Exhibit 11 ---------- BOSTON COMMUNICATIONS GROUP, INC. AND SUBSIDIARIES STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS (In thousands, except for per share data) (Unaudited) Three months Six months ended June 30, ended June 30, 1996 1997 1996 1997 ---- ---- ---- ---- NET INCOME(LOSS) PER COMMON SHARE - PRIMARY Net income(loss) $ (70) $ 43 $ 122 $ 136 ====== ======= ====== ======= Primary income(loss) per share: Average common shares outstanding 4,230 12,755 3,783 12,740 Dilutive options and warrants - 517 - 338 Other (1) 5,259 - 5,551 - ------ ------- ------ ------- Average common shares outstanding 9,489 13,272 9,334 13,078 ====== ======= ====== ======= Net income(loss) per common share $(0.01) $ 0.00 $ 0.01 $ 0.01 ====== ======= ====== ======= NET INCOME(LOSS) PER COMMON SHARE - FULL DILUTION Net income(loss) $ (70) $ 43 $ 122 $ 136 ====== ======= ====== ======= Fully diluted income(loss) per share: Average common shares outstanding 4,230 12,755 3,783 12,740 Dilutive options and warrants - 894 - 526 Other (1) 5,259 - 5,551 - ------ ------- ------ ------- Average common shares outstanding 9,489 13,649 9,334 13,266 ====== ======= ====== ======= Net income(loss) per common share $(0.01) $ 0.00 $ 0.01 $ 0.01 ====== ======= ====== ======= (1)Pursuant to Securities and Exchange Commission Staff Accounting Bulletin No. 83, Common Stock and stock options issued during the twelve-month period preceding the date of the initial filing of the registration statement with an exercise price below the initial public offering price of $14.00 per share have been included in the calculation of common equivalent shares, using the Treasury stock method, as if they were outstanding for all periods presented.