Item 14.    Exhibits, Financial Statement Schedules, and Reports on Form 8-K
(Continued):

Exhibit 10.27
- -------------

August 19, 1997

THE STROH BREWERY COMPANY
100 River Place
Detroit, Michigan  48207

Attention:  Christopher T. Sortwell
            Senior Vice President, Finance

         Re:  Production Agreement, dated January 14, 1997, between The Stroh
                 Brewery Company ("Stroh") and Boston Beer Company Limited
                 Partnership ("Boston Beer") (the "Production Agreement") and
                 Letter Agreement, dated January 14, 1997, between Stroh and
                 Boston Beer ("Letter Agreement")

Ladies and Gentlemen:

The following is intended to set forth the agreement reached between Stroh and
Boston Beer with respect to the Investment (as defined) referred to in each of
the Production Agreement and the Letter Agreement.

     1.   The first sentence of Section 12 of the Production Agreement is hereby
deleted and the following is substituted in lieu thereof:

          "Boston Beer and Stroh hereby confirm Boston Beer's right and
obligation to (deleted for expurgation) , in accordance with the Letter of
Intent dated January 14, 1997 previously executed by the Parties, as amended on
the date hereof (the "Letter of Intent").

     2.   All references in the Letter Agreement to "September 30, 1997" are
hereby deleted and substituted with "November 30, 1997".

 
Item 14.    Exhibits, Financial Statement Schedules, and Reports on Form 8-K
            (Continued):

Exhibit 10.27 (Continued )
- --------------------------

THE STROH BREWERY COMPANY
Page 2
August 19, 1997


If the above accurately sets forth your understanding of the agreement reached,
please sign and return the enclosed copy of this letter indicating your
acceptance.

Very truly yours,

BOSTON BEER COMPANY LIMITED PARTNERSHIP
By:  Boston Brewing Company, Inc., its General Partner


By:  /s/ MARTIN F. ROPER
     --------------------------------
     Martin F. Roper, Vice President

ACCEPTED and agreed to this 22nd day of August, 1997.

THE STROH BREWERY COMPANY


By:  /s/ CHRISTOPHER T. SORTWELL
     ---------------------------------------------
     Christopher T. Sortwell, Senior Vice President

 
Item 14.    Exhibits, Financial Statement Schedules, and Reports on Form 8-K
            (Continued):

Exhibit 10.27 (Continued )
- --------------------------
                                               November 19, 1997


THE STROH BREWERY COMPANY
100 River Place
Detroit, MI  48207

Attention: Christopher T. Sortwell, Senior Vice President, Finance

Re:     Production Agreement, dated January 14, 1997, between The Stroh Brewery
        Company ("Stroh") and Boston Beer Company Limited Partnership ("Boston
        Beer") (the "Production Agreement"), Letter Agreement, dated January 14,
        1997, between Stroh and Boston Beer ("Letter Agreement") and Extension
        Letter, dated August 19, 1997, between Stroh and Boston Beer ("Extension
        Letter")

Dear Chris:

       The following is intended to set forth the agreement reached between
Stroh and Boston Beer with respect to a further extension of the Letter
Agreement, as previously extended by the Extension Letter:

            All references in the Letter Agreement, as amended by the Extension
            Letter, to (deleted for expurgation) are hereby deleted and
            substituted with (deleted for expurgation).

       If the above accurately sets forth your understanding of the agreement
reached, please sign and return the enclosed copy of this letter indicating your
acceptance.

                         Very truly yours,
                         
                         BOSTON BEER COMPANY LIMITED PARTNERSHIP
                         By:  Boston Brewing Company, Inc., its General Partner
                         
                         
                         By: /s/ MARTIN F. ROPER
                             ----------------------------------------------
                             Martin F. Roper, Vice President

ACCEPTED and agreed to this 20th day of November, 1997.

