Exhibit 23



CONSENT OF INDEPENDENT AUDITORS

The Board of Directors and Stockholders
CMG Information Services, Inc.:  

         We consent to the incorporation by reference in the registration
statements of CMG Information Services, Inc. on Form S-8 (File No. 33-86742 and
File No. 33-06745) of our reports dated September 19, 1997, relating to the
Consolidated Balance Sheets of CMG Information Services, Inc. and subsidiaries
as of July 31, 1997 and 1996, and the related Consolidated Statements of
Operations, Stockholders' Equity and Cash Flows and related schedule for each of
the years of the three-year period ended July 31, 1997, which reports appear in
the July 31, 1997 annual report on Form 10-K of CMG Information Services, Inc.


                                              /s/ KPMG PEAT MARWICK LLP
                                              KPMG PEAT MARWICK LLP


Boston, Massachusetts
October 28, 1997