Exhibit 10.1


               AGREEMENT FOR PURCHASE AND SALE OF BUSINESS ASSETS


         THIS  AGREEMENT  is entered  into by and  between  MAGNUSSEN  DODGE, a
California corporation,  dba "MAGNUSSEN DODGE ISUZU" (hereinafter referred to as
"Seller"), and LITHIA MOTORS, INC., an Oregon corporation, (hereinafter referred
to as the "Buyer").

         RECITALS

         Seller is a California business  corporation engaged in the business of
selling and  servicing  Dodge and Isuzu  motor  vehicles  and related  parts and
accessories from premises located at 4901 Marsh Drive, Concord, California 94520
(the Business Real Property),  under franchises issued by Chrysler  Corporation,
and American Isuzu Motors, Inc.

         Buyer wishes to purchase from Seller,  and Seller is willing to sell to
Buyer, all assets relating to Seller's Dodge and Isuzu  franchises,  conditioned
upon the granting to Buyer of exclusive franchises for the sale of new Dodge and
Isuzu  motor  vehicles  in  the  same  geographical  area  as  Seller's  current
franchises in Concord, California.

         Buyer also wishes to  sublease  the  Business  Real  Property,  and the
purchase of Seller's  business assets shall be conditioned upon the simultaneous
closing of the subleasing of that real property by Buyer.

         NOW,  THEREFORE,  IN  CONSIDERATION  OF the mutual  premises  set forth
herein, the parties agree as follows:

         1.       Definitions.  In this Agreement, the following words shall
have the indicated meanings:

                  (a)  "Closing"   shall  refer  to  the   consummation  of  the
transaction  contemplated  under this  Agreement in  accordance  with the terms,
hereof,  and "Closing  Date" shall refer to the actual date of Closing.  "Target
Closing Date" shall refer to April 1, 1997,  "Final Closing Date" shall refer to
the  earlier  of (i)  April 30,  1997,  or (ii) the 10"  business  day after the
condition   precedent  set  forth  in   subparagraph   17(a)  (the  issuance  of
Franchisers" s) has been satisfied.

                  (b) "Seller's  Business" shall refer to any and all activities
conducted by Seller in Contra Costa County, California relating to the marketing
and sale of new Dodge and Isuzu vehicles and associated  parts and  accessories,
and the repair and servicing of new or used Dodge and Isuzu vehicles.

                  (c)  "Purchased  Assets" shall refer to those assets which are
identified in Paragraph 2 as being purchased and sold by the parties hereunder.

                  (d)  "Seller's  "Equipment"  shall refer to all  non-inventory
item of  tangible  personal  property  presently  owned  or used  by  Seller  in
connection with Seller's business,  including all of Seller's machinery,  tools,
signs,  office equipment,  computer equipment,  computer programs,  microfiches,
parts  lists,  repair  manuals,  sales  and  service  brochures,  furniture  and
fixtures, and further including all assets

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listed on Seller's  financial  statements  as of  December  31,  1996.  Seller's
leasehold  improvements  to the Business  Real  Property  also shall be included
within the definition of Seller's "Equipment".

                  (e) Seller's  "Intangible Assets" shall refer to Seller's name
("Magnussen  Dodge and  Isuzu"),  telephone  and fax numbers,  service  customer
lists,  sales customer lists,  vehicle sales records,  vehicle services records,
all rights of Seller under  contracts  assigned to and assumed by Buyer pursuant
to this Agreement, all goodwill associated with Seller's business, and all other
intangible rights and interest of any value relating to Seller's business.

                  (f) "Business Real Property"  shall refer to the real property
located  at 4901  Marsh  Drive,  Concord,  California,  which  has been  used in
connection with Seller's business.

                  (g)      "Franchisors" shall refer to Chrysler Corporation
and American Isuzu Motors, Inc.

                  (h) "New  Vehicle"  shall  refer to a Dodge  and  Isuzu  motor
vehicle which:  (i) is  unregistered  and unused,  (ii) is from the 1996 or 1997
model year,  and (iii) may be  represented  or  warranted  to consumers as "new"
under  California law.  "Rollback  Vehicle" shall mean an  unregistered  vehicle
which  has been  sold to a  customer  by  Seller  but  returned  because  of the
customer's  inability  to  obtain  financing  for  the  purchase.  "Demonstrator
Vehicle"  shall mean an  unregistered  vehicle  used and  operated  by Seller on
dealer plates for sales  demonstration  purposes.  "Used Vehicle" shall mean any
vehicle which is not a new vehicle, a demonstrator vehicle or rollback vehicle.

                  (i) "Date of this  Agreement"  shall  refer to the first  date
upon which this Agreement has been signed by all of the parties.

