EXHIBIT 99.3
                                                                                
                            PARTICIPATION AGREEMENT

     This Participation Agreement dated as of November 3, 1997 (the "Agreement")
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by and between Individual, Inc., a Delaware corporation ("Individual") and the
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stockholders who are signatories hereto (the "Major Stockholders") of Desktop
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Data, Inc., a Delaware corporation ("Desktop").  Capitalized terms not defined
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herein have the meanings assigned to them in the Agreement and Plan of
Reorganization (the "Merger Agreement") dated the date hereof by and between
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Desktop and Individual.

                                  WITNESSETH:

     WHEREAS, pursuant to the Merger Agreement, Individual has agreed to merge
(the "Merger") into Desktop on the terms and conditions set forth therein; and
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     WHEREAS, to induce Individual to enter into the Merger Agreement, each of
the Major Stockholders, as principal stockholders of Desktop, has agreed to
enter into this Agreement;

     NOW, THEREFORE, in consideration of the premises and the mutual agreements,
provisions and covenants contained in this Agreement, the parties hereby agree
as follows:

                                   ARTICLE I

                                   COVENANTS

     1.1  Covenants and Agreements.  Each of the Major Stockholders hereby
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covenants and agrees with Individual as follows:

          1.1(a) Cooperation. It shall cooperate fully with Individual and
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Desktop in furnishing any information or performing any action reasonably
requested by any such party, which information or action is necessary or
appropriate for the efficient and successful consummation of the transactions
contemplated by the Merger Agreement or is necessary or appropriate for the
corporate purposes of Individual. It shall use all reasonable efforts to cause
the Closing to occur at the earliest practical time.

          1.1(b) Other Required Information. It shall furnish to Individual and
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Desktop all information concerning itself and its subsidiaries and affiliates,
if applicable, as is required to be set forth in any application or statement to
be filed with any Governmental Entity in connection with the transactions
contemplated by the Merger Agreement or otherwise.

          1.1(c) Publicity. Except as otherwise required by applicable law or
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stock exchange or securities market regulations, it shall not issue any press
release or make any other public statement concerning the Merger without
obtaining the prior approval of Individual to the contents and the manner of
presentation and publication thereof.


 
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          1.1(d) Restriction on Sales of Desktop Common Stock. It agrees to
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comply with the restrictions on transfer of shares of Desktop Common Stock set
forth in that certain Affiliate Agreement of even date herewith.

          1.1(e) Other Negotiations. It agrees to fully comply with the
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provisions of Section 4.02 of the Merger Agreement.

          1.1(f) Agreement to Vote Shares. At every meeting of the stockholders
of Desktop held on or prior to the Expiration Date, and at every adjournment
thereof, and on every action or approval by written consent of the stockholders
of Desktop, it shall vote all shares of Desktop capital stock owned by it: (i)
in favor of approval and adoption of the Merger Agreement and the Merger and any
matter that could reasonably be expected to facilitate the Merger and (ii)
against approval of any proposal made in opposition to or competition with
consummation of the Merger (an "Opposing Proposal"). "Expiration Date" shall
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mean the earlier of (i) such time as the Merger shall become effective in
accordance with the terms and provisions of the Merger Agreement and (ii) such
time as the Merger Agreement shall have been terminated pursuant to Article VII
thereof.

          1.1(g) Agreement to Grant Proxy. It shall execute and deliver to
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Individual within five days of Individual's written request therefor a valid and
binding irrevocable proxy in any form reasonably proposed by Individual granting
Individual (or its designees) the authority to vote its shares of capital stock
of Desktop in accordance with and subject to the limitation of Section 1.1(f).

          1.1(h)  No Proxy Solicitations.  Except as required by law, including
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actions which it determines upon the written advice of legal counsel are
required pursuant to its fiduciary duties as a Director (as defined below) under
applicable law, it shall not, and will not permit any person under its control
to:  (i) solicit proxies or become a "participant" in a "solicitation" (as such
terms are defined in Regulation 14A under the Exchange Act) with respect to an
Opposing Proposal; or (ii) initiate a stockholders' vote or action by consent of
Desktop stockholders with respect to an Opposing Proposal.

          1.1(i) Obligations as Director and/or Officer. If at any time prior to
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the expiration of this Agreement a Major Stockholder, or a representative of a
Major Stockholder, is also a member of the Board of Directors of Desktop
("Director") or an officer of Desktop, nothing in this Agreement shall limit or
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restrict the Director or officer in acting in his or her capacity as a director
or officer, as the case may be, of Desktop and exercising his or her fiduciary
duties and responsibilities, it being agreed and understood that this Agreement
shall apply to the Major Stockholder solely in its capacity as a shareholder and
shall not apply to the Director's or officer's actions, judgments or decisions
as a director or officer of Desktop.


