Group comments, "We looked carefully at
all the major VOD server systems companies and SeaChange came out on top in
terms of functionality, support, performance and customer satisfaction. We are
therefore especially pleased that SeaChange is joining us as a strategic
investor in our plans to aggressively develop video on demand throughout
Europe."

ON Demand has an impressive list of clients and is responsible for the launch
and ongoing management of one of the most successful cable near video-on-demand
(NVOD) services in the world, Front Row Television. Front Row's customer base
has increased dramatically since its launch four years ago, from zero to more
than 2,000,000 digital customers, and it is now the only UK NVOD operator with
movies from every major Hollywood studio. In addition to its management of the
Front Row service in the UK, The ON Demand Group successfully launched Mirador,
the Spanish pay-per-view service, into 11 Spanish cable companies.

"Our partnership with The ON Demand Group brings together their proven success
in the European television market with the quality of SeaChange's VOD services
and software to address a significant opportunity -- VOD in Europe," said Bill
Styslinger, president and CEO, SeaChange International. "We are very confident
in our partnership and our ability to bring compelling new VOD applications to
Europe's cable operators."

Tony Kelly, CEO of The ON Demand Group further comments, "We believe the proven,
market leading technology of SeaChange International and our hands-on experience
gained from operating Europe's most successful NVOD business will deliver VOD
services that are attractive to consumers and, ultimately, are highly
profitable."

SeaChange is a leader in the market for VOD systems with over 300,000 VOD
streams deployed for North America's largest cable operators including, AT&T
Broadband, Adelphia, Cablevision, Comcast, Insight Communications, Mediacom,
Time Warner Cable and Rogers, for a population of more than 14 million basic
cable subscribers.

About the ON Demand Group
(www.ondemand.co.uk)
The Group launched and continues to manage Front Row Television, one of the most
successful near video-on-demand services in the world, and is also a consultant
to Front Row's joint venture partners, ntl and Telewest. The Group managed the
launch of Mirador, the Spanish cable industry's pay-per-view and NVOD service
and supports Mirador's ongoing operation. ON Demand has operated in more than 20
different countries developing pay TV, pay per view and video on demand
businesses. Transactional television industry experts Andy Birchall and Tony
Kelly formed the ON Demand Group in 1996.

About SeaChange
(www.seachangeinternational.com)
SeaChange International, Inc. provides digital video systems that are changing
television. Its powerful server and software systems enable television operators
to provide new on-demand services and to gain greater efficiencies in
advertising and content delivery. With its Emmy-winning MediaCluster technology,
thousands of SeaChange systems are helping broadband, broadcast and satellite
television companies to streamline operations, expand services and increase
revenues. SeaChange is headquartered in Maynard, Massachusetts and has product
development, support and sales offices throughout the world.

Safe Harbor Provision
Any statements contained in this press release that do not describe historical
facts, including without limitation statements concerning expected investments
and product introductions, may constitute forward-looking statements as that
term is defined in the Private Securities Litigation Reform Act of 1995. Any
such forward-looking statements contained herein are based on current
expectations, but are subject to a number of risks and uncertainties that may
cause actual results to differ materially from expectations. The factors that
could cause actual future results to differ materially from current expectations
include the following: the success of The On Demand Group in promoting the
products of SeaChange and establishing VOD throughout Europe; the emergence and
acceptance of the video-on-demand market; the loss of one of SeaChange's large
customers; the cancellation or deferral of purchases of SeaChange's products; a
decline in demand or average selling price for SeaChange's broadband products;
SeaChange's ability to manage its growth; content providers limiting the scope
of content licensed for use in the video-on-demand market; SeaChange's ability
to introduce new products or enhancements to existing products; SeaChange's
dependence on certain sole source suppliers and third-party manufacturers;
SeaChange's ability to compete in its marketplace; SeaChange's ability to
respond to changing technologies; SeaChange's ability to protect its
intellectual property rights and the expenses that may be incurred by SeaChange
to protect its intellectual property rights; an unfavorable result of current or
future litigation, including our current patent litigation with nCube Corp.; the
risks associated with international sales; SeaChange's ability to integrate the
operations of acquired subsidiaries; changes in the regulatory environment;
SeaChange's ability to hire and retain highly skilled employees; and increasing
social and political turmoil.

Further information on factors that could cause actual results to differ from
those anticipated is detailed in various publicly available documents made by
SeaChange from time to time with the Securities and Exchange Commission,
including but not limited to, those appearing under the caption "Certain Risk
Factors" in SeaChange's Annual Report on Form 10-K filed with the Commission on
April 30, 2002. Any forward-looking statements should be considered in light of
those factors. SeaChange cautions readers not to place undue reliance on any
such forward-looking statements, which speak as of the date they are made.
SeaChange disclaims any obligation to publicly update or revise any such
statements to reflect any change in SeaChange's expectations or events,
conditions or circumstances on which any such statements may be based, or that
may affect the likelihood that actual results may differ from those set forth in
the forward-looking statements.

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