         2.  Purchased  Assets.  Seller  agrees to sell to Buyer,  and the Buyer
agrees to purchase from Seller,  the assets  identified in Paragraph 3, 4, 5, 6,
7, 8, 9, 10 and 11 of this Agreement (the "Purchase Assets"). Excluded from this
transaction are Seller's cash, accounts  receivable,  notes receivable,  banking
accounts and deposits, and all other assets not identified in Paragraph 3, 4, 5,
6, 7, 8, 9, 10, and 11 of this Agreement.

         3.  Inventory of New Vehicles.  Buyer shall  purchase  Seller's  entire
inventory  of new Dodge  and Isuzu  vehicles,  as that  inventory  exists on the
Closing  Date.   Buyer  also  shall  purchase   Seller's  entire   inventory  of
demonstrator  vehicles and (up to five)  rollback  vehicles,  as that  inventory
exists on the Closing Date.

               (a) Price of New Vehicles. The purchase price for each of the new
vehicles shall be equal to Seller's factory invoice cost, reduced by any factory
holdbacks, factory rebates, factory invoices, carry-over model allowances, floor
plan allowances,  finance cost allowances,  advertising allowances,  and further
reduced by the actual net cost for any and all accessories,  equipment and parts
which are missing from a vehicle.  Seller's actual net cost for the new vehicles
shall  include  Seller's  actual net cost for any and all parts and  accessories
reasonably installed by Seller to new vehicles in the or course of business, but
shall not include any other vehicle preparation charges,  labor charges or other
dealer charges of any kind.

                  (b)  Deduction for Damage to New Vehicles.  Immediately prior
to Closing, Buyer and seller shall jointly inspect Seller's inventory of new
vehicles.  If any new vehicle purchased by Buyer from Seller is damaged, the
price for that vehicle, as determined under subparagraph 3(a), shall be

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reduced by the actual net cost to Buyer of repairing  that damage.  If Buyer and
Seller are unable to agree  upon the actual net cost to Buyer of  repairing  the
damage to a vehicle,  then Buyer and seller  shall select an  independent  third
party to determine that repair cost, which  determination  shall be binding upon
both Buyer and Seller.

                  (c)      Payment for New Vehicles.  The aggregate purchase
price for all new vehicles purchased by Buyer from Seller shall be paid in full
at Closing.

                  (d) Purchase  Orders For New  Vehicles.  Immediately  prior to
Closing,  Buyer and seller shall jointly review  Seller's  outstanding  purchase
orders for new vehicles ordered from Seller by customers but not delivered prior
to Closing.  At Closing,  Seller shall  assign to Buyer,  and Buyer shall assume
from  Seller,   all  of  Seller's  rights  (including   customer  deposits)  and
obligations (including sales commissions) under such purchase orders;  provided,
however,  that  Buyer  shall  not be  obligated  to  assume  Buyer's  rights  or
obligations  with respect to any new vehicle  purchase order which is at a price
less than factory invoice,  or which provides for a trade-in at a price or under
terms not acceptable to Buyer.  At Closing,  Seller shall turn over to Buyer all
customer deposits on ordered but undelivered new vehicles.

                  (e) Price for  Demonstrators  and  Rollbacks.  Regarding  1996
demonstrators, the price for each vehicle shall be determined as above less $500
per vehicle and 30 cents per mile for miles in excess of 4,000 miles.  Regarding
1997 demonstrators,  the price for each vehicle will be determined as above less
30 cents per mile for all miles in excess of 4,000 miles.  Regarding  rollbacks,
the purchase  price for each such vehicle  shall be  determined as above less 30
cents  per  mile  for  miles in  excess  of 200  miles.  The  purchase  price so
determined for the demonstrators and rollbacks shall be paid at Closing.

         4.       Inventory Vehicles.  Buyer intends to purchase Seller's
entire inventory of used vehicles, as that inventory exists at Closing.
However, Buyer shall not be obligated to purchase any used vehicle for which
Buyer and Seller are unable to agree upon a purchase price.

                  (a) Disclosures. Seller shall be obligated to: (i) disclose to
Buyer any and all facts  concerning  each used  vehicle  which  Seller  would be
legally obligated to disclose to a consumer  (including but not limited to known
damage and usage history),  and (ii) provide to Buyer legal odometer  statements
and free and clear title for each of the used vehicles.

                  (b) Price for Used Vehicles.  Used vehicles shall be purchased
on an  individual  basis.  It is Buyer's  intention  to purchase all of the used
vehicles,  however,  in the event Buyer and Seller cannot agree on a value as to
one or more vehicles,  then those vehicles whose value is not agreed upon, shall
remain the  property of the Seller and Buyer shall not be  obligated to purchase
same.  Buyer and Seller  agree to  establish  the  proposed  purchase  price for
seller's  used vehicles at least three  business  days prior to the  anticipated
Closing Date.  Regarding any used vehicles not purchased by Buyer,  Seller shall
have 14 days  subsequent  to  Closing  to  remove  same from the  Business  Real
Property.  So long as Buyer stores  Seller's  used vehicles on the Business Real
Property in accordance with standard business practices, Seller shall have sole,
and  exclusive  risk and  liability  for any  damage  or loss to  Seller's  used
vehicles while so owed on the Business Real Property  after  Closing,  and Buyer
shall have no  liability or  obligation  of any kind by reason of such damage or
loss.

