<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S CONSOLIDATED BALANCE SHEET AT DECEMBER 27, 1997 AND FROM THE
CONSOLIDATED STATEMENT OF OPERATIONS FOR THE TWELVE MONTHS ENDED DECEMBER 27,
1997 CONTAINED IN THE COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE TWELVE MONTHS
ENDED DECEMBER 27, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
ANNUAL REPORT ON FORM 10-K.
</LEGEND>
<CIK> 0000910721
<NAME> DM MANAGEMENT COMPANY
<MULTIPLIER> 1,000
<PERIOD-TYPE> 12-MOS
<FISCAL-YEAR-END> DEC-27-1997
<PERIOD-START> DEC-29-1996
<PERIOD-END> DEC-27-1997
<CASH> 19,260
<SECURITIES> 3,890
<RECEIVABLES> 0
<ALLOWANCES> 0
<INVENTORY> 20,579
<CURRENT-ASSETS> 56,728
<PP&E> 14,174
<DEPRECIATION> 0
<TOTAL-ASSETS> 75,381
<CURRENT-LIABILITIES> 23,893
<BONDS> 8,346
<PREFERRED-MANDATORY> 0
<PREFERRED> 0
<COMMON> 61
<OTHER-SE> 43,081
<TOTAL-LIABILITY-AND-EQUITY> 75,381
<SALES> 135,533
<TOTAL-REVENUES> 135,533
<CGS> 59,788
<TOTAL-COSTS> 85,403
<OTHER-EXPENSES> 43,741
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (3)
<INCOME-PRETAX> 6,392
<INCOME-TAX> 2,493
<INCOME-CONTINUING> 3,899
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 3,899
<EPS-PRIMARY> 0.81
<EPS-DILUTED> 0.72