 
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                                   ARTICLE II

                         REPRESENTATIONS AND WARRANTIES

          2.1     Representations and Warranties of Major Stockholders. Each of
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the Major Stockholders hereby represents and warrants to Individual as follows:

          2.1(a)  Existence and Power. If the Major Stockholder is a
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corporation, partnership or trust, it is duly organized, validly existing and in
good standing under the laws of its jurisdiction of organization.

          2.1(b)  Authorization; Binding Agreement. The execution, delivery and
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performance by the Major Stockholder, if it is a corporation, partnership or
trust, of this Agreement are within its corporate, partnership or trust power
and authority and have been duly authorized by all necessary corporate,
partnership or trust action on the part of the Major Stockholder. This Agreement
has been duly executed and delivered by the Major Stockholder and constitutes a
valid and binding agreement of the Major Stockholder, enforceable against the
Major Stockholder in accordance with its terms.

          2.1(c)  Governmental Authorization.  The execution, delivery and
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performance by it of this Agreement does not require any action by or in respect
of, or declaration, filing or registration with, any Governmental Entity.

          2.1(d)  Non-Contravention. The execution, delivery and performance by
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it of this Agreement does not and will not (i) if it is a corporation,
partnership or trust, contravene or conflict with its organizational documents,
or (ii) contravene or conflict with or constitute a violation of any provision
of any law, regulation, judgment, injunction, order or decree binding upon or
applicable to it.

          2.1(e)  Litigation. There is no action, suit, investigation or
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proceeding (or any basis therefor) pending against or, to the knowledge of the
Major Stockholder, threatened against or affecting, the Major Stockholder or any
of its respective properties before any court or arbitrator or any governmental
body, agency, official or authority that in any manner challenges or seeks to
prevent, enjoin, alter or materially delay the transactions contemplated by this
Agreement or the Merger Agreement.

          2.1(f)  Finders' Fees. There is no investment banker, broker, finder
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or other intermediary that has been retained by or is authorized to act on
behalf of the Major Stockholder who might be entitled to any fee or commission
from Desktop, Individual or any of their affiliates upon consummation of the
transactions contemplated by this Agreement or the Merger Agreement.

          2.1(g)  Ownership of Stock. The Major Stockholder is the record and
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beneficial owner of the shares of Desktop Common Stock set forth in the
Affiliate Agreement, and owns all such shares free and clear of any and all
liens, pledges, charges, security interests, restrictions


 
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or encumbrances of any kind or any rights of first refusal (other than in favor
of Desktop), voting trusts, proxies or other arrangements or understandings,
whether written or oral, and Major Stockholder has the sole and exclusive right
and power to exercise all voting rights and other rights with respect to such
shares.


                                  ARTICLE III

                                 MISCELLANEOUS

          3.1     Survival; Termination.
                  --------------------- 

                  3.1(a)  All representations and warranties in this Agreement
shall survive the Closing. Any investigation or other examination that may have
been made or may be made at any time by or on behalf of the party to whom
representations and warranties are made shall not limit, diminish or in any way
affect the representations and warranties in this Agreement, and the parties may
rely on the representations and warranties in this Agreement irrespective of any
information obtained by them by any investigation, examination or otherwise.

                  3.1(b)  The covenants contained in Sections 1.1(a), 1.1(b),
1.1(e), 1.1(f), 1.1(g), 1.1(h) and 1.1(i) (but not any liability for any breach
thereof) shall terminate at the Effective Time. All other covenants contained in
this Agreement shall survive the Merger.

                  3.1(c)  This Agreement shall terminate in all respects upon
termination of the Merger Agreement (but not any liability for any breach
hereof).

          3.2     Specific Performance. Each of the parties to this Agreement
                  --------------------
hereby acknowledges that the other party will have no adequate remedy at law if
it fails to perform any of its obligations under this Agreement. In such event,
each of the parties agrees that the other party shall have the right, in
addition to any other rights it may have (whether at law or in equity), to
specific performance of this Agreement.

          3.3     Parties in Interest. All the terms and provisions of this
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Agreement shall be binding upon, shall inure to the benefit of and shall be
enforceable by the respective successors and permitted assigns of the parties
hereto. Nothing expressed or implied in this Agreement is intended or shall be
construed to confer upon or give any person, firm or corporation other than the
parties hereto, their permitted successors or assigns, and their respective
stockholders any rights or remedies under or by reason of this Agreement or any
transaction contemplated hereby.

          3.4     Entire Agreement. This Agreement and the Merger Agreement
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(together with the Exhibits, the Desktop Disclosure Schedule, the Individual
Disclosure Schedule and the other documents delivered pursuant thereto)
constitute the entire agreement between the parties and supersede all prior
agreements and understandings, both written and oral, between the parties, or
any of them, with respect to the subject matter hereof.