                  (c)      Payment for Used Vehicles.  The aggregate purchase
price for Seller's inventory of used vehicles shall be paid in full at Closing.


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         5.  Inventory  of New  parts  and  Accessories.  Buyer  shall  purchase
Seller's entire  inventory of new, current  (non-obsolete),  undamaged Dodge and
Isuzu vehicle parts and  accessories  manufactured  by Franchisors  and/or third
party suppliers,  as that inventory exists on the Closing Date. Buyer shall have
no obligation to purchase from Seller any parts or  accessories  which are used,
damaged or obsolete. For purposes of this Paragraph 5, a part or accessory shall
be  "obsolete"  on the Closing Date if not then  returnable to the supplier from
which  that  part  was  originally  purchased,  or if  not  then  listed  in the
supplier's  then current price and parts books.  Prior to Closing,  Seller shall
maintain Seller's  inventory of parts and accessories at a level consistent with
good business practices and Seller's normal and regular course of business.

                  (a) Price for Parts and  Accessories.  The purchase  price for
each  item in  Seller's  inventory  of new,  current  and  undamaged  parts  and
accessories for Dodge and Isuzu vehicles  (whether  manufactured by a Franchisor
or third  party  suppliers)  shall be the net cost for that item as set forth in
the then most recent price book published by the supplier of that item,  reduced
by any discounts,  rebates,  incentives or allowances which should reasonably be
taken into  account in order to  establish  what  Buyer's net cost for that item
would be if that item was  purchased by Buyer  directly from the supplier at the
time of Closing.

                  (b)  Determination  of  Inventory  of Parts  and  Accessories.
Seller's  inventory  of new,  current  and  undamaged  Dodge and Isuzu parts and
accessories be determined  immediately  prior to Closing (or on whatever earlier
date shall be  selected  by mutual  agreement  of the  parties) by a third party
inventory service selected by mutual agreement of the parties.  Buyer and Seller
each shall be responsible  for 50% of the fees charged by the inventory  service
for conducting the inventory.

                  (c)      Payment for Inventory of New Parts and Accessories.
The purchase price for Seller's inventory of parts and accessories shall be
paid in full at Closing.

                  (d) In addition to the vehicle  accessories being purchased by
Buyer, Buyer agrees to purchase a quantity of other non-factory  accessories the
amount of which shall be  determined by the price of same which shall not exceed
$4,000.

         6.       Equipment.  Buyer shall purchase Seller's Equipment.  Buyer
acknowledges that Seller is retaining, and is not selling to Buyer, those
personal items of Seller's Equipment, if any, which are listed on Exhibit "A"
attached hereto.

                  (a) Price for Equipment.  The aggregate purchase price for
Seller's Equipment shall be determined by a mutually agreed upon appraiser
whose cost shall be equally shared by the parties.  This purchase price for
the Equipment shall be paid at the Closing.

         7.       SUPPLIES.  Buyer shall purchase all of the gas, oil, nuts,
bolts, and other automotive supplies which are held for use in Seller's
business.  The price for all such supplies shall be Seller's actual net cost,
and shall be paid to Seller at Closing.

         8. Contractual Rights and Obligations.  At Closing,  Buyer shall assume
all rights and  obligations  of Seller  under those  equipment  leases and other
contracts identified on Exhibit "B" attached hereto. Seller warrants that all of
Seller's  obligations under the contracts listed on Exhibit "B" shall be current
at the time of Closing.  Seller agrees to in Buyer against all obligations under
the  contracts  identified  on  Exhibit  "B" which  relate to  periods  prior to
Closing.  Buyer agrees to indemnity  Seller all obligations  under the contracts
identified on Exhibit "B" which relate to periods after Closing.

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         9.  Repair  Work in  Progress.  Buyer  shall  purchase  all of Seller's
vehicle repair work in progress (in-house and  subcontracted),  at a price equal
to Seller's  actual net cost (before profit and overhead) for all work completed
prior to  Closing.  The  purchase  price for work in  progress  shall be paid at
Closing.

         10.      Prepaid Expenses which Accrue to Buyer's Benefit. The
purchase price shall be at Seller's cost and shall be paid at Closing.

         11.      Intangible Assets.  Buyer shall purchase all of Seller's
Intangible Assets.

                  (a) The  aggregate  purchase  price  for  Seller's  Intangible
Assets  shall be Two Million  Two  Hundred  Fifty  Thousand  and 00/100  Dollars
($2,250,000),  $l,750,000  of  which  shall be paid  outside  of  Escrow  at the
Closing.  The $500,000  balance of the purchase price for the Intangible  Assets
($2,250,000  minus $1,750,000) shall be amortized and paid by Buyer to Seller as
follows:

     (1)  During the period be on the  Closing  Date and ending  when the entire
deferred  balance of this purchase  price has been paid in full,  interest shall
accrue an the  outstanding  balance of this purchase price at eight percent (8%)
per annum.  The interest  accruing on the  outstanding  balance of this purchase
price  shall be due and  payable  quarter  annual  installments,  with the first
interest  payment  being due and  payable  on the date  which is three  calendar
months after the Closing Date, and with subsequent  interest  payments being due
and payable at regular three month intervals thereafter.