THE STROH BREWERY COMPANY


By: /s/ CHRISTOPHER T. SORTWELL
    -----------------------------------------------
    Christopher T. Sortwell, Senior Vice President

 
Item 14.    Exhibits, Financial Statement Schedules, and Reports on Form 8-K
(Continued):

Exhibit 10.27 (Continued )
- --------------------------

                               December 19, 1997


THE STROH BREWERY COMPANY
100 River Place
Detroit, MI   48207

Attention:  Christopher T. Sortwell, Senior Vice President, Finance

Re:  Production Agreement, dated January 14, 1997, between The Stroh Brewery
     Company ("Stroh") and Boston Beer Company Limited Partnership ("Boston
     Beer") (the "Production Agreement"), Letter Agreement, dated January 14,
     1997, between Stroh and Boston Beer ("Letter Agreement") and the Extension
     Letters, dated August 19, 1997, and November 19, 1997, between Stroh and
     Boston Beer (the "Extension Letters")

Dear Chris:

     The following is intended to set forth the agreement reached between Stroh
and Boston Beer with respect to a further extension of the Letter Agreement, as
previously extended by the Extension Letters:

     1.  All references in the Letter Agreement, as amended by the Extension
         Letters, to "December 31, 1997" are hereby deleted and substituted with
         "January 31, 1998".

     2.  All references in the Production Agreement to a (deleted for
         expurgation), including the reference contained in Section 6(a) of the
         Production Agreement are hereby deleted and substituted with (deleted
         for expurgation).

     If the above accurately sets forth your understanding of the agreement
reached, please sign and return the enclosed copy of this letter indicating your
acceptance.

                         Very truly yours,
                         BOSTON BEER COMPANY LIMITED PARTNERSHIP
                         By:  Boston Brewing Company, Inc., its General Partner


                         By: /s/ MARTIN F. ROPER
                             ----------------------------------------
                             Martin F. Roper, Vice President

ACCEPTED and agreed to this 19th day of December, 1997.
THE STROH BREWERY COMPANY
    
    
By: /s/ CHRISTOPHER T. SORTWELL
    ---------------------------          
    Christopher T. Sortwell, Senior Vice President


Item 14.    Exhibits, Financial Statement Schedules, and Reports on Form 8-K
            (Continued):

Exhibit 10.27 (Continued)
- --------------------------

January 22, 1998

THE STROH BREWERY COMPANY
100 River Place
Detroit, MI    48207

Attention:  Christopher T. Sortwell, Senior Vice President, Finance

Re:      Production Agreement, dated January 14, 1997, between The Stroh Brewery
         Company ("Stroh") and Boston Beer Company Limited Partnership ("Boston
         Beer") (the "Production Agreement"), Letter Agreement, dated January
         14, 1997, between Stroh and Boston Beer ("Letter Agreement") and the
         Extension Letters, dated August 19, 1997, November 19, 1997 and
         December 19, 1997, between Stroh and Boston Beer (the "Extension
         Letters")

Dear Chris:

The following is intended to set forth the agreement reached between Stroh and
Boston Beer with respect to a further extension of the Letter Agreement, as
previously extended by the Extension Letters:

         1.   All references in the Letter Agreement, as amended by the
              Extension Letters, to "January 31, 1998" are hereby deleted and
              substituted with "February 28, 1998".

         2.   All references in the Production Agreement to a (deleted for
              expurgation), including the reference contained in Section 6(a) of
              the Production Agreement are hereby deleted and substituted with
              (deleted for expurgation).

If the above accurately sets forth your understanding of the agreement reached,
please sign and return the enclosed copy of this letter indicating your
acceptance.