 
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     3.5  Amendment or Modification.  At any time before or after the adoption
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of the Agreement by the stockholders of Individual or the approval of the
proposals contained in the Proxy Statement by the stockholders of Desktop and
Individual, this Agreement may be amended or supplemented by additional
agreements, articles or certificates, in writing, as may be determined by the
parties hereto to be necessary, desirable or expedient to further the purposes
of this Agreement, or to clarify the intention of the parties hereto, or to add
to or to modify the covenants, terms or conditions hereof or to effect or
facilitate any governmental approval or acceptance of the Merger or of this
Agreement or to effect or facilitate the filing or recording of the Agreement or
the consummation of any of the transactions contemplated hereby or thereby.

     3.6  No Waiver.  The failure of any party hereto to enforce at any time any
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of the provisions of this Agreement shall in no way be construed to be a waiver
of any such provision, nor in any way to affect the validity of this Agreement
or any part hereof or the right of such party thereafter to enforce each and
every such provision.  No waiver of any breach of or non-compliance with this
Agreement shall be held to be a waiver of any other or subsequent breach or non-
compliance.

     3.7  Assignability.  This Agreement shall not be assignable by Individual,
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on the one hand, or the Major Stockholder, on the other hand, without the prior
written consent of the Major Stockholder, on the one hand, or Individual, on the
other hand.

     3.8  Headings and Interpretation.  The headings contained in this Agreement
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are for reference purposes only and shall not affect the meaning or
interpretation of this Agreement.  Terms such as "herein", "hereof",
"hereinafter" refer to this Agreement as a whole and not to the particular
sentence or paragraph where they appear, unless the context otherwise requires.
Unless the context otherwise requires, (i) terms used in the plural include the
singular, and vice versa, and (ii) words in the masculine gender include the
feminine, and vice versa.

     3.9  Notices.  All notices, requests, claims, demands and other
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communications under this Agreement shall be in writing and shall be deemed to
have been duly given when received at the addresses set forth in the Merger
Agreement, in the case of Individual, and the books and records of Desktop, in
the case of the Major Stockholders, or to such other address as any party may
have furnished to the others in writing in accordance herewith, except that
notices of change of address shall only be effective upon receipt.

     3.10  Law Governing.  This Agreement shall be governed by and construed and
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enforced in accordance with the laws of the State of Delaware, without giving
effect to the principles of conflicts of law thereof.

     3.11  Invalidity of Provisions.  Each of the provisions contained in this
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Agreement is distinct and severable and a declaration of invalidity or
unenforceability of any such provision or part thereof by a court of competent
jurisdiction shall not affect the validity or enforceability of any other
provision hereof.

 
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     3.12  Counterparts.  This Agreement may be executed simultaneously in one
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or more counterparts, each of which shall be deemed to be an original but all of
which together shall constitute one and the same instrument.

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     IN WITNESS WHEREOF, this Agreement has been duly executed and delivered by
the parties on the date first above written.


                                      INDIVIDUAL, INC.


                                      By: /s/ Michael E. Kolowich
                                         ---------------------------
                                         Name:  Michael E. Kolowich
                                         Title: President and Chief
                                                Executive Officer
         

                                      MAJOR STOCKHOLDERS


                                       /s/ Donald L. McLagan 
                                      -------------------------------- 

                                      BARBARA B. MCLAGAN AS CUSTODIAN FOR 
                                      MARNIE E. MCLAGAN UNDER THE 
                                      MASSACHUSETTS UNIFORM TRANSFER TO 
                                      MINORS ACT

                                       /s/ Barbara B. McLagan
                                      -------------------------------- 
                                      Name:  Barbara B. McLagan
                                      Title: Trustee

                                      BARBARA B. MCLAGAN AS CUSTODIAN FOR 
                                      CHRISTOPHER R. MCLAGAN UNDER THE 
                                      MASSACHUSETTS UNIFORM TRANSFER TO 
                                      MINORS ACT

                                       /s/ Barbara B. McLagan
                                      -------------------------------- 
                                      Name:  Barbara B. McLagan
                                      Title: Trustee


                                       /s/ Daniel F.X. O'Reilly
                                      -------------------------------- 


                                       /s/ A. Baron Cass
                                      -------------------------------- 


                                       /s/ Rory Cowan
                                      -------------------------------- 


                                       /s/ June Rokoff
                                      -------------------------------- 


                                       /s/ John L. Moss
                                      -------------------------------- 


                                       /s/ Ellen Carnahan
                                      -------------------------------- 


                                      WILLIAM BLAIR VENTURE PARTNERS III
                                          WILLIAM BLAIR
                                          VENTURE MANAGEMENT,
                                          General Partner

                                      By: /s/ Ellen Carnahan
                                         -----------------------------
                                         Name:  Ellen Carnahan
                                         Title: General Partner