EXHIBIT 11.0 ------------ BOSTON COMMUNICATIONS GROUP, INC. AND SUBSIDIARIES STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS (IN THOUSANDS, EXCEPT FOR PER SHARE DATA) (UNAUDITED) THREE MONTHS ENDED NINE MONTHS ENDED SEPTEMBER 30, SEPTEMBER 30, 1995 1996 1995 1996 ---- ---- ---- ---- NET INCOME PER COMMON SHARE - PRIMARY Net income $ 427 $ 331 $ 212 $ 453 ====== ======= ====== ======= Primary income per share: Average common shares outstanding 3,336 12,587 3,336 6,864 Dilutive options and warrants 212 524 212 524 Other (1) 5,630 - 5,630 3,205 ------ ------- ------ ------- Average common shares outstanding 9,178 13,111 9,178 10,593 ====== ======= ====== ======= Net income per common share $ 0.05 $ 0.03 $ 0.02 $ 0.04 ====== ======= ====== ======= NET INCOME PER COMMON SHARE - FULL DILUTION Net income $ 427 $ 331 $ 212 $ 453 ====== ======= ====== ======= Fully diluted income per share: Average common shares outstanding 3,336 12,587 3,336 6,872 Dilutive options and warrants 212 548 212 548 Other (1) 5,630 - 5,630 3,205 ------ ------- ------ ------- Average common shares outstanding 9,178 13,135 9,178 10,601 ====== ======= ====== ======= Net income per common share $ 0.05 $ 0.03 $ 0.02 $ 0.04 ====== ======= ====== ======= (1)Pursuant to Securities and Exchange Commission Staff Accounting Bulletin No. 83, Common Stock and stock options issued during the twelve-month period preceding the date of the initial filing of the registration statement with an exercise price below the initial public offering price of $14.00 per share have been included in the calculation of common equivalent shares, using the Treasury stock method, as if they were outstanding for all periods presented.