EXHIBIT 23.10
 
                             ACCOUNTANTS' CONSENT
 
The Shareholders and Board of Directors
Outdoor West, Inc. of Tennessee:
 
We consent to the use of our report dated August 22, 996, related to the
financial statements of Outdoor West, Inc. of Tennessee included herein, and
to the reference to our firm under the heading "Experts" in this Registration
Statement (No. 333-   ) and related Prospectus.
 
                                          Morrison and Smith
Tuscaloosa, Alabama
June 2, 1997