<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S CONSOLIDATED BALANCE SHEET AT MARCH 28, 1998 AND FROM THE CONSOLIDATED
STATEMENT OF OPERATIONS FOR THE THREE MONTHS ENDED MARCH 28, 1998 CONTAINED IN
THE COMPANY'S QUARTERLY REPORT ON FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000910721
<NAME> DM MANAGEMENT COMPANY
<MULTIPLIER> 1000
<CURRENCY> US DOLLARS
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-26-1998
<PERIOD-START>                             DEC-28-1997
<PERIOD-END>                               MAR-28-1998
<EXCHANGE-RATE>                                      1
<CASH>                                          19,023
<SECURITIES>                                     3,886
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     24,104
<CURRENT-ASSETS>                                57,426
<PP&E>                                          19,917
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  81,822
<CURRENT-LIABILITIES>                           29,351
<BONDS>                                          7,296
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                            63
<OTHER-SE>                                      45,112
<TOTAL-LIABILITY-AND-EQUITY>                    81,822
<SALES>                                         44,792
<TOTAL-REVENUES>                                44,792
<CGS>                                           20,441
<TOTAL-COSTS>                                   29,148
<OTHER-EXPENSES>                                13,901
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               (184)
<INCOME-PRETAX>                                  1,927
<INCOME-TAX>                                       752
<INCOME-CONTINUING>                              1,175
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,175
<EPS-PRIMARY>                                     0.19
<EPS-DILUTED>                                     0.17