Very truly yours,
BOSTON BEER COMPANY LIMITED PARTNERSHIP
By:  Boston Brewing Company, Inc., its General Partner


By: /s/ MARTIN F. ROPER
    -------------------------------------------
    Martin F. Roper, Vice President

                          ACCEPTED and agreed to this 27th day of January, 1998.
                          THE STROH BREWERY COMPANY
  
  
                          By: /s/ CHRISTOPHER T. SORTWELL
                              -------------------------------------------------
                              Christopher T. Sortwell, Senior Vice President

 
Item 14.    Exhibits, Financial Statement Schedules, and Reports on Form 8-K
            (Continued):

Exhibit 10.27 (Continued)
- -------------------------


                         March 23, 1998



THE STROH BREWERY COMPANY
100 River Place
Detroit, MI 48207

Attention:  Christopher T. Sortwell, Senior Vice President, Finance

Re:  Production Agreement, dated January 14, 1997, between The Stroh Brewery
     Company ("Stroh") and Boston Beer Company Limited Partnership ("Boston
     Beer")(the "Production Agreement"), Letter Agreement, dated January 14,
     1997, between Stroh and Boston Beer ("Letter Agreement") and Extension
     Letters, dated August 19, 1997, November 19, 1997, December 19, 1997 and
     January 22, 1998, between Stroh and Boston Beer ("Extension Letters")

Dear Chris:

   The following is intended to set forth the agreement reached between Stroh
and Boston Beer with respect to a further extension of the Letter Agreement, as
previously extended by the Extension Letters:

     1.   All references in the Letter Agreement, as amended by the Extension
          Letter, to "February 28, 1998" are hereby deleted and substituted with
          "March 14, 1998".

     2.   All references in the Production Agreement to (deleted for
          expurgation), including the reference contained in Section 6(a) of the
          Production Agreement are hereby deleted and substituted with (deleted
          for expurgation).

   If the above accurately sets forth your understanding of the agreement
reached, please sign and return the enclosed copy of this letter indicating your
acceptance.

                         Very truly yours,

                         BOSTON BEER COMPANY LIMITED PARTNERSHIP
                         By: Boston Brewing Company, Inc., its General Partner

                         By: /s/ MARTIN F. ROPER
                            ----------------------------------------------------
                            Martin F. Roper
                            Vice President

ACCEPTED and agreed to this 26th day of February, 1998.

THE STROH BREWERY COMPANY

By: /s/ CHRISTOPHER T. SORTWELL
   -------------------------------------------
   Christopher T. Sortwell
   Senior Vice President

 
Item 14.    Exhibits, Financial Statement Schedules, and Reports on Form 8-K
            (Continued):

Exhibit 10.27 (Continued )
- --------------------------


March 11, 1998

THE STROH BREWERY COMPANY
100 River Place
Detroit, MI   48207

Attention: Christopher T. Sortwell, Senior Vice President, Finance

         Re: Production Agreement, dated January 14, 1997, between The Stroh
                Brewery Company ("Stroh") and Boston Beer Company Limited
                Partnership ("Boston Beer") (the "Production Agreement"), Letter
                Agreement, dated January 14, 1997, between Stroh and Boston Beer
                ("Letter Agreement") and Extension Letters, dated August 19,
                1997, November 19, 1997, December 19, 1997, January 22, 1998 and
                February 25, 1998 ("Extension Letters")

Dear Chris:

The following is intended to set forth the agreement reached between Stroh and
Boston Beer with respect to a further extension of the Letter Agreement, as
previously extended by the Extension Letters:

         1.   All references in the Letter Agreement, as amended by the
              Extension Letter, to "March 14, 1998" are hereby deleted and
              substituted with "April 15, 1998".

         2.   All references in the Production Agreement to a (deleted for
              expurgation), including the reference contained in Section 6(a) of
              the Production Agreement are hereby deleted and substituted with
              (deleted for expurgation).

If the above accurately sets forth your understanding of the agreement reached,
please sign and return the enclosed copy of this letter indicating your
acceptance.

Very truly yours,
BOSTON BEER COMPANY LIMITED PARTENRSHIP
By: Boston Brewing Company, Inc., its General Partner


By: /s/ MARTIN F. ROPER
    ---------------------------------
     Martin F. Roper, Vice President
               ACCEPTED and agreed to this 12th day of March, 1998.
               THE STROH BREWERY COMPANY


               By: /s/ CHRISTOPHER T. SORTWELL
                   -----------------------------------------------
                       Christopher T. Sortwell
                       Senior Vice President, Finance