EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

   We hereby consent to the use in this Registration Statement on Form S-1 of
our report dated July 2, 1999 relating to the consolidated financial statements
of Be Free, Inc. and its subsidiaries, which appears in such Registration
Statement. We also consent to the references to us under the headings "Experts"
and "Selected Consolidated Financial Data" in such Registration Statement.

PricewaterhouseCoopers LLP

Boston, Massachusetts
August 5, 1999