<ARTICLE> 5
<LEGEND>
SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BOSTON BEER COMPANY, INC.'S
CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENTS OF OPERATIONS AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                          36,607
<SECURITIES>                                         0
<RECEIVABLES>                                   16,090
<ALLOWANCES>                                         0
<INVENTORY>                                      9,280
<CURRENT-ASSETS>                                65,283
<PP&E>                                           6,159
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  76,690
<CURRENT-LIABILITIES>                           20,017
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           197<F1>
<OTHER-SE>                                      54,601
<TOTAL-LIABILITY-AND-EQUITY>                    76,690
<SALES>                                        169,362
<TOTAL-REVENUES>                               151,313
<CGS>                                           73,847
<TOTAL-COSTS>                                  141,893
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 250
<INCOME-PRETAX>                                 10,379
<INCOME-TAX>                                   (4,483)
<INCOME-CONTINUING>                              5,896
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     5,896
<EPS-PRIMARY>                                     0.35
<EPS-DILUTED>                                     0.33
<FN>
<F1>THIS NUMBER INCLUDES 15,643,664 SHARES OF CLASS A COMMON STOCK WITH A PAR VALUE
OF $156,000 AND 4,107,355 SHARES OF CLASS B STOCK WITH A PAR VALUE OF $41,000.
</FN>