     (2) The $500,000 deferred principal balance of this purchase price shall be
due and payable in five equal annual  installments  of One Hundred  Thousand and
00/100 Dollars ($100,000) each, with the first installment being due and payable
on date which is one calendar year after the Closing Date,  and with  subsequent
installments being due and payable at regular one year intervals thereafter.

     (A) Buyer  shall have the right at any time to prepay all or any portion of
the unpaid  balance of this  purchase  price,  without  penalty or premium.  Any
prepayment  shall be applied against the last maturing  installment of principal
then due (with the principal balance being reduced  accordingly),  and shall not
excuse Buyer from making the regular installment payments subsequently due until
the principal balance has been paid in full.

     (B) If Buyer fails to pay any amount of principal or interest  upon the due
date or within ten (10) days thereof, and if thereafter Seller notifies Buyer in
writing of said  default  and Buyer fails to cure said  default  within ten (10)
days after  receipt of that written  notice from Seller,  then Seller shall have
the right,  at any time prior to the moment  when Buyer cures that  default,  to
declare (and thereby  cause) the entire unpaid  balance of the purchase price to
be immediately due and payable.

     (C) Buyer's deferred  payment  obligation as set forth in this paragraph 11
shall be evidenced by a negotiable  promissory note (hereinafter the "Promissory
Note")  to be  executed  by Buyer  and  delivered  to  Seller  at  Closing.  The
Promissory Note shall be unsecured and shall contain an attorney's fee clause,


                  (b) In order  for Buyer to  receive  the full  benefit  of the
intangible good will being Purchased by Buyer, it will be necessary for Buyer to
perform  no-charge  repair  work with  respect to  vehicles  repaired or sold by
Seller prior to Closing. In partial consideration of the $2,250,000 amount being
paid by Buyer for the Intangible  Assets,  Seller agrees to reimburse  Buyer for
Fifty percent (50%)

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of the net cost to Buyer of repair  service  which are not  covered  by  Factory
warranty and which are  performed  by Buyer within two (2) months after  Closing
with said  reimbursement  not  exceeding a maximum of $4,000 in order to satisfy
customers who are dissatisfied  with repair services provided by Seller prior to
Closing.  Seller agrees to reimburse Buyer pursuant to the preceding sentence on
a monthly  basis,  with  payment to be made  within  ten (10) days  after  Buyer
submits a billing for the cost of repair services performed during the preceding
calendar month.

     12. Bulk  Transfers.  It is intention of the parties that this  transaction
comply  with  Division  Six of the  California  Uniform  Commercial  Code,  more
commonly know as Uniform Commercial Code - Bulk Transfers.  As a result thereof,
upon the  execution of this  agreement  the parties  shall  immediately  open an
escrow at Capitol City Escrow, Inc., 2720 Gateway Oaks Drive, #140,  Sacramento,
California,  for this  purpose.  At this same time,  Buyer shall deliver to said
escrow the sum of $250,000  (the  deposit),  which amount shall  immediately  be
placed into an interest  bearing  account.  The deposit plus  interest  shall be
credited  to Buyer and  shall be  applied  against  the  purchase  price for the
Purchase  Assets,  other than the  Intangible  Assets,  at the closing or if the
closing  fails to  occur,  then the  deposit  shall be  disbursed  as set  forth
hereinafter.

     13. Limitation on Liabilities  Assumed.  Except as provided in subparagraph
3(c), Paragraph 8 and Paragraph 9, Buyer shall not, by reasons of this Agreement
or  Buyer's  purchase  of the  Purchased  Assets,  take  responsibility  for any
liabilities,  debts or obligations of Seller (including Seller's trade payables,
account payables, obligations to employees, or tax liabilities).

     14. Warranties of Seller.  Seller makes the following  warranties to Buyer,
with the intent that Buyer rely thereon:

     (a)  Corporate  Organization.  Seller is a corporation  organized,  validly
existing, and in good standing under the laws of the State of California. Seller
is  qualified to do business in the State of  California  and has full power and
authority to own, use, and sell its assets.

     (b) Corporate Authority.  Seller's board of directors and shareholders have
authorized  the  execution  and  delivery  of this  Agreement  to Buyer  and the
carrying out of its  provisions.  This  agreement will not violate any judicial,
governmental or administrative decree, order, writ, injunction, or judgment, and
will not conflict  with or constitute a default under  Seller's  bylaws,  or any
contract,  agreement, or other instrument to which Seller is a party or by which
it may be bound.

