EXHIBIT 10.11

                                     1998
                          INCENTIVE COMPENSATION PLAN
                                        



Purpose
- -------

This plan is designed to reward key members of DM Management for their
contribution toward the attainment of the company's financial goals in 1998.


Participation
- -------------

This plan is restricted to key management personnel whose decisions have a
measurable impact on the financial goals of the company.  Participation in the
plan and assignment of bonus percentages is made either by the Compensation
Committee of the Board of Directors in the case of executive officers or by the
President of the company in the case of everyone else.   The Compensation
Committee and the President may also award additional bonuses at their
discretion.


Eligibility to Receive Bonus Payment
- ------------------------------------

Bonus plan participants will be eligible to receive their bonus payment if the
company meets or exceeds its planned earnings goals for the performance period.
The planned earnings goal is defined as operating income (i.e. earnings before
interest and taxes) as set forth in the company's financial plan.


Calculation of Bonus Payment
- ----------------------------

To determine the amount of bonus to be paid to an individual, simply multiply
the individuals bonus percentage by the individuals base salary earnings for the
performance period.


Performance Period
- ------------------

This plan pertains to the fiscal year ending December 26, 1998.  For measurement
purposes the fiscal year will be divided into two seasonal performance periods:
        .  spring  December 28, 1997 to June 27, 1998
        .  fall  June 28, 1998 to December 26, 1998


Payments
- --------

Bonus payments will be made as soon as possible after the close of the
performance period (i.e. season).

 
Page 2
1998 Incentive Compensation Plan



Example
- -------

Assume:  Base annual salary of $50,000 and a bonus percentage of 10%

Case 1:  The company meets the financial plan for both seasons:
 
                    Base Salary          Bonus %         Bonus
                    -----------          -------         ------
     Spring             $25,000             10%          $2,500
     Fall               $25,000             10%          $2,500
                        -------                          ------
 
     Fiscal 1998        $50,000                          $5,000
                        -------                          ------
 
Case 2:   The company meets the spring financial plan but not the fall
          financial plan:
 
                    Base Salary          Bonus %         Bonus
                    -----------          -------         ------
     Spring             $25,000             10%          $2,500
     Fall               $25,000             --               --
                        -------                          ------

     Fiscal 1998        $50,000                          $2,500
                        -------                          ------