EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

   We hereby consent to the use in Amendment No. 1 to the Registration
Statement on Form S-1 (the "Registration Statement") of our report dated July
2, 1999 relating to the consolidated financial statements of Be Free, Inc. and
its subsidiaries, which appears in such Registration Statement. We also consent
to the references to us under the headings "Experts" and "Selected Consolidated
Financial Data" in such Registration Statement.

PricewaterhouseCoopers LLP

Boston, Massachusetts

September 13, 1999