     (c)  Employee  Issues.  Seller has a union  agreement  with the  Machinists
Automotive  Trades  District  Lodge No. 190,  Local  Lodge  1173,  International
Association  of Machinists  and  Aerospace,  which expires on September 1, 1998.
Within 10 days after the date of this  Agreement,  Seller shall provide to Buyer
the following: (i) a census of Seller's employees,  (ii) a written disclosure of
all benefits  made  available to Seller's  employees  (including  qualified  and
non-qualified  retirement  plans),  and (iii) access to all personnel  files for
seller's  employees.  All employee  benefit  plans  maintained by seller for its
employees  shall be fully funded  prior to Closing.  Seller shall pay all wages,
commissions,  accrued  vacation  pay and other  accrued  compensation  earned by
Seller's  employees  prior  to  Closing  (together  with  all  accrued  FICA and
withholding  taxes).  Seller  shall  terminate  the  employment  of all Seller's
employees  effective as of the close of business on the Closing Date. Buyer will
consider any of Seller's  employees  who apply for  employment on an equal basis
with all other  applicants.  Employment  will be  offered  to  Buyer's  selected
applicants on terms and  conditions to be  established  by Buyer.  Seller agrees
that for a  period  of six  months  following  Closing,  Seller  will not  offer
employment to any of Seller's  terminated  employees,  other than Joseph Mayeri,
unless Buyer shall fail to employ such employees or shall subsequently terminate
such employees.

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     (d) Financial  Disclosures.  Seller shall  furnish to Buyer such  financial
operating  data and other  information  as to the  business  and  properties  of
Seller's business as Buyer shall requests.  The review of such materials will be
at  Buyer's  expense,  including  a  certified  audit,  if Buyer  deems it to be
necessary.

     (e)  Undisclosed  Liabilities  and  Contractual   Commitments.   Except  as
otherwise  disclosed in this Agreement (or in an attached  Exhibit):  (i) Seller
does not have any liabilities  which might have a material impact on Buyer's use
of the  Purchased  Assets,  (ii)  Seller  is not a  party  to any  contracts  or
commitments  which might have a material  impact on Buyer's use of the Purchased
Assets, and (iii) no law suit or action, administrative proceeding,  arbitration
proceeding,  governmental investigation, or other legal or equatable proceedings
of any kind is pending or threatened against Seller which might adversely affect
the value of the Purchased  Assets. If any claim is asserted against Buyer after
Closing  with  respect to any  obligation  of seller  which Seller has failed to
disclose to Buyer in writing,  or which Seller has  disclosed but failed to pay,
then Buyer  shall give  prompt  written  notice of that claim to Seller.  Seller
shall indemnify Buyer will respect to all such obligations.

     (f)  Condition of Equipment.  Each item of the  equipment  shall be in good
operating  condition  at  Closing.  Seller  will  continue  to  perform  routine
maintenance and repairs with respect to the Equipment prior to Closing.

     (g) Good Title.  Seller has, and shall  transfer to Buyer at closing,  good
and  marketable  title to all of the  Purchased  Assets,  free and  clear of all
security   interests,    liens,   equitable   interest,   leases,   assessments,
restrictions,  restrictions,  reservations  or other  burdens  of any kind.  All
current and accrued  taxes which may become a lien against any of the  Purchased
Assets  prior to  closing  shall  have  been  paid by  Seller  prior to  Closing
(including property taxes, sales taxes and excise taxes).

     (h) Toxic  Materials.  Upon the execution of this agreement,  Seller at its
cost shall engage an appropriate  environmental firm to conduct an investigation
and who will thereafter  produce a Phase One Environmental  Report regarding the
Business Real Property. In addition, Seller shall make available to Buyer copies
of all  other  environmental  reports  and  certificates  (of which  Seller  has
knowledge with respect to the Business Real Property. Regarding any deficiencies
set forth in the Phase One Environmental  Report, Buyer can waive same or Seller
shall have until the Closing  Date to remedy  same.  In the event it is apparent
that a remedy can not be  completed  by the  Closing  Date,  then in such event,
Seller can either  elect to rescind  the  transaction  in its  entirety or place
sufficient funds into the escrow at the Closing Date to cover the expense of the
required remedy.

     (i)  Franchisors'  Consent.   Seller  shall  take  all  actions  which  are
reasonably  necessary on Seller's part to obtain the consent of the  Franchisors
to the issuance to Buyer of exclusive  franchises  for the sale of new Dodge and
Isuzu vehicles in the same geographical  area as Seller's current  franchises in
Concord, California.

     (j) Indemnification for Breach of Warranties.  Seller shall indemnify Buyer
against all losses,  damages and costs (including attorney fees and court costs)
relating  to any  warranty  made by  Seller  in this  Agreement  which is false,
misleading, incomplete or inaccurate (either on the date of this Agreement or at
the time of Closing).  If at any time prior to Closing Buyer determines that any
warranty  made  by  Seller  in  this  Agreement  is  incorrect,   incomplete  or
misleading, then Buyer shall advise Seller of that fact and Seller shall provide
to Buyer in writing whatever other  information shall be necessary to cause that
warranty to be correct, complete and not misleading.

