<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS IN THE ANNUAL REPORT ON FORM 10-K OF CMG
INFORMATION SERVICES, INC. FOR THE PERIOD ENDED JULY 31, 1998 AND IS QUALIFIED 
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          JUL-31-1998
<PERIOD-START>                             AUG-01-1997
<PERIOD-END>                               JUL-31-1998
<CASH>                                          61,537
<SECURITIES>                                     5,764
<RECEIVABLES>                                   23,960
<ALLOWANCES>                                     1,055
<INVENTORY>                                      8,250
<CURRENT-ASSETS>                               105,085
<PP&E>                                          24,397
<DEPRECIATION>                                  10,424
<TOTAL-ASSETS>                                 237,460
<CURRENT-LIABILITIES>                           92,301
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           230
<OTHER-SE>                                     117,555
<TOTAL-LIABILITY-AND-EQUITY>                   237,460
<SALES>                                         91,484
<TOTAL-REVENUES>                                91,484
<CGS>                                           78,831
<TOTAL-COSTS>                                   78,831
<OTHER-EXPENSES>                                91,664
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 870
<INCOME-PRETAX>                                 46,340
<INCOME-TAX>                                    29,787
<INCOME-CONTINUING>                             16,553
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    16,553
<EPS-PRIMARY>                                     0.79
<EPS-DILUTED>                                     0.74