EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

   We hereby consent to the use in Amendment No. 3 to the Registration
Statement on Form S-1 (the "Registration Statement") of our report dated July
2, 1999, except for Footnote M which is dated October 6, 1999 relating to the
consolidated financial statements of Be Free, Inc. and its subsidiaries, which
appears in such Registration Statement. We also consent to the references to us
under the headings "Experts" and "Selected Consolidated Financial Data" in such
Registration Statement.

PricewaterhouseCoopers LLP

Boston, Massachusetts

October 8, 1999