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     15. Conduct of Business  Pending  Closing.  Seller warrants that during the
prior beginning on the date of this Agreement and ending at Closing:  (i) Seller
shall continue to operate Seller's Business in the usual ordinary course, and in
substantial conformity with all applicable laws, ordinances,  regulations, rules
or orders, (ii) Seller shall not allow any liens to be placed against any of the
Purchase Assets unless those liens are discharged prior to Closing; (iii) Seller
shall  not take any  action  which may cause a  material  adverse  change in the
operations  of Seller's  Business;  (iv) Seller shall not conduct any sale which
shall use the words or  phrases  "Going  Out of  Business  Sale" or  "Change  of
Ownership  Sale" or other words or phrases  having  similar  meanings  and;  (v)
Seller  shall use its best  efforts to preserve the value of the Dodge and Isuzu
franchises in Concord, California.

     16.  Representations  And  Warranties  Of  Buyer.  Buyer  hereby  makes the
following  representations and warranties to Seller, with the intent that Seller
rely thereon:

     (a) Organization.  Lithia Motors, inc. is a corporation organized,  validly
existing  and in good  standing  under the laws of the  State of  Oregon  and is
entitled to own property and to carry on its business.

     (b) Authority. This Agreement has been authorized by the board of directors
of Lithia  Motors,  Inc. This  agreement  will not violate the provisions of any
judicial,  governmental or administrative  decree, order, writ,  injunction,  or
judgment, or conflict with or constitute a default under, the Articles or bylaws
of Lithia Motors, Inc. or any contract,  agreement, or other instrument to which
Lithia Motors, Inc. is a party.

     17. Additional Conditions Precedent to Buyer's Obligations.  The obligation
of  Buyer  to  close  this  transaction  is  subject  to each  of the  following
conditions  (each of which is for the  benefit  of Buyer  and may be  waived  by
Buyer),  and Buyer shall have the right to rescind this  Agreement if any of the
following conditions is not satisfied in accordance with its terms:

     (a) Buyer shall have obtained from Franchisors,  prior to the Final Closing
Date,  exclusive  franchises  to sell new Dodge and Isuzu  vehicles  in the same
geographical  area as Seller's  current  franchises in Concord,  California  (as
evidenced  by the issuance to Buyer by  Franchisors  of  appropriate  Dealership
Sales and Service  Agreement,  and the approval of Buyer as the  publicly  owned
Dealer-Operator of the franchises),  and Buyer agrees to use its best reasonable
efforts to obtain those franchises.

     (b) Buyer  shall be  reasonably  satisfied  with any  facility  improvement
requirement  which are imposed by  Franchisors  which have na aggregate  cost of
more than $25,000.

     (c) The  Sublease  by Buyer,  or a related  entity,  of the  Business  Real
Property  shall be closed  concurrently  with this  transaction  under terms and
conditions  which are agreeable to Seller,  Buyer,  Solano Way  Partnership  and
Contra Costa County and which shall  include those terms set forth in the Letter
of Intent between the parties dated January 9, 1997.

     (d) All of Seller's  agreements  and warranties set forth in this Agreement
shall be correct,  complete and not misleading at closing; provided that Buyer's
decision to close this  transaction  shall not release  Seller from liability to
Buyer  for any  warranty  which  is  subsequently  determined  to be  incorrect,
incomplete or misleading.

     (e) The Phase One  Environmental  Report  must  indicate  that there are no
toxic  materials  present on,  under,  or about the Business Real Property or if
such toxic materials are so

                                        8





indicated  Seller must have cured same either by completing the required  remedy
by the Closing  Date or by placing  sufficient  funds into Escrow at the Closing
Date to cover the expense of the required remedy.

     18.  Closing.  The parties  shall make all  reasonable  effort to close the
purchase and sale under this  Agreement at or before 5:00 PM,  Pacific  Standard
Time,  on or before the Final  Closing  Date,  at the  offices  of Capitol  City
Escrow,  Inc. in Sacramento,  California,  or at some other location as shall be
selected by mutual agreement of the parties.

     (a) The parties agree to establish a closing escrow account at Capitol City
Escrow, Inc. in Sacramento,  California (the "Closing Escrow Agent").  Buyer and
Seller each shall pay one-half (1/2) of the escrow fees.  Buyer and seller agree
to execute whatever  reasonable  escrow  instructions may be required by Closing
Escrow Agent in connection with this  transaction.  In the event of any conflict
between  those  escrow  instructions  and  this  Agreement,  the  terms  of this
Agreement shall prevail.

     (b) In all  events,  the Closing the  transaction  contemplated  under this
Agreement shall occur (if at all) on or before the Final Closing Date.

     (c) If this transaction  closes as provided herein,  then actual possession
and all risk of loss,  damage  or  destruction  with  respect  to the  Purchased
Assets,  shall be deemed to have been  delivered  to Buyer at 11:59 PM,  Pacific
Standard Time, on the Closing Date.

     (d) At Closing,  and coincidentally with the performance of the obligations
to be  performed  by  Buyer at  Closing,  Seller  shall  deliver  to  Buyer  the
following: (i) all bills of sale, assignments and other instruments of transfer,
in form  and  substances  reasonably  satisfactory  to  Buyer,  which  shall  be
necessary to convey the Purchased  Assets to Buyer, and (ii) all other documents
required under this Agreement.

     (e) At Closing,  and  coincidentally  with the performance of all oblations
required of Seller at Closing, Buyer shall deliver to Seller the following:  (i)
payment for the  Purchased  Assets;  and (ii) all other  payments and  documents
required under this  Agreement.  Buyer shall be responsible  for all sales taxes
payable in  connection  with the  transaction.  All amounts  payable by buyer to
Seller at  closing  shall be paid by  certified  check  drawn  against a bank of
Buyer's choice having offices located in Jackson County,  Oregon, or by whatever
other means shall be acceptable to Seller.

     (f) If  Closing  does not take place on or before  the Final  Closing  Date
because  there  has been a  failure  of any  condition  precedent  set  forth in
Paragraph 17 or because Seller has elected to rescind the agreement  pursuant to
paragraph 14(h), then; (i) all rights and obligations of both parties under this
Agreement  shall  terminate,  (ii) Buyer  shall be  entitled  to a refund of the
entire  $250,000  deposit (and interest  earned thereon) which is referred to in
paragraph 12, and (iii) this  Agreement  and all  predecessor  agreements  shall
thereafter be void and of no effect.

     (g) If  Closing  does not take place on or before  the Final  Closing  Date
because of Buyer's material breach of this Agreement,  then the $250,000 deposit
delivered by Buyer to the Closing  Escrow  Agreement  together with all interest
earned  thereon  while held by the Closing  Escrow  Agent shall be  forfeited to
Seller as Seller's  sole and  exclusive  remedy for Buyer's  breach,  and seller
shall have no other rights or remedies  against  Buyer by reason of that breach.
THIS SUM  REPRESENTS  A  REASONABLE  ESTIMATE  BY BUYER AND  SELLER OF  SELLER'S
DAMAGES IN THE EVENT OF SUCH DEFAULT,  IT BEING EXTREMELY DIFFICULT TO ASCERTAIN
SELLER'S  PRECISE  DAMAGES.  IF CLOSING  DOES NOT OCCUR ON OR BEFORE THE CLOSING
DATE FOR ANY REASON OTHER THAN BUYER'S DEFAULT, SELLER AND BUYER IRREVOCABLY

                                        9





AUTHORIZE AND INSTRUCT THE CLOSING ESCROW AGENT TO IMMEDIATELY DELIVER TO BUYER,
ON DEMAND,  BUYER'S  DEPOSIT  TOGETHER WITH THE INTEREST  EARNED  THEREON,  LESS
ESCROW CANCELLATION COSTS.

     (h) Both  parties  agree to make a good faith effort to execute and deliver
all documents and complete all actions necessary to consummate this transaction.

     19.  Books and  Records.  Seller  shall have the right at any time and from
time to time,  for a period of five (5) years after the Closing Date, to examine
and make  copies  of all books  and  records  acquired  by Buyer  hereunder.  In
addition,  Buyer  agrees  to store  for a period of five (5) years all books and
records of Seller which Buyer is not acquiring  hereunder.  Lastly, Buyer agrees
to make its staff  available to Seller for a period of five (5) days  subsequent
to the Closing Date so that Seller can close out its books.

     20.  Seller's  Accounts  Receivable.  For a period of six (6) months  after
Closing, Buyer shall, on Seller's behalf, and at no charge to Seller, accept any
payment  with respect to Seller's  customer  receivables  and other  receivables
arising  out of the  operation  of  Seller's  Business  prior  to  Closing.  All
collected  receivables  from  vehicles  sales shall be  delivered to Seller on a
monthly basis.  Buyer shall have no obligation to undertake  collection  efforts
with respect to Seller's  receivables,  and Buyer's only obligation  shall be to
account for an pay over  Seller's  receivables  which are  actually  received by
Buyer.

     21.  Survival  of   Representations.   All   representations,   warranties,
indemnification  obligations  and covenants made in this Agreement shall survive
the  Closing,  and shall  remain in effect  until the  expiration  of the latest
period allowable in any applicable statute of limitations.

     22. Assignment By Buyer. Lithia Motors, Inc. shall have the right to assign
all  rights  and  obligations  of Lithia  Motors,  Inc.  as  "Buyer"  under this
agreement.  In the event of any such  assignment,  the assignee shall assume all
rights and oblations of the Buyer under this agreement,  and Lithia Motors, Inc.
shall remain jointly and severally  liable for all  obligations of the Buyer. In
addition and in this event, Lithia Motors, Inc. will  unconditionally  guarantee
the promissory note referred to in paragraph 11 above.

     23. Miscellaneous.

     (a) There are no oral  agreement  or  representations  between  the parties
which  affect this  transaction,  and this  Agreement  supersedes  all  previous
negotiations,   warranties,   representations  and  understandings  between  the
parties.  True copies of all documents referenced in this Agreement are attached
hereto. If any provision of this Agreement shall be determined to be void by any
court of competent  jurisdiction,  then that determination  shall not affect any
other provision of this Agreement, and all other provisions shall remain in full
force  and  effect.  If any  provision  of  this  Agreement  is  capable  of two
constructions,  only one of which would  render the  provision  valid,  then the
provision shall have the meaning which renders it valid. The paragraph  headings
in this  Agreement  are for  convenience  purposes  only,  and do not in any way
define or construe and contents of this Agreement.

     (b) This Agreement  shall be governed and performed in accordance  with the
laws of the State of California.  Each of the parties hereby irrevocably submits
to the jurisdiction of the courts of Contra Costs County, California, and agrees
that any legal  proceedings  with respect to this  Agreement  shall be filed and
heard in the appropriate court in Contra Costa County, California.


                                       10





     (c) This Agreement may be executed in multiple counterparts,  each of which
shall be an original,  and all of which shall  constitute  a single  instrument,
when signed by both of the parties. This Agreement shall inure to the benefit of
and shall be binding upon the successors and assigns of the respective parties.

     (d) Waiver by either party of strict  performance  of any provision of this
Agreement shall not be a waiver of, and shall not prejudice the party's right to
subsequently  require  strict  performance  of the same  provision  or any other
provision. The consent or approval of either party to any act by the other party
of the nature requiring  consent or approval;  shall not render  unnecessary the
consent or approval of any subsequent similar act.

     (e) All notices provided for herein shall be in writing and shall be deemed
to be duly given when mailed by United States  certified mail,  postage prepaid,
to the last known address of the party  entitled to receive the notice,  or when
personally delivered to that party.

     (f) Time is of the essence to this Agreement.

     (g) Should any party hereto  institute any action or proceedings to enforce
or  interpret  any  provision  hereof,  or for  damages by reason of any alleged
breach  of any  provision  of this  Agreement,  the  prevailing  party  shall be
entitled to recover  from the losing  party or parties  such amount as the court
may  adjudge to be  reasonable  attorney's  fees for  services  rendered  to the
prevailing party in such action or proceeding.  The term  "prevailing  party" as
used in this section shall include, without limitations, any party who is made a
defendant  in  litigation  in which  damages  and/or  other relief may be sought
against  such party and a final  judgment or  dismissal  or decree is entered in
such litigation in favor of such party defendant.

     IN WITNESS  WHEREOF,  the parties have executed this Agreement on the dates
indicated below:

SELLER:   MAGNUSSEN DODGE


BY:/s/BERNARD L. MAGNUSSEN                                       1/21/97
   Bernard L. Magnussen, President                                Dated

BUYER:    LITHIA MOTORS, INC.


BY:/s/BRAD GRAY                                                  1/21/97
   Brad Gray, Vice President                                      Dated


                                       11





                                   EXHIBIT 'A'


List of Equipment Seller is Retaining pursuant to Paragraph 6 above.


                                      NONE








                                   EXHIBIT 'B'

List of Leases and  Agreements  being  assumed by Buyer  pursuant to Paragraph 8
above:

LIST OF LEASES

1)       Imperial Capitol    Parts Cleaning Machines   $306.33       6-15-98
         (Lessor)
         Magnussen Dodge
         (Lessee)

2)       GE Capitol          Mail Machine              $150.87       1-13-00
         (Lessor)
         Magnussen Dodge
         (Lessee)

3)       GE Capitol          MitaDC3055 Copier         $145.52       6-12-97
         (Lessor)
         Magnussen Dodge
         (Lessee)

4)       Textron Financial   Hunter Alignment Rack      $341.00       2-15-99
         (Lessor)
         Magnussen Dodge
         (Lessee)

5)       3M Financing        Lot Lights Remodel         $407.39       2-15-97
         (Lessor)
         Magnussen Dodge
         (Lessee)

6)       AT&T Credit Corp.    Voice Mail                 $196.16      6-29-99
         (Lessor)
         Magnussen Dodge
         (Lessee)

7)       ADP Credit Corp.     8800 Computer System       $1975.30     9-30-99
         (Lessor)             Parts Catalog               $604.01    10-31-00
         Magnussen Dodge
         (Lessee)






                                   EXHIBIT "C"

Activities in connection with Seller's  business prior to Closing which produced
toxic material which violated  governmental law,  regulations or orders or would
require  reporting to any  governmental  authority - pursuant to paragraph 14(h)
above.


                                      NONE